Parentheses

BACKGROUND

Please describe your company and your position there.

The company I worked in the past was Pure Hugs, it was into baby garments from age 0-2. I was there in the initial months of development of the brand as brand development manager.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Sukkrish Aadds?

into baby garments from age 0-2. I was there in the initial months of development of the brand, where the challenge was to give identity to the brand from selection of name, to logo, packaging, website and everything else related to branding.

What were your goals for this project?

To give brand identity, to develop a brand Since it was a organic brand we wanted to give a very premium and soft look to every element of branding, packaging and designing.

SOLUTION

How did you select this vendor?

I don’t remember exactly but it was through a reference, then multiple meetings and it was done

Describe the project and the services they provided in detail.

They gave the name to the company, brand logo, package design, website design.

What was the team composition?

The team consisted of 4 people from the family.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

This had a very positive image on company’s first look, the logo was self. Explanatory without the tagline. They used it in designing of clothes as well.

How was project management arranged and how effective was it?

It was mostly over concalls and emails since the company was based in Mumbai and the agency was in Bangalore. It was a very very smooth sail, not even once we felt that distance was an issue

What did you find most impressive about this company?

Sheerish is super super creative, very approachable and not stubborn with his thoughts and ideas. Flexible enough to understand clients need and mould accordingly. Moreover with him you can just hand over and be assured about the outcome. The best part is pure hugs wanted one more brand called coos and woos exactly opposite of pure hugs, little quirky sheerish gave this name, new logo new design in such a manner that they didn’t even look it was from the same designer, since such was the goal of promoters to develop two distinct brands. All I can say is I would recommend sheerish to everyone who is looking for something really outstanding and varied.

Are there any areas for improvement?

None actually

BACKGROUND

Please describe your company and your position there.

I am Santosh and I am one of the directors of SHRUS ETERNITY

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Sukkrish Aadds?

We hired Sukkrish Aadds to design our Brand Identity and collaterals for SHRUS ETERNITY.

What were your goals for this project?

We had been operating in the online selling business for quite a while for Shrus Eternity. As we became more popular and known, we realised the importance of having an attractive and a unique logo. So we wanted the SUKKRISH AADDS team to come up with a prominent brand identity so that we can look more professional and appealing in the digital space.

SOLUTION

How did you select this vendor?

Through a reference.

Describe the project in detail.

Firstly, they understood our brand through a thorough briefing process. They then came up with a few identity design options bringing the essence of our brand and its core offering extremely well.

What was the team composition?

We worked with Shreesh who spearheaded the project. They had designers and copywriters who worked on this project, but we primarily interacted with Shreesh who was our point of contact.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our brand caters to a very trendy and ever-changing fashion segment. It is not easy to keep the brand alive with changing trends. Their logo design came from the core brand offering where they presented the right fusion of traditional Indian wear with a contemporary approach. We loved that approach and it perfectly reflected our brand idea.

How effective was the workflow between your team and theirs?

Quite effective. Seamless project management.

What did you find most impressive about this company?

Their creative approach and ideation were impressive.

Are there any areas for improvement?

Nothing much I can think of right now. They gave a good product. They kept us informed on the timelines too. We were wanting to finish the project quicker when we started. But they made us realise the importance of the quality and the time it takes.

BACKGROUND

Please describe your company and your position there.

I am Prabhu and I am the Founder of Tanvi Foods - a food-based start-up with a variety of snacks, juices and carbonated drinks in the market.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Sukkrish Aadds?

We hired Sukkrish Aadds for branding and packaging design of Snacks91.

What were your goals for this project?

We wanted to launch this product and the key target group were kids. We wanted the packaging designs to be very attractive and playful so that it can appeal to kids especially.

SOLUTION

How did you select this vendor?

I have been working with Shreesh for a long time. Right from our first brand launch, he has been helping us out on all branding and creative work.

Describe the scope of their work in detail.

They were tasked with naming the product/brand, identity and packaging design. Since this is a consumable, there were a lot of SKUs and they made sure that there was always a synergy across these packs but there was also that some differentiation in terms of design between each product variant.

What was the team composition?

Shreesh spearheaded the project and we also had a dedicated account manager who coordinated with us.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

It was a job, well done. The designs they came up with were mind blowing. We never expected them to take the pain of creating mascots and illustrating so many variants. It was all their idea and they hit the bulls-eye with the designs. Our product today is one of the top performing snack products in the markets we operate and the packs came out so attractive to everyone, especially kids.

How effective was the workflow between your team and theirs?

Very effective indeed. Most of the team was close-knit and had chat groups and project management channels to ensure that there always was effective communication between our team and their team.

What did you find most impressive about this company?

They are a tank of ideas and super-efficient design skills.

Are there any areas for improvement?

There’s nothing that I can point out even if I were using a fine-toothed comb.

BACKGROUND

Please describe your company and your position there.

My name is Abhishek. I am one of the directors of Saras. We are an ecofriendly and compostable packaging materials Importers and suppliers for Food Service & Catering Industry.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Sukkrish Aadds?

We hired Sukkrish Aadds to do our Logo Design, Branding, Brand Architecture, Website and Catalogue designs.

What were your goals for this project?

We have been in the packaging industry for the past 4 Decades and we know how the industry operates. Since we were coming up with nature friendly variants of packaging and packaging solutions, we wanted the brand to convey the eco friendly aspect and at the same time bring an international appeal to the brand to open export opportunities.

SOLUTION

How did you select this vendor?

One of my friends had made use of the services offered by Shreesh and his agency. That was how I had gotten in touch with them. We went through their body of work and liked their portfolio, which gave me enough confidence to commission them to work on the project.

Describe the project in detail.

Sukkrish Aadds was roped in to conceive and execute our branding, brand architecture, website design. From the start, they began providing us with several design options and layout variants. We were impressed with their dedication and design range. Their turn-around time was always fast and they are also quick to respond and iterate if we wanted any changes.

What was the team composition?

We worked with a dedicated account manager. They were other people from the agency who were involved in the key briefing, presentations and email contacts. Shreesh was also involved in key meetings and presentations.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our newly branded logo, website and other designs look friendly, appealing and promotes us as an international organisation. The work brought our brief to life. We’ve received appreciation from our clients, friends and peers for our website and product packaging.

How effective was the workflow between your team and theirs?

Timelines were kept to and work was always being done. They are a tireless, energetic bunch. When it came to content, they needed some raw information to use as reference. Overall, their work was very effective.

What did you find most impressive about this company?

They are an extremely professional bunch of people. They know what they are doing and what they are talking about. I’ve never been in a meeting where they’ve beaten around the bush. They present facts straight-forward. In fact, they came up with a very simple solution for a complex problem we had through a brand architecture.

Are there any areas for improvement?

There isn’t anything I can think of right now. They are super good at what they do & continue doing with the same dedication

BACKGROUND

Please describe your company and your position there.

Dash is a three storey food and beverage space in Old Mahabalipuram Road, Chennai, which is the city’s IT hub and I am one of the directors of the company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Sukkrish Aadds?

We approached Sukkrish Aadds for our branding, identity design, website design, space graphics, packaging and all related creative requirements.

What were your goals for this project?

Our goal was to launch this brand effectively. We wanted to make an impact on launch and also create awareness in the market especially through visual merchandise such as signage and exterior branding.

SOLUTION

How did you select this vendor?

Shreesh has worked in one of our branding project area for another company and that is how we selected this vendor.

Describe the project in detail.

Sukkrish Aadds first created a brand identity – logo, brand colours, etc. With the name “Dash” as a jumping-off point, they worked on brand communications. They showed up different design styles before settling on a minimalistic message-oriented route. We liked the communication and design language which was prevalent throughout their creatives.

What was the team composition?

The agency had a core team of strategists, designers and copywriters. We also worked with Shreesh Shankar, the agency’s Creative and Strategy Head who was thoroughly involved in the project.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The branding was well-received by all of us. The in-store posters and all other creative elements were appreciated not just by our directors and stakeholders but also by the people who walked into the space. We were comfortable in letting them create on their own because we knew that they will deliver good, sound work.

How effective was the workflow between your team and theirs?

Smooth and seamless workflow could very well be the agency’s motto. Sukkrish Aadds was fast in their response be it new design, iterations or even discussions. Whenever we brought up an issue, they would get on it and rectify it immediately.

What did you find most impressive about this company?

What I found really interesting about this company is they are a tank of ideas and they are extremely good at making their ideas work. They conceive and execute new ideas in real-time which is something we’ve never seen before.

Are there any areas for improvement?

Not anything that I can think of right now as scope for improvement.

BACKGROUND

Please describe your company and position.

I am the Mangaing Partner of RISE Group

Describe what your company does in a single sentence.

RISE Group is a luxury interior solution provider for reisidential segment in India

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Parentheses to accomplish?

• To provide branding solutions
• Website design
• Social media

SOLUTION

How did you find Parentheses?

• Online Search
• Other

Why did you select Parentheses over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Company values aligned

How many teammates from Parentheses were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope involves the vendor to build a brand strategy to enhance the reach and increase customer base . 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Being able to convert the startegy to execution 

Excellent content to attract clients both offline and online format

Print media to appeal the HNI's

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Good managemnt of deliverables with quick response to clients needs 

What was your primary form of communication with Parentheses?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Very creative in their work 

Are there any areas for improvement or something Parentheses could have done differently?

So far they have been good at their work . May be they can improve in their social media strategy. 

UPDATED REVIEW

This review was published on 2/1/2020
Niveditha Reddy
Co-Founder & Marketing Manager, RISE Group
Design
Bengaluru, India
11-50 Employees
Mar 2019 - Dec 2019
$10,000 to $49,999
Verified
Project summary
Sukkrish Aadds was responsible for designing the website and delivering the branding elements of an interior design company. They also produced a coffee table book also serving as a style guide for architects.

Feedback summary
The collaboration was a success. Sukkrish Aadds delivered a website that aptly represents the client's brand. The website is both impressive and informative, and the coffee table book is multi-functional. Their team showcased great diversity and skill in arriving at the right brand strategy.

BACKGROUND

Please describe your company and your position there.

I am Niveditha and I am the co-founder of RISE Group.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Sukkrish Aadds?

We hired Sukkrish Aadds to handle our website design, space branding and coffee table book design.

What were your goals for this project?

We started our firm in 2014 partnering with a premium Italian kitchen brand in Bangalore. In 2019 we wanted to launch our 3 storey space housing 5 uber premium Italian brands providing home interior solutions to the crème de la crème architects and home owners.

SOLUTION

How did you select this vendor?

Through a reference.

Describe the project in detail.

Firstly they came up with a brand positioning & idea. They took the concepts further into website, space graphics and the coffee table book. We were impressed with their work and we handed over our digital marketing duties to them.

What was the team composition?

We worked with their Account Manager and Account Executive. Shreesh was also involved in the project through and through.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our brand is an ultra-luxury brand and we cater to very premium architects and home owners. Our brand is presented aptly in the space and we now have an impressive and informative website. The coffee table book they designed is also an ultimate class of a direct marketing material for us to hand it over to architects.

How effective was the workflow between your team and theirs?

Quite effective.

What did you find most impressive about this company?

They are very diverse. They arrive at an idea for the brand and express the idea in the most effective manner. While they have done a lot of projects earlier, they treated our uber luxury brand aptly.

Are there any areas for improvement?

None.

STAR RATINGS

Overall rating: 5
Quality: 5
Cost: 5
Schedule: 5
Willing to refer: 5

BACKGROUND

Please describe your company and your position there.

I look after strategy, marketing and branding for Freight Consolidators. We are a 3 decade old logistics and supply chain company headquartered out of Chennai, India, present in around 9 countries.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Parentheses, and what were your goals?

We hired Parentheses to build a website for us which had a global appeal, would look great and stand out among our clients, vendors and future employees.

SOLUTION

How did you select this vendor and what were the deciding factors?

We selected the vendor through a very strict screening process. We went through their portfolios and had multiple interviews with the team. We assessed their content team, design team, SEO team, development team. The deciding factors were: consistency of their follow-up, excellent customer service before and after completion of website, rich creative background.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

The cope of work included website sitemap, architecture, UI and UX design, content, wireframes and overall development. They presented the whole website in wireframes first for us to have an idea as to how 2-3 different styles could look. We selected the one which was the most creative and awarded them the project.

How many people from the vendor's team worked with you, and what were their positions?

• Shreesh - Managing Director
• Aamir - Project Manager
• Nikhil - creatives and content

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our clients, vendors and employees are excited about the new design! After the launch of the website, we have seen a traffic increase of almost 70%. We are able to now compete on a global scale and look better than most logistics and supply chain companies.

Describe their project management style, including communication tools and timeliness.

Comunication was prompt and we were always answered to on time. all our requests to modify, re-work were taken well. The timelines were respected and the project was delivered before agreed timeline

What did you find most impressive or unique about this company?

They gave us access to a WordPress website which almost gave us a look and feel of where we wanted to be. I think that really eliminated all our issues and on quick time.

Are there any areas for improvement or something they could have done differently?

None I can comment on.

BACKGROUND

Please describe your company and your position there.

I am the director of the company. We create interesting and alternative snacking options to our customers

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Sukkrish Aadds?

We hired Sukkrish for branding and conceptualizing for our chocolate products

What were your goals for this project?

The goals were to to build a strong conceptual design and brand, so that extensions can be made easy.

SOLUTION

How did you select this vendor?

Initially we selected Sukkrish aads only for the dynamism of Shreesh and the way he put forward his thoughts and ideas towards our branding journey.

Describe the scope of their work in detail.

Sukkrish did our whole branding structure in a way that we haven't ever seen before. We are a start-up in the consumer business and we wanted everything for our brand, right from Brand naming to package design. The team at Sukkrish first proposed their design ideas and the way they were going to carry forward the whole story.

What was the team composition?

Shreesh and team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We learnt a lot from Sukkrish as to how to build a brand and its story. The final deliverables were impeccable.

How effective was the workflow between your team and theirs?

Very vibrant team with a dynamic head of Shreesh.

What did you find most impressive about this company?

NA

Are there any areas for improvement?

No, there aren't any.

BACKGROUND

Please describe your company and your position there.

I am co founder of Karam Dosa On Wheels

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Sukkrish Aadds?

We hired for Branding

What were your goals for this project?

To make our Karam Dosa On Wheels popular among food trucks industry.

SOLUTION

How did you select this vendor?

Google Search.

Describe the scope of their work in detail.

They worked best for showcasing our brand. And the design they made is absolutely amazing.

What was the team composition?

We worked directly with Creative Head Mr. Shreesh Shankar. Really it's a amazing to work with him.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We received very good positive comments from our customers on the unique design of our food truck.

How effective was the workflow between your team and theirs?

We met very frequently to discuss about any changes in between. We appreciate their flexibility.

What did you find most impressive about this company?

Their unique way of dealing with customers and their designs were both great.

Are there any areas for improvement?

None. Keep going !!! :-)