Marketing Pros

BACKGROUND

Please describe your company and your position there.

I work as a senior manager at Vedantu - India’s #1 e-learning platform.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Marketing Pros?

We wanted to hire a professional content marketing agency who could help reach potential clients. The objective was to increase awareness of the business and generate more conversions. Our existing content was informative but was not reaching the maximum number of people. So we invested in expert services by hiring Marketing Pros.

SOLUTION

How did you select this vendor and what were the deciding factors?

We found them based on a few recommendations from references of colleagues. With a bit of extra research on Google and clutch we decided to speak with Marketing Pros. The representative from the agency seemed very professional and expert in the field. Based on his expertise and the portfolio we saw online, we found Marketing Pros the best fit for our content needs.

Describe the project in detail and walk through the stages of the project.

The task was executed well on time with regular meetings. After establishing the strategy, the team started developing the content plan for the month. It included a variety of content styles from whitepapers, case studies, blogs to infographics, short and long videos. The designers worked on the visual elements to make the content user-friendly.

The content creators wrote blogs and partnered with designers to work on infographics. All of the content was put up with SEO activities to increase the website reach. Keywords and hashtags relevant to business were used. The short videos were used in between the blogs and some of them were added to the social media handle.

How many resources from the vendor's team worked with you, and what were their positions?

One lead project manager, content specialist, and SEO strategist were working on the project. All the communication was first directed to the project manager. The team members were creative with the content ideas.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The organic traffic has slowly started to rise. The content strategy has helped our website increase the traffic by 15%. This has also helped in enhancing the lead day by day. The video and infographics content has increased the time spent by visitors on the website. And the videos on the social media handle are also helping in increasing the website traffic. Overall the quality of the content created and backend activities is highly satisfying. The approach of content marketing has changed for the better.

How effective was the workflow between your team and theirs?

We communicated on a weekly basis to discuss the strategy and ideas related to content style and topics. The meetings usually took place over Skype or Google meet. The link between other project members and our company was managed by the project leader. Their reporting structure was on time and communicated in written format via email. The team was proactive and the process of strategy calls was executed on time.

What did you find most impressive or unique about this company?

We were impressed by the quality of content they created. The rich infographics, video content, and images were aesthetically pleasing. Such unique ideas transformed the appearance of the website. Thus, we loved their approach of creating a unique set of content.

Are there any areas for improvement or something they could have done differently?

We are highly satisfied with the results.

BACKGROUND

Please describe your company and your position there.

I am working in Delhivery Pvt.Ltd as a team Lead. Delhivery is a famous 3PL company in the present situation. It provide good services to its existing clients.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Marketing Pros, and what were your goals?

We decided to hire Digital Marketing expert. we needed expert for content marketing for our service's better promotion at the digital world. We wanted to create strategies that would help with our global inbound as well as outbound business.

Our main goals were to continuous improvement work, process and people and create awareness among our target audience for increasing our business’ efficiency. We were also aiming to create a variety of content for our above mentioned inbound and outbound services.

SOLUTION

How did you select this vendor and what were the deciding factors?

Our team listed down various content marketing agencies and decided to go with Disruptive Marketing as they had a strong portfolio and web presence. We had an e-meeting with their team and it was decided that we wanted them to handle our project.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

After selecting Marketing Pros to take on our project, we proceeded to have a lot of calls with the vendor team to explain to them our goals, mission, and more about our business and services provided. After having comprehended everything that we do and wanted to do in the future, they helped map out an initial plan to work with, which was then followed by coming up with strategies for content for our above requirements.

How many resources from the vendor's team worked with you, and what were their positions?

We had worked closely with various members from the vendor team. We had the project manager and content specialist work from the very beginning. In the middle stages of the project, our team had an SEO specialist come in as well and help with the SEO aspect of our business.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Marketing team were great at what they were doing. Their team was able to provide valuable contributions towards our content strategy web presence. We were also able to notice a significant improvement with respect to traffic being directed towards our website and our social media platforms as well. Our general feedback about the deliverables is everything is done in a clear and precise manner and we are genuinely satisfied with the results.

How effective was the workflow between your team and theirs?

The project was managed in a professional manner and the communication between both of our teams was smooth. There was a healthy relationship between our teams and this made the process of exchanging ideas and feedback with each other, an easy exercise. The communication tools were emails and Google Meet calls ZOOM calls, skype calls and the vendor team ensured that all the work and updates were provided to us on a timely basis.

What did you find most impressive or unique about this company?

We are highly impressed by the abundance of knowledge and expertise of Marketing Pros and they were patient enough to explain terms and concepts to us, whenever we felt like we could not understand something to its full capacity.

Are there any areas for improvement or something they could have done differently?

No, everything was done perfectly so, we felt like there was no requirement for any kind of improvement.

BACKGROUND

Please describe your company and your position there.

I head the marketing department of a leading e-learning platform serving students from across the globe.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Marketing Pros, and what were your goals?

We wanted to work with Marketing Pros to help our educational platform in terms of its digital marketing strategies. Our goals were to reestablish our educational website with more engaging features and improve the look and feel of the website as well as the web copy. We also wanted to get our online presence taken care of on various social media platforms.

SOLUTION

How did you select this vendor and what were the deciding factors?

After having gone through the profiles of different digital marketing agencies and connecting with them, trying to understand what kind of services they offer, it was clear to us that Marketing Pros seemed to fit our requirements. We further connected with them and were very impressed with their portfolio as well as the list of clients they had previously collaborated with.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Since our top priority was to reestablish our website in terms of a better look and feel of the entire platform, fresher content and engaging elements were to be incorporated in the website. The vendor team was able to understand the requirements appropriately and worked towards devising a plan that would aim to meet our expectations. They were responsible for coming up with and implementing various digital marketing strategies to help improve our social media presence as well and helping us gain popularity among the audience we wished to cater to

How many resources from the vendor's team worked with you, and what were their positions?

We were in contact with the CEO as well as the team dealing with digital marketing services. They were able to provide us with integrated solutions to meet our requirements.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The purpose of getting our website reestablished was to increase the number of users engaging themselves with the different elements on the platform, and this would allow us to further gain more traction. In terms of figures, the traffic on our website increased by 5%.

How effective was the workflow between your team and theirs?

The project was managed in a disciplined way by Marketing Pros and with respect to communication, it always happened on a timely basis as they were constantly updating us with the progress they made regarding our requirements. The feedback process ran smoothly and they were willing to consider all our suggestions and changes with no difficulties. Emails were the main form of communication and whenever there was quite a bit to discuss, we used Google Meet.

What did you find most impressive or unique about this company?

We were highly impressed by how creative the team was and how knowledgeable they were in this field. They impressed us with their problem-solving skills as well. The team was always responsive to all our needs and queries and this made it possible for us to cooperate with them in every way possible and in an easy manner.

Are there any areas for improvement or something they could have done differently?

No, there seems to be no requirement for improvement with respect to their work.

BACKGROUND

Please describe your company and your position there.

I work as a digital marketing manager at a digital and branding agency.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Marketing Pros, and what were your goals?

We thought about hiring Marketing Pros to come up with a digital marketing strategy for our branding agency. The goals that we needed to attain were to update our existing content on our platform, drive a good amount of traffic to our website and to improve our company’s digital presence all in all while also having a demand for our business generated and in the long run, aim to increase our share in the market.

SOLUTION

How did you select this vendor and what were the deciding factors?

We did our research online for digital marketing agencies and after shortlisting a few companies, we chose Marketing Pros because of their vast knowledge in the field. We knew they were experienced by going through their extensive portfolio. Their services were not priced too high and the fact that they fell within our budget was a green signal for us to collaborate with their team.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

After our discovery call, we discussed the goals we were setting to achieve with Marketing Pros and how we would work towards measuring our digital presence after enhancing it accordingly. The team then began to work on coming up with fresh content for our blogs and started polishing content for the website. We provided the vendor team with a set of keywords that we wanted to associate with our business. The team began to work on the SEO aspect of the website and we were constantly measuring and making changes to work in accordance with where we would get maximum benefits.

How many resources from the vendor's team worked with you, and what were their positions?

We worked alongside a project manager, SEO, and content specialists, and web developers. Every member of the team worked on different parts of the website simultaneously and achieved targets well within the stipulated time period we set for the completion of the project.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We could see an increase in traffic to the website and a significant difference in the rank of our SEO. We were also able to notice that we had a better standing in the market and our socials had significantly improved, too. All the work that Marketing Pros had done – both branding as well content work – had paid off and we are delighted to see positive results from this project.

How effective was the workflow between your team and theirs?

The vendor team ensured to handle our project as a high priority case and we were able to cooperate with them in the most efficient manner. Communication seemed to flow easily between our teams. Whether it was feedback giving or receiving sessions or any kind of inputs from either of our teams, it was done in an understanding manner. We resorted to sending emails or getting on Skype or Google Meet to communicate extensively.

What did you find most impressive or unique about this company?

We were highly impressed by the team’s knowledge and expertise in the field and how effectively they were able to communicate with us.

Are there any areas for improvement or something they could have done differently?

No, there seemed to be no requirement for improvements of any kind.

BACKGROUND

Please describe your company and your position there.

I’m working as the digital marketing consultant for an IT company that offers exclusive web and mobile development services and solutions to its clients worldwide. My role is to bring in clients through different marketing channels.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Inbics?

We wanted to improve our social media presence and generate business through search engine marketing.

What were your goals for this project?

The goal was to execute a 360-degree marketing plan which would generate a good amount of business leads through various marketing channels.

SOLUTION

How did you select this vendor?

They were referred to us by one of our investors. Based on our own research and Inbics’ past projects, they were the perfect partner.

Describe the scope of their work in detail.

They’ve been working to expand our audience reach over social media and search engines through marketing and advertisements.

Our relationship began with a kick-off meeting between our management and our dedicated account team from Inbics. They shared a monthly social media calendar an evaluated our social media accounts and search engine presence. Within 20 days, changes were implemented on both fronts.

Inbics helped us with strategizing and building our social media presence. Their team really focused on strategy before implementing anything, which is what we liked the most. They made sure that our target audience was getting what they’re actually looking for.​

​​​​​​What was the team composition?

We had an account manager, a social media marketer, a search engine strategist, and a content writer on board.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have received plenty of feedback over our social media presence from our professional contacts. They created an extensive presence for our ads on social media and search engines, which helped us gain a 465% increase in social media lead conversions in only 6 months, a 1271% increase in targeted connections, and a 12-times increase in our web traffic through search engines.

How effective was the workflow between your team and theirs?

It was phenomenal. They did a great job in doing follow-ups regarding approvals and they finally delivered what they promised. They were very open to feedback and were very clear about our business process and messaging.

What did you find most impressive about this company?

It’s the combination of their excellent strategies and phenomenal communication that makes them stand above every other marketing agency.

Are there any areas for improvement?

So far, they have been a great team.