NOVO Marketing

BACKGROUND

Please describe your company and position.

I am the Manager of LEAFIO AI Retail Solutions

Describe what your company does in a single sentence.

Retail Optimization Software

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire NOVO Marketing to accomplish?

• Our primary goal in partnering with NOVO was to strengthen our website's authority and improve our organic search visibility, specifically for highly competitive keywords in the B2B and SaaS space. We needed a partner who could execute a premium link-building strategy to help us climb the rankings and drive more qualified traffic to our site.

SOLUTION

How did you find NOVO Marketing?

Online Search

Why did you select NOVO Marketing over others?

Pricing fit our budget

How many teammates from NOVO Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Novo Marketing supported us with a comprehensive link-building campaign. We provided the anchor list, and they handled everything else - from donor research and outreach to placement negotiations and final reporting. The key deliverables included a steady flow of high-quality, niche-relevant backlinks and transparent monthly reports.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Within two months, our domain rating went up by 2 points. What impressed me most was not only the outcome but the personal care the Novo team showed - it truly felt like working with close partners.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They treated deadlines very seriously and never missed one. What stood out most was their responsiveness - every question was answered quickly, and we always felt supported.

What was your primary form of communication with NOVO Marketing?

Email or Messaging App

What did you find most impressive or unique about this company?

I was impressed by how personal the collaboration felt – they didn’t just deliver links, they built a partnership.

Are there any areas for improvement or something NOVO Marketing could have done differently?

Honestly, nothing significant comes to mind – they delivered what was promised and the process was clear.

BACKGROUND

Please describe your company and position.

I am the Business Development Manager of Protectimus Limited

Describe what your company does in a single sentence.

Multi-factor authentication provider

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire NOVO Marketing to accomplish?

• Our objective in working with NOVO Marketing was to improve our website's visibility in targeted geographical areas. We needed guest post placements in local languages that would resonate with the audience while also driving SEO results. NOVO’s ability to deliver on these requirements was key to our success.

SOLUTION

How did you find NOVO Marketing?

• Online Search
• Referral

Why did you select NOVO Marketing over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from NOVO Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We worked together with NOVO Marketing as one unified team. Throughout the process, we collaboratively reviewed the links and crafted content, ensuring that everything aligned with our overall goals. It felt as though we were an internal team working towards the same outcome, deeply invested in the success of our company.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

As a result of our collaboration with NOVO Marketing, we saw a 12,3 % increase in organic traffic from the targeted locales within two months. The guest post placements improved our backlink profile, leading to a 16% rise in keyword rankings across several competitive terms. Furthermore, we gained 8 new referring domains, which boosted our website's authority and visibility in search results.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Working with NOVO Marketing was a seamless experience due to their excellent project management. They delivered everything on time, and their responsiveness to our needs was outstanding. Whenever we requested updates or had concerns, they addressed them quickly and with great attention to detail, ensuring that the project stayed on track and aligned with our goals.

What was your primary form of communication with NOVO Marketing?

Email or Messaging App

What did you find most impressive or unique about this company?

The most unique aspect of NOVO Marketing is their personalized approach. They didn’t just follow a one-size-fits-all strategy but took the time to understand our specific needs and business goals. Their deep understanding of our niche and willingness to work as an extension of our team made the entire collaboration feel seamless and impactful.

Are there any areas for improvement or something NOVO Marketing could have done differently?

Once we clarified our requirements, there were no issues. The collaboration was smooth and transparent.

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of Belkins

Describe what your company does in a single sentence.

Belkins is a top-rated B2B lead generation agency that helps businesses worldwide book qualified sales meetings and build predictable revenue pipelines focusing on omnichannel approach.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire NOVO Marketing to accomplish?

• Our primary goal in partnering with NOVO was to strengthen our website's authority and improve our organic search visibility, specifically for highly competitive keywords in the B2B and SaaS space. We needed a partner who could execute a premium link-building strategy to help us climb the rankings and drive more qualified traffic to our site.

SOLUTION

How did you find NOVO Marketing?

Online Search

Why did you select NOVO Marketing over others?

• Pricing fit our budget
• Great culture fit

How many teammates from NOVO Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We only provided them with the anchors, and they handled everything else themselves. We had a few clarifications regarding the decision-making criteria initially, but once the rules were established, we could essentially forget about this area of work. We only received very clear and transparent reports on placements, locations, prices, and the status of each placement. We only gave point-by-point approval for exceptions; everything else was successfully taken over by the NOVO experts.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The measurable outcomes were excellent. Thanks to NOVO's high-quality and thematic placements, our Domain Rating increased by 3 points. Furthermore, after the Google updates in December 2024 and February 2025, our organic traffic not only recovered from the initial dip but surpassed previous levels, which we attribute to the strong, relevant link profile they built for us on authoritative sites.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was exceptional and completely hands-off for us. They delivered all placements on schedule, as outlined in our initial plan. Their response to our needs was always prompt and professional; any minor requests we had were handled quickly and efficiently, requiring minimal effort from our team.

What was your primary form of communication with NOVO Marketing?

Email or Messaging App

What did you find most impressive or unique about this company?

What truly impressed us was their unwavering commitment to quality over quantity. While many vendors promise links, NOVO delivers truly relevant, editorially-placed links on legitimate sites, which built a resilient foundation for our SEO. This was proven when our traffic not recovered but grew after major Google updates, thanks to the strength of their work. Their transparency and hands-off, expert management made them a truly unique and valuable partner.

Are there any areas for improvement or something NOVO Marketing could have done differently?

It's challenging to identify significant areas for improvement. Given their high-quality standard, a wider selection of available niche-specific sites for even more targeted placements would be the only potential enhancement, but we understand this is a constant industry challenge. Their service and execution were otherwise impeccable.

BACKGROUND

Please describe your company and position.

I am the CBDO of an email service company.

Describe what your company does in a single sentence.

We're an email service provider

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire NOVO Marketing to accomplish?

• We hired NOVO Marketing to boost our website’s search engine rankings through high-quality link-building. Our main goal was to increase organic traffic by improving our site’s authority with relevant, trustworthy backlinks.

SOLUTION

How did you find NOVO Marketing?

• Online Search
• Referral

Why did you select NOVO Marketing over others?

Pricing fit our budget

How many teammates from NOVO Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

NOVO Marketing tackled link-building for our website. They checked our niche and competitors, then got us 20 quality links monthly from relevant, high-DR (65+) sites. They used a natural anchor text mix and sent clear monthly reports with every link’s details. Regular check-ins kept the plan on track. It helped lift our rankings and organic traffic.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our organic traffic grew by 35% over 12 months, and several key pages climbed into the top 3 Google results for our target keywords. The backlinks NOVO Marketing secured measurably boosted our site’s Domain Rating by 5 points.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was smooth and organized. They used Trello to share progress, always delivered links on schedule, and sent reports by the 5th of each month. When we had questions or needed tweaks, they responded within a day, often jumping on a call to sort things out.

What was your primary form of communication with NOVO Marketing?

Email or Messaging App

What did you find most impressive or unique about this company?

Their transparency stood out. We got detailed breakdowns of every link—where it was placed, why it mattered, and its metrics. They didn’t just throw links at us; they made sure each one fit our niche perfectly.

Are there any areas for improvement or something NOVO Marketing could have done differently?

It was all fine, actually. 

BACKGROUND

Please describe your company and position.

I am the CEO of Linecore

Describe what your company does in a single sentence.

 Linecore specializes in custom web development for e-commerce projects.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire NOVO Marketing to accomplish?

• We collaborate with NOVO Marketing to improve our SEO through high-quality link-building. They focused on acquiring relevant, authoritative backlinks to enhance our website's organic rankings and drive long-term traffic.

SOLUTION

How did you find NOVO Marketing?

Through a recommendation from one of our partners.

Why did you select NOVO Marketing over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from NOVO Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

NOVO Marketing developed a customized link-building strategy tailored to our SEO needs, focusing on acquiring high-quality, relevant backlinks from authoritative sources. Key deliverables included: A personalized link-building plan. Regular progress reports with detailed insights on each acquired link. Real-time tracking of link acquisition. Ongoing strategic recommendations to enhance SEO performance.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our collaboration with NOVO Marketing led to tangible SEO improvements. We observed a 7-point increase in Domain Rating, enhanced keyword rankings, and a 20% growth in organic traffic. Additionally, NOVO Marketing assisted us in identifying and addressing issues affecting our DR, ensuring we maintained our positions despite Google updates, while many competitors experienced declines.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

NOVO Marketing's team demonstrated exceptional coordination and a personalized approach throughout the project. They not only delivered tasks on time but also carefully selected websites for link-building based on our specific requirements and preferences. Each member of the team showed a deep understanding of our needs, adapting strategies to suit our business, and providing tailored recommendations to ensure the best possible outcomes.

What was your primary form of communication with NOVO Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their personalized approach and ability to adapt to our specific needs really stood out to us.

Are there any areas for improvement or something NOVO Marketing could have done differently?

Overall, our experience with NOVO Marketing was excellent. However, providing even more proactive suggestions on content strategy could further enhance the overall SEO performance.

BACKGROUND

Please describe your company and position.

I am the COO of a DevOps and cloud consulting company.

Describe what your company does in a single sentence.

We are a DevOps and cloud consulting company that helps businesses manage cloud infrastructure, automate processes, and ensure smooth system operations.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire NOVO Marketing to accomplish?

• We needed high-quality backlinks to strengthen our SEO and increase our online visibility. NOVO handled manual outreach and secured placements on relevant, authoritative websites.

SOLUTION

How did you find NOVO Marketing?

Referral

Why did you select NOVO Marketing over others?

Their focus on transparency, relevant placements, and previous successful cases convinced us.

How many teammates from NOVO Marketing were assigned to this project?

two link-building specialists and one project manager

Describe the scope of work in detail. Please include a summary of key deliverables.

NOVO identified niche-relevant domains, conducted outreach, and secured guest posts with natural backlink integration. They regularly sent updates, analytics, and reports that helped us track impact and stay aligned on strategy.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We saw consistent SEO growth — our Domain Rating increased by 2 points, keyword rankings improved, and organic traffic grew by 20%.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was excellent — everything was delivered on time, communication was clear and consistent, and they adapted quickly to any feedback. All our key requirements were carefully considered, and the advice we received was always relevant and professional.

What was your primary form of communication with NOVO Marketing?

Email or Messaging App

What did you find most impressive or unique about this company?

Their precision in outreach, clean communication, and focus on quality over quantity stood out.

Are there any areas for improvement or something NOVO Marketing could have done differently?

We were fully satisfied with NOVO Marketing's results. As a suggestion, it might be helpful to place a bit more focus on optimizing the use of acquired backlinks after placement.

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of a mobile app company

Describe what your company does in a single sentence.

We provide comprehensive solutions for mobile apps:

App Store Optimization (ASO);
Paid User Acquisition;
App localization.;
Conversion Rate Optimization;
Retention Rate Optimization;
Mobile Analytics.
We help our clients successfully improve the ranking of their mobile apps, increase brand exposure, receive positive app reviews and ratings, and expand the audience.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire NOVO Marketing to accomplish?

• We had tried working with other vendors before, but the results were always hit or miss. With NOVO, our goal was simple — to finally get strong, reliable links that would actually impact our rankings. We wanted a partner we could trust and feel comfortable working with, and that’s exactly what we found.

SOLUTION

How did you find NOVO Marketing?

• Online Search
• Referral

Why did you select NOVO Marketing over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from NOVO Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

NOVO Marketing tackled link-building for our website. They analyzed our niche and competitors, then secured 20 high-quality links per month from relevant, high-DR (65+) sites. The team used a balanced mix of anchor texts and provided detailed monthly reports for each link. Regular check-ins ensured everything stayed on track. As a result, our DR improved from 26 to 32, significantly boosting our rankings and organic traffic.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The measurable outcomes were clear. Our Domain Rating (DR) increased from 26 to 32, resulting in better rankings and increased visibility. Organic traffic grew by 30% over the last 9 months, and we noticed a positive impact on conversions as well. The high-quality backlinks NOVO secured were key in driving this growth.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

NOVO’s project management was spot on. They delivered everything on time, and their communication was always clear and proactive. Whenever we had any questions or needed adjustments, they responded quickly and were flexible to our needs. Their team kept the process transparent with regular updates, so we always knew where things stood.

What was your primary form of communication with NOVO Marketing?

Email or Messaging App

What did you find most impressive or unique about this company?

I was most impressed by NOVO's transparency and their commitment to quality. They consistently delivered high-quality backlinks, keeping us informed throughout the process with regular updates. Their focus on relevance and authority made a significant impact on our SEO, leading to noticeable improvements in our rankings and traffic.

Are there any areas for improvement or something NOVO Marketing could have done differently?

It took a bit of time to align our processes, but once we found the right rhythm, everything went smoothly and the results were great.

BACKGROUND

Please describe your company and position.

 I am the Business assistant of an other industries company 

Describe what your company does in a single sentence.

Our company is one of the leading agencies specialising in WordPress development.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire NOVO Marketing to accomplish?

• We came to Novo-Marketing looking to improve our search engine rankings and drive more organic traffic to our website. The goal was simple: get more visibility, get noticed, and build our domain authority. We were hoping for a clear strategy to make it happen.
• They handled everything related to link building – no fluff, just quality. They took a deep dive into our site, checked our backlink profile, and then mapped out a strategy that worked for us. They provided top-notch backlinks, regular updates, and we could track every step.

SOLUTION

How did you find NOVO Marketing?

Referral

Why did you select NOVO Marketing over others?

• Pricing fit our budget
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from NOVO Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

NOVO Marketing handled full-cycle link building, including finding relevant sites, contacting owners, creating SEO-friendly content, and placing backlinks.

Key deliverables: a set number of quality backlinks per month from trusted sites with strong domain authority.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

In just 9 months, we gained 220+ backlinks from relevant, high-authority sites. Our domain rating rose from 35 to 39, and we saw a 15-20% increase in organic traffic, particularly to key landing pages, with some blog posts moving into the top 10 results.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Novo-Marketing delivered everything on time and was highly responsive to our needs. They kept us updated regularly and addressed any concerns quickly.

What was your primary form of communication with NOVO Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their transparency and data-driven approach stood out. They made sure we understood the impact of each link placed.

Are there any areas for improvement or something NOVO Marketing could have done differently?

We were very satisfied, though more initial guidance on the link-building process would have been helpful, as we were new to it.

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of ViralQR

Describe what your company does in a single sentence.

ViralQR is a platform for creating, managing, and tracking dynamic QR codes for marketing, events, and business use.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire NOVO Marketing to accomplish?

• Improve backlink profile
• Get placements on relevant websites
• Increase domain authority

SOLUTION

How did you find NOVO Marketing?

Referral

Why did you select NOVO Marketing over others?

• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from NOVO Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

NOVO Marketing helped us with full-cycle link building. That included:

• Researching relevant websites in our niche;
• Reaching out to editors and site owners;
• Creating or coordinating SEO-friendly content;
• Placing contextual backlinks to our domain on high-quality articles;
• Providing regular updates and reports.

Key deliverables were a set number of live backlinks per month from vetted websites with good domain authority and relevant content.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Within the first 3 months, we gained over 60 backlinks from websites with DR 50+, most of them relevant to our niche. Our domain rating increased from 32 to 36, and we saw a 15–20% uptick in organic traffic, especially to our key landing pages. Some blog posts that previously ranked beyond page 3 started appearing in the top 10 results.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, all deadlines were met. We received monthly reports and always knew where things stood. Communication was on point.

What was your primary form of communication with NOVO Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Flexibility. They didn’t just offer a standard solution — they adapted to our needs and brand specifics.

Are there any areas for improvement or something NOVO Marketing could have done differently?

Maybe a bit more analytics on the SEO impact of the links would be nice, but that’s just a small thing. Overall, great experience.

BACKGROUND

Please describe your company and position.

I am the Marketer of MySignature

Describe what your company does in a single sentence.

My Signature creates personalized and professional email signatures that elevate brand identity, enhance communication, and optimize digital marketing strategies for businesses across industries.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire NOVO Marketing to accomplish?

• NOVO provided premium link-building services, including manual outreach, securing guest post opportunities, and obtaining backlinks from high-authority websites in our niche. They also provided us with detailed reports and updates on the campaign’s progress.

SOLUTION

How did you find NOVO Marketing?

Our partner-company recommendation

Why did you select NOVO Marketing over others?

• High ratings
• Good value for cost
• Company values aligned

How many teammates from NOVO Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

NOVO took full responsibility for identifying high-quality, relevant domains for link placements that aligned with our niche audience. Their team conducted a thorough analysis of potential sites, selecting only those with high domain authority and in line with our SEO strategy requirements. Once identified, NOVO performed manual outreach to these authoritative sites, offering them guest post opportunities that naturally fit within the context of their existing content.

Throughout this collaboration, NOVO ensured transparent and consistent communication at every step of the project. We always had full access to detailed reports that outlined the progress of each link placement. They provided regular updates on the quantity and quality of backlinks secured, as well as key metrics to assess the success of the campaign.

In addition to securing backlinks, NOVO provided in-depth analytical reports, showing the tangible impact of the acquired links on our site. They took into account our preferences and adapted the strategy based on the results we were achieving, demonstrating their flexibility and professionalism throughout the process.

Thanks to this clear and transparent communication, we felt confident at every stage of the partnership, knowing that each step was aligned with our goals and fully supported by detailed reports. NOVO was always quick to respond to any questions or requests we had, fostering a high level of trust and ensuring a long-lasting and productive working relationship.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Thanks to NOVO's efforts, we saw a 17% increase in organic traffic, a 15% improvement in keyword rankings, and a steady improvement in overall domain authority. Additionally, our Domain Rating (DR) increased by 3 points, reflecting the long-term value of the quality backlinks they secured for us.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

NOVO demonstrated excellent project management throughout the campaign. They delivered everything on time, and their communication was always clear and responsive. They were always quick to address our needs and made adjustments when necessary.

What was your primary form of communication with NOVO Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us the most about NOVO was their in-depth understanding of SEO and link-building, the level of detail in their reporting, and their commitment to only acquiring high-quality, relevant backlinks.

Are there any areas for improvement or something NOVO Marketing could have done differently?

We were extremely satisfied with the results, but it would have been helpful to have more insights on post-link placement strategies to fully leverage the acquired backlinks.