Moonrock

BACKGROUND

Please describe your company and position.

I am the Director of Emerging Connections of GALE

Describe what your company does in a single sentence.

We are a marketing agency.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Moonrock to accomplish?

• Activate our brand clients in gaming
• Build uniquely engaging and strategic gaming campaigns
• Educate and advise GALE and clients about the gaming space

SOLUTION

How did you find Moonrock?

Sales Outreach from Moonrock

Why did you select Moonrock over others?

• Great culture fit
• Company values aligned

How many teammates from Moonrock were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Moonrock has integrated our clients into games on Roblox with creative executions. Built custom Minecraft experiences for our clients. Developed a Fortnite game for our clients. Launched and operated Discords for multiple clients. Supported activations with media across gaming platforms. Delivered reporting against all pieces and advised on the overall brand gaming strategy for all active clients and GALE.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We've seen sales lift, positive brand lift, boosts in site traffic, great consumer sentiment, and exceeded benchmarks.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, Moonrock is most often responsive and proactive to our needs in terms of project management.

What was your primary form of communication with Moonrock?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

It has real gamers that we can talk to and advise us as members of the gaming community - unlike many of their peers in the space.

Are there any areas for improvement or something Moonrock could have done differently?

Moonrock could use a bit more polish on its presentation of Moonrock in order to sell clients on gaming vs. selling to clients who are already interested in gaming. Explaining its offerings in a 101 capacity and trumpeting its work in clear, concise, cleanly designed case studies.