Omni Media Consulting

BACKGROUND

Please describe your company and position.

I am the Owner of Miami Residences Management, LLC

Describe what your company does in a single sentence.

Vacation Rental Property Management

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Omni Media Consulting to accomplish?

• Improve Website SEO
• Get more leads
• Improve overall online presence

SOLUTION

How did you find Omni Media Consulting?

Fiverr

Why did you select Omni Media Consulting over others?

• High ratings
• Pricing fit our budget

How many teammates from Omni Media Consulting were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

1. Homeowner-Centric Keyword Strategy:
This involves targeting long-tail, high-intent keywords used by property owners.

2. Content Authority & Education:
They have established our brand as a local authority through:

Educational Blog Posts: Creating content that answers homeowner pain points (e.g., local regulations, tax benefits of STRs, and design tips for higher occupancy).
Landing Page Optimization: Designing dedicated "List Your Home" pages with clear value propositions and conversion-optimized lead forms.

3. Local SEO & Trust Signals:
To ensure we show up when a local homeowner looks for help, they manage:

Google Business Profile: Optimizing our local map presence to show up in the "Local Pack" for management-related searches.
Backlink Building: Securing links from local tourism boards, real estate blogs, and industry directories to boost our domain authority.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

1. Organic Reach & Visibility:
Keyword Rankings: We achieved Top 3 rankings for highly competitive homeowner keywords, including “Property Management in Miami” and “STR Management Fees.”
Organic Traffic Growth: We experienced a 145% increase in organic traffic specifically to our "List Your Property" and "Owner Resources" pages within the first six months.
Search Impressions: Our brand visibility in Google Search results for property-owner queries grew by 145% year-over-year.

2. Lead Generation & Conversion:
Qualified Inquiries: The volume of inbound homeowner leads (owners requesting a revenue projection or consultation) increased by 72%.
Lead Quality: Because the SEO strategy targets "high-intent" search terms, the lead-to-contract conversion rate improved by 23%, as the owners arriving at our site were already pre-educated on our services.

3. Portfolio Growth:
New Inventory: Since the launch of the targeted SEO campaign, we have successfully onboarded 21 new properties directly attributed to organic search inquiries.
Market Authority: Our site now ranks as the #1 local resource for short-term rental regulations, positioning us as the most trusted management partner in the region.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

1. Timeline & Punctuality:
On-Time Delivery: They operate on a strict editorial and technical calendar. Whether it’s a monthly SEO report or a new landing page launch and direct booking website, deadlines are treated as commitments.
Proactive Scheduling: They stay ahead of seasonal trends in the vacation rental market, ensuring homeowner-targeted content is live before the peak "onboarding seasons."

2. Communication & Responsiveness:
High-Touch Support: They offer a "concierge" level of service. Responses to emails or whatsapp messages are typically handled within 30 minutes, ensuring our marketing momentum never stalls.
Agile Pivoting: When local short-term rental regulations changed, they responded immediately by updating our content to keep us compliant and positioned as the "informed experts" for worried homeowners.

3. Transparency & Tools:
Project Tracking: They utilize weekly and monthly reports to give us real-time visibility into their task list.
Collaborative Mindset: Instead of working in a "black box," they hold regular strategy syncs to align their SEO efforts with our current goals.

What was your primary form of communication with Omni Media Consulting?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impresses us most is their hyper-specialized understanding of the homeowner’s psyche and vacation rental market. Most SEO agencies just chase 'clicks,' but this team understands that convincing someone to hand over their most valuable asset (their home) requires a specific level of trust and authority.

Are there any areas for improvement or something Omni Media Consulting could have done differently?

We are extremely happy as is. 

BACKGROUND

Please describe your company and position.

I am the Associate Vice President - Climate Action of ON PURPOSE CONSULTING

Describe what your company does in a single sentence.

ON PURPOSE specialises in integrated communications consulting services to bring social change in India

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Omni Media Consulting to accomplish?

• Manage performance marketing for our firm's client
• Optimise ROI backed by data and insights for investment made in promoting the client's posts on social media channels
• Provide advisory support on best practices and make the process more scientific based on learnings

SOLUTION

How did you find Omni Media Consulting?

Referral

Why did you select Omni Media Consulting over others?

• Referred to me
• Previous work experience

How many teammates from Omni Media Consulting were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Ad management on social media paltforms and reporting of results. Strategic counsel

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increase in follower growth on IG and good performance on other metrices such as engagement and reach

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team at Omni Media Consulting are thorough professionals and are experts in their domain. They have the right attitude towards client servicing and have been able to strategically advise clients on performance marketing

What was your primary form of communication with Omni Media Consulting?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Team members

Adherence to timelines

Willingness to support beyond the agreed scope of work