Naked Development

BACKGROUND

Please describe your company and your position there.

I’m the CEO of a fitness technology startup. We connect fitness equipment to proprietary content, competitions, and community via mobile devices.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Naked Development?

My company had built a beta mobile application that connects our proprietary content and curriculum to rowing machines. Having pivoted our brand to broaden offerings, we hired Naked Development to build upon our beta app and create an optimal user experience.

What were your goals for this project?

We wanted a user-friendly, intuitive, and fun mobile app that reflected our revamped business direction. In designing the new user experience, we needed to consider customer retention and conversion rates.

SOLUTION

How did you select this vendor?

We evaluated several companies. A marketing partner recommended Naked Development, and it was evident after a few conversations that they understood our product and purpose and would be passionate about bringing it to market.

Describe the project in detail.

First, Naked Development analyzed our vision. We provided information from the development and launch of the Beta app. They compiled sample design pallets for my team to consider. After several meetings, we chose a design.

Currently, we are working through specific feature and experience paths to ensure maximum efficiency for users.  

What was the team composition?

My team works directly with a project manager. We met the entire team upfront, which includes developers, marketing executives, and strategists.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Naked Development has delivered a design that my entire team can be proud of. They ensure we meet milestones, which has fostered positive relations with potential investors.

How effective was the workflow between your team and theirs?

Naked Development encourages my team to contribute ideas and feedback, which they then incorporate into the next design or process iteration. They also challenge our assumptions and perspectives to guarantee the best end product.

We work almost entirely remotely. Naked Development’s deployment of Basecamp and Slack ensures seamless communication and coordination.

What did you find most impressive about this company?

Naked Development treats our startup like a Fortune 500 company. This engagement has made a significant difference in the trajectory of our company. The deliverables speak for themselves.

Naked Development’s process and the team’s patience are exemplary. They know their craft. The team takes the time to find a personal connection to our vision and purpose, keeping our best interests in mind. They have guided us toward a common understanding of features, functions, and goals.

Are there any areas for improvement?

I have yet to find an area that needs improvement. Working with Naked Development has been a joy for my team, and we look forward to continuing our push to finish the project.

BACKGROUND

Introduce your business and what you do there.

I’m the president and CEO of New World Savings. We have an app called BankRoll which is a microsavings app. I run the day to day operations and create shareholder value.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Naked Apps?

We needed help building the application itself.

SOLUTION

What was the scope of their involvement?

The application is for iOS right now. It puts the user in absolute control of how much they would like to save in a specific timeframe for a specific event.

They took care of the whole thing from the initial idea, working through several versions, and now we’re currently ready to launch. They also took care of the web development. It was a one-stop shop for me and that worked out really well.

What is the team composition?

We worked with Jason (Co-Founder, Naked Apps) who managed the whole development team. He was the lead I communicated with weekly, and he led a team of five to eight developers.

How did you come to work with Naked Apps?

We found them through a web search. I live in Orange County, California and I wanted to be able to go and visit the individual that I contracted with so it worked out well for me. I talked to a couple other development companies but when I met with Naked Apps, it seemed to be a good fit.

How much have you invested in them?

We’ve spent about $235,000 so far.

What is the status of this engagement?

We started working with them in February 2017 and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The development process was quite challenging, but the code they wrote has worked out very well. They were able to achieve our goals, which several other development companies had some challenges with. They did really good work to bring it to market.

Overall, we have been pleased with the work. They were able to develop something that was very special for us.

How did Naked Apps perform from a project management standpoint?

We’re just getting ready to launch, so they got it done in a timely fashion. We had certain benchmarks to meet, and they came pretty close from a software standpoint which is a moving target.

I feel the line of communication was good. They use an application that puts us all in the same loop. Anytime there’s a change, I’m made aware of it. We had a weekly call on Monday afternoons to go through the development and what they were able to accomplish the prior week. They worked really well with some of the external software people we had to connect with.

What did you find most impressive about them?

Their team is really good, and the communication is too. To me, having good communication is huge. I know exactly what’s going on along the way. Their development team is really good and compared to what I have heard from other people I know who are doing apps with other companies.

Are there any areas they could improve?

It took me a while to get my head around the software way of working. I come from a background where if you have a deadline, it is absolutely met; however, with software, it doesn’t happen that way. I would like them to fit more into my timeframes, but I don’t think that happens in software projects.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO and founder at Scapegoat, LLC. We’re a mobile app that connects homeowners to local landscapers and allows them to request and schedule specific services. Landscapers can choose the projects the Landscapers can choose the projects they’re willing to take on, and the homeowner can then choose between those that have responded to the job.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Naked Labs?

I needed a company to execute on my idea and lead the development process.

SOLUTION

What was the scope of their involvement?

We started the process with an all-day meeting at their office in Irvine, CA, where I provided them with a few sketches and detailed my vision for the app. They went on to manage the entire development process. We built the app for iOS first, as to avoid having to make changes on two platforms. The app should be ready to port to Android come fall of 2018. They very effectively lined up a server company and took care of every detail so that I didn’t have to. Naked Labs also offers marketing services that I haven’t taken advantage of yet.

What is the team composition?

At the beginning, I was primarily engaging with the two co-founders, John and Jason. I also worked with a design lead and a project manager when the project began.

How did you come to work with Naked Labs?

I had a shortlist of about 10 companies I was considering for the project, and they stood out in several ways. They specialized in working with startups and shared my outlook on overall execution strategy. I contacted them and visited their office before contracting their services. I really liked their team and decided to move forward.

How much have you invested with them?

We’ve invested about $90,000 on the services provided thus far.

What is the status of this engagement?

We started working together in August 2016, and the iOS app launched in October 2017. We’re now preparing to port the app to Android.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’re just starting to ramp up our marketing efforts so we don’t have concrete user insights yet. We’ve seen about 55 downloads on the App Store and the app has maintained a five-star rating thus far. In the past couple of weeks, we’ve started getting requests and landscapers have been impressed with the payment system, which works fast and intuitively.

How did Naked Apps perform from a project management standpoint?

I had a dedicated project manager that managed all aspects of communication. I always spoke directly to him and he liaised with the Naked Apps team, which simplified the process and ensured that everyone was on the same page. We had weekly meetings and communicated primarily via phone, video chat, and email.

What did you find most impressive about them?

They emphasize user flow in their process, which yielded a unique and fine-tuned UX/UI. Every aspect of their work focused on how to most effectively connect with the user.

Are there any areas they could improve?

No, nothing comes to mind. They’re a great team.

Do you have any advice for future clients of theirs?

Make sure to research and fully understand your target audience. If you convey that information to Naked Apps, they will tailor the app accordingly.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of our startup firm, Hang In There.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Naked Apps?

We needed a social media platform app built for our business on the iOS and Android platforms.

SOLUTION

What was the scope of their involvement?

We met to discuss the ideas and the function we envisioned for the app and they started from the ground up, beginning with a wireframe. Since then, they’ve been a full-service company for us. They’ve offered us the development for both platforms, the marketing and developing websites, social media maintenance, and blogging.

What is the team composition?

I’ve dealt with a core team of six-to-eight people.

How did you come to work with Naked Apps?

As I interviewed potential partners, other companies seemed to talk over me as if they knew what was best for our idea. When I spoke with Naked Apps, they were the only ones that listened and I appreciated that. We ultimately started doing business with them because of the personal understanding they achieved by listening.

How much have you invested with them?

We have spent nearly $200,000 with them so far.

What is the status of this engagement?

They began working on the app in late November or early December 2017 and we are still engaged with them.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They’ve worked hard and remained diligent about hitting deadlines. They’ve also stuck to what we developed during our initial collaboration without any deviation from it. I get the sense from them that we’re on the same track and we are working in tandem, rather than in a manner where they are just filling a temporary need I have. In the future, I hope to make this a long-term partnership.

How did Naked Apps perform from a project management standpoint?

They were very good with timelines. They held themselves accountable and were forthcoming with how far they’ve come. If someone even takes a sick day and they haven’t been able to get something done immediately, they were open and made no excuses for anything.

We used UberConference for our telecommunications needs.

What did you find most impressive about them?

Based on what I’ve read about other firms’ experiences with outsourced development companies, I was impressed that they stayed focused on our target and did not deviate from it.

Are there any areas they could improve?

They were very concise in stating what they would do, how they would do it, and what they would need from me. On the other side of that, they could provide a bit more clarity on smaller things that don’t immediately have to do with them, such as adding user accounts, earlier in the process.

Any advice for potential customers?

Make sure that you understand your own project going into the engagement. Ask the right questions. Also, allow them the freedom and ability to make some decisions, such as in the area of containing costs, because they will watch out for your wallet. They understand not everyone is a giant multinational firm.

BACKGROUND

Please describe your company and position.

I am an executive at lookboox

Describe what your company does in a single sentence.

Saas for shareable product catalogs

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Naked Development to accomplish?

• Build an app
• Market the app

SOLUTION

How did you find Naked Development?

Clutch Site

Why did you select Naked Development over others?

High ratings

Describe the scope of work in detail. Please include a summary of key deliverables.

Build market and service app

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Over 300 beta users in first two months 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Communicative and responsible 

What was your primary form of communication with Naked Development?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their combination of development and marketing is impressive.

Are there any areas for improvement or something Naked Development could have done differently?

N/a

BACKGROUND

Please describe your company and position.

I am the CEO of Menbita

Describe what your company does in a single sentence.

Organising recruitment events for companies

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Naked Development to accomplish?

• generate traffic to our website in order to get leads.. - Develop an app for our brokerage and generate installs through app promotion campaigns.

SOLUTION

How did you find Naked Development?

Online Search

Why did you select Naked Development over others?

• High ratings
• Reasonable pricing - After an introduction call with the CEO

How many teammates from Naked Development were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Naked Development helped us with:

- Creating advertising campaigns to generate leads for our brokerage.

- Implementing GA4 tracking on our website.

- Developing and marketing our new app.

- Deliverables included market research, ad creatives, keyword search and app store imagery.

- Influencer campaign

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

An increase in quantity and quality leads

- We entered a new market by having our own brokerage app

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Wiam the project manager went above and beyond to ensure we met our goals. Deliverables were always on time, and the team was extremely responsive to our needs. We wanted some changes on the ad creatives and they made it happen quickly.

What was your primary form of communication with Naked Development?

Virtual Meeting

What did you find most impressive or unique about this company?

As a startup we needed the flexibility SEM NexusNaked Development offers

- Innovative approach to marketing. We worked with another agency before but the results were not as good. Naked Development's recommendations were spot on. You can tell that even though they are not in the insurance business, they took the time to educate themselves on everything related to our website and app.

- Wiam’s dedication stood out. 

Are there any areas for improvement or something Naked Development could have done differently?

None. They've exceeded our expectations at every step.

BACKGROUND

Please describe your company and position.

I am the CEO of INTENSEC

Describe what your company does in a single sentence.

Tailored consultancy services, research and development for your defense and security projects

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Naked Development to accomplish?

• Deliver High-Quality Software That Users Trust

SOLUTION

How did you find Naked Development?

Referral

Why did you select Naked Development over others?

Pricing fit our budget

Good value for cost

Referred to me

Company values aligned

How many teammates from Naked Development were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

1. Test Planning & Strategy Conduct requirement analysis to identify functional and non-functional testing needs. Define test objectives, success metrics, and acceptance criteria. Develop a comprehensive QA strategy, covering manual, automated, performance, and security testing. Align testing approach with your release cycles (Agile/Scrum or Waterfall). 

2. Test Case Design & Automation Create detailed, traceable test cases based on business requirements, user stories, and technical specifications. Develop automated test scripts for repetitive tasks (regression, smoke, API testing) to increase efficiency and reduce manual errors. Maintain a living test suite updated as features evolve.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

1. Defect Detection & Resolution % of defects caught pre-release vs. post-release (e.g., 90% of critical issues identified before going live). Defect density reduction: Fewer bugs per 1,000 lines of code or per feature. Mean Time to Resolution (MTTR): Faster turnaround from defect logging to fix confirmation. 

2. Product Reliability Crash-free sessions: Percentage increase in sessions without errors/crashes (tracked via monitoring tools). Reduction in production incidents: Fewer Sev1/Sev2 escalations after deployment. Improved uptime: Measured via SLA/monitoring (e.g., 99.9% availability). 

3. User Experience & Trust Decrease in user-reported bugs: Fewer support tickets and complaints after release. Increased customer satisfaction (CSAT/NPS): Higher ratings in surveys or app store reviews. Accessibility compliance achieved (e.g., WCAG 2.1 AA conformance)

Describe their project management. Did they deliver items on time? How did they respond to your needs?

1. Integration with Client Workflow They embed themselves into the client’s Agile/Scrum or hybrid workflow. Naked Development engineers participate in daily standups, sprint planning, and retrospectives, ensuring alignment with development priorities. They use industry-standard tools like Jira, TestRail, Azure DevOps, and Confluence for transparent tracking and documentation. 

2. Delivery Discipline On-time delivery of test cases, reports, and defect triage was a consistent client highlight. Test execution cycles (smoke, regression, performance) were delivered in line with sprint/release schedules. Clients reported that Naked Development often helped accelerate releases by catching issues early, reducing last-minute blockers. 

3. Communication & Responsiveness Highly responsive to changing requirements — they adapted testing scope quickly when features evolved mid-sprint. Provided clear, actionable defect reports (with screenshots, logs, video evidence) so developers could resolve issues faster. Maintained open communication channels (Slack, Teams, email) and were praised for fast turnaround on urgent issues. 

4. Flexibility & Scalability Able to scale the Naked Development team up or down depending on release intensity. Supported both long-term product Naked Development and short-term, high-pressure release cycles.

What was your primary form of communication with Naked Development?

In-Person Meeting

Virtual Meeting

What did you find most impressive or unique about this company?

}Pure Naked Development Focus (No Development Conflicts) Unlike many outsourcing firms that mix dev + Naked Development, Naked Development is 100% dedicated to software testing. This guarantees unbiased, objective results — they aren’t “grading their own homework.” 

2. Deep, End-to-End Testing Expertise They cover all layers of Naked Development: functional, usability, accessibility, performance, security, API, mobile, IoT, and more. Clients appreciated how they could handle both manual and automated testing at a high level, reducing the need for multiple vendors. 

3. Proactive & Consultative Approach Not just “task takers.” They actively suggest process improvements, flag risks early, and improve Naked Development pipelines. Many reviews highlight how they introduced new tools, frameworks, and automation strategies that improved efficiency beyond expectations. 

4. Communication & Responsiveness Extremely responsive and transparent in communication (Slack, Jira, daily standups). Clients emphasized how quickly they adapted when requirements changed mid-project. 

5. Strong Integration with Client Teams They don’t work in isolation — instead, they embed into Agile/Scrum ceremonies (sprint planning, retrospectives, backlog grooming). This made them feel like a true extension of the client’s in-house team. 

6. High ROI from QA Investment Faster regression cycles through automation (cut from days → hours). Major reductions in defect leakage into production. Improved release confidence = smoother launches with fewer customer issues.

Are there any areas for improvement or something Naked Development could have done differently?

While they integrate seamlessly with teams, ramping up larger Naked Development teams on short notice can sometimes be a bottleneck.

BACKGROUND

Please describe your company and position.

I am the CEO of impacx

Describe what your company does in a single sentence.

impacx stands for sound know-how regarding strategies, processes and technical solutions in customer service.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Naked Development to accomplish?

• Review and improve our designs for a new application

SOLUTION

How did you find Naked Development?

Online Search

Why did you select Naked Development over others?

• High ratings
• Pricing fit our budget
• Great culture fit

How many teammates from Naked Development were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

We are building a new collaborative application focusing on value creation in data programs. Roman, the designer, helped us design end-to-end user experiences for all the application roles across all their business scenarios. 

The deliverables were a full set of Figma files that were produced iteratively based on our continuous feedback. Since we already had the first version of the application available, we implemented the designs as soon as possible and got reviews from that as well (comparisons between design and implementation).

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Full set of screens/mock-ups nicely organized based on the user stories

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We had daily collaborative meetings and intra-day collaboration through the Figma collaborative review process and Slack if needed.

What was your primary form of communication with Naked Development?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

• Their pure focus on UI/UX and related expertise stood out.
• Good communication
• Force of proposal

Are there any areas for improvement or something Naked Development could have done differently?

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BACKGROUND

Please describe your company and position.

I am the CEO of Rehadapt

Describe what your company does in a single sentence.

Rehadapt is a global leader in manufacturing of specialized mounting systems in the AAC field. Mounts to fixate tablets and devices onto wheelchairs, beds, tables & more. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Naked Development to accomplish?

• Design the our main system

SOLUTION

How did you find Naked Development?

Online Search

Why did you select Naked Development over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Naked Development were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We engaged in a comprehensive collaboration with the UI/UX company, undertaking a variety of tasks to enhance our digital presence and user experience. The scope of work included a thorough analysis of our existing interfaces, user feedback integration, and the design and implementation of intuitive and visually appealing user interfaces. 
The team excelled in creating wireframes, prototypes, and mockups, allowing us to visualize and refine the user journey. Additionally, their expertise extended to the development of responsive designs, ensuring seamless user experiences across various devices.
Key deliverables encompassed the delivery of finalized design assets, interactive prototypes for user testing, and comprehensive documentation outlining design principles and guidelines for future implementations. The UI/UX company consistently demonstrated a keen understanding of our brand identity and user demographics, resulting in deliverables that not only met but exceeded our expectations.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Prototype Testing: Initial testing of UX prototypes demonstrated positive user interactions and feedback, setting a strong foundation for the production phase. 
• Usability Testing: Users involved in usability testing reported improved ease of use and navigation, highlighting the effectiveness of the proposed design changes. 
• Feedback Integration: Eleken efficiently incorporated feedback loops, ensuring that user insights were actively considered and applied to refine the user experience. 
• Development Progress: The collaboration has seamlessly integrated UX enhancements into the development process, positioning us well for a smooth transition to production. 

While these outcomes are pre-production, they serve as valuable markers of the positive impact Naked Development is making on our UX. We are optimistic about the forthcoming production phase and anticipate even more significant success as we implement these enhancements across our SaaS platform.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Naked Development demonstrated excellent project management: 

• Timely Deliveries: Consistently met project milestones. 
• Responsive Communication: Proactively communicated updates and addressed concerns promptly. 
• Adaptability: Flexible in accommodating changing requirements and feedback. 
• Issue Resolution: Quickly acknowledged and resolved issues, fostering a positive collaboration. 
• Stakeholder Involvement: Actively engaged key stakeholders, ensuring alignment with expectations. 
• Documentation: Provided thorough documentation for a smooth development process and future reference. 

Overall, Naked Development exhibited professionalism and commitment, contributing to the success of our collaborative project.

What was your primary form of communication with Naked Development?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most about Naked Development was their exceptional ability to blend creativity with practicality. Their unique approach to UX design seamlessly integrated innovative ideas with a keen understanding of our business goals. This balance resulted in solutions that looked impressive and functioned effectively, contributing significantly to an enhanced overall UX. 
Additionally, their commitment to transparent communication, proactive problem-solving, and adaptability showcased a level of professionalism that set them apart. Overall, it was the combination of creative excellence and pragmatic execution that made Naked Development a standout partner for our project.

Are there any areas for improvement or something Naked Development could have done differently?

Our collaboration with Naked Development was highly successful!

BACKGROUND

Please describe your company and position.

I am the Executive Director of materia

Describe what your company does in a single sentence.

Materia creates concept art for live games. Our designs keep players excited through constant rejuvenation of their favourite game worlds. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Naked Development to accomplish?

• Provide a base structure for our UI/UX design including colors, fonts, sizing, elements, etc
• Design new webpages and functions within our app.

SOLUTION

How did you find Naked Development?

Online Search

Why did you select Naked Development over others?

• Great culture fit
• Company values aligned

How many teammates from Naked Development were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired Naked Development to assist with our overall UI design. Naked Development's deign team was tasked with building out our design assets from scratch and then building on those assets to create new pages and views. During our engagement with Naked Development, we worked through our entire application, updated all necessary design, and implemented new designs when necessary.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We had daily meetings with our designer where we would review the previous days tasks and then assign new tasks. Each day, our designer would present the work they did before our call.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Naked Development's project management was excellent. The whole team was extremely communicative, professional, and timely. Before we started working with Naked Development, they emphasized how all their designers had some project management training. This became very clear early on.

What was your primary form of communication with Naked Development?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Naked Development's consistent communication and results were very impressive and set them apart from other agencies we have worked with. We were particularly impressed with the consistency given the large difference in time zones.

Are there any areas for improvement or something Naked Development could have done differently?

We ave no suggestions for Naked Development.