Market Rats

BACKGROUND

Introduce your business and what you do there.

I’m the growth manager of Copla, an IT company. We provide GRC, TPRM, and regulatory reporting infrastructure solutions, streamlining compliance with regulations and frameworks like DORA, NIS2, ISO 27001, PCI DSS, and more. We also offer expert support for risk management, audits, and regulatory reporting.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Market Rats?

We needed help growing our website traffic.

SOLUTION

What was the scope of their involvement?

Market Rats provided SEO services for us. Their work included creating and executing an SEO strategy, building a technical SEO substance, link building, and content planning. The team also conducted competitive analysis and provided actionable recommendations for content improvement. We had weekly calls and monthly reporting cycles. Market Rats also provided audits on request and backlink building reports.

What is the team composition?

We worked with 2–5 teammates from Market Rats.

How did you come to work with Market Rats?

Someone referred Market Rats to me. I chose them over other options because they had high ratings, were close to my geographic location, had pricing that fit our budget, had a great culture fit, and offered good value for the cost.

How much have you invested with them?

We spent around $70,000.

What is the status of this engagement?

We worked together from September 2024–February 2026.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Market Rats' work resulted in hundreds of percent growth in our website traffic, which was mostly on an upward trend. Our traffic grew from around 100 weekly visits to 3,000 weekly visits. Our domain rating also grew from 17–40. We sliced the traffic by market, and everywhere, the numbers were on or over our expectations.

How did Market Rats perform from a project management standpoint?

Market Rats delivered on time. We had strict reporting cycles, and in most cases, everything was delivered as agreed. We communicated via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

I was impressed by Market Rats' reaction time to messages, questions, and requests.

Are there any areas they could improve?

I can't think of anything for Market Rats to improve.

BACKGROUND

I am the Office Manager of North Fulton Metals LLC

Scrap metal and electronics recycling.

OPPORTUNITY / CHALLENGE

• To increase organic traffic and improve keyword rankings.

SOLUTION

Referral

High ratings

2-5 Employees

Our engagement focused on refining the content strategy and increasing visibility for the search terms most important to our business. The team carried out detailed research and optimized both our published pages and our forward content plan. Key deliverables included: In-depth keyword research and analysis of search intent; competitor SEO analysis; optimization of existing content on the website; improved internal linking and page structure; ongoing strategy development for creating new content; creation of new landing pages. (services, blog, etc.) Continuous SEO recommendations and reporting"

RESULTS & FEEDBACK

Improved rankings on priority keywords and associated search terms Increased organic traffic to our optimized landing pages Better click-through rates from the search results pages Stronger alignment between our on-site content and genuine search intent Additional impressions for both optimized and newly published pages Broader visibility across multiple keyword groups and clusters.

Project management was reliable and well coordinated. The team completed deliverables and tasks within the agreed timeframes and provided regular updates. They were attentive to our needs and always responded quickly.

Email or Messaging App

What stood out was their capacity to construct a strategy tailored to our business and our market. Instead of a standard package, they presented a personalized proposal supported by research and analysis. That gave us confidence in the longer-term plan.

We had anticipated seeing measurable results slightly sooner in the engagement. We later understood that SEO requires time and that gains depend on several variables. Viewed in that light, the timeline was reasonable.

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of MW Trade UAB

Describe what your company does in a single sentence.

The main activity of LLC “JW Trade” is wholesale and retail trade in bicycles, parts and accessories.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Market Rats to accomplish?

We hired Market Rats for SEO services with the goal of achieving a weighted average position of 5.5 for bikko.lv keywords and 7.6 for bikko.ee keywords. Also for GEO (Generative Engine Optimization) Services.

SOLUTION

How did you find Market Rats?

Referral

Why did you select Market Rats over others?

High ratings

How many teammates from Market Rats were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The team worked on a comprehensive SEO strategy focused on long-term growth and stable search visibility. Their work covered technical improvements, content optimization, and long-term growth planning. Key deliverables included: 

• Full technical SEO audit and implementation of fixes 
• Keyword research and competitor analysis 
• On-page SEO optimization and content improvements 
• Website structure and internal linking optimization 
• Acquisition of high-quality backlinks 
• Development of a content strategy 
• Ongoing reporting, insights, and SEO consultations 
• SEO supervision when changing the content management system, recommendations for maintaining existing positions and organic search traffic. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Growth in organic traffic from search engines 
• Improved rankings for targeted and high-intent keywords 
• Increased visibility across a wider range of search queries and multiple keyword clusters 
• Growth in impressions for optimized and newly created pages 
• Clear performance tracking through regular SEO reports and analytics 
• Increased number of properly indexed pages in search engines 
• Improved website crawlability and internal linking structure
• More stable and consistent search visibility for key pages 
• Better alignment between website content and search intent 
• Growth in high-quality backlinks from relevant websites 
• Increased domain authority and trust signals 
• Stronger overall domain credibility in search engines 
• Long-term improvements in organic search performance.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project coordination was structured, clear, and easy to follow from start to finish. All milestones were met within the agreed timelines, and the team maintained consistent updates on progress and upcoming actions. They remained attentive to our requirements and handled inquiries or changes promptly and efficiently.

What was your primary form of communication with Market Rats?

Virtual Meeting

What did you find most impressive or unique about this company?

What stood out most was their advanced SEO knowledge and evident command of the discipline. They showed a nuanced grasp of our market and brought relevant experience from working with comparable companies. Their methodology was precise, analytical, and clearly guided by data insights. Their team made a meaningful impact on our SEO performance, significantly improving our visibility and overall search presence. Beyond the results, their professionalism, clear communication, and strategic approach made the entire process smooth and enjoyable. It always felt like they genuinely cared about our success, not just delivering tasks. Working with them has been a great experience, and we’ve seen real, measurable progress thanks to their expertise.

Are there any areas for improvement or something Market Rats could have done differently?

Initially, we assumed our level of involvement would be minimal. As the work moved forward, it became clear that our active participation was important to achieve optimal outcomes. Over time, the workflow became more transparent and straightforward, making it easier to stay aligned.

BACKGROUND

Please describe your company and position.

I am the Marketing Lead of CGTrader

Describe what your company does in a single sentence.

CGTrader is a global hub for creating, sharing, and trading 3D models used in industries like gaming, AR/VR, and 3D printing.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Market Rats to accomplish?

• We hired Market Rats for on-site, off-site, and AI SEO tasks.

SOLUTION

How did you find Market Rats?

Referral

Why did you select Market Rats over others?

• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Market Rats were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Market Rats conducted on-site SEO audits, performed keyword research, and developed website structure expansion plans. They identified key technical issues, including 404 errors, image rendering problems, and language version inconsistencies. Additionally, they carried out competitor analysis to support our off-site strategy, AI SEO prompt analysis, and executed outreach activities to help improve CGTrader authority and visibility.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased AI SEO visibility

Growth in high-quality backlinks from relevant websites

Increased domain authority and stronger trust signals

Reduction in critical technical errors

Clearer and more scalable site structure based on keyword research

Better alignment between content and search intent

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was well organized and transparent throughout the collaboration. Deliverables were provided on time, and the team consistently communicated progress and next steps. They were responsive to our needs and quick to address any questions or adjustments.

What was your primary form of communication with Market Rats?

Virtual Meeting

What did you find most impressive or unique about this company?

What impressed us most was their deep specialization in SEO and their clear expertise in the field. They demonstrated a strong understanding of our industry and had experience working with similar businesses. Their strategic approach felt very focused and data-driven.

Are there any areas for improvement or something Market Rats could have done differently?

At the beginning, we expected that we would need to be less involved in the process. However, as the project progressed, we realized that collaboration and input from our side were necessary for the best results. In the end, the process became much clearer and easier to follow.

BACKGROUND

Please describe your company and position.

I am the Director of Ukmergės žinios, UAB

Describe what your company does in a single sentence.

“Ukmergės žinios” is a newspaper covering city and district current affairs that reflects the life of the district community, where everyone can express their opinion, complaint, observation, give thanks, or share their joy.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Market Rats to accomplish?

• Search Engine Optimization

SOLUTION

How did you find Market Rats?

Online Search

Why did you select Market Rats over others?

• Great culture fit
• Good value for cost

How many teammates from Market Rats were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Market Rats implemented website SEO improvements that resulted in a measurable increase in organic traffic and reader engagement:

• Expansion and optimization of website structure, including strategic tag creation
• Clear guidelines and training for selecting high-value, search-driven content topics
• Technical SEO improvements
• Strengthening of internal linking architecture
• Continuous optimization based on performance data and search trends
• etc.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Improvement across key performance indicators aligned with our strategic SEO goals:

• Growth in organic traffic
• An increasing number of articles are being featured in Google Discover
• Increased average time on page, indicating stronger content engagement

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Everything was delivered on time. The SEO specialists consistently communicated updates throughout the process and effectively managed expectations.

What was your primary form of communication with Market Rats?

• In-Person Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They demonstrated flexibility in adapting to our specific needs and provided a solution well-suited for a news portal — an area where not all SEO providers have proven expertise. The offer was competitive and delivered strong value for the price.

Are there any areas for improvement or something Market Rats could have done differently?

Overall, the implementation was successful, though aligning our internal processes with SEO standards required time, flexibility, and adaptation.

BACKGROUND

Please describe your company and position.

I am the Ceo of MB Biceps

Describe what your company does in a single sentence.

MrBiceps is one of the leading sports nutrition retailers in the Baltic States, offering supplements, vitamins, and wellness products through e-commerce and retail channels.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Market Rats to accomplish?

• Increase organic traffic from Google
• Improve keyword rankings for our most important product categories.

SOLUTION

How did you find Market Rats?

Online Search

Why did you select Market Rats over others?

Good value for cost

How many teammates from Market Rats were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Market Rats provided SEO services for our e-commerce business across Lithuania, Latvia, and Estonia. Their work included technical SEO audits, keyword research, on-page optimization, content recommendations, and ongoing SEO strategy. They also helped identify growth opportunities, improve organic visibility, and increase rankings for key commercial search terms. The main deliverables included SEO audits, optimization recommendations, keyword mapping, competitor analysis, and regular performance reporting.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We achieved higher rankings for important commercial keywords, increased organic traffic, and improved visibility across multiple Baltic markets. The project also provided a clear SEO roadmap, helped resolve technical issues, and created a solid foundation for long-term organic growth and e-commerce sales.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Market Rats managed the project professionally and delivered all agreed tasks on time. Communication was clear and responsive, and they were always willing to discuss ideas and provide recommendations when needed. We were satisfied with both the quality of their work and their responsiveness throughout the project.

What was your primary form of communication with Market Rats?

In-Person Meeting

What did you find most impressive or unique about this company?

We were impressed by their proactive communication, SEO expertise, and focus on delivering real business results. They understood our e-commerce goals and always provided practical, actionable recommendations.

Are there any areas for improvement or something Market Rats could have done differently?

We did not identify any major areas for improvement. Market Rats delivered on their commitments, communicated well, and met our expectations throughout the project. We did not identify any major areas for improvement. Market Rats delivered on their commitments, communicated well, and met our expectations throughout the project.