nao.design

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of an automated retail startup.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with notAnotherOne?

As a startup, launching hardware into the market for consumer use, we needed the expertise to make sure we had quality, reliability, and supply chain cost-efficiency in our business model.

SOLUTION

What was the scope of their involvement?

Starting with the design context and industrial design, which includes mechanical design, we considered both the software and hardware components and how they operate. From there, we worked with notAnotherOne to conduct due diligence of potential vendors in the market that can support our business. They conducted an RFP as part of that process to identify the best partners for us.

What is the team composition?

We worked with 5-6 members of their team.

How did you come to work with notAnotherOne?

I’d heard of their work and conducted my own due diligence, including looking at their process and understanding their process.

How much have you invested with them?    

We’ve invested $60,000 USD.

What is the status of this engagement?

We began working together in May 2018 and wrapped up July 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They applied rigor and discipline to the process.

How did notAnotherOne perform from a project management standpoint?

Project management was a strong point. They were very compliant and helped to bring together multiple people in the projects around an aggressive timeline.

What did you find most impressive about them?

They’re uniquely positioned in the market for their powerful expertise in the software, hardware, user experience, design, testing, market due diligence, and contract management capabilities. They’re a very strong partner.

What makes them different is their multi-faceted go-to-market strategy where on one hand they provide consulting services to clients like myself, and on the other hand, they design, develop, and launch their own products;  they’re continuously applying their own skillsets. They’re able to empathize with where we are and our challenges as we launch our business.

BACKGROUND

Introduce your business and what you do there.

I’m the product manager at SberDevices.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with notAnotherOne?

We were looking to launch a hardware product to market and needed help with package design, overall branding and marketing materials.

SOLUTION

What was the scope of their involvement?

Packaging design and branding customization of the device. They quickly delivered an outline of the project requirements. Using this document, they determined what technologies were best to deliver our branding elements.

They assisted us in establishing an agreement with the package manufacturer, outlining pricing and scheduling. We came to an agreement about inspection standards at the factory, and they offered to support in conducting these inspections.

They’ve provided post-production support and produced some of materials needed for product certification that are necessary in Russia. Finally, notAnotherOne delivers some of our marketing pieces to help us present the product on the market.

What is the team composition?

We worked with Georgy (Senior Program Manager) and Igor (Co-Founder).

How did you come to work with notAnotherOne?

The partnership pre-existed my onboarding at the company. My colleagues had worked with them on previous projects and had great things to say.

What is the status of this engagement?

We worked together between September 2019–January 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The engagement was an incredible journey, and the project was a large success. We acquired a great number of sales and received great feedback about the quality of the packaging.

How did notAnotherOne perform from a project management standpoint?

notAnotherOne delivered high-quality materials, always on time. They handled so many aspects of the project, so we were impressed by the scope of their services.

What did you find most impressive about them?

Their designs not only look beautiful on paper (or on a screen) but also look phenomenal when rendered into physical form. Sometimes, when designers create something, it doesn’t look the same when it’s actually produced. notAnotherOne is greatly perceptive and can foresee problems. They’re adaptive, and they helped us in every process until the results were perfect.

Are there any areas they could improve?

No, I can’t think of anything.

BACKGROUND

Introduce your business and what you do there.

When I collaborated with notAnotherOne, I was the former director of innovation and IoT development at Megafon. It’s the largest mobile carrier in Russia.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with notAnotherOne?

They were the first professionals in Russia to launch international products like YotaPhone, a dual-screen smartphone with features that no one else in the world had. I asked notAnotherOne to develop a full solution for the smart home IoT ecosystem.

My company had no expertise in this field at the time. We had no designers or developers to code the front- and backends of the solution. notAnotherOne had experience in the international market and could bring a good product to the worldwide market.

SOLUTION

What was the scope of their involvement?

notAnotherOne developed the whole project for us, as an outsourced company. The development involved software and hardware technologies. On the software side, the product used the internal secure databases of the company. On the frontend, they developed a mobile application and firmware for the hardware solution.

They designed the hub for the smart home kit as well as produced the specifications and developed the software. notAnotherOne worked with our team on a part of the backend.

From a hardware point of view, they handled the full product development cycle from scratch, for 11 types of devices. The first one was a central device, or in other words, a hub for a smart home kit. It has nine sensors, including water, fire, motion, and even plants when they need to be watered. They also developed a device that was a smartwatch with GPS tracking and a video camera.

notAnotherOne created specifications for what the devices would look like, what the use cases would be, and the usability tests themselves. They started development after we approved it. We researched what the cost to the end-users should be, and they recommended manufacturers based on that.

Our team made an agreement with them after that, with three stages. notAnotherOne provided mockups and engineering samples at the second stage, and the third stage was production.

What is the team composition?

Vera (CEO) was the key contact person on their side. She was responsible for the whole project and all the terms. Igor (Co-Founder) was responsible for design and usability, in terms of what the product should look like from a customer’s point of view. Dmitry (CTO) was in charge of technical issues. The level-down employees were responsible for all the rest. There was also a product owner.

How did you come to work with notAnotherOne?

The community of design houses in Russia isn’t very big. What’s more, I previously collaborated with notAnotherOne while I was the business development director at Yota. I knew how they worked, so I asked them to participate in this project.

Yota projects were very famous from 2010–2014. The product was announced worldwide and it received good feedback. Releases of this type became well-known in the IT community.

How much have you invested with them?

The cost of the development project was $1.2 million.

What is the status of this engagement?

This project ran from July 2014–August 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We made one modification to the product during development. It was successful from a market point of view and was the first product of this type in our countries.

How did notAnotherOne perform from a project management standpoint?

Our teams had multiple communication channels. We held face-to-face meetings once or twice a month before kicking off the project. Then, we worked remotely using email, Skype, and phone calls. My team and I were responsible for project management. We used a technical project management style.

What did you find most impressive about them?

Their experience is the most impressive thing about them. I still use notAnotherOne for design help on new products. Their team is very good as a design house. They’re not number one in software but, from a design point of view, they’re top-level. notAnotherOne thinks about what can be done to make a product successful.

I remember two devices we developed with them in China — a smart home hub and power plug. Those devices were so good-looking and multifunctional that different Chinese companies stole their designs. If someone is copying a product, it means it’s a very good product.

BACKGROUND

Please describe your company and position.

I am the Deputy COO of KERNO ENTERPRISES - FZE

Describe what your company does in a single sentence.

We design, manufacture, and support advanced infrastructure technology systems locally, driving digital transformation across government, business, and industry sectors. Our enterprise-class solutions are tailored to meet the unique needs of the Middle East, ensuring reliability, security, and scalability for immediate and long-term national development goals. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire nao.design to accomplish?

• Bezel design
• Digital Presentations

SOLUTION

How did you find nao.design?

Referral

Why did you select nao.design over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from nao.design were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We asked NAO.Design to create a bezel for our product. Deliverables included Concept Design, Mechanical Design, Electrical Design, and preparation of the prototype. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We use prototypes of our Bezel for product showcasing

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Very responsive, timely answers and not missing deadlines at all.

What was your primary form of communication with nao.design?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their vast experience in tech products and industrial design impressed us.

Are there any areas for improvement or something nao.design could have done differently?

All good so far