Marketeery

BACKGROUND

Please describe your company and position.

I am the Co-Founder of Sandlapper Dynamics Group Inc

Describe what your company does in a single sentence.

Sandlapper Dynamics is an ERP consulting firm specializing in Microsoft Dynamics 365 solutions. Founded by Holly Huffman and Chris Boling, our company aims to provide expert guidance and implementation services to businesses looking to streamline their operations, enhance productivity, and drive growth through cutting-edge ERP, Customer Engagement, and Field Service solutions.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Marketeery to accomplish?

• Brand Recognition through Social Media Management.
• Thought Leadership through monthly, industry engaging, blog posts.
• Website Domain Authority

SOLUTION

How did you find Marketeery?

Referral

Why did you select Marketeery over others?

• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Marketeery were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Marketeery serves as Sandlapper Dynamics’ outsourced marketing team, handling the content and channels that build our visibility and credibility in the Microsoft Dynamics 365 Business Central and Field Service space. Their scope covers four main areas. 

LinkedIn content. Marketeery creates and publishes social media posts on LinkedIn multiple times per week. This steady cadence keeps Sandlapper in front of prospects, partners, and the broader Dynamics community, and gives us a consistent professional presence without pulling our consultants away from client work. 

Monthly thought leadership blog. Each month, Marketeery writes a blog post designed to position Sandlapper as a thought leader in field service ERP. We organize the posts around quarterly themes: the first post in each quarter introduces the theme at a high level, and the following two go deeper. We provide the theme and a few topic ideas, and Marketeery turns them into polished, well-researched posts for our review. 

This process lets us share our expertise in Field Service and Business Central with very little time commitment from our team, and it directly supports our goal of becoming the premier field service ERP consulting firm. 

ERP Software Blog account management. Marketeery manages our account on ERP Software Blog and makes sure our blog posts are published there as well. This extends the reach of every post to an established audience of ERP buyers and Dynamics professionals, so our content works harder for us than it would on our own website alone. 

Strategic guidance and feedback. Beyond the deliverables above, Marketeery gives us valuable feedback and direction whenever we need it. Whether we are refining our messaging, deciding how to approach a new topic, or thinking through our broader marketing direction, they act as a trusted advisor and not just a content vendor.

Together, these services give Sandlapper a consistent, professional marketing presence that a boutique firm like ours could not easily maintain on its own.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Marketeery’s work has produced clear, measurable growth across both our social presence and our website traffic over the past year. 

On LinkedIn, our company page has grown from zero to nearly 300 followers, building an audience for Sandlapper essentially from scratch. My personal LinkedIn network has grown 31% over the last 12 months, and impressions on my posts are up 41% year over year. Because so much of our business in the Dynamics community is relationship-driven, this growth in reach and visibility among prospects, partners, and peers is especially meaningful for us.

The results carry through to our website as well. Compared to the prior year, page views are up 45%, sessions are up 75%, and unique visitors are up 121%. More than doubling our unique visitors tells us that the combination of regular LinkedIn content, monthly thought leadership blog posts, and syndication through ERP Software Blog is reaching people who had not found us before, not just bringing the same visitors back more often.

For a young boutique firm, these numbers represent real progress in establishing Sandlapper’s brand and credibility, and they reflect the consistency and quality of the content Marketeery delivers for us.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Marketeery’s project management has been excellent. They consistently deliver on time, and just as importantly, they keep us on schedule too. Marketing isn’t part of my day-to-day focus. 

Running client implementations takes most of our attention, so having a partner who drives the process and makes sure we don’t miss deadlines has been extremely valuable. They keep things moving on our blog posts, LinkedIn content, and other deliverables, and they make sure we’re doing the things we need to do. They do it in a friendly, cordial way that never feels like pressure.

Their responsiveness stands out as well. Whenever we’ve needed guidance, they’ve made time for us, often fitting us into impromptu advisory calls at a moment’s notice. That flexibility means we can get expert input exactly when a question or opportunity comes up, instead of waiting for a scheduled meeting.

In short, Marketeery doesn’t just complete the work we hand them. They manage the process for us, which allows a small team like ours to maintain a consistent marketing program without it falling through the cracks.

What was your primary form of communication with Marketeery?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stands out most about Marketeery is how deeply connected they are in the Microsoft community, and how generously they share those connections. Their network across the Dynamics ecosystem is enormous, and they go out of their way to make sure we benefit from it. Many agencies would treat relationships like these as their own asset. Marketeery actively looks for ways to introduce us to the right people and open doors that would otherwise take a young firm like ours years to reach.

Their focus on the Microsoft space also sets them apart. Because they work in this industry, they understand the products, the partner ecosystem, and the audience we’re trying to reach. We don’t have to spend time explaining what Business Central or Field Service is, or why a particular message matters to our prospects. 

That industry-specific knowledge makes their content sharper, their advice more relevant, and their influence in the community something we simply couldn’t get from a general marketing agency.

The combination of a powerful network, a genuine willingness to share it, and deep expertise in our specific market makes Marketeery a uniquely valuable partner for a Microsoft-focused firm like Sandlapper.

Are there any areas for improvement or something Marketeery could have done differently?

If we had to name one area for improvement, it would be the consistency of our quarterly reviews. We expect to meet with Marketeery’s leadership each quarter, but those meetings don’t always include a Marketeery leader or a review of results.

This is truly a minor point, and with busy calendars it’s easy for a recurring meeting to slip. We mention it less for the metrics themselves and more because our time with Marketeery’s leadership is always so valuable. Making leadership participation and a results review a consistent part of each quarterly meeting would make an already excellent partnership even better.