PAD team LLC

BACKGROUND

Introduce your business and what you do there.

I'm the SMM team lead for Skyeng and Skysmart, leading EdTech platforms that help adults and children learn languages and school subjects through personalized online lessons and digital learning tools.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with PAD team LLC?

We needed help scaling our social media growth through paid acquisition while improving the unit economics of subscriber growth. Our objective was to significantly reduce the cost per subscriber on VK and Telegram, expand our audience reach, and support our content and enrollment funnels with a steady flow of high-quality subscribers.

SOLUTION

What was the scope of their involvement?

PAD team LLC handled the full scope of paid subscriber acquisition for our VK and Telegram communities. Their work included audience research, creative strategy, ad campaign setup, and ongoing optimization. A major part of their work was continuous creative testing. The team regularly produced and tested dozens of ad creatives, including educational formats, short-form content, and meme-style creatives, to identify the most effective approaches for different audience segments.

They were also responsible for campaign analytics and reporting, providing insights on performance metrics such as cost per subscriber, click-through rates, and click-to-subscribe conversion. Based on these insights, they continuously refined targeting, creatives, and campaign structure to improve performance and scalability.

What is the team composition?

We worked with 2–5 teammates from PAD team LLC.

How did you come to work with PAD team LLC?

Partners shared the link. We chose PAD team LLC because they had a clear performance-driven approach to subscriber acquisition and strong experience with VK and Telegram ads, channels that were critical for our growth strategy. Compared to other vendors, they demonstrated a deeper understanding of creative testing and audience experimentation. A recommendation from a trusted colleague also played an important role in our decision.

How much have you invested with them?

We spent less than $50,000.

What is the status of this engagement?

We worked together from January–June 2026.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The project delivered strong and measurable improvements in our subscriber acquisition performance. On VK, the cost per subscriber decreased from around 300 RUB to 35 RUB, which allowed us to scale our audience growth much more efficiently. The click-to-subscribe conversion rate also increased significantly, from 15% to about 45%.

On Telegram, PAD team LLC reduced the cost per subscriber from approximately €2 to $0.80 and helped us acquire more than 3,000 high-quality subscribers over a six-month period. These improvements made our subscriber acquisition significantly more cost-efficient and helped strengthen the top of our marketing funnel for course enrollments.

In addition to cost per subscriber and conversion rates, we also tracked several other performance indicators. These included overall subscriber growth, engagement metrics within the communities, and the quality of traffic coming from paid campaigns. Since our social media channels are part of a larger marketing funnel, we also monitored how new subscribers interacted with our content and whether they progressed further into the funnel toward course inquiries or enrollments. These metrics helped us evaluate not only acquisition efficiency but also the overall quality and relevance of the audience being acquired.

How did PAD team LLC perform from a project management standpoint?

PAD team LLC's project management was very strong. Communication was clear and consistent, and the team was highly organized in how they structured campaign testing, reporting, and optimization. They delivered everything on time and were very proactive throughout the project. Instead of waiting for direction, they regularly came to us with new hypotheses, creative ideas, and performance insights based on campaign data. Overall, the collaboration felt smooth and efficient; it often felt less like working with an external vendor and more like collaborating with an extension of our internal marketing team.

What did you find most impressive about them?

What impressed me most was their experimentation mindset and proactive approach. The team was constantly generating new hypotheses, testing creative formats, and looking for unconventional ways to improve campaign performance. They didn't limit themselves strictly to media buying. PAD team LLC also followed industry trends, analyzed the market, and often suggested new content ideas and angles that could resonate better with our audience. This combination of performance marketing expertise and strategic thinking made the collaboration particularly valuable. It felt like working with a partner who was genuinely invested in the growth of our social channels.

Are there any areas they could improve?

There wasn't anything major that I would change about the collaboration. If anything, the team was sometimes very aligned with structured corporate processes where every step requires formal approval. In our case, we were often comfortable moving faster and testing ideas more independently, so in some situations, the workflow could have been a bit more autonomous. That said, this also reflects their professionalism and attention to process, which can be very valuable in larger organizations. Overall, the collaboration was very smooth and productive.

BACKGROUND

Introduce your business and what you do there.

I'm the co-founder of an educational programs company for adults in digital professions.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with PAD team LLC?

We needed to attract a specific segment of users from Indonesia to attend our webinars and purchase educational programs.

SOLUTION

What was the scope of their involvement?

PAD team LLC ran advertising campaigns independently based on our brief. We attracted 400–500 people a month to our webinars and spent about $7,000–$10,000 a month on advertising.

What is the team composition?

We worked with 2–5 teammates from PAD team LLC.

How did you come to work with PAD team LLC?

PAD team LLC was a recommendation from colleagues. We chose them over other options because they had high ratings, their pricing fit our budget, they had a great culture fit, and they offered good value for the cost.

How much have you invested with them?

We spent around $70,000 with PAD team LLC.

What is the status of this engagement?

We worked with PAD team LLC from February–November 2023.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We jointly held about 10 webinars, each with 400–500 users brought online by PAD team LLC. The team also further aimed to achieve a high conversion rate (1.5%–4%) for purchases of our products. We also tracked the cost per acquisition, which was $0.2–$0.4 per user on the webinar.

How did PAD team LLC perform from a project management standpoint?

PAD team LLC delivered on time. We communicated via in-person meetings, virtual meetings, and emails or messaging apps.

What did you find most impressive about them?

PAD team LLC had excellent customer service. They were always helpful, responded quickly, and adjusted their work. Overall, they offered excellent value for money and quality of work.

Are there any areas they could improve?

There's nothing we can come up with.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of Epic Web3, a global platform that supports Web3 founders by providing resources for learning, building projects, and raising funds.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with PAD team LLC?

We needed help with performance marketing.

SOLUTION

What was the scope of their involvement?

PAD team LLC provides performance marketing services, including paid social and paid search. The team handles all the work, starting from campaign planning and execution. PAD team LLC mainly manages Meta Ads (Facebook & Instagram) but also works on Google Ads and X Ads. We handle the creative assets ourselves.

What is the team composition?

We work with 2–5 teammates from PAD team LLC.

How did you come to work with PAD team LLC?

PAD team LLC reached out to us directly a long time ago. We chose them because they were a great culture fit.

How much have you invested with them?

We’ve spent around $100,000.

What is the status of this engagement?

We started working with PAD team LLC in February 2021, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

PAD team LLC has helped us improve our CPA and other performance marketing KPIs. The team just works well.

How did PAD team LLC perform from a project management standpoint?

PAD team LLC’s project management is fine. We communicate via email and messaging apps.

What did you find most impressive about them?

PAD team LLC’s good quality and price rate are impressive.

Are there any areas they could improve?

PAD team LLC could pay a little more attention to our campaigns.