MIH Digital Marketing - Out of Business

BACKGROUND

Introduce your business and what you do there.

I’m the founder of gymadvisor Limited, a sports equipment and personal training company.

We create brands and find problems within the niche market and develop products within that. For example, we developed a new copper bottle with a sports sipper, and it was something that hasn’t been done before. Then, we moved to the gymnastics market, where we’re focusing on creating the perfect handguard for gymnasts.

We’re trying to improve products for athletes, and just like that, across the range of sports, we’re slowly expanding.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with MIH Digital Marketing?

I was looking for someone to help me with digital strategy.

SOLUTION

What was the scope of their involvement?

Initially, we went for a full in-depth analysis just to go over everything, such as social and SEO. They did a full in-depth analysis across all of my platforms. Based on that, we had a meeting about what we needed to work on.

They first told me what strategies needed to be addressed, and then based on that, we then went through each one, and they helped. The team set up everything with my Google Ads, and then a month later, we had a meeting to see how it was all performing.

What is the team composition?

I worked with Saman (SEO Consultant).

How did you come to work with MIH Digital Marketing?

I found them through a Google search. There were a few reasons I chose them.

They worked in the sports space before, and when I met with Saman, I knew he was a nice guy that understood my business.

Off the cuff, Saman came up with ideas during our first meeting, and it felt that it was the right thing to work with them.

How much have you invested with them?

We’ve invested around £3,000–£4,000 (approximately $4,000–$5,400 USD).

What is the status of this engagement?

It started around January 2017, and it went until mid-2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Everything is running as they set up. At the moment, we’re not working with them, but we have a few calls where they check-in and see how everything is going.

The team created the campaign for the world’s first vegan gymnastics handguard. They came up with a full plan of how to target using Facebook ads. We ordered 400 pairs, and all of them sold. They managed to sell my stock once it arrived within three months.

How did MIH Digital Marketing perform from a project management standpoint?

In terms of keeping to deadlines, they always told me when to expect the work, and I always received it at the right time.

I use Trello for project management, and while they weren’t aware of it, they went out of their way to get it and help me manage the workflows with me.

What did you find most impressive about them?

Of all the marketers that I’ve worked with, they really understand the customer. They gave me some amazing in-depth analysis of my customers, the age, personas, locations, and everything I could think of. This understanding was something I was really impressed with.

Are there any areas they could improve?

No, I was a happy customer.

Do you have any advice for potential customers?

Put all the cards on the table. I found that the more you give, the more you get back. There’s no point in being reserved about anything because they love to work with everything, and they can help you in areas where you didn’t even know you needed help.

BACKGROUND

Introduce your business and what you do there.

I’m the director of an English Learning Academy. We’re an online English academy that helps overseas doctors, nurses, and university students pass English exams so they can work in the US, the UK, and Australia. We provide video courses, live-courses, practice exams, and writing and speaking corrections.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with MIH Digital Marketing?

They created and implemented digital strategies to increase our brand awareness and sales.

SOLUTION

What was the scope of their involvement?

Our website audit involved Google Analytics, as well as feedback from users. They might have done a focus group. It was all data-driven. After this, they developed a report and we implemented a lot of their changes.

They put together an SEO strategy that helped a lot. It included on- and off-page optimizations. They also did some competitive research on our top-three biggest competitors. Additionally, they set up Facebook Ads for the Middle East and Southeast Asia because there’s a lot of doctors and nurses there.

They provided consultation support in terms of a full in-depth analysis of our website and social media platforms including Facebook, LInkedIn, Instagram, and YouTube.

What is the team composition?

We worked with three people, including the managing director, who was our go-to person.

How did you come to work with MIH Digital Marketing?

I was introduced to the director by someone from another company. The MIH team put together a free analysis of our website, and then I looked at our budget. I didn’t want to pay for it at the time, but I saw the potential ROI of working with them so I went ahead with them.

How much have you invested with them?

We spent around $6,000–$8,0000.

What is the status of this engagement?

We worked together from January 2018 until January 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve seen a 250% increase in organic traffic. Our site was in quite a bad way, and they’ve been amazing. There was also a 30% increase in sales through paid ads on Facebook.

How did MIH Digital Marketing perform from a project management standpoint?

The communication was good, and, in general, the deadlines didn’t present any problems. I thought they were very professional. They were very responsive and always kept me up to date on how the project was going. We had a couple of things we weren’t happy with in terms of the design, and they quickly changed and improved them. There’s always a couple of things like that and they were able to remedy them straight-away. They were quite easy to work with and took feedback constructively.

What did you find most impressive about them?

I’ve had some dodgy experiences with digital marketing agencies, including having to go to court. It was a breath of fresh air to deal with someone who was honest and transparent and met deadlines. They got results and delivered what they promised. Their data analysis of where we were going wrong stood out as well. They did advanced Google Analytics as well, which caught errors we’d made.

Are there any areas they could improve?

There were a couple of miscommunications on the ads and website early on, which could have been ironed out quicker. That’s a small gripe, to be honest, however. You have to expect that some modifications will be needed.

Do you have any advice for potential customers?

Be clear and give them as many specifics as possible.