NextChannel Studio

BACKGROUND

I am the Co Founder of Tessera

Tessera Ticketing is an all-in-one event operating system and ticketing platform built for independent organizers, venues, and recurring events in Southeast Asia. It simplifies event management by supporting local payment methods like PayNow, delivering tickets via WhatsApp, and offering hardware-free QR scanning at the door. Additionally, the platform provides organizers with growth tools like real-time sales dashboards, marketing pixels, and tracking links to optimize ticket sales.

OPPORTUNITY / CHALLENGE

• Get an overview of our company’s visibility across AI search engines.

SOLUTION

Referral

Referred to me

1 Employee

• Project: AI Visibility Audit for Tessera
• What was done: 20 buyer questions (10 on the organiser side, 10 on the ticket-buyer side), asked to 5 AI engines (ChatGPT, Claude, Perplexity, Gemini, Google AI Overview), 3 times each. 300 answers analysed, 545 brands identified, 5 competitors tracked.
• Deliverable: a 6-chapter report (ranking, sources, competitors' pages, ChatGPT Seat Check, Health Checkup, action plan), plus the full list of the sources the engines read.

RESULTS & FEEDBACK

Before this audit, we had no view of how AI engines talk about our market. NextChannel Studio put 20 real questions, from event organisers and from ticket buyers, to 5 AI engines, 300 answers in total. We now know who gets named on each question, how we compare with our competitors, and which media the engines rely on to answer. 

- Dates: brief on 14 September 2026, report presented on 18 September 2026.

Virtual Meeting

What surprised me most is how dense and how precise it is. It is a real snapshot of the market at a given time, with the rigour of a good SEO audit applied to AI engines.

Could spend more time sharing the action plan rather than the report

BACKGROUND

Please describe your company and position.

I am the CMO of theTribe

Describe what your company does in a single sentence.

Web, mobile & AI tech agency

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire NextChannel Studio to accomplish?

• AI Visibility Audit

SOLUTION

How did you find NextChannel Studio?

Network

Why did you select NextChannel Studio over others?

Referred to me

How many teammates from NextChannel Studio were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

• What was done: 21 buyer expressions, asked to 5 AI engines (ChatGPT, Claude, Perplexity, Gemini, Google AI Overview), 3 times each. 315 answers analysed, 689 brands identified, 577 sources checked. 
• Deliverable: a 6-chapter report (ranking, sources, competitors' pages, ChatGPT Seat Check, Health Checkup, action plan), plus the full list of the sources the engines read. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

I cannot say yet! Before this audit, I did not know where we really stood in AI answers. NextChannel Studio put 21 of our buyers' real questions to 5 AI engines, 315 answers in total, and showed me that we are the most named agency in our market, with a lead much thinner than I thought: almost never named by ChatGPT, and missing from the pages the engines read on the directory that feeds a quarter of the answers.  What surprised me most is how complete and how readable it is. I had been through other GEO audits: they stopped at recommendations to improve pages. This one ends with a concrete, prioritised action plan, and I did not have to explore a tool to understand it.  I would recommend it to any CMO or marketing lead who wants to know where their company stands in AI answers, and needs a plan rather than a list of scores.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Quick responses and good communication.

What was your primary form of communication with NextChannel Studio?

Virtual Meeting

What did you find most impressive or unique about this company?

They provided high standards, quality deliverables, and a very good understanding of our business.

Are there any areas for improvement or something NextChannel Studio could have done differently?

non, perfect