Making Sense Studio

BACKGROUND

Please describe your company and your position there.

I'm the head of marketing at Kauen Craft, a manufacturer of alcoholic and non-alcoholic drinks.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Making Sense Studio?

We hired the studio to craft a new brand image for our strong drinks line.

What were your goals for this project?

We wanted a distinct, unique brand.

SOLUTION

How did you select this vendor?

We had a competitive selection and chose Making Sense Studio.

Describe the scope of their work in detail.

We gave them very little information about what we wanted, but received more than we anticipated.

What was the team composition?

Making Sense Studio provided a project manager, plus one or two designers.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We received a unique, daring brand. It's not on shelves yet, but I believe it will succeed.

How effective was the workflow between your team and theirs?

It was extremely effective. We had no communication issues, and they answered all our requests and emails in a timely manner. 

What did you find most impressive about this company?

I was impressed by the creativity they showed, despite having limited information, and was pleasantly surprised by their solution. They gave us exactly what we needed and more.

Are there any areas for improvement?

They could handle paperwork, such as contracts and invoices, better. Contracts protect both sides. I recommend that they protect themselves more.

BACKGROUND

Please describe your company and your position there.

I'm the SVP of Mergers and Acquisitions ICS Group, a wholly owned subsidiary of HC2 Holdings (NYSE: HCHC) with the goal of purchasing companies in the Technology, Media, and Telecom space that generate sustainable free cash flow. The company is located in New York City and London and has a global M&A strategy.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Making Sense Studio?

Making Sense Studio did a comprehensive branding project for us. 

What were your goals for this project?

Our goal was to create a logo and branding identity that reflects our fast moving, forward-looking acquisition strategy. 

SOLUTION

How did you select this vendor?

We selected Making Sense Studio based on a website referral.

Describe the scope of their work in detail.

We initially conveyed our desire to have a dark background and a logo that signified forward momentum. Together, we completed an iterative process to design the logo, tweaking it along the way to get it to what we wanted. 
Making Sense Studio created several deliverables including a logo, brand identity packet, letterhead, and business cards. They were fantastic.

What was the team composition?

I worked directly with the lead designer via email. 

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Making Sense Studio achieved our goals for the project. Our initial customer feedback has been great. Consumers like the branding identity, and that's the best response we could hope for.

How effective was the workflow between your team and theirs?

It was perfect. We finished the process in less than a week. Making Sense Studio’s response and turnaround times were fantastic. We heard back from them the same day, and usually in a matter of hours. 

What did you find most impressive about this company?

Making Sense Studio’s communication, speed, and professionalism were excellent. The finished product was fantastic. 

Are there any areas for improvement?

No.