Megan Boyd Consulting

BACKGROUND

Introduce your business and what you do there.

I’m the managing partner of a law firm.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Megan Boyd Consulting?

We needed to increase qualified leads and conversions through organic website traffic and paid ads. We were only ranking locally, and since we provide services nationwide, we needed someone to get us to rank nationwide. Our previous agency told us that wasn’t possible, and Megan Boyd Consulting assured us it was.

SOLUTION

What was the scope of their involvement?

Megan Boyd Consulting has redesigned our website to increase conversions based on visitor data. The team has completely overhauled all of our content and changed our website architecture. Megan Boyd Consulting has cleaned up all of our current content, combining content, optimizing, and rewriting pages. The team has created additional website pages to rank nationally while also capturing the local market. Megan Boyd Consulting has built backlinks to our website and positioned us as the authority in our legal industry nationwide. Megan Boyd Consulting provides monthly content and optimizations to keep us ranking high nationally and locally. The team has optimized our Google Business Profile and manages it as a good lead source. Megan Boyd Consulting has taken over our Google Ads and created new national campaigns to generate higher qualified leads. The team has taken over and manages our Local Service Ads on Google. Megan Boyd Consulting continuously updates the UX of our website to increase organic conversions. The team designs customized landing pages for our Google Ads and optimizes them to increase paid conversions.

What is the team composition?

We work directly with Megan.

How did you come to work with Megan Boyd Consulting?

We found them through a referral. We chose them over other options because they had high ratings, a great culture fit, good value for cost, and company values aligned with ours.

What is the status of this engagement?

We started working with them in March 2023, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve increased our leads by over 300% in six months. We’ve tripled our revenue in less than a year. We’ve ranked high on search engines for national terms that a previous agency told us weren’t possible. We’ve gained hundreds of leads from AI platforms over the past year. We continuously rank #1 in Google Maps for our priority services. Our website traffic has increased by almost 900% in less than a year, and we’re steadily #1 or #2 for our priority keywords, nationally and locally. Before hiring Megan Boyd Consulting, we got a lot of junk leads for services we don’t provide. Now, we get very qualified leads daily.

How did Megan Boyd Consulting perform from a project management standpoint?

Megan Boyd Consulting meets all deadlines set, most of the time delivering before the deadlines. They’re very communicative and respond to emails in 1–2 hours on average. I’m able to call them if I need anything since I have their phone number.

What did you find most impressive about them?

The results we got in a very short amount of time are impressive; we didn’t expect that at all. We worked with an agency for two years before hiring Megan Boyd Consulting, and our traffic and leads were stagnant the whole time. I wish I had hired them from the very beginning!

Are there any areas they could improve?

No, there aren’t any.