The Ortus Club

BACKGROUND

Introduce your business and what you do there.

I’m a senior field marketing manager at a telecommunications company. We provide global digital infrastructure and connectivity solutions, integrating network, cloud, security, IoT, and media services to help enterprises transform and operate seamlessly worldwide.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Ortus Club to accomplish for your company?

We’ve hired The Ortus Club for event planning and execution. They’ve been responsible for sourcing venues for our events that fit the right ambiance and setting. The goal is to keep the events light, casual, and easygoing for our guests. The Ortus Club is also responsible for follow-up conversations and meeting setups after the events.

SOLUTION

What was the scope of their involvement?

The Ortus Club has been responsible for planning and executing our events end-to-end. Their work includes creating registration pages, acquiring attendees, managing the events on-site, sourcing venues, and following up with attendees after the events. The only thing they haven’t done is source a moderator for the events.

What is the team composition?

We work with 2–5 members of The Ortus Club’s team.

How did you come to work with The Ortus Club?

They were an existing vendor for our company when I joined.

How much have you invested with them?

We’ve spent around $50,000.

What is the status of this engagement?

We started working with them in January 2021, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The Ortus Club has been able to achieve an 80% show-up rate for our events. We’ve tasked them with acquiring 30 guests, and they’ve been able to get 25 to show up. For one of our events, they were able to push for 18–20 guests and achieve a 90% turn-up rate.We’ve received positive feedback from attendees who say the events are interesting and good to know. They’re happy to be a part of the events to learn more about what we do.

How did The Ortus Club perform from a project management standpoint?

The Ortus Club delivers on time. We communicate via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

The Ortus Club’s work ethic and willingness to accommodate and deliver on our requests are impressive.

Are there any areas they could improve?

They could help source a moderator for the events. They could also better qualify some of the contacts in terms of understanding their interest in attending the events. They need to be more stringent and deliberate in their contacts because some of them post-event have said they’re looking for jobs or have no real interest in the event.

BACKGROUND

Introduce your business and what you do there.

I am responsible for Field & Partner Marketing at Sitecore. Sitecore provides an AI-powered digital experience platform that enables marketers to deliver personalized, engaging customer journeys and content at scale.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with The Ortus Club?

We engaged The Ortus Club to support Sitecore’s field and partner marketing objectives by helping us create meaningful events and engagement opportunities with senior decision-makers across our target accounts.

SOLUTION

What was the scope of their involvement?

The Ortus Club was engaged primarily to support audience acquisition, registration delivery, and end-to-end event management for our field and partner marketing programmes. They managed roundtable and networking events, provided attendee lists, and delivered event reports. Their role was to ensure the right target audience attended our events while providing operational support for a seamless attendee experience.

How did you find The Ortus Club?

I was contacted via LinkedIn DM.

Why did you choose The Ortus Club over other options you considered?

The Ortus Club was referred to me.

What is the status of this engagement?

The project started in February 2026 and ended in March 2026.

How many teammates from The Ortus Club were assigned to your project?

There were 2-5 people from The Ortus Club assigned to our project.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The number of event attendees met our expectations, and the quality of leads generated from the events also met our expectations.

What was your primary form of communication with The Ortus Club?

Our primary form of communication was virtual meetings.

How did The Ortus Club perform from a project management standpoint?

The Ortus Club's project management was good, and they delivered on time.

What did you find most impressive about them?

I was most impressed by their attentiveness to detail.

Are there any areas they could improve?

I have addressed areas for improvement directly with them.

BACKGROUND

Introduce your business and what you do there.

I'm a senior partner marketing manager at Vonage, a cloud communications company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with The Ortus Club?

We were looking for a trusted partner to complement our internal partner marketing and event resources, helping us execute executive-level engagement programs and maximize the impact of strategic partner activities.

SOLUTION

What was the scope of their involvement?

The Ortus Club led the planning and execution of an executive dinner held in conjunction with AWS Summit London. Their responsibilities included venue selection and management, audience recruitment and follow-up, attendee communications, landing page development, and overall event coordination.

What is the team composition?

We've worked with 2–5 members of The Ortus Club's team.

How did you come to work with The Ortus Club?

Someone referred The Ortus Club to me. I chose them over other options because they had high ratings, a great culture fit, and exceptional collaboration.

What is the status of this engagement?

We started working with them in September 2025, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The most tangible outcome was securing attendance from 12 highly targeted decision-makers, including CxOs and senior influencers from priority accounts. The quality of attendees and conversations generated valuable business opportunities and helped strengthen engagement with key prospects. Their outreach strategy, aligned to our ICP and target account list, was a major contributor to the event's success.

How did The Ortus Club perform from a project management standpoint?

The Ortus Club demonstrated exceptional project management throughout the engagement. Communication was proactive, timelines were consistently met, and the team maintained strong alignment across stakeholders. We collaborated through virtual meetings, email, and messaging platforms, and always felt informed and supported throughout the process.

What did you find most impressive about them?

What stood out most was their combination of professionalism, communication, and execution excellence. The team consistently delivered high-quality work, acted as a trusted advisor during both planning and execution, and brought thoughtful recommendations to help maximize outcomes. They feel like a true extension of our team rather than an external agency.

Are there any areas they could improve?

I can't think of anything for The Ortus Club to improve.

BACKGROUND

Introduce your business and what you do there.

I’m the Asia field marketing, APJ and Middle East partner marketing lead at Confluent. We’re creating the foundational platform for data in motion. With Confluent, organizations can harness the full power of continuously flowing data to innovate and win in the modern digital world.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Ortus Club to accomplish for Confluent?

We want to leverage The Ortus Club's extensive C-suite network to drive executive engagement and mindshare in APJ market. 

SOLUTION

What was the scope of their involvement?

The Ortus Club has provided end-to-end executive roundtable audience acquisition and management. Their work includes invitations, RSVPs, moderator search, and post-event follow-up.

What is the team composition?

We work with 2–5 teammates from The Ortus Club.

How did you come to work with The Ortus Club?

We found them through a referral. We chose them because they were close to our geographic location, their pricing fit our budget, and they offered good value for the cost.

What is the status of this engagement?

We started working together in January 2025, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The Ortus Club has helped us get our target tech executive audience to attend the event. Moreover, we've created new opportunities post-event. We measure the event's success through total pipeline generation. We have a set pipeline goal for each session. The Ortus Club provides an event report and a post-event follow-up report, which we've found useful for evaluating the project's success.

How did The Ortus Club perform from a project management standpoint?

The Ortus Club's project management is white-glove style, and attendees love it. Moreover, they deliver on time. We communicate through virtual meetings, emails, and phone calls.

What did you find most impressive about them?

The Ortus Club is very responsive, and the audience quality is high. Communication is pretty open and they did their research and understand what type of audience you are looking for. 

Are there any areas they could improve?

Depending on the country, the moderator selection could be better.

BACKGROUND

Please describe your company and position.

I am the Director, Brand and Marketing of audax Financial Technology

Describe what your company does in a single sentence.

As a comprehensive digital banking platform provider, audax empowers banks and financial institutions to rapidly scale and modernise. Our plug-and-play digital solutions offer end-to-end banking capabilities, harmoniously complementing incumbents' core infrastructure. We're here to help you realise scaled digital banking business models, including full digital banking, open banking and Banking-as-a-Service, without the complexity of in-house development or expensive migration. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Ortus Club to accomplish?

• Lead generation

SOLUTION

How did you find The Ortus Club?

In-bound

Why did you select The Ortus Club over others?

Good value for cost

How many teammates from The Ortus Club were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Ortus Club provided us with lead generation services i.e. inviting of our clients to our roundtables in multiple SEA markets

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Number of leads that attended event

Number of leads that had a follow-up meeting with our Commercial team

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Timely delivery and always quick to assist/respond if needed 

What was your primary form of communication with The Ortus Club?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Our leads told us that The Ortus Club's follow-up skills were impressive

Are there any areas for improvement or something The Ortus Club could have done differently?

We see high drop offs in follow-up meetings arranged by Ortus Club with those attendees from the event - if we could find a way to improve this, it would be very helpful

BACKGROUND

Please describe your company and position.

I am the VP of Data Fabric Research & Advocacy of SAP AG

Describe what your company does in a single sentence.

SAP helps organizations run smarter by connecting data, processes, and people through an integrated cloud platform that powers AI-driven, real-time business decisions.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Ortus Club to accomplish?

• gather insight to shape our research agenda around Data Fabric and AI
• host high-quality executive roundtables that would bring together senior data and technology leaders for thoughtful, business-focused discussions
• elevate thought leadership through discussion, and strengthen community engagement

SOLUTION

How did you find The Ortus Club?

• Online Search
• Social Media

Why did you select The Ortus Club over others?

Creative service offering

How many teammates from The Ortus Club were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The Ortus Club managed end-to-end event delivery for a series of executive roundtables across Europe and the US, including venue selection, guest recruitment, event moderation, and onsite logistics. Each session featured a curated guest list of senior executives, a facilitated discussion aligned to our research themes, and post-event reporting to capture key insights and engagement outcomes.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The events exceeded expectations — each roundtable was at or above capacity, attracting senior executives from leading global organizations and generating strong engagement throughout the discussions. The sessions also produced high-quality insights that informed our research agenda, strengthened our community network, and directly contributed to new partnership and membership opportunities for the IDEA Institute.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The Ortus Club’s project management was exceptional — their team was organized, proactive, and highly responsive throughout the planning process. Every milestone was met on time, with clear communication and attention to detail. They adapted quickly to evolving needs, from last-minute attendee adjustments to on-site logistics, ensuring each event ran smoothly and professionally.

What was your primary form of communication with The Ortus Club?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed me most about The Ortus Club is their unique ability to curate intimate, high-quality executive discussions that feel both exclusive and effortless. Their events go far beyond logistics — they create environments where meaningful conversations naturally unfold. Combined with their top-tier project management and outstanding customer service, the experience feels polished, personal, and genuinely valuable.

Are there any areas for improvement or something The Ortus Club could have done differently?

Honestly, very little — The Ortus Club team was exceptional from planning through execution. If anything, expanding their post-event analytics could make an already outstanding experience even more valuable for future strategy and follow-up.

BACKGROUND

Please describe your company and position.

I am the SVP & GM Sales APJ + MEA of Freshworks

Describe what your company does in a single sentence.

My company is a cloud-based software-as-a-service company, founded in 2010 in India. The company provides cloud-based tools for customer relationship management (CRM), IT service management (ITSM), and e-commerce marketing.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Ortus Club to accomplish?

• Connect with new prospects
• Connect with customers

SOLUTION

How did you find The Ortus Club?

• Referral
• Have worked with Ortus Club since their inception in 2015

Why did you select The Ortus Club over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from The Ortus Club were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Organise our experience event in Malaysia. This was the first event at scale with 250 invite only attendees expected to listen to industry leaders share how they are using AI in customer and employee experience. This included finding new prospects (60% of the attendees), inviting key executives from customers and partners (40% of the attendees). Besides the core event there were also focused break outs and press activity. Ortus Club managed the event from sourcing new prospects to finding the location, setup and registration, and post event follow up. Highly professional.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Number of attendees
• Quality of attendees (seniority and industry fit)
• Pipeline created 
• Attendee satisfaction rating

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Excellent communication and continual follow up. Regular sharing of prospect interest and alignment to target audience. Creativity in finding solutions to keep quality high and stay within budget.

What was your primary form of communication with The Ortus Club?

Virtual Meeting

What did you find most impressive or unique about this company?

They had excellent communication and continuous focus on achieving asks (even when these were sometimes a little late or unreasonable!)

Are there any areas for improvement or something The Ortus Club could have done differently?

None

BACKGROUND

Please describe your company and position.

I am the Executive Director, VP of Digital Strategy & Design of ProfitOptics

Describe what your company does in a single sentence.

ProfitOptics builds better work as a modern consultancy focused on ditital transfomration. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Ortus Club to accomplish?

• Increase sales leads
• Provide expertise to a large network of C-level executives
• Deliver quality content for technology buyers

SOLUTION

How did you find The Ortus Club?

Inbound

Why did you select The Ortus Club over others?

• High ratings
• Great culture fit
• Company values aligned
• High caliber team with an incredible acumen for networking

How many teammates from The Ortus Club were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The Ortus Club organized two bespoke networking events designed to facilitate discussions among industry leaders within the digital strategy and software development sectors. The aim was to foster meaningful connections, share insights, and explore emerging trends in technology and customer engagement.

1. Pre-Event Planning and Strategy

• Collaboration on defining event objectives and target audience.
• Selection and customization of topics and themes that resonate with current industry challenges and opportunities.
• Coordination on guest list management to ensure a curated assembly of decision-makers and influencers.

2. Event Execution

• Seamless orchestration of event logistics, including venue, catering, and technology setups.
• Implementation of engaging formats such as roundtable discussions and keynote speeches.
• Provision of experienced moderators to guide conversations and ensure all participants could contribute.

3. Post-Event Follow-up

• Compilation and distribution of discussion summaries and key takeaways to all participants.
• Measurement of event success through participant feedback and post-event surveys.
• Strategic follow-up with attendees to foster ongoing relationships and potential collaborations.

Key Deliverables:
1. Networking Enhancement

• Successful creation of an environment conducive to networking, leading to numerous potential leads and collaborative opportunities.

2. Knowledge Sharing

• Delivery of valuable insights and industry trends through expertly moderated discussions and keynote presentations.

3. Participant Engagement

• High level of attendee interaction and satisfaction, as evidenced by positive feedback and active participation during the events.

4. Business Opportunities

• Identification and initiation of several strategic discussions that align with our company's vision of collaborative development and customer-centric solutions.

The events curated by the Ortus Club were instrumental in advancing our strategic objectives within the digital strategy landscape. They not only enhanced our network within the industry but also deepened our understanding of market needs and potential areas for innovation. The professional execution and attention to detail by the Ortus Club team were commendable, making these events both enjoyable and invaluable.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

1. Attendance Rates

• Number of attendees versus the number of invites sent out. A high attendance rate is a strong indicator of successful event interest and engagement.

2. Quality of Attendees

• Proportion of attendees holding decision-making positions within their organizations (e.g., CIOs, CTOs, CEOs). This indicates the relevance and appeal of the event to key industry players.

3. Engagement Metrics

• Active participation rates in discussions and activities.
• Number of questions asked during Q&A sessions.
• Duration of networking sessions and the average number of interactions per participant.

4. Feedback Scores

• Overall satisfaction ratings from post-event surveys.
• Feedback on the quality of discussions, the relevance of topics covered, and the effectiveness of moderators.

5. Follow-up Actions

• Number of follow-up meetings or calls arranged post-event with new contacts.
• Number of leads generated that align with strategic business objectives.

6. Content Reach and Impact

• Reach of post-event content, such as discussion summaries or recorded sessions, measured by downloads or views.
• Engagement with follow-up emails or content shared after the event.

7. Business Opportunities

• Initiation of new projects or collaboration proposals that trace directly back to connections made or discussions held at the event.
• Contracts or agreements closed with attendees within a set timeframe after the event.

8. Strategic Insights

• Key insights gathered from event discussions that have influenced strategic decisions or product development directions.
• Implementation of new strategies or adjustments to existing ones based on learnings from the event

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The Ortus Club demonstrated exemplary project management skills throughout the planning and execution of our events. They adhered strictly to the agreed-upon timelines, delivering all key items on schedule. This included logistical arrangements, participant invitations, and pre-event briefings. Their ability to maintain deadlines ensured a smooth and well-organized progression from the conceptual stage to the actual event days.

The team at the Ortus Club was highly responsive to our specific requirements. They tailored the event format to best suit our objectives of networking and knowledge sharing within the digital strategy community. Whenever issues or new needs arose—such as last-minute changes in the event schedule or participant list—they addressed them promptly and efficiently. Their proactive communication and flexibility were crucial in adapting to dynamic circumstances and ensuring that the event met our expectations.

Their project management approach was collaborative and inclusive, involving our team in key decisions and keeping us informed at every step. The Ortus Club provided a dedicated event manager who served as our primary point of contact. This person effectively coordinated between their team and ours, ensuring that all logistical, technical, and content-related aspects were aligned with our vision. The support extended post-event as well, with thorough debriefs and actionable insights derived from participant feedback.

The project management capabilities of the Ortus Club were a significant factor in the success of our events. Their meticulous attention to detail, commitment to meeting deadlines, and adaptability to our needs facilitated a seamless experience that was both engaging for the participants and beneficial for our strategic goals.

Andrew Paolacci was a tremendous partner throughout the orchestration of our events. His expertise and dedication were evident in every aspect of his involvement. Andrew consistently went above and beyond to ensure that the event met our strategic objectives, offering insightful suggestions that enhanced the overall experience. His ability to engage with both our team and the event participants fostered an atmosphere of collaboration and innovation. His proactive approach in addressing potential challenges and his commitment to excellence significantly contributed to the success of our events, making him an invaluable asset to the project.

What was your primary form of communication with The Ortus Club?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

What stands out about the Ortus Club is their deep commitment to customization and participant engagement. They go beyond standard event planning by tailoring every aspect of their events to the specific interests and needs of the attendees. This bespoke approach ensures that each event is relevant and resonates deeply with participants, fostering meaningful conversations and connections that are both rare and valuable in professional settings.

Are there any areas for improvement or something The Ortus Club could have done differently?

I have no real suggestions here as I had no issues at all, but thinking laregly of the event and project. While the Ortus Club uses technology effectively, there is always room to leverage new tools for even greater personalization of the attendee experience. Utilizing AI to tailor content and interactions based on past participant behavior or preferences could heighten the relevance and engagement of each event.

BACKGROUND

Please describe your company and position.

I am the Marketing Manager, APJ of Sophos

Describe what your company does in a single sentence.

Sophos delivers a broad portfolio of advanced products and services to secure users, networks and endpoints against ransomware, malware, exploits, phishing and the wide range of other cyberattacks.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Ortus Club to accomplish?

• To help us reach senior-level executives from potential new customers in different countries across Asia Pacific

SOLUTION

How did you find The Ortus Club?

Other

Why did you select The Ortus Club over others?

• Pricing fit our budget
• Good value for cost

How many teammates from The Ortus Club were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The Ortus Club ran 13 Roundtable events in different locations in Australia and across Asia Pacific. They managed the setting up and running of each event including booking the location and recruiting the audience of 8 - 15 customer contacts to attend. Key deliverables were:

• Research of qualified guests
• Invitations and guest acquisition 
• Selection and training of moderator 
• Formulation of topic and themes 
• Registration and coordination
• Logistics and program management 
• Food & Beverage and private dining room
• Verified data report including contact information of target prospects gathered throughout the project

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

New Prospects for our sales team to engage with at the events, and to follow up with to develop new sales opportunities after the events.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The Ortus Club were excellent at project management given there were a lot of different elements that needed to be managed across the whole event series. We had regular Virtual Meetings to discuss the status of required actions and they were always responsive to any questions or requests that we had about each event.

What was your primary form of communication with The Ortus Club?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Most impressive was The Ortus Club's commitment to researching to identify potential customers for us to engage with, then fostering meaningful connections and facilitating insightful discussions with them. Their approach to executive networking, utilizing intimate gatherings and tailored forums, stood out.

Are there any areas for improvement or something The Ortus Club could have done differently?

Nothing really, they were a great team to work with.

BACKGROUND

Introduce your business and what you do there.

I’m a marketing manager at Vonage, a cloud communications company. We provide unified communications, contact centers, and programmable communications APIs through a flexible cloud platform, helping enterprises enhance and personalize their communications.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with The Ortus Club?

We needed help reaching our key target accounts via events.

SOLUTION

What was the scope of their involvement?

The Ortus Club helped us with event logistics, including venue sourcing, catering, and on-site support on the event day. They also helped us invite the right personas from our target accounts to the events. The Ortus Club was responsible for event entertainment, attendee invitations, and attendee registration management.

What is the team composition?

We worked with 2–5 teammates from The Ortus Club.

How did you come to work with The Ortus Club?

They were referred to me.

What is the status of this engagement?

We worked together from October 2024–March 2026.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The Ortus Club's work resulted in an increase in the number of registrants and attendees at the events. The target changed depending on the event type, and they achieved better results each time.

How did The Ortus Club perform from a project management standpoint?

The Ortus Club delivered on time and was reliable. We communicated via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

The Ortus Club's willingness to adapt based on our specific business needs was impressive.

Are there any areas they could improve?

The Ortus Club could have ensured that everything was communicated to the customer lead during the projects.