Nurency

BACKGROUND

Please describe your company and position.

I am the Cofounder and CTO of an AI bookkeeping software company

Describe what your company does in a single sentence.

An AI Bookkeeping Software for Self Employed and 1099 Workers.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Nurency to accomplish?

• Product Research
• Warframe and Prototype Design
• UI and UX Design
• Post Development Support
• UX Audit

SOLUTION

How did you find Nurency?

Know them in person

Why did you select Nurency over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Good value for cost

How many teammates from Nurency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work covered end-to-end UI/UX design for both our web-based software product and the marketing website of Tabby — our AI-powered financial management platform for small businesses and freelancers.

The engagement began with a deep discovery phase where the team helped us translate complex financial workflows into simple, intuitive user journeys. They conducted stakeholder interviews, competitor benchmarking, and created user personas based on our target audience of non-tech-savvy small business owners.

Key deliverables included:

1. User journey maps and detailed wireframes for each core module of the Tabby product (budgeting, expense tracking, tax prep, payments, etc.)

2. High-fidelity UI mockups for both desktop and mobile platforms, optimized for usability and accessibility

3. A modern, responsive marketing website designed to clearly communicate Tabby’s value proposition and drive conversions

4. Design system and component library built in Figma to ensure scalability and consistency across the product

5. Click-through prototypes for both the product and website, which were used for internal reviews and usability testing

Their work not only brought clarity to our vision but also gave us a highly polished and user-friendly interface that has received great early feedback from users and investors alike.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The UI/UX team’s work had a significant impact on both the product experience and our early traction. Some of the measurable outcomes that demonstrate progress and success include:

Faster development cycles: Thanks to their well-structured design system and detailed Figma handoffs, our engineering team was able to accelerate front-end development and reduce back-and-forth by over 40%.

Higher user engagement: In the first month post-launch, we saw over 65% of users complete onboarding without any support, a clear indicator that the UX was intuitive and self-guided.

Conversion uplift: The newly designed marketing website helped us increase sign-ups by over 3x compared to our pre-launch landing page.

Positive investor feedback: The polished UI and user-centric design played a key role in impressing investors and stakeholders during our demo sessions, contributing directly to early fundraising conversations.

User satisfaction: Feedback from early adopters has been overwhelmingly positive, with many praising the clean interface and ease of use — especially among our target segment of non-tech-savvy small business owners.

Overall, the project exceeded our expectations in both quality and business impact.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was highly professional, structured, and responsive throughout the engagement. From the very beginning, they set clear milestones, shared a detailed project timeline, and used collaborative tools like Figma, Notion, and Slack to keep communication transparent and streamlined.

They delivered all major design phases — from wireframes to final prototypes — on or ahead of schedule, which helped us stay on track with our overall product development roadmap. Weekly check-ins ensured alignment, and they were very receptive to feedback, often turning around iterations within 24–48 hours.

What stood out most was their ability to translate abstract business needs into practical design solutions without requiring constant direction. They proactively anticipated user experience challenges and offered thoughtful suggestions to improve usability.

Overall, they felt like an extension of our internal team — they were flexible, reliable, and deeply committed to delivering a great product.

What was your primary form of communication with Nurency?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most was their deep understanding of user behavior and ability to simplify complexity without sacrificing functionality. Designing a financial product for non-tech-savvy small business owners is no easy task, but they approached it with empathy, clarity, and precision.

Their design thinking was not just about aesthetics — it was about solving real problems. They asked the right questions, challenged assumptions when needed, and always kept the end-user experience at the center of every decision.

Additionally, their attention to detail and commitment to quality stood out. Every screen, interaction, and flow was thoughtfully crafted and refined. Unlike many design firms that focus solely on visuals, they brought a strategic mindset, often contributing valuable insights on product structure, onboarding flow, and feature prioritization.

In short, they combined the agility of a startup team with the polish of a top-tier design studio — a rare and valuable combination.

Are there any areas for improvement or something Nurency could have done differently?

Nothing in particular but it would have been nice if they used actually text in place dummy contents whole designing the app.

BACKGROUND

Please describe your company and position.

I am the Founder and CEO of AppDevs

Describe what your company does in a single sentence.

AppDevs is a FinTech-focused software development company delivering powerful mobile and web solutions for modern businesses.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Nurency to accomplish?

• Design a professional and modern website layout using Figma.
• Ensure responsive layout and intuitive user experience for mobile and desktop users.
• Align the visual design with AppDevs' FinTech brand identity.

SOLUTION

How did you find Nurency?

Referral

Why did you select Nurency over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Nurency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired Nurency to design our official company website using Figma. The scope of work included creating wireframes, user flow diagrams, and high-fidelity UI/UX designs. They delivered a modern, clean, and user-friendly design that aligns perfectly with our FinTech brand. Key deliverables included desktop and mobile designs, reusable UI components, and a structured design system that made developer handoff seamless.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The finalized Figma design accelerated our development phase by 30% and significantly improved stakeholder satisfaction. Internal feedback rated the new design 9.5/10 for clarity, responsiveness, and usability.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Nurency demonstrated excellent project management. They maintained clear communication throughout, delivered all milestones on time, and were highly responsive to feedback. Their ability to adapt quickly to our requests and keep the design process smooth was truly impressive.

What was your primary form of communication with Nurency?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

What impressed us most about Nurency was their creative vision and attention to detail. They truly understood our brand and translated it into a visually stunning design. Their ability to combine aesthetics with user-centered functionality made the entire design feel both modern and practical.

Are there any areas for improvement or something Nurency could have done differently?

The project went smoothly overall. If anything, adding more regular status updates during key phases could enhance transparency even further. But this did not impact the quality of work or timeline in any way.

BACKGROUND

Introduce your business and what you do there.

I’m a project manager for Ceridian, a software company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Nurency Digital?

We were building a blog-based search engine and needed a team to do the UX/UI design.

SOLUTION

What was the scope of their involvement?

They designed the search engine from scratch, including UX/UI design and usability tests.

What is the team composition?

There were 7-10 people on the team.

How did you come to work with Nurency Digital?

They were recommended by a friend.

How much have you invested with them?

We spent $4,700.

What is the status of this engagement?

We worked together from May – July 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

They were helpful from the start, clarifying work before doing it, identifying issues, and finding the best solutions.

How did Nurency Digital perform from a project management standpoint?

Overall, they were communicative and did a good job. We used ProofHub. They finished well ahead of the deadline. I’m quite satisfied with them.

What did you find most impressive about them?

They are knowledgeable, knowing what to do and how to accomplish it. I liked how good they are at solving problems.

Are there any areas they could improve?

There could be more meetings throughout the project, and they could add more visual designers to their team to increase the elegance of their designs. To expand their business, it would be helpful if they added a development team.

Do you have any advice for potential customers?

Present your ideas to them, and they will bring it to life.

BACKGROUND

Please describe your company and position.

I am the CEO of Stovell AI Systems

Describe what your company does in a single sentence.

Stovell AI Systems delivers next generation pricing & demand forecast solutions to leading investment firms and large corporations with complex value chains

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Nurency to accomplish?

• Create a new website

SOLUTION

How did you find Nurency?

Referral

Why did you select Nurency over others?

• Pricing fit our budget
• Great culture fit

How many teammates from Nurency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Stovell is in need of a dynamic website

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Smooth consumer experience

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They created a good websites. i recommend them

What was your primary form of communication with Nurency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Nurency's great insight impressed us.

Are there any areas for improvement or something Nurency could have done differently?

none for now

BACKGROUND

Please describe your company and position.

I am the Chief Executive Officer of Qtec Solution Limited

Describe what your company does in a single sentence.

Software Development Company.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Nurency to accomplish?

• User centric UX Designs for projects.

SOLUTION

How did you find Nurency?

Referral

Why did you select Nurency over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Nurency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Scope of Work for Babai Website for Us by Nurency.
1. Initial Consultation and Requirement Gathering:
Stakeholder Meetings: Engaged in detailed discussions with Babai's team to understand their business objectives, target audience, and specific requirements for the website.
Requirement Analysis: Documented all the requirements, focusing on user needs, business goals, and technical constraints.
2. User Experience (UX) Research and Design:
User Research: Conducted thorough user research, including surveys and interviews, to gather insights about the target customers’ preferences and behaviors.
Persona Development: Created detailed user personas to represent the key segments of Babai’s target audience, ensuring that the design caters to their needs.
3. Information Architecture:
Site Mapping: Developed a comprehensive site map outlining the structure and navigation of the website.
Content Strategy: Collaborated with content creators to ensure the content aligns with the user journey and enhances the user experience.
4. Wireframing and Prototyping:
Wireframes: Designed low-fidelity wireframes to outline the basic layout and structure of the website pages.
Interactive Prototypes: Developed high-fidelity interactive prototypes to simulate the user experience and gather feedback from stakeholders and users
5. Visual Design:
UI Design: Created visually appealing and user-friendly interfaces, ensuring consistency with Babai's brand identity.
Design System: Developed a design system including typography, color schemes, and UI components to maintain design consistency across the website.
6. User Testing and Feedback:
Usability Testing: Conducted usability testing sessions with real users to identify any issues or areas for improvement in the design.
Feedback Integration: Analyzed feedback and iterated on the design to enhance usability and user satisfaction.
7. Collaboration and Handoff:
Developer Collaboration: Worked closely with the development team to ensure the design is feasible and can be implemented effectively.
Design Handoff: Provided detailed design specifications, assets, and guidelines to the development team for smooth implementation.
8. Post-Launch Support:
Ongoing Support: Provided post-launch support to address any design-related issues and ensure the website continues to meet user needs and business goals.
Continuous Improvement: Gathered user feedback post-launch to identify opportunities for further enhancements and optimizations.
Key Deliverables:
- User Research Report: Document detailing user insights and personas.
- Site Map and Information Architecture: Blueprint of the website structure.
- Wireframes: Low-fidelity layouts of key pages.
- Interactive Prototypes: High-fidelity, clickable prototypes for stakeholder and user testing.
- UI Design: Visual designs of all website pages.
- Design System: Comprehensive guide including typography, color palette, and UI components.
- Usability Test Reports: Findings and recommendations from usability testing sessions.
- Design Specifications: Detailed guidelines and assets for developers.
- Post-Launch Feedback Reports: Insights and recommendations based on user feedback post-launch.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

1. Improved User Engagement:

Increased Page Views: A notable increase in the number of page views per session, indicating that users are exploring more content on the website.
Lower Bounce Rate: A significant reduction in the bounce rate, demonstrating that users are finding the content relevant and engaging.
2. Enhanced User Experience:

Higher User Satisfaction Scores: Positive feedback from user satisfaction surveys and usability tests, showing that the website design meets user needs and expectations.
Improved Navigation: Increased ease of navigation, as evidenced by user feedback and reduced time spent on locating specific products.
3. Sales and Conversion Metrics:

Increased Conversion Rate: A higher conversion rate, reflecting more visitors completing desired actions such as making a purchase or signing up for newsletters.
Higher Average Order Value: An increase in the average order value, suggesting that users are purchasing more items or higher-priced items per transaction.
4. Performance Metrics:

Faster Page Load Times: Reduced page load times, leading to better user retention and satisfaction.
Mobile Responsiveness: Improved mobile responsiveness, resulting in a better user experience on mobile devices and an increase in mobile traffic.
5. Customer Feedback:

Positive Customer Reviews: An increase in positive customer reviews and testimonials about the website's ease of use and visual appeal.
Reduced Customer Support Queries: A decrease in customer support queries related to navigation and usability issues, indicating a more intuitive user experience.
6. Traffic and Reach:

Higher Traffic Volumes: An overall increase in website traffic, driven by improved SEO and user-friendly design.
Social Media Engagement: Enhanced engagement on social media platforms, as users share content and products from the website more frequently.
7. Business Impact:

Revenue Growth: A measurable increase in revenue attributable to the enhanced website experience.
Market Position: Strengthened market position as the go-to destination for baby products in Bangladesh, supported by improved online presence and customer satisfaction.
These outcomes demonstrate the tangible benefits and success of the Babai website development project, showcasing the positive impact of the collaborative efforts between Nurency's UX design and the development team.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project Management and Delivery by Nurency

Nurency's project management for the Babai website development project was exemplary. From the outset, they established a detailed project plan with clear milestones and deadlines, ensuring that every phase of the project was meticulously organized. This structured approach enabled Nurency to deliver all project components on time, meeting or even exceeding the agreed-upon deadlines.

Communication was a key strength of Nurency's project management. They provided regular updates and progress reports, keeping us informed and engaged throughout the project. Stakeholder meetings were conducted frequently, allowing for open discussions about progress, concerns, and feedback. This proactive communication ensured that any issues were addressed promptly and effectively.

Nurency demonstrated a client-centric approach, always prioritizing our needs and requirements. Their responsiveness to our feedback and requests was impressive. They made timely adjustments based on our input, ensuring that any changes or revisions were seamlessly integrated into the project without causing delays. Their flexibility and willingness to adapt to new requirements or changes underscored their commitment to delivering a product that met our vision and goals.

Overall, Nurency’s project management was characterized by timely delivery, effective communication, and a responsive approach to our needs. Their professionalism and dedication resulted in a successful project that exceeded our expectations.

What was your primary form of communication with Nurency?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most about Nurency was their deep understanding of critical UX problems and their innovative approach to solving them. From the very beginning, they demonstrated an exceptional ability to identify and analyze the core issues that could affect user experience. Their user research was thorough and insightful, leading to the development of precise user personas and user journeys. Nurency’s solutions were not just creative but also highly practical, ensuring that each design decision enhanced usability and user satisfaction. Their ability to foresee potential UX challenges and address them proactively was truly impressive, making the entire design process smooth and effective. This expertise and foresight set Nurency apart, showcasing their commitment to creating user-centric designs that deliver exceptional results.

Are there any areas for improvement or something Nurency could have done differently?

While Nurency's performance was outstanding overall, there are always opportunities for improvement. One area that could benefit from enhancement is the initial phase of requirement gathering. While their communication was effective, a more structured and detailed initial requirement gathering process could ensure that all aspects of the project are understood from the very beginning, potentially reducing the need for later adjustments.

Additionally, while their flexibility in adapting to new requirements was commendable, a more robust change management process could help in systematically handling changes and ensuring all stakeholders are on the same page regarding the impact of these changes on the project timeline and scope.

Finally, integrating more advanced analytics and feedback tools could provide even deeper insights into user behavior post-launch, allowing for ongoing optimization and further improvement of the user experience based on real-world data. This could enhance the iterative process and ensure the website continues to evolve in alignment with user needs and business goals.

BACKGROUND

Please describe your company and position.

I am the CEO of Crowdfundly

Describe what your company does in a single sentence.

Solution for creators to receive donations, recurring supports via membership and sell anything to the fans.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Nurency to accomplish?

• High-converting marketing website
• Modern and updated appearance
• Research-based design for specific audiences

SOLUTION

How did you find Nurency?

Referral

Why did you select Nurency over others?

• Pricing fit our budget
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Nurency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The goal of this project is to design and develop a high-converting marketing website for a SaaS platform. The website should be visually appealing and user-friendly. It should also effectively communicate the value proposition of the SaaS platform and drive leads. Summary of Key Deliverables:

• High-converting marketing website
• Design file in Figma
• Design guideline through training.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Improved conversion rates and stronger customer engagement

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The agency provided great project management throughout the entire process. They also delivered on time and were always willing to go the extra mile for us.

What was your primary form of communication with Nurency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

• Deep understanding of SaaS marketing 
• Commitment to data-driven decision-making 
• Creativity and innovation 
• Dedication to customer service

Are there any areas for improvement or something Nurency could have done differently?

Overall, the agency did an excellent job with our project.