MediaCast

BACKGROUND

Please describe your company and position.

I am the Chief Marketing Officer of a charity organization.

Describe what your company does in a single sentence.

We're a completely volunteer-led charity fighting to end sexual violence. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire MediaCast to accomplish?

• Increase brand awareness
• Identify PR opportunities

SOLUTION

How did you find MediaCast?

Other

Why did you select MediaCast over others?

Company values aligned

How many teammates from MediaCast were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We ran a campaign to raise awareness and identify interview opportunities before our national rallies. 
The campaign delivered strong national media impact, securing 960 items of coverage and reaching an estimated 56.6 million impressions, with an AVE over $1.7 million.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The campaign delivered strong national media impact, securing 960 items of coverage and reaching an estimated 56.6 million impressions, with an AVE over $1.7 million.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team met every single deadline and were incredible communicators. As a completely volunteer-led charity, it can often be difficult responding during work hours, but the team regularly worked around this and would respond beyond normal work hours. They were patient and assisted in every single way possible with our campaign. No task was too hard. 

What was your primary form of communication with MediaCast?

Email or Messaging App

What did you find most impressive or unique about this company?

How incredible the team were. They were incredible supportive and went above and beyond. 

Are there any areas for improvement or something MediaCast could have done differently?

Absolutely not. I worked directly with Brianna, Madison, and Amy, and all of them were faultless. 

BACKGROUND

Please describe your company and position.

I am the General Manager of Emergency Medicine Foundation

Describe what your company does in a single sentence.

Pro bono media campaign to increase visibility for the Emergency Medicine Foundation

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire MediaCast to accomplish?

• Promote EMF as a non-partisan NFP supporting evidence-based, effective and long-term solutions for emergency care
• Establish EMF as a leading voice in the debate on how to improve access to emergency services

SOLUTION

How did you find MediaCast?

Online Search

Why did you select MediaCast over others?

Pro bono campaign

How many teammates from MediaCast were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The Emergency Medicine Foundation was delighted to receive a $10,000 pro bono media campaign from MediaCast. The team helped us roll out a print, digital and broadcast campaign in the lead up to EMF’s flagship annual event, the Grants Award Ceremony and Patient Flow Research Symposium. 
We were very pleased with the media interest, resulting in the EMF Board Chair doing numerous radio interviews and our spokespeople appearing on the Today Show. MediaCast were very responsive and took the time to understand our messaging and target audiences. EMF would recommend them to any clients looking for campaign design and delivery.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We were very pleased with the media interest, resulting in the EMF Board Chair doing numerous radio interviews and our spokespeople appearing on the Today Show. MediaCast were very responsive and took the time to understand our messaging and target audiences. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Working with the MediaCast team was a pleasure as they were proactive, professional and worked hard on EMF’s behalf pitching to the media. The team helped us roll out a print, digital and broadcast campaign in the lead up to EMF’s flagship annual event.

What was your primary form of communication with MediaCast?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Working with the MediaCast team was a pleasure as they were proactive, professional and worked hard on EMF’s behalf pitching to the media. 

Are there any areas for improvement or something MediaCast could have done differently?

n/a

BACKGROUND

Please describe your company and position.

I am the CEO of Motherless Daughters Australia

Describe what your company does in a single sentence.

Supports and connects women and girls whose mums have died.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire MediaCast to accomplish?

• Increase awareness and visibility of Motherless Daughters Australia
• Launch the findings of our world first groundbreaking research

SOLUTION

How did you find MediaCast?

• Referral
• Other

Why did you select MediaCast over others?

• Company values aligned
• Other

How many teammates from MediaCast were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Motherless Daughters Australia (MDA) received pro bono media support to the value of $5000, for radio focused deliverables. Mediacast secured an incredible number of radio coverage, including live interviews, pre-recorded interviews, and a pre recorded ANR. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Medicast secured over 200 items of coverage which results in mass awareness - one of top priorities. We know that this was achieved by the number of women and girls who heard about us throughout this campaign coverage, and found MDA as a result. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Medicast were exceptional to work with and were incredibly professional, flexible, and dedicated to our project. There were times we needed to pivot away from what we thought was our key messaging, and this was done with enthusiasm, support, and with such ease. It was an absolute pleasure to work with the team, especially Lauren, and I wouldn't hesitate in doing so again in the future. 

What was your primary form of communication with MediaCast?

Virtual Meeting

What did you find most impressive or unique about this company?

The ability to just understand our work, needs, priorities, key messages, and their capacity to provide amazing support that went above and beyond the initial scope. 

Are there any areas for improvement or something MediaCast could have done differently?

N/A

I would want the exact same experience when working together again. It was perfect.

BACKGROUND

Please describe your company and position.

I am the CEO of Gather My Crew

Describe what your company does in a single sentence.

A charity that provides tools that makes it easier to ask for and coordinate help in tough times. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire MediaCast to accomplish?

• Raise awareness

SOLUTION

How did you find MediaCast?

Online Search

Why did you select MediaCast over others?

• Pricing fits our budget
• Company values aligned

How many teammates from MediaCast were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We recently had the privilege of partnering with Mediacast PR for a pro bono PR campaign valued at $10,000, and we couldn't be more appreciative of their support.

Their team demonstrated professionalism and expertise throughout the campaign, delivering a strategic PR plan that aligned perfectly with our organisation's goals. Their efforts resulted in significant media coverage, driving a notable increase in website traffic and interest in our charity.

What stood out most was Mediacast PR's genuine commitment to our cause. Despite offering their services pro bono, they approached the campaign with the same level of dedication as they would for any paying client. Their generosity and passion for making a positive impact were evident in every interaction.

We are grateful for Mediacast PR's contribution to our mission. I would recommend their services to any organization in need of effective PR support.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Increase in traffic to our webiste
• increase in followers to our charity
• increase in app downloads (our main tool to support people in need)
• increase in incoming partnership enquiries. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The Mediacast team were very responsive to our needs and consistently delivered on time. Communication was excellent and we had daily contact and updates throughout the campaign.

What was your primary form of communication with MediaCast?

Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most was Mediacast PR's genuine commitment to our cause. Despite offering their services pro bono, they approached the campaign with the same level of dedication as they would for any paying client. Their generosity and passion for making a positive impact were evident in every interaction.

Are there any areas for improvement or something MediaCast could have done differently?

Nil

BACKGROUND

Please describe your company and position.

I am the Founder and CEO of DV Safe Phone

Describe what your company does in a single sentence.

We provide free mobile phones to victims of domestic violence, to keep themselves safe and connected to support and emergency services

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire MediaCast to accomplish?

• Create national awareness of our need for mobile phone donations
• Create calls to action for monetary donations to our charity
• Get media coverage on at least one TV news channel

SOLUTION

How did you find MediaCast?

We applied for the grant on their website.

Why did you select MediaCast over others?

We applied for their pro-bono grant

How many teammates from MediaCast were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• We applied for, and were awarded the MediaCast $5,000 Pro-Bono grant for our charity, DV Safe Phone.
• We provide free mobile phones for victims of domestic violence in Australia and we desperately needed help to raise awareness and collect more phones and funds during the month of May, which is Domestic Violence Prevention Month here in Australia.
• We were hoping for help with gaining support from the media, with coverage on Radio, TV and Print during the month of May.
• We had tried to contact media in the past and were often put through to their advertising departments.
• We are a small charity and every spare dollar goes towards the purchase of phone screens, batteries, SIMs and postage costs to get the phones fixed and into the hands of domestic violence victims, so we had no funds allocated for advertising.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Direct media interviews and coverage on Radio, Print and TV in Australia
• Increase in the number of donations of phones and funds to DV Safe Phone in the month of May

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• They sent through a full calendar of media and used a clever platform where we could see and approve requested interviews.
• We participated in over 30 interviews in the first 8 days of the campaign, incldung on Radio stations Australia wide and TV in Sydney and Brisbane.
• The team at MediaCast ensured we were well practiced for the interviews and that all the messaging and media was provided to their contacts in advance of our meeting, to ensure everything went smoothly.
• MediaCast were very flexible with our available times and kept us informed of updated and media interest on a daily basis.

What was your primary form of communication with MediaCast?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

• The incredible amount of stories run my the media, thanks to the very organised way that MediaCast presented the information to them.
• The extremely friendly and flexible team at MediaCast, where nothing is a problem and updates are provided by email (and phone calls) daily.
• We are only 9 days in and we have already seen a signifiant increase in financial donations, mobile phone donations and agency enquiries requesting safe phones from us.

Are there any areas for improvement or something MediaCast could have done differently?

They are absolutely perfect, and it is a joy working with them. They are literally saving lives!

BACKGROUND

Please describe your company and position.

I am the PR and Marketing Specialist of Orange Sky

Describe what your company does in a single sentence.

Orange Sky is a not-for-profit organisation that provides free mobile laundry and shower services, and a space for genuine connection, for people experiencing homelessness and hardship across Australia and New Zealand.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire MediaCast to accomplish?

• Secure national media coverage promoting one of our key peer-to-peer fundraising initiatives, The Sudsy Challenge
• Increase brand awareness for Orange Sky and The Sudsy Challenge through wide spread media coverage
• Encourage Sudsy Challenge participant registrations and donations raised through strategic and targeted media relations activity

SOLUTION

How did you find MediaCast?

Online Search

Why did you select MediaCast over others?

• Great culture fit
• Impressive proposal/pitch

How many teammates from MediaCast were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Campaign Objectives: 
  • Increase the number of teams and participants in The Sudsy Challenge.
  • Drive national exposure, understanding, and awareness for Orange Sky Australia, The Sudsy Challenge, and people experiencing homelessness and hardship.
  • Activate community participation in the challenge.

Scope of work and key deliverables of the PR Agency: 

• Campaign Planning/Kick-Off: 
  • Develop media strategy for The Sudsy Challenge campaign
  • Develop a media list and targeted pitch plan
  • Development of spokesperson interview briefing notes 
• Official Sudsy Challenge Launch & Recruitment Drive:
  • Collation of key research for media angles
  • Development of launch media release
  • Targeted outreach to general and trade media publications with campaign launch media materials 
  • Management of campaign launch media call
  • Media management
  • Securing and coordinating interviews, filming, and photoshoots 
• Influencer Research and List Development:
  • Development of potential high school teacher influencers to engage for targeted recruitment drive 
  • National PR Campaign Push Leveraging a Key Moment in Time
• Homelessness Week:
  • Management and coordination of consumer research survey
  • Creative development of survey questions for key data collection points to strengthen media hook
  • Scripting and testing survey
  • Data analysis and reporting
  • Development of media release
  • National media outreach and coordination of all media interviews 
  • Development of Audio News 
  • Release interview brief and cue sheet 
  • Recording, editing, and distribution of Audio News 
  • Release to radio networks 
  • Management and scheduling of live and pre-recorded interviews 
• Project Management: 
  • Reporting on campaign metrics
  • Regular team meetings and delivery of ongoing strategic advice and tactics throughout the campaign period to maximize opportunities.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Over the course of The Sudsy Challenge campaign, MediaCast secured 689 items of media coverage with a reach of over 63.8 million Australians. Media coverage was secured across TV, print, online, and radio, hitting national, metro, and local news outlets, helping to spread our message and brand far and wide.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

MediaCast is an incredible team to work with. They are creative and strategic thinkers, they are very responsive and flexible to their client's needs, and always deliver items on time.

What was your primary form of communication with MediaCast?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

At Orange Sky, we support some of the most vulnerable members of society. MediaCast was very quick to understand our brand, our values, how we operate, and the challenges we face in providing case studies and stories of the friends we support. 

They were always adapting and pivoting media angles and ideas to suit our needs to ensure we could still get media cut through whilst respecting the people we support. They took the time to really understand who we were as an organization and provide strategic and well-thought-out strategies to not only reach the KPIs but to exceed them.

Are there any areas for improvement or something MediaCast could have done differently?

No, they were brilliant.

BACKGROUND

Please describe your company and your position there.

I am the owner of Discover the Power of Touch, and I am an Author, Naturopath, Intuitive coach, Kinesiologist, and soft tissue specialist.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire MediaCast, and what were your goals?

Megan from MediaCast supported and worked with me on launching my poetry book for valentines day, my goal was to increase my reach within Australia and to increase book sales.

SOLUTION

How did you select this vendor?

Reading the reviews on how MediaCast works so closely with their clients, with a step-by-step approach, making sure you understand each step while supporting your journey with them made this an easy choice.

Describe the scope of their work in detail, including any steps and the final deliverables.

In my initial meeting, we discussed what my book was about how it came into being and who I would like to reach (audience-wise), and the message that came with it. Then Megan came back to me with a cue sheet that outlined my message in a succinct way, with timelines and my interview list. We also discussed any changes that I wanted or anything else I needed to include.

Megan also walked me through each step, practicing what I was going to say and any other possible questions for my radio interviews ensuring I was comfortable at each one, and then we had a debrief at the end of each day. When the campaign came to a completion Megan went through the campaign at each step and showed me the outcomes that had been reached including; executive summary, coverage reached, audience and breakdown of that audience, key objectives and my key message.

How many people from the vendor's team worked with you, and what were their positions?

Cavill, MediaCast Head of Delivery oversaw my project, And I worked one on one with Megan throughout the entire project.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Since working with Megan from Mediacast, I had 18 radio interviews a write-up in a magazine, 2 book reviews, one with an online magazine, and the other on live radio. I had an increase in sales both online and through my website, also in communication with 2 podcasts.

Describe their project management style, including communication tools and timeliness.

Megan was essential in keeping me on track with everything as I was all very rapid, and we had daily meetings via teams and or phone, as well as any further telephone conversations during the day as was needed as more projects came on board, I had an outline of my timeline through their online portal which was extremly benificial.

What did you find most impressive or unique about this company?

I found their understanding of my needs and attention to detail to the project far surpassed what I had expected.

Are there any areas for improvement or something they could have done differently?

There are no areas that could have been done differently, I was extremely happy with their high level of excellent service.

BACKGROUND

Please describe your company and your position there.

The Snowdome Foundation is a nonprofit organisation that raises funds to support blood cancer research. Our mission is to accelerate next-generation treatments for Australian blood cancer patients to help them live longer, better lives. I am the strategy and communication manager. I am responsible for all the communication on the web, social media, our newsletters and any PR.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire MediaCast?

We hired MediaCast to help us raise awareness on the indiscriminate nature of blood cancer, that it can impact anyone at anytime. We wanted to demonstrate the value of funding blood cancer research to help us find better treatments and hopefully a cure one day. We used the opportunity of September being blood cancer awareness month.

What were your goals for this project?

To raise awareness of blood cancer not discriminating who it affects To raise awareness of the value of genomic testing for blood cancer patients To position Snowdome as the leading philanthropic funder of genomic blood cancer research during the month of September To encourage the nation to wear red and upload a picture to social media with the hashtag #itcouldbeme

SOLUTION

How did you select MediaCast?

Medicast had approached us to conduct some probono work around blood donor month. The campaign was a great success and the team a delight to work with. So we decided to use the team again. They specialise in radio and TV which appealed to our target audience as well.

Describe the scope of their work in detail.

To work up a series of key messages, develop a press release centred on the indiscriminate nature of blood cancer and the value of genomic testing. We then selected media spokespeople for us for a variety of roles and developed a VNR.

What was the team composition?

I worked closely with two members of the team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The campaign was s success with 469 items of coverage and a reach of 17 million Australians. e had 45 live radio interviews, the ANR reached 22 stations and was syndicated to a further 395 stations. We also had a tv appearance on the Morning Show.

How effective was the workflow between your team and theirs?

The workflow was seamless. I felt the team were engaged, they were really trying their hardest to sell our story in. Nothing was too much trouble and they were fully accessible when i needed them. They used a booking system that was easy to manage and allowed our talent to accept or reject interviews as they needed to fit their schedule.

What did you find most impressive about this company?

They really worked hard to get your message across. You could tell they had a good relationship with the TV stations and radio stations. They really were a delight to work with.

Are there any areas for improvement?

Could not fault them.

BACKGROUND

Please describe your company and your position there.

I am the CEO of Gidget Foundation Australia, which exists to promote emotional wellbeing for expectant and new parents and to raise awareness of perinatal depression and anxiety (PNDA) amongst women and their families, their health providers and the wider community to ensure those in need receive timely, appropriate and supportive care.

PNDA and the difficulties of early parenting affects 20% or 1 in 5 new mothers and 10% or 1 in 10 new fathers who will experience some degree of clinically diagnosable mental health illness in association with pregnancy or early parenthood. This equates to over 100,000 new parents every year.

Over 50% of new parents will experience adjustment disorders. The cost to the workplace, the family and the community is significant and poorly recognised. Suicide remains the leading cause of maternal death.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire MediaCast?

As the COVID-19 outbreak began, the Foundation moved all face to face services to Telehealth via our Start Talking Program. We launched a new microsite with a number of resources including information videos, fact sheets and information on our virtual services.

What were your goals for this project?

1. To communicate the increased demand for support from new and expectant parents through the pandemic; and
2. To highlight Gidget Foundation Australia's new online resources and telehealth support services for parents during the COVID- 19 crisis.

SOLUTION

How did you select this vendor?

Trusted referral from someone who had worked with Media Cast historically.

Describe the scope of their work in detail.

Media Cast arranged an ANR (audio news release) to promote our campaign message of : To highlight that Gidget Foundation Australia's services are accessible quickly, easily, and free-of-charge To communicate the evidence-based ways that new and expectant parents can reduce the emotional impacts of COVID-19

What was the team composition?

We worked with the Account Director to plan the program and the Account Manager who undertook all the liaison and implementation.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We received over 138 pieces of media coverage with a an overall reach of 5,164,255 people nationwide. Coverage included major metro radio and TV as well as multiple syndicated radio programs.

How effective was the workflow between your team and theirs?

It was incredibly responsive, efficient and effective. I couldn't recommend Media Cast more highly.

What did you find most impressive about this company?

Their Results. Absolutely outstanding results.

Are there any areas for improvement?

As a former Director of Communications, I have a lot of experience working with PR Firms. I can honestly say that Media Cast are one of the best I have ever worked with.

BACKGROUND

Please describe your company and your position there.

I am from the media and marketing team at Miracle Babies Foundation. Miracle Babies Foundation is Australia’s leading organisation supporting premature and sick newborns, their families and the hospitals that care for them.

Every year in Australia around 48,000 newborn babies require the help of a Neonatal Intensive Care Unit (NICU) or Special Care Nursery (SCN). 27,000 of these babies are born premature and up to 1,000 babies lose their fight for life. For families, the experience of having a baby come into the world not as expected or planned is life changing.

Without support, this overwhelming and traumatic experience can have lifelong effects on the emotional wellbeing of these miracle families. It affects the entire family unit.

Since 2005, Miracle Babies Foundation has been passionate in developing and providing vital programs and resources to support and enhance a family’s experience from a threatened pregnancy, hospital journey with a premature or sick newborn, the transition to home and beyond.

Australia is home to 23 state of the art intensive care units designed to meet the unique and critical needs of our earliest and sickest babies. Working with health professionals on the joint agenda of better outcomes for families, Miracle Babies provides informative education and insight on a family’s experience and funding for equipment, resources and research.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire MediaCast?

Our main campaign month is May and MediaCast helped us PR, creating media releases, reaching out to radio, TV and print outlets and booking interviews. Whilst also retaining media clips and stats.

What were your goals for this project?

It was an awareness campaign linked into a call for more donation support for our cause.

SOLUTION

How did you select this vendor?

Originally, we reached out to several media/PR companies initially to ascertain what their value for money was and if they could do just the one campaign for us. We have been happy with their services and so continued to work with them this year.

Describe the scope of their work in detail.

We pitched our main campaign message with supporting evidence and documents, with our own media release, and they created one to pitch to media, including questions, bios, stats, and presenter packs for interviewees. The process included several revisions to ensure the message was correct and it was a well polished final product.

What was the team composition?

Our CEO, Co-Founder and myself worked closely with two main PR staff at MediaCast. MediaCast also worked dirctly with our medical experts, ambassadors, and 'family stories', for arranging interviews.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We had over 60 forms of media coverage this campaign, reaching almost 4-million Australians nationwide. The campaign included interviews and features in radio, print and online.

How effective was the workflow between your team and theirs?

Effective communication and workflow between teams, with prompt replies. They kept us up to date via emails and the client section on their website, allowing us to view and respond to bookings and media.

What did you find most impressive about this company?

Communication and prompt action. They were always working one step ahead and were easy to communicate with in a timely manner.

Are there any areas for improvement?

I think next campaign we'll engage even earlier with them to allow for an even more polished product and more time to pitch our campaign message.