Mavlers

BACKGROUND

Please describe your company and position.

I am the Sr. Marketing Automation Consultant of a business consultancy.

Describe what your company does in a single sentence.

Business Consultancy

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Mavlers to accomplish?

• Code a landing page template in Adobe Marketo
• Code an email page template in Adobe Marketo

SOLUTION

How did you find Mavlers?

Referral

Why did you select Mavlers over others?

Referred to me

How many teammates from Mavlers were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Project Overview
The project involves the creation and customization of an Email Template and a Landing Page Template within Adobe Marketo Engage. These templates will be used by the client to streamline their marketing campaigns, ensuring consistency in branding and improving overall engagement with their audience.

Key Deliverables

1 - Email Template

Design and Layout:

• Develop a responsive email template that adapts to various devices (desktop, tablet, mobile).
• Ensure the design aligns with the client's branding guidelines, including the use of specific colors, fonts, and logo placement.

Content Blocks:

• Include customizable content blocks for text, images, buttons, and social media links.
• Ensure easy editing of content blocks to allow the client to create various types of email campaigns (newsletters, promotions, updates).

Testing and Compatibility:

• Test the template across different email clients (e.g., Gmail, Outlook) to ensure consistent rendering.

2- Landing Page Template

Design and Layout:

• Develop a responsive landing page template that adapts to various screen sizes.
• Align the design with the client’s branding and website aesthetics, ensuring a seamless user experience.

Content Sections:

• Include customizable sections for headlines, body text, images, forms, and call-to-action buttons.
• Ensure the form integration is easy to set up, allowing for lead capture and tracking.

Functionality:

• Include options for embedding videos, sliders, and other interactive elements.
• Ensure that any embedded forms are connected to the client’s CRM system for lead capture.

Testing and Compatibility:

• Test the template across multiple browsers (e.g., Chrome, Firefox, Safari) to ensure compatibility.
• Provide support for testing the template’s performance (e.g., loading speed, mobile responsiveness).

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The measurable outcomes from the project that demonstrate progress and success include ensuring that all elements of the email and landing page templates display and function correctly. This involves:

1. Consistent Rendering Across Devices and Browsers: The templates were tested and confirmed to work seamlessly across various devices (desktop, tablet, mobile) and browsers (Chrome, Firefox, Safari, etc.), ensuring a consistent user experience.
2. Correct Functionality of Interactive Elements: All interactive elements, such as forms, buttons, and sliders, were verified to work as intended, ensuring users can engage with the content without any issues.
3. Accurate Display of Design Elements: The design elements, including images, text alignment, spacing, and layout, were all displayed correctly according to the client’s specifications, providing a visually appealing and brand-consistent experience.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management was exceptional. They consistently delivered items on time, often exceeding our expectations with their promptness. Communication was clear and proactive throughout the project, and they were always responsive to our needs. 
Whether it was addressing feedback, making adjustments, or providing guidance, they handled everything with professionalism and efficiency. Their ability to stay on schedule while maintaining a high standard of quality truly impressed us. Overall, it was a smooth and well-managed process that met all our requirements.

What was your primary form of communication with Mavlers?

Virtual Meeting

What did you find most impressive or unique about this company?

What impressed us most about this company was their unwavering commitment to quality and attention to detail. They not only met our expectations but consistently went above and beyond to ensure that every aspect of the project was executed flawlessly. Their ability to understand our vision and translate it into highly functional and visually appealing deliverables was truly unique. 
Additionally, their proactive communication and willingness to adapt to our changing needs made the entire process smooth and efficient. It’s rare to find a team that combines technical expertise with such a strong client-focused approach.

Are there any areas for improvement or something Mavlers could have done differently?

We did not identify any areas for improvement.

BACKGROUND

Please describe your company and position.

I am the Founder & Marketing Strategy Consultant of Save My Marketing

Describe what your company does in a single sentence.

Provides Marketing Consultation to small businesses.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Mavlers to accomplish?

• Establish an SEO strategy for my Client
• Ensure the website was technically sound to optimise SEO
• Create additional landing pages on the website

SOLUTION

How did you find Mavlers?

Online Search

Why did you select Mavlers over others?

• High ratings
• Great culture fit
• Company values aligned

How many teammates from Mavlers were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• In-depth SEO Audit, resulting in technical updates required rated by impact, keyword research and mapping, and content suggestions for on-page and guest post blogging
• Technical Updates and Plugin instalation where required
• On-page keyword enhancement aligned to the strategy and research
• Off-page enhancements
• Copywriting for on-page and guest post blogging
• Design and development of 3 new service pages

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Progress/WIP reports
• KPI performance reports provided monthly

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The Mavlers team are efficient and pro-active in delivering the outcomes of the project. Truthfully, they also go above and beyond to ensure the best outcome and ultimately, the satisfaction of the Client. Mavlers are so fast in delivering their tasks, I had to ask them to slow down as I couldnt keep up! I couldnt be more happy with the efficiency and quality of their work.

What was your primary form of communication with Mavlers?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Beyond their technical skill and knowledge set, they were a wonderful group of people to work with. A particular shout-out to my assigned team:

• Ishan & Aditi - Senior SEO Analyst
• Vidushi - SEO Analyst
• Hardik - Web dev Expert
• Karan - Account Manager

Are there any areas for improvement or something Mavlers could have done differently?

Being the subject matter experts, I did discuss the team feeling comfortable to express their strategic recommendations, that can at times be in contrast to the Client's requests. This builds trust and credibility. As my fulfillment partner, this is important. Mavlers were great in stepping up their strategic recommendations, further supporting these with data and statistics. 

BACKGROUND

Please describe your company and position.

I am the CEO of Mighty

Describe what your company does in a single sentence.

Mighty is a creative agency for growing brands. We focus on brand design, UX, and lead gen.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Mavlers to accomplish?

• Develop a custom WordPress website
• Deliver the project on a very tight timeline
• Create a great UX with page loads and transitions

SOLUTION

How did you find Mavlers?

Existing relationship

Why did you select Mavlers over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

Our agency provided Mavlers with a complete UX design for a client's new website. Mavlers was engaged to develop the site due to an unforeseen compression of the client's timeline. Our other development vendor was not able to deliver the project within the new timeline. Mavlers jumped in and was able to make the project a success.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• This project was originally scoped to take 2-3 months to complete. The client shortened the timeline to 3 weeks.
• Mavlers jumped right in and delivered the project a day early with minimal QA required. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The communication was seamless. Our team communicated with the Mavlers team via email primarily. We received timely requests and communication to keep the project moving forward and on schedule.

What was your primary form of communication with Mavlers?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

For this particular project, the timeline was the most impressive. The project was slated to take 2-3 months, but Mavlers was able to deliver in 3 weeks. Most vendors would not take on that quick of a deliver for this type of project, but Mavlers didn't hesitate. Mavlers was there when we needed them.

Are there any areas for improvement or something Mavlers could have done differently?

Mavlers has been a long-standing vendor for our agency. We continue to work with them because they are reliable and provide the highest level of work and support.

BACKGROUND

Please describe your company and position.

 I am the Production Manager of a marketing agency

Describe what your company does in a single sentence.

We are a marketing agency with various offerings such as lead generation, website development, marketing strategy, and paid search.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Mavlers to accomplish?

• Web App Development
• Web App Support

SOLUTION

How did you find Mavlers?

Online Search

Why did you select Mavlers over others?

• High ratings
• Pricing fit our budget

How many teammates from Mavlers were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Mavlers has been instrumental in revitalizing an old application we inherited. With their expertise, we successfully migrated the app from a local environment to a cloud-based server. They also upgraded the system from a legacy version of PHP 5 to PHP 8, ensuring improved performance and long-term support.

In addition to the technical enhancements, Mavlers gave the application a much-needed facelift, introduced numerous quality-of-life improvements for administrators, and integrated it with various marketing and GPS platforms. Their support has made a significant difference in both usability and scalability.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Several quality-of-life improvements have reduced manual labor, allowing the administrative team to handle more requests and process transactions more efficiently.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They are always responsive. We've worked with different development teams in the past, and some were always slow to respond or take action. They are attentive and always ready to help. 

What was your primary form of communication with Mavlers?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I like how they are able to quickly pivot and not get stuck. They also are willing to hear our ideas as well and make a better product.

Are there any areas for improvement or something Mavlers could have done differently?

None

BACKGROUND

Please describe your company and position.

I am the CEO of Future Company Consulting Pty Ltd

Describe what your company does in a single sentence.

Customised Digital Web and Mobile Applications, Consulting and Managed IT Services

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Mavlers to accomplish?

• Exceptional Unique UX/UI and Design
• Architect and Build new Ecommerce Web Platform for one of our clients
• Deploy new Wesbsite with all relevant content migrated from old/exis

SOLUTION

How did you find Mavlers?

Referral

Why did you select Mavlers over others?

• High ratings
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Mavlers were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Innovative UX/UI Design of a new Pool Shop Services website with the added new functionlity of Ecommerce
• Complete re-design of the layout of the website;
• Aligned EDM and funnels with the ecommerce platform and monthly specials;
• Integration of multiple payment gateways and services due to the different suppliers and secure data storage requirements
• ChatBot Functionality

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Exceptionally happy client who has received non stop positive feedback on how unique and easy to navigate the new website is;
• Increase in in store and online enquiries;
• Increased traffic to the new website

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• Exceptional from the first client kick off meeting with a structured discovery call and introduction of the process that would be followed
• Daily updates to both myself and my end client with progress and items delivered as per the agreed delivery timetable
• Exceptional patience and flexibility with my end client who has very little (next to ant) digital knowledge and understanding of what they needed to make their new website and ecommerce store successful;
• Excpetional communication skills in "taking the client" on the build journey with them so they really felt invested and it was a collaborative effort

What was your primary form of communication with Mavlers?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

• They had exceptional communication skills.
• Willingness to go above and beyond when required to meet any gaps in the client's understanding of what they would be receiving and what was actually documented as deliverables - With nothing but open mind, willingness and determination to have an amazingly happy client

Are there any areas for improvement or something Mavlers could have done differently?

Nil.

BACKGROUND

Please describe your company and position.

I am the Email & SMS Marketing Manager of Purity Products

Describe what your company does in a single sentence.

Founded in 1993, Purity Products® is committed to delivering science-backed nutritional supplements to support optimal health and wellness. With a focus on high-quality ingredients and rigorous testing, Purity Products® offers a wide range of supplements for joint health, heart health, brain health, and overall wellness. Our dedication to innovation and customer satisfaction has made us a trusted name in the industry.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Mavlers to accomplish?

• We engaged Mavlers to accomplish the development and implementation of an 8-touchpoint email post-purchase trigger. Our goals were:
  • to enhance our email marketing strategy with well-designed emails
  • ensure cross-platform compatibility
  • improve customer retention through effective post-purchase engagement.

SOLUTION

How did you find Mavlers?

Referral

Why did you select Mavlers over others?

• Good value for cost
• Referred to me

How many teammates from Mavlers were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Mavlers was tasked with developing and implementing an 8-touchpoint email post-purchase trigger system for Purity Products®. The scope of work included the following key deliverables:

1. Email Design: Creation of eight email templates tailored for post-purchase customer engagement. Each template was designed to be visually appealing, on-brand, and optimized for various email clients.
2. Cross-Platform Testing: Comprehensive testing of all email templates across major email platforms (e.g., Gmail, Outlook, Yahoo) to ensure compatibility, responsiveness, and consistent rendering.
3. Integration Support: Assistance with integrating the HTML email templates into our existing email marketing platform. This involved ensuring that all templates functioned correctly within our system and could be easily modified for future campaigns.
4. Proactive Communication: Regular updates and prompt communication to address any issues or changes in requirements throughout the project lifecycle.

Key Deliverables:

1. Eight fully designed and tested HTML email templates.
2. Cross-platform compatibility and responsiveness testing reports.
3. Integration of email templates into our email marketing platform.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Completion of all 8 touch-points.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Dedicated Account Manager: Ayush Rathi

Mavlers' project management was exemplary throughout our engagement. They consistently demonstrated a high level of professionalism, organization, and efficiency.

Their proactive communication was a standout feature of their project management. We were kept informed at every stage of the project with regular updates and progress reports. This transparency ensured that we were always on the same page and could address any concerns promptly.

Mavlers was incredibly responsive to our needs. Whether it was a last-minute change or a specific customization request, they were always quick to accommodate and provide solutions. Their team was readily available for discussions, and they went above and beyond to ensure that our requirements were met with precision and care.

Overall, Mavlers' project management was smooth, efficient, and client-focused. Their ability to deliver high-quality work on time, coupled with their responsiveness and proactive approach, made the entire process seamless and stress-free. We highly recommend Mavlers for their outstanding project management and dedication to client satisfaction.

What was your primary form of communication with Mavlers?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We were most impressed by Mavlers' speed, reliability, and proactive communication. Their ability to deliver high-quality work ahead of schedule and address our needs promptly made them a standout partner.

Are there any areas for improvement or something Mavlers could have done differently?

N/A

BACKGROUND

Please describe your company and position.

I am the Technical Project Manager

Describe what your company does in a single sentence.

We are a full-service digital agency that achieves our client’s goals through the strategic application of design and technology.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Mavlers to accomplish?

• Build reliable HTML emails

SOLUTION

How did you find Mavlers?

We've used them for years, starting with their old name for email development.

Why did you select Mavlers over others?

• High ratings
• Pricing fit our budget
• Good value for cost

Describe the scope of work in detail. Please include a summary of key deliverables.

We provided designs for an HTML email and the team built and tested the email across all major email platforms. They then provided us with clean, ready to use/integrate HTML.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

For us, client satisfaction is our number 1 measurable outcome. If the client sends the email and is happy with the responses they receive because it worked as expected, that is our goal. We've rarely ever had reports of the email being built improperly, if ever. That is a testament to why we always come back to the Mavlers team.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Couldn't ask for better. Generally speaking, they deliver earlier than anticipated and keep communications simple and straightforward, with no unnecessary upsells or marketing jargon which in our fast-paced work, is a blessing.

What was your primary form of communication with Mavlers?

Email or Messaging App

What did you find most impressive or unique about this company?

They were fast, effective, reliable, and priced respectfully. We have a direct line to them when we need it, and it's a simple email to kick a project off, with no complication. We value that so greatly when partnering with folks like the Mavlers team.

Are there any areas for improvement or something Mavlers could have done differently?

Quality of work has never been an issue. Prices have increased since we first engaged with them, but how could they not? I wish I could use their other services more, just have not been able to find the right fit yet, at no fault of theirs.

BACKGROUND

Please describe your company and position.

I am the Digital Lead of Design & Print International

Describe what your company does in a single sentence.

Design and production both digital and print + digital marketing support

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Mavlers to accomplish?

• Increase visibility and page ranking in Search Engines
• Drive leads to sign-up on the product platform
• Drive down the cost per lead / increase the ROI compared to other lead generation activities

SOLUTION

How did you find Mavlers?

Already used sister company for email marketing support

Why did you select Mavlers over others?

• Pricing fit our budget
• Good value for cost
• Previous experience created a level of trust

How many teammates from Mavlers were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• SEO and link building:
  • Website Audit
  • SEO strategy
  • Website improvement recommendations
  • Meta-tag writing
  • Website updates to improve SEO
  • Monthly reporting
  • Link building
  • Content writing for Guest Blogging
• Google Adwords 
  • Strategy
  • Keyword research
  • Set up, manage/optimize campaign and monthly performance reporting

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

SEO Increase in traffic overall due to better search visibility and link building efforts Out of 13 targeted keywords, 1 Keyword (sell your business online) is ranking in the top 10 position and 2 keywords are ranking in the above 20. Note: Success was limited due to the inability to complete all the actives recommend during the original audit. 
The campaign was consider reasonably successful within the limits of what could be acheived. SEM Achieved 41 primary conversions during the campaign period at a 1.21% conversion rate ROI for the campaign was better than all other marketing activities previously conducted at an average cost per conversion of $347.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Good project management. Usually delivered on time or would inform us about changes to a delivery schedule in advance. Very proactive and always professional. Flexible to the changing needs of the client or situation and able to provide create solutions when required.

What was your primary form of communication with Mavlers?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We were impressed with the team's enthusiasm, professional conduct, and dedication to exceeding expectations.

Are there any areas for improvement or something Mavlers could have done differently?

Attention to many of the smaller details was often missed. Such as writing or spelling the product / brand name wrong in emails and reports (more than once). Content writing was not always good enough for this particular project / brand, whether that be articles or meta tags and text for website optimisation. 
It could be technically correct, in terms of use of keyword etc. yet not aligned to the communication style of the brand or simply include incorrect facts in articles. However, it is fair to say that the content matter is quite complex and to write about it you need to have a solid understanding of the product/service. Too focus to early on getting feedback on team performance, instead of just focusing on daily delivery of high performance. 
Sending simple questions for feedback such as "Are we being awesome"? or similar before I'm able to make this judgement. Personally I would reserve the title "awesome" for something really super outstanding. The service Mavlers provided was generally really good, if not great at times, but I wouldn't descrbe it as awesome.

BACKGROUND

Please describe your company and position.

I am the Product Design Lead of atomic.io

Describe what your company does in a single sentence.

atomic.io

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Mavlers Agency to accomplish?

• Create an email template.

SOLUTION

How did you find Mavlers Agency?

Referral

Why did you select Mavlers Agency over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Referred to me

Describe the scope of work in detail. Please include a summary of key deliverables.

Needed to create a reusable marketing email template in Customer.io. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Unknown yet

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Amazing customer service. Delivered ahead of expectations

What was your primary form of communication with Mavlers Agency?

Email or Messaging App

What did you find most impressive or unique about this company?

The staff was so responsive and super thorough in our email build, testing, and instructing us on how to use the template. 

Are there any areas for improvement or something Mavlers Agency could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the Director of Retention of The Maze Group

Describe what your company does in a single sentence.

The Maze Group is an full service agency and e-commerce consultancy providing System's Integration and Digital Marketing services for enterprise D2C businesses. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Mavlers to accomplish?

• Migrate 700+ Templates from Salesforce to Klaviyo

SOLUTION

How did you find Mavlers?

Worked with Mavlers for years

Why did you select Mavlers over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Mavlers were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

A massive migration of nearly 700 hundred HTML templates from SFMC to Klaviyo, converting all HTML to Drag & Drop assets, accounting for universal content and dynamic content requirements. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Succesfully migrated all 700 templates with all feedback across multiple teams incorporated, and accurately displaying templates across all inbox providers. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Excellent project management and communication, not a single deadline was missed. 

What was your primary form of communication with Mavlers?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Mavlers is always realiable. They bring subject matter expertise to every engagement and clearly identify blockers, depedencies, and requirements. They prioritize proactive communication and problem solving. 

Are there any areas for improvement or something Mavlers could have done differently?

Not on this project, everything that was requested was completed to the highest possible standard.