MarketAcross

BACKGROUND

Please describe your company and position.

I am the Co-Founder of Millicent

Describe what your company does in a single sentence.

A layer 1 blockchain.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire MarketAcross to accomplish?

• Building Brand Awareness
• Publicity and Media Coverage
• SEO

SOLUTION

How did you find MarketAcross?

Referral

Why did you select MarketAcross over others?

• High ratings
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from MarketAcross were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Brand Strategy Development: Analysis of the brand's current positioning and target audience. Creation of a brand identity, messaging, and positioning strategy. Development of a unique value proposition specific to the blockchain industry.
• Content and Thought Leadership: Creation of a content calendar Identification of speaking opportunities, and news opportunities - both written and televised Collaboration with influencers and blockchain experts for guest posts and podcasts.
• Public Relations and Media Coverage: Development of press releases and media kits. Identification of key media outlets and journalists within the blockchain and tech industries. Regular outreach and pitching to secure media coverage and interviews.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Brand Awareness and Recognition: Increase in brand mentions across social media platforms and online forums. Growth in direct and organic website traffic. Improvement in brand recognition through polls within the target audience.
• Thought Leadership: Increase in downloads, shares, and reads of thought leadership content like whitepapers and blog posts. Growth in invitations to speak at conferences, webinars, and panel discussions. Enhanced reputation within the blockchain community as evidenced by references, citations, and collaborations with industry experts.
• Media Coverage and Publicity: Increased number of media appearances, including interviews, features, and mentions in reputable tech and blockchain outlets. Positive sentiment in media coverage and audience feedback.
• Digital and Social Media Engagement: Growth in social media followers, likes, comments, shares, and overall engagement.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• Planning and Timelines: Detailed project plan, outlining phases, tasks, deliverables, and timelines. Regular updates and check-ins to ensure that both parties are aligned and aware of progress and any changes to the plan.
• Delivery of Items: Consistently delivered items on time, meeting all the deadlines outlined in the project plan.
• Communication and Responsiveness: The agency would maintain open and transparent communication through Telegram and regular meetings Highly responsive to our needs, promptly addressing questions, concerns, or feedback and making necessary adjustments.
• Collaboration and Flexibility: Worked collaboratively, ensuring that our inputs, feedback, and unique needs were considered and incorporated. Incredible flexibility in adapting to changes, new requests, or shifts in the project's direction, while also maintaining focus on the goals and timelines.
• Quality Assurance: Robust quality assurance process, ensuring that all deliverables met the desired standards and objectives. Tracked progress using various tools, providing you with regular reports and insights. Open to receiving feedback on their performance and making continuous improvements in their project management approach.

What was your primary form of communication with MarketAcross?

Email or Messaging App

What did you find most impressive or unique about this company?

• Deep Industry Expertise: An incredible understanding of the complex and ever-changing blockchain landscape Their ability to leverage this expertise to provide tailored strategies
• Commitment to Collaboration: Truly became an extension of ouir team
• Customized Solutions: Offering tailored strategies that align with the specific goals, values, and target audience of our project rather than one-size-fits-all solutions
• Adaptive and Agile Methodology: Their ability to adapt quickly to changes in the market, our needs, and emerging trends is impressive
• Strong Network in the Blockchain Community: Well established connections with thought leaders, influencers, media, and other players in the blockchain space

Are there any areas for improvement or something MarketAcross could have done differently?

Honestly, no.

BACKGROUND

Please describe your company and position.

I am the Head of Marketing of Upland

Describe what your company does in a single sentence.

Upland (https://upland.me/) is an open web3 platform for the metaverse mapped to the real world.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire MarketAcross to accomplish?

• Increase organic traffic to our website.
• Elevate our thought leadership in the web3 space.
• Consistent coverage of Upland milestones.

SOLUTION

How did you find MarketAcross?

Referral

Why did you select MarketAcross over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from MarketAcross were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

We worked with Market Across to maximize the attention of our web3 partnership with the FIFA World Cup Qatar 2022.Through the acquistion of coverage, we were able to increase global organic traffic to drive the success in sales of our NFT offerings. Due to the success of the PR and the quality of the content, we continued with Market Across to establish and maintain thought leadership in the web3 and metaverse space.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• With Market Across, we have seen consistent and positive coverage of Upland events, thought leadership, and milestones. This consistent coverage has not only increased our organic traffic to our web platform but also helped us achieve a stable web business defined by a growing number of Upland registrations and a higher conversion to payer.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Market Across always delivers on time and proactively comes up with ideas to generate new storylines in between launch cycles.

What was your primary form of communication with MarketAcross?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We've been impressed with the results they've delivered.

Are there any areas for improvement or something MarketAcross could have done differently?

Not that I can think of.

BACKGROUND

Please describe your company and your position there.

Orbs Ltd. is a blockchain company that develops a blockchain for mass-use applications. I work as VP of BizDev, which includes responsibility for general marketing.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire MarketAcross, and what were your goals?

We hired MarketAcross to help with PR and media campaigns. As a blockchain company providing infrastructure to mass usage applications,, our business presents marketing challenges in that we need to appeal to a number of diverse constituencies, including large enterprises and government organizations, sophisticated developers, other blockchain projects that we want to integrate or collaborate with, as well as a very broad and decentralized general community of blockchain and crypto enthusiasts.

We hired MarketAcross to help us navigate this landscape and find ways to use its media connections and expertise to reach all of our target audiences in the most efficient way possible.

SOLUTION

How did you select this vendor?

We engaged in discussions with a various providers and also used our contacts throughout the industry to select the best one. MarketAcross cam highly recommended and did not disappoint.

Describe the scope of their work in detail, including any steps and the final deliverables.

During the period where we hired MarketAcross, we were engaged in a major push to expand our project’s ecosystem by integrating our platform with as many collaborators as possible. In order to succeed, we needed to create media attentionaround each move, with each new collaboration attracting more and more additional partners and a larger audience in the crypto community as a whole.

MarketAcross helped us strategize each announcement, develop its content and get prominent media placement for them in the venues that would best match the specific project’s target audience. Once we had a pipeline of upcoming announcements, they also helped us decide on a schedule to maximize impact. The final deliverables were published articles in major industry publications.

How many people from the vendor's team worked with you, and what were their positions?

We worked mainly with two members of the team - one account manager and the Company’s COO.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our company was featured in dozens of articles in prominent industry publications, and the ecosystem campaign resulted in even more integrations and more positive community reaction than we had expected going in.

Describe their project management style, including communication tools and timeliness.

Most communication went through a dedicated telegram group. The team was extremely responsive.

What did you find most impressive or unique about this company?

The combination of deep industry expertise and the ability to create high-level content, with the connections and access to the outlets needed to get the content out.

Are there any areas for improvement or something they could have done differently?

No. We are very happy with their services.

BACKGROUND

Please describe your company and your position there.

I'm head of community and relationships at a blockchain fintech company. We have created a blockchain network layer for fiat money and applications.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire MarketAcross, and what were your goals?

We were about to launch a new product on the market and we needed to communicate with our audience, the media and potential investors to amplify our message.

SOLUTION

How did you select this vendor and what were the deciding factors?

MarketAcross has a great reputation on the crypto/technology market and was our go-to provider from the start.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

After a few meetings to define the scope of work, objectives and deliverables, we have agreed on a monthly package and an account manager who went above and beyond to accommodate our ever-changing market needs.

How many people from the vendor's team worked with you, and what were their positions?

A project manager was our main point of contact, but we also had occasional meetings with the accounts director to keep the project updated.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our community has grown as well as our brand recognition and mentions across the web. We have been featured in over 30 publications and counting. Outputs were always timely and of good quality, and their pitching skills were flawless.

Describe their project management style, including communication tools and timeliness.

We had an open channel on Telegram with our account manager, who was superb - always helpful and willing to go the extra mile.

What did you find most impressive or unique about this company?

Their ability to pitch and guarantee that our story was told across mainstream and trade media alike.

Are there any areas for improvement or something they could have done differently?

We had a few hiccups at the beginning due to the complexity of our product, but once that was sorted it all went smoothly like a well-oiled machine.

BACKGROUND

Please describe your company and your position there.

I am the marketing lead at PARSIQ. PARSIQ is a blockchain monitoring and workflow automation platform that serves as a multi-level bridge between blockchains and off-chain applications.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire MarketAcross, and what were your goals?

Our project needs to constantly raise awareness of the audience about corporate news, releases and announcements. We chose MarketAcross because we were confident in their professionalism and we received many recommendations about them from our partners. We needed a reliable PR company who could quickly respond to the project news that happened, and then make it public so that the cryptocurrency market was aware of what we are doing and how we are developing.

SOLUTION

How did you select this vendor?

Our CEO had several personal interviews with a few PR companies. After we got the final proposals from those firms, it was very simple to choose MarketAcross as they offered a quality solution in a package of services including PR copywriting, distribution, and marketing.

Describe the scope of their work in detail, including any steps and the final deliverables.

They began by wrapping up a PR strategy after having a team meeting and briefing us with questions. After the initial strategy was approved, the MarketAcross team started all the PR-related activities. Now we almost instantly get press coverage across crypto-related media once an announcement is prepared.

How many people from the vendor's team worked with you, and what were their positions?

We have a dedicated group chat in Telegram and are working closely with Tal and Itai: they make sure we get news coverage and thought leadership inclusions.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are still working with MarketAcross, but already saw a huge increase in media mentions and search traffic. We have several nice expert opinion inclusions and we are very glad that the team is helping us spread the word about our company and our founders.

Describe their project management style, including communication tools and timeliness.

As already mentioned, we have a Telegram group chat, so we work closely every time. The team responds instantly to our requests and provides us with all the important links to the press coverage.

What did you find most impressive or unique about this company?

We are very pleased with how the team is attentive to the market sentiment. They can suggest rescheduling the announcement due to the bad mood on the market so that we can spread our news at the best possible time. This is a crucial point for crypto-related PR since the cryptocurrency market is very susceptible to mood swings and you better watch it for greater outcomes.

Are there any areas for improvement or something they could have done differently?

I don't think we have anything to suggest for improvement.

BACKGROUND

Please describe your company and your position there.

I head up communications and marketing-based activities for a blockchain project focused on putting tools in the hands of entrepreneurs and community leaders to democratize payments and unlock growth in areas of the economy that need it most.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire MarketAcross?

We needed to raise our brand profile in both the blockchain world and amongst a mainstream audience in order to maximize the distribution of our platform's native token.

Other important objectives revolved around ecosystem and network growth. For this, it was paramount for the project to get exposure in leading tech and finance-focused publications to tell our story and showcase the product.

What were your goals for this project?

Goals included growing brand awareness, widening token distribution, which serves, long term, as a marketing tool, and generating project leads for our open-source software.

SOLUTION

How did you select MarketAcross?

MarketAcross is known within the industry for being arguably the most reputable PR and marketing agency available. We spoke to other providers for benchmarking purposes but were likely from the outset to make them our final choice.

Describe the scope of their work in detail.

The team was quickly able to grasp what Fuse was trying to achieve and had no problem coming up with narratives and creative angles in order to gain the attention of leading media publications.

What was the team composition?

Work was conducted efficiently via a 10 person chat group combining members from both teams as well as weekly calls to assess ongoing content and provide a focus for short-term PR objectives. The team was on hand morning, day, and night to help with deliverables during a period of increased work activity.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Multiple full-page online features were obtained on platforms including Hackernoon, Yahoo Finance, CrowFundInsider, and many others. The service also included assistance with listing and featuring on Product Hunt - a leading forum where tech experts and influencers rate the best products worldwide.

Fuse achieved 2nd place - an impressive position made possible by our market-leading solution but also MarketAcross's experience in conveying features and benefits in a way that people understand.

How effective was the workflow between your team and theirs?

We're fortunate to work in an open-source environment in which working remotely in a way that is frictionless by leveraging technology is the norm. MarketAcross embodies this working culture so it is as if we were just everyday colleagues.

What did you find most impressive about this company?

Speed, quality, and industry expertise.

Are there any areas for improvement?

There was one leading media publication, recognized globally, which we have not yet managed to feature in but we understand it's not possible to get us every PR opportunity that we want. 

BACKGROUND

Please describe your company and your position there.

We are a venture capital firm in the blockchain space with over 55 portfolio companies.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire MarketAcross, and what were your goals?

Splinterlands SPS Governance token - our goal was to get more visibility to the incredible product and growth being experience on Splinterlands

SOLUTION

How did you select this vendor?

We had a rigorous process of vetting many different providers

Describe the scope of their work in detail, including any steps and the final deliverables.

The Market Across team brought substantial visibility to the project and worked closely with the team to drive value.

How many people from the vendor's team worked with you, and what were their positions?

at least a team of 5 worked closely and many other supported the project.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Substantial traction - monthly growth has skyrocketed in some cases upwards of 1000% increase on certain aspects.

Describe their project management style, including communication tools and timeliness.

The team's coordinate well through live communication channels and weekly catch-ups

What did you find most impressive or unique about this company?

MarketAcross delivers results and aligns extremely well with the success of their clients.

Are there any areas for improvement or something they could have done differently?

Keep up the great work!

BACKGROUND

Please describe your company and your position there.

CMO and early investor of a blockchain project

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire MarketAcross, and what were your goals?

Media pitching, news, advertorial & interview placement

SOLUTION

How did you select this vendor?

Industry friend’s referral

Describe the scope of their work in detail, including any steps and the final deliverables.

PR media brief establishment, media pitching, assistance and advise on write-up, media pitching and placement arrangement, coverage reporting

How many people from the vendor's team worked with you, and what were their positions?

2-3

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Timely delivery, exceeded original expectation in terms of number of good quality placements

Describe their project management style, including communication tools and timeliness.

Overall, they have good communication and task division system.

What did you find most impressive or unique about this company?

Good relationship with the media, articles are delivered very punctually

Are there any areas for improvement or something they could have done differently?

Could offer more variety of article categories and suggest more media angles

BACKGROUND

Please describe your company and your position there.

As the CEO and Co-Founder of a digital asset start-up. We provide a new decentralized platform that integrates new utility to blockchain technology.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire MarketAcross?

We developed dCanvas, a collaborative and interactive community pixel art board that promotes the value of blockchain technology and the value of NFTs in an easily accessible platform to the general public.

SOLUTION

How did you select this vendor and what were the deciding factors?

MarketAcross has already developed a stellar reputation and after engagement, they absolutely lived up to it. The firm is responsive, attentive and adapts to work with your pace.

Describe the project in detail and walk through the stages of the project.

With a fully built product and platform, MarketAcross helped us create and distribute press releases across numerous media outlets to increase project exposure. Furthermore, they were active in seeking new PR avenues customized to our project and goals.

How many resources from the vendor's team worked with you, and what were their positions?

They have a deep team where we primarily communicated with a very senior manager. It was incredible how they suggests ideas in a way that fits our timeline and time constraints.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

MarketAcross helped write press releases that were published in over 10 high traffic media outlets within the first month. It helped gain public exposure of our project and they worked with us closely to individualize the press releases.

How effective was the workflow between your team and theirs?

We meet on a flexible basis. The team has always been prompt with responses and producing tangible value.

What did you find most impressive or unique about this company?

The network they have is amazing. Any company looking to increase exposure of their product would benefit from their deep connections within the space.

Are there any areas for improvement or something they could have done differently?

We recommend MarketAcross as a PR agency with full confidence to any project.