Omniscient Digital

BACKGROUND

Please describe your company and position.

I am the Director of Brand of AppSumo

Describe what your company does in a single sentence.

AppSumo is a digital platform for entrepreneurs to discover, buy, and sell software solutions.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Omniscient Digital to accomplish?

• Grow organic search traffic through SEO strategy, keyword targeting, and category page development
• Build a scalable content program around high-intent software keywords
• Improve site architecture and internal linking

SOLUTION

How did you find Omniscient Digital?

Referral

Why did you select Omniscient Digital over others?

• High ratings
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Omniscient Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Omniscient Digital was AppSumo's SEO and content strategy partner for two years. The work covered bi-weekly strategy calls, a category page build-out targeting high-intent software keywords, a content campaign framework for building topical authority, guidance on a subdomain-to-subfolder migration, and ongoing keyword and performance analysis. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Over two years, AppSumo went from most tracked keywords buried on page 4+ to a solid chunk sitting on pages 1–3. Specific wins included "airtable alternatives" hitting position 1 and "graphic design software" (6,200 monthly searches) breaking into the top 10 after content refreshes. Omniscient also mapped out a path to grow monthly blog traffic 35% to around 118,000 visits by focusing on two content categories.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

David and the Omniscient team were always on top of it. Every check-in came with a prepared deck of backlink updates, keyword callouts, ranking movements, and action items. They flagged opportunities proactively, sent written memos between calls, and kept deliverables on schedule.

What was your primary form of communication with Omniscient Digital?

Virtual Meeting

What did you find most impressive or unique about this company?

Omniscient Digital was super easy to work with and talk to, and they clearly knew their stuff. David always explained things in a way that made sense for us: why something mattered and what it meant for traffic and conversions.

Are there any areas for improvement or something Omniscient Digital could have done differently?

n/a

BACKGROUND

Introduce your business and what you do there.

I’m the SEO manager of an AI security platform that helps organizations quickly identify and eliminate critical risks wherever they build.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Omniscient Digital?

We needed help with SEO content refreshes, strategy, and workflow orchestration.

SOLUTION

What was the scope of their involvement?

Omniscient Digital has helped us refresh content on the platform.

What is the team composition?

We’ve worked with 2–5 teammates from Omniscient Digital.

How did you come to work with Omniscient Digital?

We found them through an online search. We chose them over other options because they had high ratings, their pricing fit our budget, they had a great culture fit, they offered good value for the cost, and their company values aligned with ours.

What is the status of this engagement?

We started working together in January 2025, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Omniscient Digital's work has resulted in improved rankings and traffic to refreshed pages and better content alignment with our messaging and product capabilities. Moreover, they've helped us update content across a large set of pages, ensuring our content has a limited gap in updated product info.

How did Omniscient Digital perform from a project management standpoint?

Omniscient Digital's project management is top-notch. They deliver on time and maintain constant communication over Slack, regular syncs, and a well-organized task dashboard.

What did you find most impressive about them?

I'm impressed by Omniscient Digital's responsiveness and flexibility. They tailor their services to our needs and are agile enough to pivot when those needs change quickly.

Are there any areas they could improve?

I don't think there's anything they can improve on.

BACKGROUND

Introduce your business and what you do there.

I’m the head of marketing at an AI-powered SaaS platform that automates sales outreach by finding qualified leads, crafting personalized messages, and managing prospect engagement across channels. We free sales reps to focus on high-value tasks and efficiently build sales pipelines.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Omniscient Digital?

We needed to improve our SEO and Answer Engine Optimization (AEO) visibility, support our initiatives, and ideate new things we could be doing. We also needed to improve our backlink profile with good-quality links and support our content creation.

SOLUTION

What was the scope of their involvement?

Omniscient Digital has been building backlinks, conducting website technical audits, monitoring and optimizing AEO, creating content briefs for blogs and landing pages, and experimenting with new SEO tactics.

What is the team composition?

We work with 2–5 teammates from Omniscient Digital.

How did you come to work with Omniscient Digital?

We found them through a referral. I was impressed by the level of initial research they put in, the quality of communication, and the workload estimate. Additionally, our views on how the service should be done aligned well.

How much have you invested with them?

I'd like to keep it confidential.

What is the status of this engagement?

We started working with them in September 2025, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

In six months, our DR has gone from 52 to 60, our search impressions have tripled, and the amount of keywords we now rank in the top three has increased 10x. Additionally, our LLM visibility has improved, and all of this translates into a solid pipeline from SEO as a marketing channel. Overall, organic is our second source of pipeline and ARR, after direct traffic. The position of organic and the monetary value of the channel dropped when AI overviews were launched, but now the position has recovered and is back to second place, as it used to be before.

How did Omniscient Digital perform from a project management standpoint?

They’re mostly on time and within their provided estimates. We communicate via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

Their level of industry expertise, experimental approach, and the quality of the deliverables are impressive. When picking them versus another agency, I looked at some examples of work they did for another client and thought, “This is exactly how I approach it in-house, and I spend a lot of time doing it on my own. Now, I can safely delegate it without worrying about the quality drop or strategic misalignment.”

Are there any areas they could improve?

The price can be a bit steep, but I know what we’re paying for. Additionally, sometimes the delivery turnaround estimates are longer than I’d like them to be. We’re a startup and move fast, and Omniscient Digital is an established agency, so we’re not their only client. However, that’s a trade-off I’m okay with considering the quality of their services.

BACKGROUND

Please describe your company and position.

I am the CMO of Convert.com

Describe what your company does in a single sentence.

A/B testing & experimentation software. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Omniscient Digital to accomplish?

• Build organic pipeline

SOLUTION

How did you find Omniscient Digital?

Referral

Why did you select Omniscient Digital over others?

• Pricing fit our budget
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Omniscient Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Review existing organic presence for opportunities 
• Prioritised content roadmap 
• Getting us started on LLM optimization 
• Regular delivery of blog content (BoFU & MoFU) 
• Outreach & PR

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• We ranked for all the MoFU & BoFU keywords we intended to. 
• We secured 11 backlinks in a matter of 1.5 months 
• Our team was educated in how LLMs work 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They delivered on time, were meticulous and punctual in their communication. Alex is an expert in our field. Alex personally supervised the project and spared time every month to brainstorm with the Convert team.

What was your primary form of communication with Omniscient Digital?

Email or Messaging App

What did you find most impressive or unique about this company?

The fact that they know how to produce strong outcomes in the midst of chaos. 

Are there any areas for improvement or something Omniscient Digital could have done differently?

The actual writing of the content could be hastened. However, they were not using any AI and the outputs met our editorial standards.