Otherworld Content by Jacob B Doyle

BACKGROUND

Introduce your business and what you do there.

I’m one of the co-founders of VisualFizz, a digital marketing agency in Chicago. I have a background in SEO and paid search. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Otherworld Content by Jacob B Doyle?

Jacob (Senior Content Writer) and Otherworld Content help us with our marketing and end client work. He writes our blog and landing page content, media briefs, and ad copy. Overall, we use him and his agency for our content strategy. 

SOLUTION

What was the scope of their involvement?

For content strategy, Jacob’s deliverables include what our company or end client will write in the long term. Apart from that, he provides a wide range of individual deliverables, such as blog content for VisualFizz. He also writes blogs and landing page content for a number of our end clients.

We always provide documentation to all our contractors. On top of that, Jacob does discovery sessions and research about our competitors and their content. He then comes up with a content strategy. Ultimately, he also provides the deliverables for that strategy. 

Jacob’s work covers everything from branding topics to marketing and advertising. He also writes about technology. Moreover, startups that have new technologies need to explain their product, so they often need video scripts for the video explainers they create. Jacob handles that for us, too.

What is the team composition?

We only work with Jacob. 

How did you come to work with Otherworld Content by Jacob B Doyle?

We found Jacob on Linkedin. His samples captured the voice and tone that perfectly fit our end clients’ needs. Likewise, Jacob could use varying voices and tones that were approachable and easy to understand. As a result, we chose him as our agency’s copywriting partner. 

How much have you invested with them?

We’ve invested at least $100,000 in their services in the last four years. 

What is the status of this engagement?

We started working with him in November 2016, and we have an ongoing partnership.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Otherworld Content is one of our top writing partners, and Jacob is our go-to writer for our client accounts. he has a straightforward writing voice and tone that’s approachable but professional, which is difficult to find. He can also cover a topic in-depth and in a scientific way. 

In fact, Jacob’s pieces are one of our top-ranking blog content. He has written for our Brand Fails series, which drives around 5,000 visitors a month to our marketing website. That doesn’t include the other pieces of content we’ve created. If users search “brand fails” on Google, they’ll find our company and Jacob’s great content.  

Overall, adding Jacob to our projects allows us to utilize him not only as a blog writer but also as a full-service copywriter. 

How did Otherworld Content by Jacob B Doyle perform from a project management standpoint?

Jacob cares about quality and efficiency. Because of that, we don’t have to hold his hand through the process. He does a great job communicating with our internal teams and end clients, which is another rare quality to find when it comes to creatives. He’s also easy to work with; he always has some dad jokes, funny greetings, and puns, inserting wit in our branding element. As a result, our team enjoys working with him. 

To communicate, we use Slack internally. We also use phone and video communication, although video conferencing isn’t always on the table because it’s not required for our team. Jacob has communicated with our end clients through phone and conference calls. We’ve met in person, too, for our brainstorming sessions. 

What did you find most impressive about them?

Jacob asks the right questions so that we can give him the right tools he needs to provide great results. On top of that, he makes sure that the marketing element of our projects stays at the forefront. Jacob doesn’t create blog content for the sake of blog content; there’s always a strategy behind what he delivers. 

Normally, our team puts the marketing elements after the content is written. By contrast, Jacob can integrate those elements into the content, resulting in an efficient project — we don’t have to handhold him and tell him what to deliver. Overall, having a great content writer and copywriter like him on board with a great SEO team truly makes a good pairing. We don’t have to worry about him at all since he does exactly what he says he will. 

Are there any areas they could improve?

No, there aren’t any. Our projects naturally go through iterations to make sure that end clients are happy with what Otherworld Content delivers. As a result, I don’t have any negative feedback; if the end client isn’t happy, we simply give them what they need. 

Do you have any advice for potential customers?

Understand what a content strategist does. On top of that, make sure that Otherworld Content’s goals match the end clients’ objectives, which may be to drive traffic or sales. Likewise, tell them about your value proposition and the things that you consider irrelevant to what they’re doing. Familiarize them with the full scope of your business so that they can breathe life into it through their writing.  

Moreover, since Jacob’s strongest points are capturing your brand’s essence and full marketing potential, give him that information ahead of time. That way, the deliverables are going to be much better than you expect. 

BACKGROUND

Please describe your company and your position there.

Our company is the most flexible, reliable and easy to use cloud based logistics platform for businesses of any size to store, manage and fulfill their inventory from warehouses and fulfillment centers across the United States. I am the Sr. Manager of Traffic Acquisition.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Otherworld Content by Jacob B Doyle?

We wanted to create SEO driven articles in the supply chain and logistics space for our blog. We hired Jacob to write articles and blog posts for us, as well as help with landing pages to improve our SEO rankings.

SOLUTION

How did you select this vendor and what were the deciding factors?

We selected Jacob because of his background in content writing and his knowledge of the supply chain and logistics industry.

Describe the project in detail and walk through the stages of the project.

After our first call, we decided that we would provide Jacob topics to write about and provide him with keywords to include in the article. Then, Jacob would write articles and send them over for review. The plan was to publish one new article every week. We also had Jacob help with content on specific landing pages.

How many resources from the vendor's team worked with you, and what were their positions?

Just one, Jacob was the only individual we worked with. He was the main Content writer.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have seen great success with our organic traffic, with an increase of traffic by 50% YoY. We are also now ranking for over 5000 keywords with the help of the articles that were launched.

How effective was the workflow between your team and theirs?

Very effective and easy. Most of our discussions were through email as everything was straightforward. We got on a call once a quarter to discuss how everything was going.

What did you find most impressive or unique about this company?

We were impressed by their knowledge and how well each output was written. All articles had informative content. Jacob also takes any recommendations and direction we provided well. It was great and easy working with him!

Are there any areas for improvement or something they could have done differently?

There were times we had to make edits to the articles, but once we told Jacob about the errors, they were quickly fixed.