McL brand design inc

BACKGROUND

Please describe your company and position.

I am the Founder of CMO2Go, Inc.

Describe what your company does in a single sentence.

CMO2Go provides marketing strategy consulting and fractional marketing services to law firms.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire McL brand design inc to accomplish?

• Design a digital brochure for a client to support the launch of their new product.
• Design graphics to enhance the firm's social media efforts
• Establish brand guidelines for the firm

SOLUTION

How did you find McL brand design inc?

Referral

Why did you select McL brand design inc over others?

• High ratings
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from McL brand design inc were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

• Brochure Design: The brochure design should convey professionalism, trustworthiness, and expertise in employment law. The design should follow the firm's existing visual identity while setting itself apart from their other marketing materials. 
• Social Media Graphics: Design a set of graphics to support the firm's social media efforts, complementing the brochure design and its’ launch. The graphics should be consistent with the firm's brand identity and the visual style of the brochure. 
• Brand Guidelines: Develop a comprehensive set of brand guidelines to ensure consistency with the usage of the firm's visual identity. The guidelines should cover elements such as logo usage, color palette, typography, imagery, etc. 
• Deliverables: 
  • A compelling digital brochure that showcases the new product and aligns with the firm's brand identity.
  • A set of social media graphics that support the product launch and reinforce the firm's brand. 
  • A detailed brand guidelines document to maintain consistency in the firm's visual identity and messaging.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The timeline was short. McL Design was able to turn around the final deliverables in quickly and to the client's great satisfaction.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The entire project was completed in record time. Any adjustments were made right away - they were very responsive.

What was your primary form of communication with McL brand design inc?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The quality of their designs, paired with the quick turnaround time, impressed us. Also, my client is a law firm and they understood how to prepare and present the final project.

Are there any areas for improvement or something McL brand design inc could have done differently?

Can't think of anything. I'd use them again for sure.

BACKGROUND

Please describe your company and position.

I am an executive of Rider

Describe what your company does in a single sentence.

Rider is a services-based company using state-of-the-art technology to provide cost-effective solutions to administrative and document processing support.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire McL brand design inc to accomplish?

• Our first request was to provide guidance on brand positioning, including refining their messaging and go-to-market strategy.
• Our second goal was to collaborate with the Rider team to craft our mission, vision, and values statements, which will shape the organization's future direction and inspire the website uplift.
• Our third goal was to develop Rider's brand positioning guidelines to support the organization's strategy and provide a reference for the company.

SOLUTION

How did you find McL brand design inc?

Referral

Why did you select McL brand design inc over others?

• High ratings
• Great culture fit
• Good value for cost

Describe the scope of work in detail. Please include a summary of key deliverables.

The key deliverables for Rider were the following:

• Refined Mission, Vision, and Values statements for Rider 
• Comprehensive brand positioning guidelines
• Updated website reflecting the key messages

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Overall, the project was successful in improving Rider's online presence, greater brand recognition and good brand perception resulting in a measurable return on investment.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

At the onset, a project summary was developed with a timeline we both agreed to follow. They responded quickly to any additional questions outside of the scheduled meetings. All deliverables were ahead of schedule.

What was your primary form of communication with McL brand design inc?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What I found most impressive and unique about this company was their exceptional customer service and attentive listening skills, which truly set it apart. They delivered the vision and guided the Rider team throughout the process to ensure client satisfaction.

Are there any areas for improvement or something McL brand design inc could have done differently?

I don't have any suggestions for improvement

BACKGROUND

Please describe your company and position.

I am an executive of Evolution Physical Therapy & Wellness

Describe what your company does in a single sentence.

Wellness services

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire McL brand design inc to accomplish?

• Plan and execute a 5 year business anniversary party
• Design digtial and print materials for the party

SOLUTION

How did you find McL brand design inc?

Referral

Why did you select McL brand design inc over others?

• High ratings
• Great culture fit
• Good value for cost

How many teammates from McL brand design inc were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Our award-winning physical therapy office is celebrating our 5-year anniversary. Our goal is to create a memorable and visually captivating event that reflects our brand identity and symbolizes the evolution and growth experienced over the past five years. Deliverables:

• Tabletop print signage 
• Digitally animated signage for large format screens 
• Floral arrangements and décor 
• Photography

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased referrals, customer satisfaction

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Very timely, excellent communication, anticipated needs based on previous experience

What was your primary form of communication with McL brand design inc?

• In-Person Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The ease of communication and high quality of work produced were impressive.

Are there any areas for improvement or something McL brand design inc could have done differently?

no