Markething

BACKGROUND

I am the Sales & Marketing Manager of Brioni Pula

Brioni is a Croatian transportation company providing domestic and international bus services, coach rentals throughout Europe, and travel agency services.

OPPORTUNITY / CHALLENGE

• Increase travel agency bookings and sales.
• Improve our travel agency's digital presence and online offering.
• Develop and implement a more effective digital marketing strategy.

SOLUTION

Other

• High ratings
• Great culture fit
• Company values aligned

2-5 Employees

Over the past year, Markething has supported us across several areas of digital marketing, covering both our travel agency and bus transportation services, with a particular focus on growing our travel agency business. Their work includes developing and implementing our digital marketing strategy, managing Google Ads and Meta Ads campaigns for both business segments, SEO optimization, and GA4 analytics and conversion tracking. They have also been involved in the development of our new website, providing valuable input and recommendations from a marketing and user experience perspective. Throughout our collaboration, they continuously monitor campaign performance, analyze results, and suggest improvements. Their work is not limited to managing campaigns, as they also provide strategic guidance and actively contribute to improving our overall digital presence and sales performance.

RESULTS & FEEDBACK

Over the past year, we have achieved significant results in our travel agency segment, which was the main focus of our collaboration. Some of the key results include:

1. 6,760 registered travellers across our organized tours.
2. 14.6 million impressions generated through Meta advertising campaigns.
3. 1,894 website application submissions.
4. €11.10 average cost per application submission.
5. More than 45 tours achieving a cost per result below €10.
6. Over 125 ad sets promoting different tours and travel packages.

 These results reflect both the scale and effectiveness of the campaigns. We have seen clear growth in our travel agency business, and we are particularly satisfied with how Markething continuously monitors performance, optimizes campaigns, and works towards improving results.

We are very satisfied with the way Markething manages our projects. The entire team is well-organized, thorough, reliable, and highly responsive. We have a shared communication group where we regularly exchange information, ask questions, and discuss ongoing activities.

Miško is always quick to respond, provides valuable feedback, and is consistently up to date with everything we are working on. The same goes for Jernej, who manages our Google campaigns. The other team members are equally responsive and helpful whenever we need their support.

Communication is straightforward and efficient, and we always feel that our projects are being actively managed. They are proactive, open to discussion, and never hesitate to share their professional opinion, even when it differs from ours. What we appreciate most is that we don't have to constantly follow up or remind them of things. Knowing that we have such a dependable team supporting us gives us real peace of mind and allows us to focus on other aspects of our business.

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What impresses me most is their honesty and directness. I truly appreciate that they are never afraid to express their opinion, even when it is completely different from ours. They don't simply tell us what we want to hear, and I value that enormously. What makes this particularly special is that, behind every comment, suggestion, or disagreement, I can genuinely feel how much they care about our business and the results we achieve together. Throughout our collaboration, we have faced a number of difficult decisions, and I have always felt that we could count on their professional advice, honest feedback, and support. For me, this combination of expertise, genuine involvement, and trust is what makes them much more than just a marketing agency. They are a partner we can truly rely on, especially when decisions are not easy.

At the moment, I honestly can't think of anything they should have done differently. We are very satisfied with our collaboration. If anything, I would love for us to make even greater use of their expertise and capabilities. With the recent launch of our new website, we now have many more opportunities to develop our digital marketing activities, and I look forward to exploring them together. I believe there is still a lot we can achieve through this partnership.

BACKGROUND

Please describe your company and position.

I am the Financial CEO of Istarske ljekarne

Describe what your company does in a single sentence.

Pharmacy

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Markething to accomplish?

• Create a responsive website to showcase all or locations

SOLUTION

How did you find Markething?

Online Search

Why did you select Markething over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Markething were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Creating an intuitive and user-friendly interface that reflects the brand identity of Istarske Ljekarne.

Ensuring responsive design for optimal viewing across various devices, including desktops, tablets, and smartphones.

Content Management:

Developing a content management system (CMS) that allows for easy updating of information such as news, promotions, and health advice.

Organizing content into clear categories, including news, presentations, public procurement, advice, COVID-19 updates, competitions, discounts, and actions.

Functional Features:

Implementing a searchable directory of pharmacy locations throughout Istria, complete with contact details and operating hours.

Providing up-to-date information on duty schedules for pharmacies.

Integrating an online store for products, including features like loyalty cards and promotional offers.

Technical Development:

Ensuring the website is optimized for speed and performance.

Implementing security measures to protect user data, especially for the online shopping component.

Setting up analytics to monitor website traffic and user behavior for ongoing improvements.

Compliance and Accessibility:

Ensuring the website complies with local regulations and standards, particularly concerning the dissemination of health-related information.

Making the website accessible to users with disabilities, adhering to relevant accessibility guidelines.

Maintenance and Support:

Providing ongoing technical support and maintenance to ensure the website remains functional and up-to-date.

Regularly updating content to reflect new health advisories, promotions, and organizational updates.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

1. Increased User Satisfaction

Customer Feedback: User satisfaction surveys show a 30% improvement in ease of navigation and finding relevant information compared to the previous website.
Fewer Complaints: Helpdesk queries and complaints about pharmacy operating hours or locations have dropped by 25% since the new website launch.
Improved Ratings: Positive reviews on social media and Google have increased by 40%, with specific mentions of the website’s functionality and design.
2. Higher Website Traffic

Increased Visits: Website traffic has grown by 50% within the first three months of the relaunch, driven by the user-friendly design and regularly updated content.
Lower Bounce Rates: Bounce rates have decreased from 60% to 35%, indicating that visitors are staying longer and engaging more with the website.
Return Visitors: The number of returning users has increased by 20%, showing sustained interest in the content and services offered.
3. Growth in Online Sales and Engagement

Increased Sales: Online sales through the e-shop have risen by 45%, with loyalty card users contributing to 60% of those transactions.
Promotion Success: Products featured in promotions and discounts on the website saw a 70% increase in sales during campaign periods.
Engagement Metrics: Interaction with blog content, such as health advice and COVID-19 updates, has tripled, with average time spent on these pages increasing by 2 minutes.
4. Operational Efficiency

Duty Schedule Usage: Over 80% of users report finding the pharmacy duty schedules quickly, reducing calls to customer support for this information by 50%.
Faster Updates: The CMS allows staff to update content 50% faster than before, ensuring information is always current.
5. Enhanced Digital Presence

Improved SEO Ranking: The website now ranks in the top 3 results for keywords like "Istrian pharmacies," "duty schedule pharmacy Istria," and "pharmacy discounts Croatia."
Social Media Traffic: Click-through rates from social media campaigns to the website have increased by 35%, indicating alignment between marketing efforts and user needs.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Everything was as expected.

What was your primary form of communication with Markething?

• In-Person Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

On time.

Are there any areas for improvement or something Markething could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the CEO of Adriatic Luxury Villas

Describe what your company does in a single sentence.

Adriatic Luxury Villas specializes in renting luxurious villas with private pools along the Croatian coast, offering a seamless online booking experience, secure payments, and 24/7 guest support.
 
 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Markething to accomplish?

• SEO Optimization – Improving the website's visibility in search engine results through content and technical optimization.
• Increasing Presence on Social Media – Achieving greater interaction, reach, and audience engagement through strategic social media management.
• PPC Advertising – Setting up and optimizing paid ads to increase relevant traffic and conversions.

SOLUTION

How did you find Markething?

• Online Search
• Referral

Why did you select Markething over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Markething were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Markething provided a comprehensive range of digital marketing services aimed at improving our online visibility and driving business growth. Their work encompassed:

Search Engine Optimization (SEO):
They executed a full SEO strategy, including international and multilingual SEO, technical SEO improvements, and on-site optimization to enhance our website's performance and search engine rankings.
Ecommerce Marketing:
The team developed and implemented strategies to increase online sales through targeted Facebook and Instagram advertising campaigns, improving engagement and conversion rates.
Their strategic approach and expertise helped us achieve measurable growth across multiple digital channels.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased Organic Traffic: A notable improvement in website traffic, with a measurable percentage increase due to SEO efforts.
Higher Search Engine Rankings: Several targeted keywords ranked on the first page of search engine results.
Social Media Growth: A significant increase in followers, engagement rates, and impressions on Facebook and Instagram.
Improved Conversion Rates: Enhanced website performance leading to a higher conversion rate from paid advertising campaigns.
ROI on PPC Campaigns: Positive return on investment through optimized ad spend and better lead generation.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We were extremely satisfied with Markething's project management. They demonstrated exceptional professionalism and efficiency, ensuring that all deliverables were completed on time and met our expectations. Their responsiveness to our needs was outstanding; they were always available to address our queries and provided proactive solutions throughout the project. The entire process was smooth and well-organized, making it a pleasure to work with their team. We truly appreciated their commitment to delivering high-quality results within the agreed timeline.

What was your primary form of communication with Markething?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most about Markething was their innovative approach and deep understanding of our specific needs. Their ability to tailor strategies to our goals while maintaining a high level of creativity and attention to detail truly set them apart. Additionally, their commitment to transparency, clear communication, and proactive problem-solving made the collaboration effortless and enjoyable. The team's passion for delivering exceptional results was evident throughout the project, and their personalized approach made us feel like a valued partner rather than just a client.

Are there any areas for improvement or something Markething could have done differently?

The expertise and professionalism of the Markething team truly impressed us, and their service fully met our expectations. It’s challenging to pinpoint specific areas for improvement, but as with any service, there is always room for growth and refinement. Their openness to collaboration and adaptability to our needs were greatly appreciated, and we are confident that they will continue to enhance their services to stay at the forefront of industry standards.
Their team consistently met our expectations, providing valuable insights and tailored strategies that significantly contributed to our business growth. Their dedication to understanding our needs and offering customized solutions makes them a reliable partner for any company looking to enhance its digital presence.

BACKGROUND

Please describe your company and position.

I am the Booking website for boattour and PPC marketing of RioBoat

Describe what your company does in a single sentence.

travel agency

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Markething to accomplish?

• website, advertising and web shop implementation

SOLUTION

How did you find Markething?

Referral

Why did you select Markething over others?

• High ratings
• Great culture fit
• Good value for cost

Describe the scope of work in detail. Please include a summary of key deliverables.

The goal is to create a website to provide GPS users with the easiest possible access to services in the shortest possible time.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased sales of our services.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Everything as agreed and on time.

What was your primary form of communication with Markething?

In-Person Meeting

What did you find most impressive or unique about this company?

Simple communication, quick problem solving and introduction of trends in marketing

Are there any areas for improvement or something Markething could have done differently?

We are very satisfied at the moment.

BACKGROUND

Please describe your company and position.

I am the PPC and Social media for ATP 250 tournament of Croatia Open Umag ATP - Istra DMC

Describe what your company does in a single sentence.

Over 30 years organizing internationally recognized sport events in Croatia (ATP tennis tournament in Umag, Ironman triathlon race in Poreč etc.)

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Markething to accomplish?

• Enhance the engagement on Social media profiles
• Better ticket sale results with advertising on SM
• Full coverage of the various tournament programs on SM (sport + gourmet + party)

SOLUTION

How did you find Markething?

Referral

Why did you select Markething over others?

• High ratings
• Pricing fit our budget
• Great culture fit

How many teammates from Markething were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The tournament set ticket sale program online 4 months prior to the event on webpage and onsite 2 weeks prior to the event (usually online sale reached cca 40% in total ticket sales). The goal for 2023 was to increase ticket sales online through advertising (FB + INS), with focus on daily ticket sale. The result was delivered (online ticket sales were around 80%), and the overall ticket sale was increased, with the best results on daily tickets. The right direction on advertising the ticket sale was seen when the tickets for the semi-final and final match (with highest price) were sold out earlier than usual (several tickets sold already 2 months prior to the event). The overall results were highly appreciated, generating income on tickets that were usually not sold, and reaching planned ticket sale results early on.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased number of tickets sold, increased income, increased average number of tickets per day sold, webpage visitors

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team had very effective planning through online meetings every 2 weeks, engaging promptly on daily questions & issues with instant messaging and e-mail. They were very well-organized prior the event to deliver all tasks during the event itself. It was very important not to miss any of the tournament obligations for sponsors on SM and to cover daily tournament program and they succeeded in it (creating content and following advertising cca 10h a day for 2 weeks). Overall, very active and focused, with highly organizing and responsible attitude.

What was your primary form of communication with Markething?

Virtual Meeting

What did you find most impressive or unique about this company?

The focus on results, always ready to elaborate options and share knowledge. Give guidance and advice.  

Are there any areas for improvement or something Markething could have done differently?

This was their first involvement with tennis as a business event, and they got it well. No mistakes, all went smoothly. 

BACKGROUND

Please describe your company and position.

I am the CEO and owner of Croatia Sailing Academy

Describe what your company does in a single sentence.

Croatia Sailing Academy is a professional sailing school offering skipper and sailing courses for advanced and beginners.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Markething to accomplish?

• Web development
• Digital Marketing

SOLUTION

How did you find Markething?

Referral

Why did you select Markething over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from Markething were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

web development and digital marketing

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

increase of new direct clients

Describe their project management. Did they deliver items on time? How did they respond to your needs?

everything was delivered on time. They understood our needs and also suggested the right direction.

What was your primary form of communication with Markething?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The way they approach digital communication.

Are there any areas for improvement or something Markething could have done differently?

There is always something to improve, but in general we are very satisfied.