Parentheses

BACKGROUND

Please describe your company and position.

I am the Founder & CEO of Vashini Exports

Describe what your company does in a single sentence.

Vashini is rooted in four generations of agricultural legacy. We — a team of engineering graduates — decided to honour that legacy, step away from our corporate careers and take Vashini from being local farmers to global growers and exporters.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Parentheses to accomplish?

• rebranding
• brand messaging
• website design

SOLUTION

How did you find Parentheses?

Referral

Why did you select Parentheses over others?

Great culture fit

How many teammates from Parentheses were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We are a B2B brand with amazing export capabilities. We are genuine and original at what we do with the right mix of technology to bring the best out of our products. We want our capabilities to be articulated well through our rebranding and our website. We did not want to be seen as a typical b2b company. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The entire experience was collaborative and seamless. They understood our brand and category quite in detail so that really reflected in the designs which came out for the brand. Their thought process aligned with our thinking – which was articulated even better through the designs and the website

Describe their project management. Did they deliver items on time? How did they respond to your needs?

It was quite collaborative. Anyone from our team could reach out to them at any point in time and they were quite responsive.

What was your primary form of communication with Parentheses?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They don’t hesitate to iterate. They take feedback constructively and they have an amazing design team to articulate brand needs.

Are there any areas for improvement or something Parentheses could have done differently?

nothing I can think of at the moment. 

BACKGROUND

Please describe your company and your position there.

I am Vasanthaa Piriya and I am the Co-Founder of Feedza – a marketplace and platform for homecooks to sell food

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Parentheses?

We hired Parentheses to do our brand identity, collaterals, stationery, brand manual and look & feel of our UI.

SOLUTION

How did you select this vendor and what were the deciding factors?

Through a reference.

Describe the project in detail and walk through the stages of the project.

They helped us with brand positioning, Brand identity, brand collaterals and stationery, brand manual and a look & feel of the UI of our app.

How many resources from the vendor's team worked with you, and what were their positions?

The team had a mix of graphic designers, UI designers, copywriters and project managers. Shreesh, the Founder was quite involved in all the milestone meetings and presentations.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our name Feedza had a nice ring to it. But with the way they designed the logo and look & feel, they elevated the brand. While we really liked the logo, we were first a little sceptical if this will appeal well to the audience as it was quite unique and we have never seen a logo with this kind of orientation.

But they explained how this will be clearly readable and the visual language was amazing. They also showed some alternative variants which we asked for and made us understand how what we had initially works best and we were also onboard J

How effective was the workflow between your team and theirs?

It was quite seamless. Our requests were handled in a timely manner and they were also proactive

What did you find most impressive or unique about this company?

Design is their huge strength. They think about the brand environment holistically, not just a logo and aesthetics.

Are there any areas for improvement or something they could have done differently?

No really

BACKGROUND

Please describe your company and your position there.

I am the Founder and CEO of a management and digital consulting firm.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Parentheses, and what were your goals?

We hired Parentheses to do our brand identity, collaterals, stationery and website. We have multiple business units, and we wanted a compelling and attractive brand identity and architecture for all our business areas. We operate in a B2B environment and compete against large international players, and needed a visual identity that would stand well against competition.

SOLUTION

How did you select this vendor?

We secured references via business networks and associates and assessed 3 different design partners. We finally chose Parentheses on the basis of their track record and comprehensive proposal.

Describe the scope of their work in detail, including any steps and the final deliverables.

They helped us with our brand identity, website design, brand collaterals and stationery.

How many people from the vendor's team worked with you, and what were their positions?

The team had a mix of designers, copywriters and project managers. Shreesh – the Founder was quite involved in the entire project too.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Though we had a purposeful name, we felt there might be difficulties in conveying the idea and designing a logo for this might be difficult. They understood the brand pretty well and articulated the business idea quite impressively with their designs. The process was seamless and collaborative that they kept us involved in the thought process and we arrived at a meaningful and attractive identity for our brand.

Describe their project management style, including communication tools and timeliness.

We had a dedicated project manager, and an agreed time plan that we worked towards. Regular meetings based on milestones planned.

What did you find most impressive or unique about this company?

Clear thought process and thorough understanding of the brand and its target audience.

Are there any areas for improvement or something they could have done differently?

Nothing comes to mind.

BACKGROUND

Please describe your company and your position there.

I am Malini and I'm the founder of the personal care brand.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Sukkrish Aadds?

Hired them for branding, logo & packaging design services

What were your goals for this project?

Create unique brand identity & design that is minimal and goes with the overall brand language that was in our mind

SOLUTION

How did you select Sukkrish Aadds?

Came across them through a reference. Also, spoke to quite a few people before finalising Sukkrish due to their sense of design & having the knowledge of combining both business & aesthetics

Describe the scope of their work in detail.

brand identity & design logo design packaging design social media templates

What was the team composition?

I worked directly with Shreesh who heads Sukkrish aads. They had a design team and an account management personnel who took care of everyday progress of the project.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

I quite liked their process. They understood our brand and category pretty well. Their thought process aligned with our thinking – of presenting this as a clean, minimal, no nonsense brand. I am quite happy with the branding and packaging designs they have done for our brand.

How effective was the workflow between your team and theirs?

It was quite collaborative. I can reach out to them at any point in time to bounce off my ideas and there were a lot of healthy discussions for the betterment of the brand.

What did you find most impressive about this company?

Design & branding is an extremely collaborative & iterative process and this team has shown great amount of agility & responsiveness to any of our needs until we were satisfied!

Are there any areas for improvement?

Great working experience and highly recommend the team to anyone!

BACKGROUND

Please describe your company and your position there.

I am the partner at Bola Raghavendra Kamath and Sons. Established in 1958, we are the dry fruit importers, processors, and exporters from Mangalore. I look after our operations and procurement efforts as a company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Sukkrish Aadds?

We hired Sukkrish Aadds to do branding, packaging designs, and e-commerce development for our new premium dry fruit brand.

What were your goals for this project?

We have been in the wholesale export and domestic markets of Cashew nuts over 6 decades. Now, we wanted to launch one of its kind premium retail brand, which would house all the dried nuts and fruits under it.

SOLUTION

How did you select Sukkrish Aadds?

I first came across Sukkrish Aadds on Instagram. Later, I looked into their website and loved their work.

Describe the scope of their work in detail.

They helped us with brand name, a detailed strategy and positioning, identity, packaging designs, and website.

What was the team composition?

They had specialists for all departments. Shreesh spearheaded the project. Their team had a mix of strategy, designers, account management and art working professionals.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Well, right from the brand positioning to the brand name, identity and packaging designs, we were only more and more in awe with the quality of work and the details they brought in execution. We were amazed that there was so much creativity and at the same time so much business sense in every touchpoint they delivered.

How effective was the workflow between your team and theirs?

It was quite seamless. We were kept in the loop through and through the entire process.

What did you find most impressive about this company?

Ease of working with a team like theirs. We could brainstorm along with them and at the same time, they absolutely knew what they did.

Are there any areas for improvement?

I can’t think of any at the moment.

BACKGROUND

Please describe your company and your position there.

I am Dharini and I am the managing partner of Kriya Konsulting. Kriya was formed by experienced consulting and industry professionals to provide high quality next gen consulting services powered by technology.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Sukkrish Aadds?

We hired Sukkrish Aadds to do our UI UX for a gig working web application we wanted to build

What were your goals for this project?

We had a unique product idea and we wanted to make sure that the UX is well thought through and the UI is impactful for this product

SOLUTION

How did you select Sukkrish Aadds?

Through wework's networking app

Describe the project in detail.

They helped us with logo design, UI and UX for the web application

What was the team composition?

We had an account management personnel taking care of the daily activities. Their design team worked in collaboration with us and the development team to get the product in right shape.

Shreesh – who heads the firm was also ell involved in the project progress and proceedings

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Apart from thorough UX for the application which made the flow pretty user friendly, they came up with interesting iconography and illustrations for the platform.

They also topped this up with nice minimal animations for the illustrations and icons which made our product truly unique and attractive

How effective was the workflow between your team and theirs?

They worked truly in collaboration with our team. Also working alongside the development team made our job easier

What did you find most impressive about this company?

They are a tank of ideas with excellent clarity in execution

Are there any areas for improvement?

None

BACKGROUND

Please describe your company and your position there.

I am Reshma and I am the Co-Founder of Resh&Co – an events and destination weddings company

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Sukkrish Aadds?

We hired Sukkrish Aadds to do our branding, collaterals, content and website design

What were your goals for this project?

This is one of a kind brand we are launching in India for destination weddings. We wanted our branding to reflect the elegance we bring to the table and appeal to the premium clientele we cater to.

SOLUTION

How did you select Sukkrish Aadds?

Through clutch

Describe the scope of their work in detail.

They helped us with brand positioning, identity, website design and social media templates.

What was the team composition?

We interacted with Shreesh through the entire project. They sure had a lovely team working at the background.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We initially thought they will present us some logo options from which we will have to choose. But the reality was different. They understood the brand pretty well, they came up with the positioning strategy for the brand and they took us through their design thinking process. So it was not about yes we like this design or no we don’t like this design. They involved us in the process and we arrived at the best identity and design language for the brand.

How effective was the workflow between your team and theirs?

It was pretty sorted. They worked like an extended arm of our team.

What did you find most impressive about this company?

They had a clear thought process and thorough understanding of the brand and its target audience.

Are there any areas for improvement?

No.

BACKGROUND

Please describe your company and your position there.

Our company promotes Organic, Natural and farm products. Am the founder of M/s Kiskaara. Our products in the market depict health, taste and genuinity in the area it represents.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Sukkrish Aadds, and what were your goals?

We hired Sukkrish Aadds to do our branding & product packaging designs. In an upcoming clutter segment, we wanted to be a stand out brand staying true to its values, strengths and ethos.

SOLUTION

How did you select Sukkrish Aadds and what were the deciding factors?

We knew Shreesh through another reference. Since it was a known reference we checked their previous projects and decided to work with them.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

They helped us with arriving at a strong brand idea and designing the brand packaging, identity designs and collaterals.

How many people from the vendor's team worked with you, and what were their positions?

Shreesh – their creative head was involved in all major milestones. They sure had a strong design team who did the magic. We also worked closely with their Account Manager, who kept a tab on the progress and project management.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Well, they came up with a catchy brand identity and packaging designs inspired by nature, like our products. They also did a series of wonderful illustrations which brought the essence of the brand effectively.

Describe their project management style, including communication tools and timelines.

We have had absolutely no issues in work delivery. Ofcourse there were some back and forth on design ideas which is a part of the process. They delivered on-time for the launch and they kept us informed about the project and progress through and through.

What did you find most impressive or unique about this company?

Ease of working with a team like theirs. They have a very open structure where we can work closely on the projects and creative requirements.

Are there any areas for improvement or something they could have done differently?

I can’t think of any.

BACKGROUND

Please describe your company and your position there.

I am Akshay and I am one of the Directors of Krispy Snacks from Phalyum

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Sukkrish Aadds?

We hired Sukkrish Aadds to do the branding and packaging designs for our healthy vacuum fried snacks.

What were your goals for this project?

We were one of the very few in the country to launch these super healthy and innovative snacks. We wanted the identity design and packaging designs to ensure that we establish brand recall with our affluent target customers.

SOLUTION

How did you select this vendor?

Through a reference.

Describe the scope of their work in detail.

They pitched in right from a brand idea for our brand. They conceptualised and presented us some kick-ass packaging designs which were very attractive and at the same time it communicated aptly to the target audience.

What was the team composition?

We interacted with Shreesh who spearheaded the project. He was available for all key presentations. We also had an account manager who took care of smooth functioning of the project.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The designs were great. It had a real strong shelf throw in retail shelves. Our products got accepted in big super markets without much negotiations and we know that our packaging design played a major role in it apart from the taste of the product. Even in ecommerce websites, the pack stood out really well.

How effective was the workflow between your team and theirs?

Pretty seamless.

What did you find most impressive about this company?

Everything from their ideas to designs to keeping with timelines. They constantly communicated with us on the progress.

Are there any areas for improvement?

Nope. They do a great job.

BACKGROUND

Introduce your business and what you do there.

I am the founder of Rusbury. We offer authentic Indian sweets and savories.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Sukkrish Aadds?

We were looking for someone to help us with branding and packaging designs for our company. We were a fresh startup and we wanted a unique design for our brand and logo.

SOLUTION

What was the scope of their involvement?

Sukkrish Aadds helped us build a good brand here in Bangalore. They named the brand and created designs for our brand identity, packaging, signage boards, instore graphics, and illustrations, as well as verbal and visual cues for the brand.

What is the team composition?

There were around five teammates who worked on the project.

How did you come to work with Sukkrish Aadds?

We found them on Google and went and met them. We chose to work with Sukkrish Aadds because their portfolio was exceptional and the budget was also good.

How much have you invested in them?

The project cost was between $10,000–$25,000.

What is the status of this engagement?

We worked with them from March–August 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Their work was incredible, and they took around a month. Sukkrish Aadds came up with a strong, bold, and catchy brand logo for us, which was awesome. They also did a wonderful illustration which brought the essence through visuals very effectively. 

We have used their illustration on our sweet boxes. We offer authentic sweets and they made it in such a way that people really see and feel the authenticity. The logo and illustrations were great, and I liked them very much.

How did Sukkrish Aadds perform from a project management standpoint?

We got everything on time. We didn’t have any issues because they were near to where we are located. Sukkrish Aadds coordinated with the signage and printing vendors and supervised their work so that the execution came out as we desired. They were really helpful.

What did you find most impressive about them?

The brand logo was very good.

Are there any areas they could improve?

No, not that I can think of. They delivered the work we needed within the proper timeframe, and it was perfectly done. The team helped us in many ways, and the store came out really well with all the branding and signage.

Do you have any advice for potential customers?

Overall, I would recommend them. I have recommended them to two of my friends who are also very happy with their work.