The McRae Agency

BACKGROUND

Please describe your company and position.

I am an executive for Lexie's Voice

Describe what your company does in a single sentence.

Lexie's Voice provides vital advocacy, programming and resources for families raising individuals with autism and intellectual and developmental disabilities.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The McRae Agency to accomplish?

• Social Media, PR and Marketing
• Community Awareness

SOLUTION

How did you find The McRae Agency?

Friend in the Community

Why did you select The McRae Agency over others?

• High ratings
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from The McRae Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The McRae Agency provides strategic public relations and marketing support for Lexie’s Voice, with a strong emphasis on securing high-impact media placements that elevate our visibility and credibility. In addition to media relations, The McRae Agency helps secure awards for Lexie’s Voice and manages our social media presence, including content development, scheduling and performance tracking, to reinforce and extend the reach of our mission. 

Key deliverables include targeted media outreach and placements, press coordination, media training and support, as well as award support, social media management, content planning and analytics reporting. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The partnership with The McRae Agency has resulted in significant growth in both reach and public visibility for Lexie’s Voice and Lexie’s Ranch.
In 2025 alone, the agency secured 20 earned media placements, generating an estimated audience reach of more than 47 million. This consistent media presence has helped elevate awareness of our mission and expand our visibility across key audiences.

In addition, their strategic focus on awards and recognition has already produced meaningful results in 2026. Through their efforts, our founder, Andrea Robertson, was named a Phoenix Business Journal Most Admired Leaders Awards honoree, and Lexie’s Voice was selected as a finalist for AZ Big Media Champions of Change Awards.

These outcomes reflect not only strong execution, but a thoughtful, strategic approach that continues to build momentum and credibility for our organization.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The McRae Team never missed a dealine, ever. The Social Media calendar was available for approval at least 2 weeks before it was to be posted. The Team responded to our needs with patience, guidance and professionalism.

What was your primary form of communication with The McRae Agency?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The McRae Agency team will always go above and beyond to get to know your business. The Team is highly personable and communicative. 

Are there any areas for improvement or something The McRae Agency could have done differently?

This is a tough question as the McRae Team is so kind and full of grace. Maybe too much grace! They tried their best to get our team to provide new pictures...but it didn't happen on our end. Their patience and grace was much appreciated!