OpenMoves

BACKGROUND

Please describe your company and your position there.

Kiosk Group, Inc. is a privately-held, Maryland-based company that many leading companies, organizations, and government agencies trust and rely upon for interactive tablet kiosks. We create both hardware and software, including Kiosk Pro, which is the best-selling kiosk app for iOS. I manage software development and our presence on the web.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire OpenMoves?

We brought in OpenMoves to help us review our presence on the web, with an emphasis on improving our search engine optimization and managing our pay-per-click ad spend.

What were your goals for this project?

Expanding overall company visibility and increasing traffic and e-commerce conversions on our website were the goals of the project.

SOLUTION

How did you select this vendor?

The vendor was selected based on the previous experience of our CEO/president in a role at a different company.

Describe the scope of their work in detail.

The initial discovery included the team at OpenMoves working with us to learn about our company, goals, target audience, and existing web presence and ad campaigns. Based on the results of that discovery, OpenMoves recommended consolidating several websites that had previously been hosted on separate domains and helped us coordinate that effort.

They also took over primary responsibility for managing our pay-per-click ad campaigns, which had previously been managed in-house and have expanded those from AdWords only to now include Facebook.

What was the team composition?

We've worked directly with David who is one of the partners and the CFO there, as well as specific individuals responsible for SEO, Google Ads, and Facebook campaigns.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

While we are still in the process of consolidating sites, our results so far have been promising with a significant increase in traffic to our primary website. Certain members of our team initially struggled to see the value of the Facebook campaign OpenMoves recommended, but they were patient and persistent in convincing them. The resulting campaign has been successful in creating a new lower-cost stream for leads.

How effective was the workflow between your team and theirs?

Our team meets with four to six members of the OpenMoves team once a month to review results and plan changes. They also provide a monthly summary of web traffic, ad spend, and conversions, which is helpful. All members of the OpenMoves team that we've worked with are clear and prompt in responding to any questions or new ideas that come up in the interim between meetings.

What did you find most impressive about this company?

OpenMoves has repeatedly shown a commitment to understanding our company's fairly specific niche and helping us find solutions that benefit our business. Beyond that, I'm always impressed by the level of enthusiasm their team shows for new ideas.

Are there any areas for improvement?

At times, OpenMoves has brought ideas to the table that are either not possible given our current Shopify platform or that are beyond the skill and/or time constraints of our current development team. In the end, I think it's probably better to dream big and then figure out what can actually be executed than the reverse.

BACKGROUND

Introduce your business and what you do there.

I work for Ameinu Our People, which is a Zionist-progressive Jewish organization based in New York. We have different sections and programs, and we have a sister organization called Project Rozana, which does humanitarian work in The Middle East, specifically in Palestine. 

We support the Kibbutz Program Center, which registers volunteers for programs in Israel. We have the Third Narrative, which is an initiative of scholars and academics that promote the two-state solution for Israel and Palestine. I’m the national program director for Ameinu, in charge of promoting programs and day-to-day operations.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with OpenMoves?

My organization started working with them just before I arrived, and we’re mainly using their solution for email blasts.

SOLUTION

What was the scope of their involvement?

We’re integrating the OpenMoves platform with our Salesforce, and it’s working smoothly. We’re able to upload our contact information and sync with OpenMoves for different campaigns and address books. That makes it easy for us to know whom we want to target. 

For example, we can send a blast to donors that gave less than $500 between December 2019 and March 2020, get that report on Salesforce, update the address book, and send it to OpenMoves. The layout for creating emails is simple enough to use for people without a lot of technical knowledge. OpenMoves does provide templates, which only require adding text and images, and they’re always willing to help. 

We’ve also used OpenMoves to promote Google Ads. Their staff sends us monthly reports, and they’re always available. As a nonprofit, we were eligible for a Google Ads grant, and OpenMoves walked us through that process. They worked with our web designer in the UK on ways to improve our outreach through SEO.

What is the team composition?

I work with a few people from OpenMoves and they have designated members for each operation. I’ve worked with Amy (Strategic Support Manager) on everything email-related for the past three years.  

They have someone who helps us with Google Ads, and there’s another member that handles technical issues with the website and anything software-related.

How did you come to work with OpenMoves?

The decision to hire them was made by someone else in my organization, so I’m not sure how they were chosen.

How much have you invested with them?

We get monthly invoices, and each one is a bit different. There’s a set cost for sending 10,000 or fewer emails per month, and another amount for sending 50,000. We spend $500–$600 per month on average. We spend a bit less in slower months, and $700–$800 during the busy season.

We’ve spent $10,000–$20,000 with them, so far. 

What is the status of this engagement?

I started working here in July 2017, but I believe OpenMoves started working with us a few months earlier in April 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’re a small, niche organization, with most of our donors coming from the progressive wing of the Jewish community. We know whom to look for when targeting our donors, and in which communities, so we use Google Ads as a backup and to get extra donations.

We’re very happy with OpenMoves, and our webmaster is also impressed by their work. This was my first time working on this kind of project, so I don’t have a lot to compare them to, but our webmaster is pleased with the quality of OpenMoves’ services.

Though our biggest donations don’t come as a result of Google Ads, we do get smaller donations because of it. We show up for keywords if people search for things related to our nonprofit, and even if they only donate $10, it’s great for us.  

How did OpenMoves perform from a project management standpoint?

We do have deadlines, but we’re a small organization, and most of what we do goes pretty smoothly, especially when it comes to the email aspect. Once we installed the OpenMoves software, and once our staff learned how to integrate it with Salesforce, there wasn’t a lot that we needed to do. When I was coming up to speed in the beginning, Amy was very attentive and accommodating. She’d get on a Zoom or Skype call with me, and she answered emails very fast.

As an example, one of our websites’ certificates expired last week, so I emailed OpenMoves about it, and the website was back online within the hour. That’s the kind of interaction I have with them. I never have to wait for them to deliver or remind them about a deadline. I just send them an email, and the problem’s usually solved by the end of the day. 

What did you find most impressive about them?

It’s the level of customer service that stands out. We’re working with a few other providers, and OpenMoves is just very responsive in comparison. Whenever we have a problem, we can email or call them, and they’ll solve it. Though we’re a small nonprofit, they give us the same amount of attention and care as a big client.

I’ve been working with them for three years now and I do like to know the people I’m working with. It’s nice that we’ve gotten to know each other a little bit, even though we’ve never actually met. It’s good to work with a provider that has this kind of personal touch. If I ever have an issue, I know I can give someone at OpenMoves a call and get their help. I’ve been waiting for a call from another provider for a few days, and this isn’t something that’s happened with OpenMoves.

Are there any areas they could improve?

Though the interface for building emails could be a little friendlier, they’re always willing to help and I never have to struggle.  

Do you have any advice for future clients of theirs?

Clients should know what their goals are so that OpenMoves can really tailor its products based on those needs. This way, we can make sure that we’re not overpaying and that we’re not getting a service that we don’t need. For us, the integration with Salesforce was a big deal because we had our entire database there, and it also was a new system for us at the time. We adopted Salesforce and OpenMoves as one package.

BACKGROUND

Introduce your business and what you do there.

I’m the senior director of e-commerce and digital of Vosges Haut-Chocolat.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with OpenMoves?

We hired them to help streamline our paid media approach. We wanted to grow that area of our business by generating a strong return on ad investment, driving more engagement, and learning more about our customers.

SOLUTION

What was the scope of their involvement?

They drive our paid media strategy on Google, Bing, Criteo, Facebook and Instagram. We do all of the creative in-house but they drive the strategy and work on audience segmentation. They also divide our campaigns, especially on the Google side, between branded and non-branded. Leaning heavier into areas that were working, they strongly support our strategy, reporting, and analytics needs. 

What is the team composition?

Three people work with us. There is an account manager, a person dedicated to paid search, and a person assigned to paid social. 

How did you come to work with OpenMoves?

I found them by searching and reading other reviews. We interviewed them along with some other agencies and they were the best fit in terms of their team structure, approach, and experience.

How much have you invested with them?

We spend close to $70,00 per year on their services. 

What is the status of this engagement?

We’ve been working together since July 2018 and our engagement is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We’ve seen a really strong return on our ad spend, which is one of the key metrics we track. We always see a minimum of a 3x return, and there are times when it would even go up to 10x. Their work is very strong and they’re delivering results that are making our media campaigns efficient and keeping our costs relatively low. 

How did OpenMoves perform from a project management standpoint?

They’ve done really well here. We have calls twice a month as regular status calls. We talk about strategy, what’s working or not working, the budget for that month, and our upcoming plans. They tell us what would work well for our new campaigns and the structure. They report once a month, as well.

What did you find most impressive about them?

They’re just extremely responsive and flexible. They are an extension of our team and are focused on our goals and driving value. They care about our high-level revenue goals and want to understand where we’re headed. 

From a very high-level, strategic standpoint, they’re really strong and trickle that down into how we spend our ad budget. They have true specialists in each area, which I really like. I like that there are people dedicated specifically to paid search or paid social and they can be experts within it. 

Are there any areas they could improve?

No, I can’t really think of anything big. They could give us more larger-scale industry knowledge and share things they’re seeing in the industry. Knowledge sharing would be good, but it’s not a real weakness because they’re good at telling us high-level things in the market. 

Do you have any advice for potential customers?

Be clear about your goals and be revenue-focused. Make sure they’re aware of how you track your revenue, what your goals are, and they’ll really have skin in the game to help you achieve that. 

BACKGROUND

Please describe your company and your position there.

Center for Allied Health Education (CAHE) is a post-secondary educational institution that offers a wide range of programs, such as Diagnostic Medical Sonography, Radiography, Radiation Therapy, EMT & Paramedic, Surgical Technology, and Medical Assistant. With its 20,000 square-foot, state-of-the-art facility conveniently located in the heart of Brooklyn, New York, CAHE's variety of accredited programs and networks of clinical affiliates provide students with a broad array of options for a lucrative and rewarding professional path in today's highly competitive healthcare arena. Students are able to obtain the necessary didactic/classroom instruction, laboratory skills, as well as hands-on experience at numerous hospitals and healthcare facilities located throughout the New York metropolitan area. I am a Marketing Director.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire OpenMoves - PPC & SEO Solutions?

With the continuous development of our programs and increased competition, we wanted to grow awareness about our brand and our programs, drive the admissions pipeline, and ensure that it is done with a holistic approach while managing paid and organic search as part of one cohesive ecosystem.

What were your goals for this project?

Our overall goal is to grow online applications and achieve our admissions goals for each start date of the year while maintaining healthy CPA.

SOLUTION

How did you select this vendor?

Open Moves was recommended by one of our partners.

Describe the project in detail.

The account was set up by program, as well as incorporated some branding campaigns that promoted the Center across all of our programs. Extensive keyword research and refinement, including ad copy testing and optimization, is ongoing and delivering results. PPC and SEO efforts go hand in hand, complementing the efforts to minimize cannibalization. Social Media experts also assist with blog writing, video optimization, and overall social media efforts that are part of our ongoing account management.

What was the team composition?

The owner, the account executive and account manager, SEO and social media experts

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Traffic and online inquiries have dramatically increased, and the continuous focus on optimization delivered dynamic growth in online applications. Our organic ranking has also improved.

How effective was the workflow between your team and theirs?

The team is always accessible and a pleasure to work with. Outside our bi-weekly calls, where we discuss strategy and tactical steps, they make themselves available to assist with any pressing issues or to provide insight. It's been working very well.

What did you find most impressive about this company?

It feels as if the Open Moves team is an extension of our team, deeply committed to our mission and goals, making them their priority. They bring in a high level of expertise in everything they are tasked with, and they are not afraid of challenges or complex projects - they always deliver..

Are there any areas for improvement?

As our customers have so many touchpoints across the search and social media landscape, I hope the team could bring in more industry-level insight on emerging trends that we could incorporate into our strategic planning. This can include emerging channels and technologies, latest successes from other companies that we can learn from, and any industry-specific learnings that we can integrate.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of a company that develops software and printing solutions for the screen print industry.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with OpenMoves - PPC & SEO Solutions?

We wanted to increase our web presence through improved SEO and Google Analytics metrics.  

SOLUTION

What was the scope of their involvement?

They handle all of our listings and keyword targets, making sure that they position our services well for search engines. We have SEO and Google Ads campaigns with them. While we handle social media in-house, we can bounce ideas off them when needed.

Additionally, they manage our mass email marketing campaigns using our email list. Coordinating with our website, they convert our trial users through a drip campaign, addressing their needs and offering assistance. 

What is the team composition?

On a regular basis, I’m in contact with four team members.

How did you come to work with OpenMoves - PPC & SEO Solutions?

David (Owner) got to know our company while working in the same building as us. Over time, they became a natural fit for our needs, and it took off like a rocket from there. Before engaging them, we didn’t have much of a focus on SEO. David was doing website work but expanded his responsibilities with OpenMoves.   

What is the status of this engagement?

We’ve been working together since fall of 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Even during the global pandemic, we’re exceeding required metrics by as much as 60%, which is truly unheard of in these times. We’re increasing our spending with them because they’ve achieved and exceeded every task we’ve thrown their way. They’re providing us with an excellent ROI, so we can count on quickly making back the money we spend with them.  

How did OpenMoves - PPC & SEO Solutions perform from a project management standpoint?

Frequently communicating through email before I even ask them to, they provide excellent reporting on a very regular basis. They’re very proactive and responsive. We appreciate their attentive project management style because it shows that they’re aware and concerned with our needs. They likely use internal communication tools on their end, always meeting deadlines and keeping a constant line of communication between us. 

What did you find most impressive about them?

The effectiveness of their communication with me is their strongest asset. Anyone could monitor data for us, but they put effort into managing the client as well.

Are there any areas they could improve?

I’d jump on opportunities to outsource more web services work to them. We’re hoping to do that in the near future.

Do you have any advice for potential customers?

Engage with them immediately. The returns are great, and a trusting relationship is valuable in business. Their results are incredible.

BACKGROUND

Introduce your business and what you do there.

I’m the senior manager of revenue marketing programs for an HR company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with OpenMoves?

We hired them for the planning and execution of our paid media program. Our goal was to optimize our paid spend across different channels.

SOLUTION

What was the scope of their involvement?

Working across Google, Facebook, LinkedIn, Twitter, and more, they collaborated with us to think through all of our paid ads. They also assisted us with optimizing landing pages for the ads, maximizing our chances of converting consumers. We’re able to do the design changes in-house, by they lend expertise by providing recommendations for conversion optimization.

Throughout our work with them, we’ve experimented with several different channels. At this point, their main focus is managing our Google Ads and Facebook campaigns.  

What is the team composition?

We interface with four people, but we have one account manager who serves as our main point of contact.

How did you come to work with OpenMoves?

They were already working with my company when I joined, but the director of marketing hired them because of a positive relationship with their team in a prior role. He was a major supporter of switching our agency partnership over to them at the time, given their industry experience.

How much have you invested with them?

We spent about $9 million in our last fiscal year with them.

What is the status of this engagement?

We’ve worked together since December 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We closely monitor cost per lead, cost per appointment booked, and more cost-centric metrics. Our team also dives into engagement metrics on our ads. We have a very robust set of data that we’re going through each week alongside their team.

They closely track our spend, making sure that it’s allocated appropriately across paid search and social. Their team has made some meaningful adjustments to bring down our cost per opportunity over the last fiscal year. It’s been reduced by over 50% year over year.  

How did OpenMoves perform from a project management standpoint?

They’re hands-on and extremely attentive, especially during our weekly performance metrics calls. Our account manager is available to us at all hours of the day, and there’s constant communication between us. They’re quick to respond to requests for changes and approach us with ideas, making the relationship bi-lateral.

I’ve never had an issue with deadlines. When we leave our weakly meeting with takeaways, they’re always following up on those action items throughout the week. 

What did you find most impressive about them?

They’ve learned our business and its key target audience groups, allowing them to propose helpful strategies. Their recommendations really move the needle. Our industry isn’t that straightforward, so I’ve been continually impressed by their level of expertise and willingness to form a genuine partnership.

We regularly have meaningful conversations about strategy. I see our relationship as a true partnership rather than an outsourced engagement. We’re always confident that our budget is in good hands with them.

Are there any areas they could improve?

I can’t think of anything. They’re the longest-running business partner my side of the company has engaged with. The fact that we’ve stuck with them for so long is an indicator of our strong partnership. 

Do you have any advice for potential customers?

Be upfront with your goals and the metrics that you want to be reviewing. We change how our weekly meeting is managed constantly to ensure it’s most effective for the group.

They’re always up for changes, so the sky’s the limit. The team will come to the table with recommendations, ready to support you. I’d suggest that you view them as a partner because we found that mindset to be beneficial.

BACKGROUND

Please describe your company and your position there.

Brass is a women's clothing brand focused on making high-quality business casual clothing. I am the CEO.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire OpenMoves Inc - PPC and SEO Solutions ?

We had been doing paid advertising ourselves in-house and hit a wall with optimization and finding efficiencies in paid - especially with Facebook.

What were your goals for this project?

Our goals were to increase ROAS and decrease CPA while also fueling growth.

SOLUTION

How did you select this vendor?

I was recommended their services by an advisor.

Describe the scope of their work in detail.

They were responsible for:

• Facebook:
  • Building audiences
  • Campaign management + optimization
  • Weekly reporting
• Google: 
  • PPC placements (They followed our marketing calendar and made suggestions for how to incorporate google ads with various promos)
  • Campaign management

What was the team composition?

1 account manager for FB, 1 account manager for Google and 1 supervisor.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Yes, in the first 6 months we say a 10% decrease in CPA and 50% increase in ROAS.

How effective was the workflow between your team and theirs?

Very effective. We communicated via email and in a weekly meeting. They also set up a Google spreadsheet so I could easily track results.

What did you find most impressive about this company?

They have high touch customer service and were able to react to my requests with speed.

Are there any areas for improvement?

The FB account rep did not familiarize himself with our products and promotions so he didn't understand how the nuances of the promotions we were running affected PPC.

BACKGROUND

Please describe your company and your position there.

I’m the VP of sales and marketing for an online sports retailer.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire OpenMoves Inc - PPC and SEO Solutions?

We needed PPC services to break into an existing market with a new training product.

What were your goals for this project?

We wanted to maximize sales during the holiday season and also get a feel for the PPC market.

SOLUTION

How did you select this vendor?

Another company recommended them after a successful project.

Describe the project in detail.

First, the team audited our company and e-commerce website. We then collaborated on content and messaging with a dedicated team; their expertise covered paid search, re-marketing, and email marketing. They continue to provide digital marketing services.

What was the team composition?

The team includes a project manager and dedicated resources for PPC, re-marketing, and email marketing.

RESULTS & FEEDBACK

Can you share any statistics or metrics that speak to the quality of their work and impact of the engagement?

We started seeing impressive lead generation figures after two months. We then achieved 75% of last year’s annual sales within the first quarter of the partnership.

How did OpenMoves Inc - PPC and SEO Solutions perform from a project management standpoint?

Communication is fluid and continuous. We reviewed progress with biweekly meetings and a monthly report, which the team always delivered in a timely fashion.

What impresses you about the OpenMoves Inc - PPC and SEO Solutions?

The results and the process are excellent. We want to optimize further and improve on what we’ve already accomplished.

Are there any areas for improvement?

No, nothing comes to mind.

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of an advertising & marketing company 

Describe what your company does in a single sentence.

Digital Marketing and Advertising

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire OpenMoves to accomplish?

• Increase website conversions
• Get on page 1 of Google

SOLUTION

How did you find OpenMoves?

Referral

Why did you select OpenMoves over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from OpenMoves were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Main deliverables included a new website and visibility on Page 1 of Google when searching "digital advertising services near me"

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased website traffic by 18% YoY for two years in a row. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Consistently met deadlines. OpenMoves consistently delivered items on time and held weekly communication. 

What was your primary form of communication with OpenMoves?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Highly skilled creatives and incredibly knowledgeable technical SEO side as well. 

Are there any areas for improvement or something OpenMoves could have done differently?

Increase the communication of what assets they needed from me to complete projects.

BACKGROUND

Introduce your business and what you do there.

I'm the director of a medical company. We transform, inspire, and save lives through bariatric surgery.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with OpenMoves?

We wanted to increase public awareness of our national brand through PPC and improve our SEO.

SOLUTION

What was the scope of work with OpenMoves?

OpenMoves is helping us lower PPC costs while maintaining high-quality lead generation. The team is also working on improving our SEO score on Google. To do this, they've reviewed and improved our website's backend. For PPC, the team has understood our marketing needs and keywords and thought outside the box for other similar terms.

What is the team composition?

We interact with a key group of 4–5 teammates from OpenMoves, but there are many more supporting them behind the scenes.

How did you come to work with OpenMoves?

OpenMoves emailed us directly to start a conversation. The local representative understood what we do from a personal perspective.

What is the status of this engagement?

We started working with OpenMoves in February 2024, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We've seen improvements in lead quality and quantity, the costs and analytics of PPC marketing, and our Google SEO ranking.

How did OpenMoves perform from a project management standpoint?

OpenMoves always delivers on time and is very communicative throughout the process. We primarily communicate via email and weekly KPI reviews.

What did you find most impressive about them?

OpenMoves has taken the time to understand the market. The team is upfront when they don't understand or know something about the market specifically. Then, they proceed to learn how and what we do to better market for us.

Are there any areas they could improve?

No, OpenMoves has been an amazing partner, and we continue to look forward to working with them.