Parah Group

BACKGROUND

Introduce your business and what you do there.

I'm the CEO of Package Bros, a consumer products and services company. We help product companies enhance packaging quality and compliance with industry standards while reducing finished product costs. We serve manufacturers and investment firms seeking cost efficiency.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Parah Group?

We wanted to acquire new customers through Meta advertising.

SOLUTION

What was the scope of their involvement?

Parah Group has built our Shopify website, created a customer service program, and managed our advertising on Meta. The team has built a full retail website, allowing customers to purchase products directly. The site also has a live chat and a customer service portal that allows customers to ask questions in real-time. Regarding advertising, Parah Group manages our daily ad spend and metrics.

What is the team composition?

We work with 2–5 teammates from Parah Group.

How did you come to work with Parah Group?

Parah Group was referred to me. I chose them because their pricing fit our budget, they were referred to me, and their company values aligned with ours.

How much have you invested with them?

We've spent around $10,000.

What is the status of this engagement?

We started working with Parah Group in October 2024, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Parah Group's work has resulted in increased sales, a 2.9 ROAS, and an $80 AOV.

How did Parah Group perform from a project management standpoint?

Parah Group delivers on time and under budget. We communicate via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

I'm impressed by Parah Group's response times.

Are there any areas they could improve?

I don't think there's anything they can improve on.

BACKGROUND

Introduce your business and what you do there.

I’m the CMO of STRNG Seeds, a company that sells CBD and hemp products nationwide.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Parah Group?

We needed help with multiple projects, including conversion optimization, because our site wasn’t converting well. We also needed to lower our CPAs on our paid ads.

SOLUTION

What was the scope of their involvement?

Parah Group has helped us with ongoing A/B testing and site experimentation. The first thing we started with was on-site conversion. We’ve worked with them to establish an ongoing experimentation program, running around 4–6 tests per month.
They’ve also helped us create landing pages for paid ads. Additionally, they’ve developed, launched, and optimized our post-purchase upsells, which has helped drive a 20% AOV boost. Moreover, Parah Group runs our entire paid ads program.

What is the team composition?

We work with 2–5 teammates from Parah Group.

How did you come to work with Parah Group?

Someone referred Parah Group to me. We chose them over other options because their pricing fit our budget, they offered good value for the cost, and their company values aligned with ours.

What is the status of this engagement?

We started working with them in June 2024, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our conversion rate has jumped a ton. Our revenue per visitor is up 90% and continues to climb. Our overall business has grown 6x in two years of working with Parah Group. We’re now spending $10,000 a day on paid ads with them. Our conversion rate is now over 4%, our AOV is $85, and our cost to acquire a new customer is $25.

How did Parah Group perform from a project management standpoint?

Parah Group’s project management is absolutely incredible. They continue to go above and beyond and deliver things even outside of the scope on weekends. We communicate with them through in-person meetings, virtual meetings, and emails or messaging apps.

What did you find most impressive about them?

Parah Group is more of a partner than an agency. They truly care about our business and are great people overall. They underpromise and overdeliver. Even after two years of working with them, they continue to innovate and be on the cutting edge of what’s working in the e-commerce world.

Are there any areas they could improve?

No, they’ve been the perfect partner.

BACKGROUND

Introduce your business and what you do there.

I'm the CMO of BMI Doctors, a telemedicine practice for medical weight loss.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Parah Group?

We needed to acquire new customers at an appropriate CAC to LTV ratio.

SOLUTION

What was the scope of their involvement?

Parah Group handles everything from marketing strategy to execution. The team is responsible for creating ad content, setting up campaigns, making ongoing campaign adjustments, and providing analytics reports.

What is the team composition?

We've worked with 2–5 teammates from Parah Group.

How did you come to work with Parah Group?

Someone referred Parah Group to me. We chose them over other options because their pricing fit our budget, they were a great culture fit, our company values aligned, and they had exceptional knowledge.

How much have you invested with them?

We've spent around $50,000.

What is the status of this engagement?

We started working with Parah Group in February 2024, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We've seen a ROAS of more than 3.0, a 30% reduction in CAC, and a 15% increase in LTV.

How did Parah Group perform from a project management standpoint?

Parah Group's project management is exceptional. They have highly detailed plans and deliver on time. We communicate via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

Parah Group is entrepreneurial and spends ad dollars like they're their own.

Are there any areas they could improve?

There's nothing we can come up with.

BACKGROUND

I am the CEO of Bounce Nutrition

Large ecommerce brand selling fitness supplements

OPPORTUNITY / CHALLENGE

• Improve our CRO
• Test Different Pages and Messaging
• Improve Website Experience

SOLUTION

Referral

• High ratings
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

2-5 Employees

A/B testing our website and landing pages to find what testing improves conversion rate and subscription orders. 

RESULTS & FEEDBACK

Increased conversion rate by 25% plus improved subscription by up to 20% more subscriptions more. 

Weekly meetings, constant testing and a scheduled calendar timeline for projects one after another. No down time and planned in advance.

Virtual Meeting

Highly knowledgeable and knows best practices and winning tests from other big and successful brands. 

Maybe some more design options but that can be excessive from an implementation standpoint.