NextChannel Studio

BACKGROUND

I am the Product Manager of INOKY

INOKY makes quality and laboratory software for regulated labs: a LIMS, equipment and metrology management, reagent stock management and quality documents.

OPPORTUNITY / CHALLENGE

• Know which laboratory software the AI engines recommend to our buyers
• Compare INOKY with our 5 main competitors in AI answers
• Get a list of actions to be named more often

SOLUTION

Referral

Referred to me

1 Employee

NextChannel Studio ran an AI Visibility Audit for INOKY. They took 20 questions our buyers ask, in French, and put them to 5 AI engines (ChatGPT, Claude, Gemini, Perplexity and Google AI Overview), 3 times each, from France. The report ranks every brand the engines name, with INOKY next to our 5 main competitors. It also lists the websites the engines read, the competitor pages they use, a health check of our website with 35 checks, and an action plan. It was presented to me on a 1-hour video call.

RESULTS & FEEDBACK

A baseline we did not have: how often each AI engine names us and our 5 main competitors, on 20 questions our buyers ask. We also have an action plan, and a strategy meeting is booked for next week.

First call on 29 September, and the list of questions was validated the same day. The audit was presented on 2 October on a video call, on the date we had agreed. Thibault went through each part with me and answered my questions.

• Virtual Meeting
• Email or Messaging App

What I liked most is the comparison with our competitors. Without this audit, I would not have seen that some of them are stronger in AI answers than I thought, and that I had overestimated others. I recommend NextChannel Studio to B2B software vendors who want to see who the AI engines recommend in their market.

Nothing major. There is a lot in the report, so plan time to read it after the call.

BACKGROUND

I am the CEO of FairCo

FairCo is a B2B platform that connects restaurants with verified F&B suppliers in the Philippines.

OPPORTUNITY / CHALLENGE

• Find out what AI engines answer when a restaurant or a supplier looks for a tool like ours
• See where we stand against our competitors on those questions
• Get the list of what our new website must contain to be recommended by AI engines

SOLUTION

Referral

Referred to me

1 Employee

An AI Visibility Audit. NextChannel Studio asked 20 buyer questions to 5 AI engines (ChatGPT, Claude, Perplexity, Gemini and Google AI Overview), 3 times each, and compared us with 6 competitors. 292 answers were analysed and 618 brands identified. Deliverables: a report in 6 parts (our ranking in AI answers, the websites the engines read, our competitors' pages, a check of apps inside ChatGPT, a health checkup of our website, and a 12-week action plan), plus the full list of the sources the engines read. The report was presented to us on a video call.

RESULTS & FEEDBACK

We now have a baseline we did not have before: how often 5 AI engines name FairCo on 20 buyer questions, next to each competitor, and which websites they read to answer. We left with a 58-action plan that feeds our website rebuild, and a follow-up measurement is planned.

The 20 questions were sent to us on 14 September and validated on 17 September, the report was measured on 20 September and presented on 25 September on a video call. Clear, and every question we asked got an answer

• Virtual Meeting
• Email or Messaging App

How actionable it is. I am very data-oriented, and here the data is not there to look nice: every finding ends in a to-do, and the whole report reads as the list of what our website rebuild must contain.

Nothing major. The report is dense, so plan some time to read it after the call.

BACKGROUND

I am the CEO of Shizen

Shizen is a SaaS that helps factories run their daily performance management: visual management, performance rituals, field problem solving and field rounds on tablet.

OPPORTUNITY / CHALLENGE

• Find out how AI engines answer the questions our buyers ask
• Understand which competitor pages the engines quote, and why
• Get a clear plan: topics to work on, keywords to own, pages to create

SOLUTION

Referral

Referred to me

1 Employee

An AI Visibility Audit. NextChannel Studio asked 20 buyer questions to 5 AI engines (ChatGPT, Claude, Perplexity, Gemini and Google AI Overview), 3 times each, and compared us with 5 competitors. 299 answers were analysed and 600 brands identified. Deliverables: a report in 6 parts (our ranking in AI answers, the websites the engines read, our competitors' pages, a check of apps inside ChatGPT, a health checkup of our website, and an action plan), a first look at Microsoft Copilot, and the full list of the sources the engines read. The report was presented to us on a video call.

RESULTS & FEEDBACK

We now have a baseline we did not have before: how often 5 AI engines name Shizen on 20 buyer questions, next to each competitor, and which pages they read to answer. We left with a 54-action plan, already split in our team between marketing and our CTO.

We set the questions and competitors together on 23 September, validated the list by email the same evening, and the report was presented on 25 September. Fast, clear, and every question got an answer.

• Virtual Meeting
• Email or Messaging App

The level of detail, and how useful it is for content. The audit shows the competitor pages the AI engines quote most, which gave us plenty of good content ideas. And it recommends which topics to work on, which keywords to own, and the exact list of pages to create.

Nothing major. The report is dense, so plan some time to read it after the call.

BACKGROUND

I am the Co Founder of Tessera

Tessera Ticketing is an all-in-one event operating system and ticketing platform built for independent organizers, venues, and recurring events in Southeast Asia. It simplifies event management by supporting local payment methods like PayNow, delivering tickets via WhatsApp, and offering hardware-free QR scanning at the door. Additionally, the platform provides organizers with growth tools like real-time sales dashboards, marketing pixels, and tracking links to optimize ticket sales.

OPPORTUNITY / CHALLENGE

• Get an overview of our company’s visibility across AI search engines.

SOLUTION

Referral

Referred to me

1 Employee

• Project: AI Visibility Audit for Tessera
• What was done: 20 buyer questions (10 on the organiser side, 10 on the ticket-buyer side), asked to 5 AI engines (ChatGPT, Claude, Perplexity, Gemini, Google AI Overview), 3 times each. 300 answers analysed, 545 brands identified, 5 competitors tracked.
• Deliverable: a 6-chapter report (ranking, sources, competitors' pages, ChatGPT Seat Check, Health Checkup, action plan), plus the full list of the sources the engines read.

RESULTS & FEEDBACK

Before this audit, we had no view of how AI engines talk about our market. NextChannel Studio put 20 real questions, from event organisers and from ticket buyers, to 5 AI engines, 300 answers in total. We now know who gets named on each question, how we compare with our competitors, and which media the engines rely on to answer. 

- Dates: brief on 14 September 2026, report presented on 18 September 2026.

Virtual Meeting

What surprised me most is how dense and how precise it is. It is a real snapshot of the market at a given time, with the rigour of a good SEO audit applied to AI engines.

Could spend more time sharing the action plan rather than the report

BACKGROUND

I am the Co-Founder of Bird of Paradise Bohol Resort

Bird of Paradise is a boutique resort near Alona Beach in Panglao, Bohol, with garden rooms and private pool villas.

OPPORTUNITY / CHALLENGE

• Find out what AI engines tell travellers who look for a resort in Panglao
• See where we stand against the resorts we compete with
• Get a clear list of actions to be recommended more often by AI engines

SOLUTION

Referral

Referred to me

1 Employee

An AI Visibility Audit. NextChannel Studio asked 20 traveller questions to 5 AI engines (ChatGPT, Claude, Perplexity, Gemini and Google AI Overview), 3 times each, and compared us with 7 resorts we compete with. 256 answers were analysed and 280 brands identified.

Deliverables: a report in 6 parts (our ranking in AI answers, the websites the engines read, our competitors' pages, a check of apps inside ChatGPT, a health checkup of our website, and a 12-week action plan), plus the full list of the sources the engines read. The report was presented to us on a video call.

RESULTS & FEEDBACK

We now have a baseline we did not have before: how often 5 AI engines name our resort on 20 traveller questions, next to each competitor, and which websites they read to answer. We also left with a 12-week action plan, and a follow-up is booked to measure again.

The brief was set on 15 September and the report was presented on 22 September. The walkthrough call with the three of us was clear and easy to follow, and every question we asked got an answer.

• Virtual Meeting
• Email or Messaging App

The audit is very detailed and logical from start to finish. We saw where we stand against each resort we compete with. We also learned something we had not thought about: AI engines work on trust, so our presentation has to be consistent on every platform that lists us.

Nothing major. The report is dense, so plan some time to read it after the call.

BACKGROUND

Please describe your company and position.

I am the CMO of theTribe

Describe what your company does in a single sentence.

Web, mobile & AI tech agency

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire NextChannel Studio to accomplish?

• AI Visibility Audit

SOLUTION

How did you find NextChannel Studio?

Network

Why did you select NextChannel Studio over others?

Referred to me

How many teammates from NextChannel Studio were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

• What was done: 21 buyer expressions, asked to 5 AI engines (ChatGPT, Claude, Perplexity, Gemini, Google AI Overview), 3 times each. 315 answers analysed, 689 brands identified, 577 sources checked. 
• Deliverable: a 6-chapter report (ranking, sources, competitors' pages, ChatGPT Seat Check, Health Checkup, action plan), plus the full list of the sources the engines read. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

I cannot say yet! Before this audit, I did not know where we really stood in AI answers. NextChannel Studio put 21 of our buyers' real questions to 5 AI engines, 315 answers in total, and showed me that we are the most named agency in our market, with a lead much thinner than I thought: almost never named by ChatGPT, and missing from the pages the engines read on the directory that feeds a quarter of the answers.  What surprised me most is how complete and how readable it is. I had been through other GEO audits: they stopped at recommendations to improve pages. This one ends with a concrete, prioritised action plan, and I did not have to explore a tool to understand it.  I would recommend it to any CMO or marketing lead who wants to know where their company stands in AI answers, and needs a plan rather than a list of scores.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Quick responses and good communication.

What was your primary form of communication with NextChannel Studio?

Virtual Meeting

What did you find most impressive or unique about this company?

They provided high standards, quality deliverables, and a very good understanding of our business.

Are there any areas for improvement or something NextChannel Studio could have done differently?

non, perfect