MH Digital

BACKGROUND

Please describe your company and your position there.

I am the owner/operator. I manage both vendor/partner relationships as well as internal team.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire MH Digital Consulting Group?

We have built out our email program internally prior to MH Digital coming online. We had done our research and tried to apply the tactics we read about but it still felt like we were missing out on revenue. We were on the lookout for a partner to come in to help identify what needed work and to identify new opportunities that we weren’t even aware of.

What were your goals for this project?

We wanted a partnership with someone or an agency that we could trust to help us fortify our email program as one pillar of our revenue channels. To achieve this we figured they would need to optimize what we had already done and point out new initiatives that we were clearly missing.

SOLUTION

How did you select MH Digital Consulting Group?

We narrowed our search down to about 3-4 other solutions/services/agencies. Our primary goal was to find a partner we could grow with, whether it was with an individual or an agency.

Price was a factor but a smaller one. We found a lot of MH Digital’s competitors offered up cookie-cutter offerings that were a one-size fits all solution. The thing that stuck out about MH Digital was their approach to understanding our business needs and challenges first then coming up with the appropriate solution.

Describe the scope of their work in detail.

We had built a custom solution using SendGrid and MailGun to execute our email program. We knew there was a better solution that would give us the ability to test, iterate and report based on our internal KPI’s.

Once we had access to those KPI’s we wanted a partner to help us interpret those results and come up with and implement a strategy to make our email program more profitable.

What was the team composition?

Rob and Adam were our main point of contacts. They managed the direction of the strategy while Todd worked on implementation and Erin worked on the design and copy. It was a whole team effort.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

MH Digital was able to hit and exceed expectations within the first 60 days of taking over our email program. They were able to get us migrated from SendGrid and MailGun over to Klaviyo. The conversion rates started to increase immediately. Additionally, they identified a handful of new revenue streams that has helped us fortify this revenue channel.

While simultaneously monitoring and increasing our deliverability which lowered our risk of this channel deteriorating over time. We are still engaged with MH Digital and expect the grow to continue.

How effective was the workflow between your team and theirs?

The team at MH Digital doesn’t need to be held by the hand. They are effective with their communication and very thorough with their understanding of the business needs and challenges (undering not just the business but my customers). They are open to having a call when needed, slack is our primary form of communication and at this point we have a monthly status call.

What did you find most impressive about this company?

The MH Digital team took the time to thoroughly understand our business and customers (which in my experience, is rare for an agency to do). Owning multiple businesses and working with multiple vendors, you can tell they care about our success more than their bottom line.

We have spent many years learning about ways we could optimize our funnels and implementing those ideas, so I thought we were at the point of having to squeeze that last little bit of revenue from this program. However, they were able to identify 3-4 initiatives that were implemented right out of the gate and started to generate a great ROI.

They have an abundance of understanding of email in today’s ever changing environment. From new and old policies/legal statues, effective brand voice for copywriting, graphic design, segmentation and experiment implementation.

Are there any areas for improvement?

We are still working with the team at MH Digital. We have found our groove and have started to bring them in on some other business ventures.

BACKGROUND

Please describe your company and your position there.

I am the Founder and CEO here at Flip Fit. Flip’s Social Shopping platform blends the power of social media with the buying appeal of e-commerce. Customers receive pieces of clothing based on their preferences, likes, and interactions. The fitting room is flipped into the living room, where they try on everything and share photos on the Flip social platform to get a thumbs up or down from friends on what looks best. We are connecting the social behaviors of shopping, which were previously only possible offline, with a virtual experience.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire MH Digital Consulting Group?

Digital strategy, data management, email/push/IAM marketing

What were your goals for this project?

Create a digital marketing strategy that leveraged email, push and IAM as communication channels for our mobile app.

SOLUTION

How did you select this vendor?

I found them on Clutch. I wanted an agency that I could work with the owners and not be passed off to some account manager and just be another client to a large agency. I was looking for a true partner that is an expert in what they do. Both Adam and Rob are experts when it comes to digital strategy.

Describe the scope of their work in detail.

The MH Digital team first developed an email messaging strategy to complement the user journey at registration, onboarding, and through to purchase, complete with the necessary data and events from our application to trigger and segment the messaging. They helped us find and scale our communication starting with Klaviyo, identify issues in our data management and integration, and then migrated us to Braze once we were ready to take the next step for our user communication across different channels.

Since that point, they have collaborated with our team to continue to improve messaging in combination with push and in-app messaging to precisely measure the lift in engagement and other KPIs from those channels. They also monitor our email deliverability and continue to work with our engineering team to manage data flow and integrity as we improve and grow our app.

What was the team composition?

I worked directly with the principals of the team, Adam and Rob. I have also had some communication with their designer Erin and email specialist Todd.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are still engaging with MH Digital and plan to continue. So far we have been through a couple iterations of our digital strategy. They have navigated a couple data challenges, migrated platforms, kept a handle of our email deliverability.

How effective was the workflow between your team and theirs?

We primarily use Slack as our main form of communication (emails, phone calls, screen sharing when needed) and it has worked very well. The MH Digital team makes an effort to be available regardless of the time of day and always responsive. They’ve become a valuable extension to my team and continue to add more value as the days continue on.

What did you find most impressive about this company?

We were looking for a partner to grow with and through their dedication, communication and experience we found exactly what we were looking for. They took the time to really understand the company and our mission and created a plan around that. With MH Digital you get the entire team’s combined knowledge to give your company the best chance at success.

Are there any areas for improvement?

Nothing that comes to mind. They are always striving to learn and better themselves for their clients.

BACKGROUND

Please describe your company and your position there.

I'm the Content Marketing Manager at an online education company, and our emails had seen decreased deliverability over the last year.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire MH Digital Consulting Group?

We hired MH to help us revamp our email marketing strategy, which included using a new outbound tool and updating our lead import process.

What were your goals for this project?

Ultimately, we wanted to see increased deliverability and revenue through email.

SOLUTION

How did you select this vendor?

We found MH Digital on Clutch, and they seemed well rated. When I reached out to a few of their past clients, no one had anything but great feedback to share.

Describe the scope of their work in detail.

We started by meeting with Adam and Rob and really digging into our business, which is really helpful because in this case our business is pretty complicated. We dug into every one of our active email campaigns and talked out what they would look like in a perfect world. They then made some suggestions for new tools and processes, then created a flow chart proposing a new way of segmenting our leads. We tweaked it, and they were responsive and present through the whole process.

What was the team composition?

At most there were four people on the MH side, but Rob and Adam were our main contacts. We met with them about once a week for the bulk of our contract.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We're well on our way to implementing the changes MH proposed, and already seeing some positive results.

How effective was the workflow between your team and theirs?

Adam and Rob were extremely responsive to emails and always willing to hop on a call for us to hash something out.

What did you find most impressive about this company?

Given their background at an ESP, they understand email deliverability and email marketing very well. We asked a lot of questions and they were never stumped, and always managed to explain the thinking behind their recommendations. Their pricing was very reasonable for the kind of support that we got.

Are there any areas for improvement?

Honestly, no. MH Digital did a fabulous job helping us address our email problems.

BACKGROUND

Please describe your company and your position there.

I am the President of Dip Devices. Dip is an innovative vaporizer hardware company focused on making cannabis more accessible while stressing the importance of incorporating social advocacy into business.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire MH Digital Consulting Group?

Digital strategy, email marketing, partnership management

What were your goals for this project?

We wanted to standardize our email practices, increase sales via email, and improve our overall digital strategy

SOLUTION

How did you select this vendor?

We researched a variety of channels and ended up deciding to try UpWork. When Adam and Rob reached out, we realized we were all in Denver and started working together in person.

Describe the scope of their work in detail.

MHDG took their time to get to know our business and its needs. We had a variety of discussions about what deliverables should be, and they proceeded to put together a full digital strategy for us. We asked them to especially focus on our email plan, and they immediately got our lists more organized via thorough analysis.

They then moved our emails to Klaviyo, and we were really impressed with the depth of detail with which they were able to wield the platform. MHDG also helped us identify potential partners, better ways to maximize trade show value, better website practices, and an overall significantly improved digital presence.

What was the team composition?

Rob has been our main point of contact, while his partner Adam has been available when needed. Todd led the charge on building our emails while Dallas was very helpful with our website.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

MHDG was able to surpass our historical email sales figures within a couple of months, and our email success has continued to improve. They additionally came up with new email and funnel concepts that have resulted in a significant increase in repeat purchases.

How effective was the workflow between your team and theirs?

Communication is one of MHDG's top strengths. They are constantly available and willing to do what needs to get done when it's needed. They treat your business as their own and truly become a part of the team. Most of our communication has taken place via our team's Slack. It has been such an ease on communication for them to have been willing to join that. They're also happy to hop on the phone any time.

What did you find most impressive about this company?

I really appreciate their work ethic and values. We don't find many partners that share our dedication to excellence, to our word, and to transcendent customer experience. They are the type of people who "get it," and they are the only kind of company I want to work with.

Are there any areas for improvement?

Nothing that immediately comes to mind. They are versatile and adaptive to our needs.

BACKGROUND

Please describe your company and your position there.

Green Lion is a group of investments and entrepreneurial endeavors. I am the CEO and worked directly with MH Digital.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire MH Digital Consulting Group?

We relied on MH Digital for a wide range of serviced and advisement. Primarily e-mail marketing, but also all digital advertising services from SEO to webstore development.

What were your goals for this project?

Maximize exposure

SOLUTION

How did you select this vendor?

Request for proposal and interviews

Describe the scope of their work in detail.

Digital marketing strategies and executions laid out above. primarily e-mail marketing- generate leads, qualify, drive to closure.

What was the team composition?

We work with the founder of MH Digital and many team members, all of whom are excellent to work with.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our brand has grown significantly and identified many new partnerships and closed transacitons

How effective was the workflow between your team and theirs?

It is incredibly easy to communicate and MH Digital is very responsve

What did you find most impressive about this company?

They wanted to make sure our company grew as quickly as possible within the values of the company.

Are there any areas for improvement?

None

BACKGROUND

Please describe your company and your position there.

We are a shipping data analytics company that helps UPS & FedEx customers lower their shipping expenses. My role works with business operations for my company. I handle everything from lead generation to the internal processes that help to convert them to a customer.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire MH Digital Consulting Group?

We were at capacity when it comes to workload for our internal marketing team and we reached out to MH Digital to have them take over our Outbound email campaigns. We needed to grow the program and did not have the resources to do so.

What were your goals for this project?

Improve our messaging in our email content, increase email sending volume, and improve our tracking analytics for the campaigns.

SOLUTION

How did you select this vendor?

We did an extensive comparison between MH Digital and 3 other companies & MH Digital was the best fit. Besides Rob's very personable approach, he was able to understand what we were looking to accomplish with this project.

Describe the scope of their work in detail.

After we selected MH Digital, we had a series of discovery meeting to discuss our goals and our company's brand. The team focused on understanding what the major drivers were for our business, and they talked with several members of our team to understand the ins and outs of our company. From there, they developed an email marketing plan. They worked with us on creative concepts for subject lines, email content, different CTAs and etc.

What was the team composition?

We mainly deal with Rob, but he loops in a few other teammates whenever needed.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

This project is still ongoing but so far MH Digital has increased our email sending volume by almost 50%.

How effective was the workflow between your team and theirs?

We are in constant communication with MH Digital and they are always accessible.

What did you find most impressive about this company?

A lot of companies we spoke to had a "know it all" attitude, but not MH Digital Consulting Group. They really took the time to get to know us and our company's story & messaging.

Are there any areas for improvement?

Not that I can think of.

BACKGROUND

Please describe your company and your position there.

I am the founder of MHIM, LLC - we focus on building productized services.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire MH Digital Consulting Group?

MHDigital came on to optimize and expand our existing e-mail/CRM marketing program.

What were your goals for this project?

The primary goal was to optimize and expand our existing e-mail program.

SOLUTION

How did you select this vendor?

We vetted about 4 other solutions/services/agencies. Although the price is always a factor, our primary interest was whether we could find a partner to grow with. We found a lot of service-based solutions to be very cookie-cutter without a lot of emphasis on business understanding, one size fits all pricing, etc. These red flags were absent with MHDigital.

Describe the scope of their work in detail.

The primary goal was to move to Klaviyo from a custom send grid implementation and then leverage our data to expand our program with their testing and iteration expertise to generate new revenue and make our program more profitable.

What was the team composition?

Rob/Adam were our principals/account management/direction and reporting Todd worked on implementation and copy Erin worked on the design

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The team was able to hit and exceed our conversion rate targets within 60 days after taking over our abandonment program. Additionally, they identified 3-4 key experiments that help drive down our need to discount our service (which bumped our profitability up).

How effective was the workflow between your team and theirs?

The workflow has been the key component outside of KPIs that we found exceptional with our engagement. Some key takeaways:

• thorough understanding of the business
• thorough understanding of the customer
• fantastic reporting
• fantastic communication

What did you find most impressive about this company?

1. Their team took the time to thoroughly understand our business and customer. The nature of our services requires this component in order to be successful and the team definitely leveraged their understanding to drive new/overlooked revenue.
2. I personally spent many years optimizing our funnel - after they were on our account they found 3 high ROI improvements right out of the gate.
3. Insane depth in understanding of e-mail policy/legality, effective copy, segmentation and experiment implementation.

Are there any areas for improvement?

Not at the moment. We have any ongoing engagement.

BACKGROUND

Please describe your company and your position there.

I am the CEO & Founder of the DONUT, a news aggregation company that delivers a daily email newsletter each morning containing just the facts and a 360° view on the breaking news of the day. You should check us out!

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire MH Digital Consulting Group?

Currently our only product as a business is a daily newsletter. We have been running into issues around email deliverability, technical setup, third party software integrations, etc. Essentially the whole gamut of email problems you could think of, we had.

What were your goals for this project?

We needed to improve email deliverability, set up more advanced email automation flows and triggers, integrate additional third-party software, code HTML email templates, etc. We were looking for an involved partner that could act as an "Email Project Manager" of sorts.

SOLUTION

How did you select this vendor?

We tapped our network, scoured the various freelancer sites, and searched the web for months. We had undergone numerous calls, meetings, interviews, etc. to no avail. We finally ran into Adam and MH Digital online, and after the first call knew we had the partner we were looking for.

The company was attentive to our needs, listened to our problems, and asked questions about where we wanted to go as a business instead of just focusing on the problems that were in front of us. MH Digital Consulting Group seems to be less of an agency and more of a partner. (know this is super cliche & cheesy but it's true)

Describe the scope of their work in detail.

MH Digital group has been a critical part of:

• handling our migration between software providers 
• taking an active role in managing email deliverability
• ensuring third party integrations were set up correctly
• coding HTML email templates
• setting up advanced email automations to deliver the right messaging to our subscribers at the right time
• consulting on overall email strategy.

What was the team composition?

I worked closely with the principles of the firm, as well as their HTML email developer, Todd. They were all extremely responsive, patient and understanding.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have fixed numerous rendering issues with our emails. Otherwise, our project is still ongoing but our numbers are all trending in the right direction.

How effective was the workflow between your team and theirs?

As is normal starting off a business relationship, there was a brief period where we were trying to figure out how to best work together. While we were working through this phase, the principles were extremely helpful in ensuring the relationship exceeded and that we figured out the best way to implement structure and efficiency into the relationship.

I am extremely happy with how they seem to care about getting things done CORRECTLY as quickly and efficiently as possible - even when our relationship was predicated upon hourly work.

What did you find most impressive about this company?

I'm the most impressed about how the company seems to truly listen and understand our business goals. I believe this strategic alignment allows them to take more of a hands-on and proactive approach rather than waiting for specific direction like most agencies we've worked with.

Are there any areas for improvement?

I mean, things can always get better...but how much more can we ask of them that they haven't delivered? Not much.

BACKGROUND

Please describe your company and your position there.

I’m the founder of Lunchbox, a retail company that designs and sells backpacks for niche markets such as music festivals.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire MH Digital Consulting Group?

We had a complex pre-order sequence, through which we needed to convert our waiting list emails into orders.

What were your goals for this project?

To maximize our sales as much as possible. We wanted to achieve email open rates of more than 40%, and more than 10% click-throughs.

SOLUTION

How did you select this vendor?

Compared to 10 other companies we found on Upwork, they came highly recommended.

Describe the scope of their work in detail.

Adam (Principal Consultant, MH Digital Consulting Group) and the team produced, developed, edited, and engineered the success of our email campaign. They worked collaboratively with our marketing and graphics teams, often going above and beyond the call of duty.

What was the team composition?

Their core in-house principals lead each project.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Due to their work, we’ve achieved over $40,000 in sales. We have open rates of more than 60% and click-through rates of around 20%. They’ve done excellent work, executed well.

How effective was the workflow between your team and theirs?

It couldn't be better. They’re highly focused and communicative.

What did you find most impressive about this company?

I’m impressed by their quick response time, long working hours, and wide availability.

Are there any areas for improvement?

No, they should just keep up the good work.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of Infinity Loop Capital. We own different websites.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with MH Digital Consulting Group?

We did not have in-house expertise for email marketing. Our team hired MH Digital Consulting Group to execute various campaigns for one of our websites.

SOLUTION

What was the scope of their involvement?

First, the team evaluated 10 different email marketing solutions that could fit our needs. The project then transitioned from consulting to content generation. Our team created content for the emails and MH Digital Consulting Group focused on the taglines, visuals, and conversion rates.

The current campaign targets specific with differentiated content and time windows. The team has included opt-in and tracking features in the campaign.

What is the team composition?

Adam (Principal Consultant, MH Digital Consulting Group) is our main point of contact. He has content and visual teams working behind the scenes.

How did you come to work with MH Digital Consulting Group?

We posted on Upwork and interviewed the team. We did consider other companies and found that MH Digital Consulting Group had impressive technical knowledge. We wanted a vendor that could understand the intricacies of the project.

How much have you invested with them?

We’ve spent between $5,000–$6,000.

What is the status of this engagement?

We started working together in November 2018 and the partnership is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’re still in the initiation phase, but very happy with the entire startup. The results match our expectations because the visuals and content are appropriate for the targeted audiences.

How did MH Digital Consulting Group perform from a project management standpoint?

We appreciate our relationship with Adam and being able to hand off work. He collects our feedback and ensures great results. We communicate via Slack.

What did you find most impressive about them?

The team does everything well. Some providers are good with only content, technical requirements, or visuals. They have it all.

Are there any areas they could improve?

No, I don’t have anything at this particular time.

Do you have any advice for potential customers?

Clients should be clear about their goals and expectations.