E-Commerce Web Dev & Design for Climate Change Nonprofit
- E-Commerce Development Web Design Web Development
- $10,000 to $49,999
- Aug. - Dec. 2024
- Quality
- 4.5
- Schedule
- 5.0
- Cost
- 5.0
- Willing to Refer
- 5.0
"What truly set them apart was their willingness to go above and beyond at every step."
- Other industries
- Manhattan Beach, California
- 1-10 Employees
- Online Review
- Verified
Noughts & Ones designed and developed a custom Shopify store for a climate change nonprofit. The team was responsible for creating an e-commerce platform that showcased the client's product range.
Noughts & Ones' work resulted in the client's fully responsive and mobile-optimized website. The team enabled a frictionless purchase journey, improving conversion rates and reducing cart abandonment rates. Noughts & Ones was committed to ensuring the final product aligned with the client's vision.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Communications Director of Seatrees
Describe what your company does in a single sentence.
SeaTrees restores and protects coastal ecosystems around the world to reverse climate change, enhance biodiversity, and support local communities. SeaTrees uses a science-based approach to regenerate coral reefs, kelp forests, mangrove forests, seagrass meadows, and coastal watersheds. SeaTrees projects support local community restoration efforts and provide tangible ways for individuals and brands to create a more resilient planet for future generations
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Noughts & Ones to accomplish?
- Design a Shopify store aligned with new branding
- Build an easy-to-use Shopify store to empower the internal Seatrees team
- Streamline certain e-commerce operations to improve internal efficiency
SOLUTION
How did you find Noughts & Ones?
Referral
Why did you select Noughts & Ones over others?
- High ratings
- Great culture fit
- Referred to me
- Company values aligned
How many teammates from Noughts & Ones were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Scope of Work: Detailed Description and Key Deliverables
The scope of work for this project involves designing and developing a custom Shopify store for SeaTrees. The project is undertaken by Noughts & Ones and aims to create a seamless, visually engaging, and user-friendly e-commerce platform that showcases SeaTrees' product range while highlighting the organization's mission and values. The design will enable easy content management and facilitate a clear and frictionless customer purchasing journey.
Key Deliverables
Design and Development
Global Website Requirements:
Secure hosting with TLS Certificate (SSL).
Fully responsive design optimized for mobile devices.
Integrated Shopify analytics, including finance, acquisition, behavior, and marketing reports.
Website Sections & Features:
Core Pages (12): Home, Collection, Product, Projects Feed, Project, Partners, About, Videos, Blog Feed, Blog Article, Impact, Contact.
Interactive and Customizable Components:Announcement bar, banner images, mega menu, impact stats, project map, and testimonial carousel.
Multiple page elements like text, images, video embeds, and CTA buttons.
E-commerce Features:Slide-out cart functionality with product details, checkout CTA, and shipping options.
Standard Shopify filtering for products based on type, availability, color, etc.
Standard checkout and customer account pages with order summaries and tracking links.
Functionality and Integration
Search Functionality: Standard Shopify search integrated into the navigation bar, allowing searches for products, pages, and blogs.
Content Management: User-friendly templates for blog articles and feeds, customizable product and collection pages, and rich text elements.
Custom Design Features:Animated counters for impact statistics.
Partner logo carousels with multi-row options.
Flexible layouts for text and images.
Exclusions
The project explicitly excludes functionalities like multi-currency, multi-language, complex promotions, loyalty schemes, subscriptions, and advanced SEO or analytics setup outside Shopify's capabilities.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
1. Enhanced Content Management Capabilities:
Outcome: The new website allows for easy day-to-day content management, eliminating reliance on developers for minor updates.
Measure of Success: Seatrees team’s ability to independently manage content updates without additional development support.
2. Improved User Experience:
Outcome: The website is fully responsive, optimized for mobile, and includes intuitive navigation, filtering, and search functionality.
Measure of Success: Reduced bounce rate and increased average session duration, indicating better user engagement and ease of navigation.
3. Increased Sales Efficiency:
Outcome: The site features a frictionless purchase journey with a slide-out cart, streamlined checkout process, and quick add-to-cart options.
Measure of Success: Higher conversion rates and reduced cart abandonment rates compared to the previous website.
4. Effective Showcasing of Mission and Values:
Outcome: Dedicated sections for project impact stats, partner logos, and a project map highlight Seatrees’ mission and values.
Measure of Success: Increased engagement with informational pages, such as the Project and Impact pages, as tracked through analytics.
5. Detailed Analytics and Reporting:
Outcome: Integration of Shopify’s native analytics and reports (e.g., acquisition, behavior, and marketing reports).
Measure of Success: Ability to track and analyze customer behavior, providing actionable insights for marketing and sales strategies.
6. Professional Design and Branding:
Outcome: Custom design templates across 12 core pages, including rich text, hero sections, and testimonials, deliver a cohesive and visually appealing brand experience.
Measure of Success: Positive customer feedback on design and a noticeable uplift in brand perception.
7. Operational Efficiency:
Outcome: Implementation of secure hosting (TLS Certificate) and automated Shopify features like shipping rules and tax calculations.
Measure of Success: Reduction in manual operational tasks for the Seatrees team.
8. Scalability for Future Growth:
Outcome: A scalable tech stack and flexible section-based design for easy updates and expansions.
Measure of Success: Smooth addition of new products, blogs, or content without the need for redesigns or significant developer intervention.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Efficiency and Timeliness:
The team consistently delivered all items on time, ensuring that the project stayed on schedule from start to finish. Their ability to meet deadlines without compromising quality was impressive and contributed to the smooth execution of the project.
Responsiveness and Communication:
Their communication was outstanding. They were always quick to respond to questions, provide updates, and address any concerns. They kept us informed every step of the way, making the process seamless and stress-free.
Going Above and Beyond:
The team didn’t just meet our expectations—they exceeded them. They went above and beyond to ensure that the final product aligned with our vision and needs. Whether it was accommodating last-minute changes or offering creative solutions, their dedication to our project was evident.
A Pleasure to Work With:
Beyond their technical expertise, the Noughts and Ones team were simply wonderful to work with. Their professionalism, enthusiasm, and collaborative spirit made the entire process enjoyable and productive.
Overall, their efficient workflow, proactive communication, and commitment to excellence made them an invaluable partner in bringing the Seatrees Shopify store to life.
What was your primary form of communication with Noughts & Ones?
- Virtual Meeting
- Email or Messaging App
What did you find most impressive or unique about this company?
What stood out most about Noughts and Ones was their perfect blend of technical expertise, creativity, and genuine passion for the work they do.
Impressive Expertise and Execution:
Their deep understanding of Shopify, combined with their ability to customize the platform to meet specific needs, was truly impressive. They didn’t just build a site—they created a tailored, user-friendly experience that aligned seamlessly with our goals.
Commitment to Sustainability:
Their commitment to sustainability and alignment with our values was particularly unique. It’s rare to find a tech company that actively integrates environmental consciousness into their business practices, and this shared vision made working with them even more meaningful.
Collaborative Spirit:
Their approach to collaboration was another standout quality. They didn’t just execute tasks—they actively engaged with us, brought creative ideas to the table, and treated our project as if it were their own.
Going Above and Beyond:
What truly set them apart was their willingness to go above and beyond at every step, ensuring that the final product not only met but exceeded expectations.
Overall, Noughts and Ones impressed us not only with their skill but also with their values-driven approach and the care they put into every detail of our project.
Are there any areas for improvement or something Noughts & Ones could have done differently?
Nope!
RATINGS
-
Quality
4.5Service & Deliverables
-
Schedule
5.0On time / deadlines
-
Cost
5.0Value / within estimates
-
Willing to Refer
5.0NPS