Monday Creative

BACKGROUND

Please describe your company and your position there.

BelliWelli is a gut health brand; we make delicious, on-the-go products that our customers trust to not hurt their stomachs. I'm the CEO and founder.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Monday Creative?

BelliWelli's aim was to capture lightning in a bottle; we wanted to create a brand that was a difficult-to-replicate balance of authenticity, empathy, trustworthiness, authority, conversation, and relevance. The challenge we faced was how to create a brand that works. It is a difficult balancing act. On one hand, you don’t want to lean too far into a functional/medical brand because you don’t want your customers to see themselves as patients with a disease, to feel embarrassed and alienated. On the other hand, you also don’t want a clumsy attempt to create a fun and irreverent brand that hopes to normalize the gut health conversion and veers into fart jokes. We needed Monday to help us crack the code on this challenge.

SOLUTION

How did you select this vendor and what were the deciding factors?

We vetted many agencies, and Monday was the clear choice. The were able to communicate (back to us) that not only did they understand our goal/mission, they were EXCITED about it. We we were focused on quality, price, efficiency and speed. Monday checked every box.

Describe the project in detail and walk through the stages of the project.

We enlisted Monday's help in writing all copy (and therefore crafting the brand voice for BelliWelli) on our site, as well as create custom email flows for post-purchase.

How many resources from the vendor's team worked with you, and what were their positions?

5 different team members. The CEO, brand strategists, copywriters, and designers.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

It's been a year since Monday helped us craft our site copy and we have made ZERO changes. In other words, they nailed the brand voice/direction SO well, that we continue to use it as our north star, even as the brand has grown and evolved. Their post-purchase emails are effective and our customers regularly applaud our post-purchase flow.

How effective was the workflow between your team and theirs?

Extremely. They are a very communicative team. They are in touch daily, and they have always hit every single deadline in the scope. They are collaborative, receptive, and EXCITED to receive feedback.

What did you find most impressive or unique about this company?

They just get it. They are SKILLFUL. Rarely an agency has it all - this one does. They have incredible designers, skillful copywriters, and brand strategists who execute flawlessly.

Are there any areas for improvement or something they could have done differently?

Honestly, not a thing.

BACKGROUND

Please describe your company and your position there.

Smash + Tess is a Vancouver-based apparel brand offering a size-inclusive range of products that support women in feeling confident and comfortable. At the time of working with Monday, my role was Vice President, Marketing.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Monday Creative, and what were your goals?

We partnered with Monday for an overhaul of our brand foundations in order to poise ourselves for new market entry and global expansion. Our main goal was to refine our brand positioning and refresh our visual identity—taking the magic of our origin story and evolving it to meet the next chapter of growth.

SOLUTION

How did you select this vendor?

Through industry connections, I had seen some of the excellent work that Monday had produced for other clients, so they immediately came to mind when considering prospective agency partners.

Amanda led us through some rich exploratory conversations and delivered a clear and thoughtful proposal that met all of our needs. The ease of the conversations paired with my confidence in their ability to deliver made the decision a no-brainer.

Describe the scope of their work in detail, including any steps and the final deliverables.

Our scope began with audience research and insights, which included stakeholder interviews and competitive analysis. We then engaged in an in-person discovery session with Monday’s leadership team + strategists, writers and designers. The output of the research, insights + discovery session was our brand positioning, which was presented virtually by Monday’s team for feedback.

Springboarding off the strong foundation of our finalized positioning, muse, brand voice, and key messaging pillars, we kicked off the brand visual identity work, which was primarily led by Monday’s Creative Director and Art Director. The team virtually presented initial concepts and our team guided them on which direction to further explore.

The final visual identity and brand positioning work was wrapped into a comprehensive brand book that empowered our team to bring our leveled-up brand expression to life across channels.

How many people from the vendor's team worked with you, and what were their positions?

There were many talented players involved in this project, including Monday’s CEO, Chief Strategy Officer, Director of Insights, Senior Strategist, Writer, Senior Art Director, Creative Director, Director of Delivery, and more wonderful humans behind the scenes.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our deliverables were consistently robust and beautifully packaged—an expression of the pride and care that their team invests in their client work.

They were quick to address and incorporate any feedback while maintaining the integrity of the work. In terms of measurable outcomes, the Smash + Tess team was able to execute a launch of the brand evolution across marketing channels, which was very well received by the S+T community.

Describe their project management style, including communication tools and timeliness.

Monday is a well-oiled machine when it comes to project management. From the beginning, they clearly laid out the process and guided us through each step of our scope so we always knew what was in the pipeline.

They set us up with a dedicated client space where we could view presentation materials, provide feedback and chat with team members as necessary. I felt that Monday was intentionally one step ahead of us—they never allowed us to wonder where we were at with our project milestones.

What did you find most impressive or unique about this company?

Hands down, the people! Monday has attracted an incredible roster of people who deeply care about their work and are committed to excellence.

Not only are they whip-smart and incredibly tuned into industry trends, but they are also delightful to work with and have struck a beautiful balance between professional and approachable.

Are there any areas for improvement or something they could have done differently?

The only element of the scope where we faced challenges was the stakeholder interviews. Our timeline was somewhat condensed and we were unable to fill all of our interview slots due to scheduling + availability challenges. More inputs are always better when it comes to building rich insights.

BACKGROUND

Please describe your company and your position there.

I'm the CEO of Flax Home, a digitally native linen home goods retailer.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Monday Creative?

We were looking to build a cohesive voice guide for our growing team to reference for all written material.

SOLUTION

How did you select this vendor?

We had previously worked with Monday Creative in the past on a wide scope of projects, including art direction of a campaign photo shoot and establishing email marketing templates that were consistent with our brand visual guidelines. All previous projects were extremely successful and fruitful. Their experience with our growing brand made it an easy choice for this scope of work.

Describe the scope of their work in detail.

After a project kickoff with their team that included confirming client discovery elements we had covered in prior projects with Monday, the team developed and presented the voice guide to our team. We provided feedback and Monday then turned around the finalized guide in due course.

What was the team composition?

Executives from both teams were involved in determining the scope of the project, then our in-house marketing team worked closely with Monday for the kickoff, guide presentation, feedback and final guide delivery.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

As a direct result of establishing our voice guide, we have been able to seamlessly onboard internal and external partners who produce written material for Flax Home. We have strengthened our brand by creating the foundations that flow through all of our work.

How effective was the workflow between your team and theirs?

Monday managed this project with expert efficiency, from appropriate staffing to utilizing Basecamp as management software to keep all key stakeholders in the loop. The result was a project that was delivered on time, on budget and meeting all the project goals that were jointly established during project kickoff.

What did you find most impressive about this company?

The client experience has been the best we've ever had when working with any external agency for our business. Their processes are impeccably established and adhered to, within a corporate culture where clients feel cared for and respected. The result is that clients will want to work with Monday Creative time and time again.

Is there any area for improvement or anything that could have been done differently?

I cannot think of anything that could have been improved for this project.