MakeBeCool

BACKGROUND

Please describe your company and position.

I am the Founder of Glaze

Describe what your company does in a single sentence.

We are a UK-based brand selling premium handmade ceramic drinkware. Our Shopify store is one of our main sales channels, and our growth depends on improving the shopping experience, increasing average order value, and generating more revenue from the traffic we already have.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire MakeBeCool to accomplish?

• We hired MakeBeCool to help us improve our Shopify store from a strategic growth perspective. Our main goals were to increase AOV and conversion efficiency through better bundles and offer structure, strengthen the full customer journey (from product pages to cart and checkout), and move from one-off website changes to a structured, ongoing optimization process.

SOLUTION

How did you find MakeBeCool?

Online Search

Why did you select MakeBeCool over others?

• High ratings
• Good value for cost
• Company values aligned

How many teammates from MakeBeCool were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

MakeBeCool works with us as an ongoing Shopify growth partner focused on AOV and the customer journey. They developed a bundle and offer-structure strategy based on how our customers actually shop, and helped us formalize this into clear bundle mechanics — including a "Complete Your Cup" module on the product page and themed sets. The scope included selecting and configuring the right bundle app, product page improvements and a broader PDP redesign, migrating the homepage to a cleaner, more scalable Shopify setup, adding trust and "cost per use" elements, video sections, subscription discount adjustments, and other. What makes the collaboration valuable is that they connect strategy with execution: they help us understand what to improve, why it matters for revenue, and then implement it safely in Shopify.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The collaboration gave us a much clearer bundle and offer strategy and a more structured monthly growth process. MakeBeCool helped us identify where we could increase revenue from existing traffic and turn that into prioritized, implemented improvements across the product page, bundles, and homepage. We also gained a clearer roadmap for future optimization, that we update every month to meet our needs. It makes it easier for our team to decide what to improve next.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

MakeBeCool manages the work very well. We have a reliable weekly cadence, communication is clear, and the team is responsive. They deliver the agreed items and are proactive when priorities need to be clarified — and they help us prioritize based on business impact.

What was your primary form of communication with MakeBeCool?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The most impressive thing is that they see our Shopify store as a complete revenue system — customer journey, offer structure, UX, implementation, and measurement — and they have deep expertise in bundles, cross-sell, and offer architecture. Their recommendations are practical, clear, and directly connected to our business goals, and they have the technical ability to implement them properly.

Are there any areas for improvement or something MakeBeCool could have done differently?

Potentially offer pre-built themes or more options for shopify apps and proactively suggest any more easy improvements for the site

BACKGROUND

Please describe your company and position.

 I am the Brand Owner of an ecommerce company 

Describe what your company does in a single sentence.

We are a DTC nutrition brand and part of a larger health group. We recently took over the brand and its Shopify store, which is an important and growing part of our business alongside our other sales channels. Our focus is on building a stronger online shopping experience and improving the commercial performance of the store.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire MakeBeCool to accomplish?

• We hired MakeBeCool to help us improve how effectively our Shopify store turns existing traffic into revenue. Our main goals were to redesign key parts of the buying experience (buy box and product pages), improve subscriptions and offer structure, and identify cross-sell and AOV opportunities across the funnel.

SOLUTION

How did you find MakeBeCool?

Referral

Why did you select MakeBeCool over others?

• Great culture fit
• Referred to me

How many teammates from MakeBeCool were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

MakeBeCool helped us improve the inherited Shopify store with a focus on conversion and AOV. The scope included redesigning the buy box with subscription support, improving product pages (benefits/problem-solution, USP, and ingredient sections), building and importing landing pages designed in Figma, and adding features such as price-per-portion and price-per-kilo to support purchase confidence. What we valued was that they connected the technical work back to customer experience and business impact.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project helped us build a stronger revenue structure inside the store. MakeBeCool helped us map where we could improve conversion and AOV, and implemented improvements to the buy box, product pages, and subscription experience. We also received a practical roadmap that helped our team prioritize what to improve next.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

MakeBeCool managed the project well. We had regular weekly syncs, communication was clear, and the team was responsive and flexible when priorities or requirements changed. They were proactive in suggesting better ways to solve problems.

What was your primary form of communication with MakeBeCool?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their biggest strength is combining strategy with implementation. They helped us understand what should be improved and why it mattered commercially, and then implemented it properly in Shopify. Their understanding of offer structure, UX, and AOV was especially valuable.

Are there any areas for improvement or something MakeBeCool could have done differently?

Overall the collaboration was strong. If anything, connecting recommendations to analytics even earlier in the process could make future work even smoother.

BACKGROUND

Please describe your company and position.

I am the Head of Marketing of Flatbed Equipment

Describe what your company does in a single sentence.

Shopify eCommerce for flatbed / load securement equipment. Work focus: cross-sell + bundle logic + AOV growth via cart drawer, trust signals, free-shipping bar, and structured bundle offer architecture. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire MakeBeCool to accomplish?

• We hired MakeBeCool to increase AOV and cross-sell revenue by improving the customer journey on Shopify especially product pages and cart and by implementing bundle logic that encourages customers to buy the right accessory combinations

SOLUTION

How did you find MakeBeCool?

Referral

Why did you select MakeBeCool over others?

• High ratings
• Good value for cost
• Company values aligned

How many teammates from MakeBeCool were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

MakeBeCool helped us design and implement a cross-sell and AOV growth roadmap and then execute the highest-impact improvements. Key deliverables included replacing the full cart page experience with a faster slide-out cart drawer to reduce friction, moving trust signals closer to checkout CTAs, and setting up bundle mechanics with a dedicated bundle app. 
They also built a structured bundle strategy (including widget-based bundles and quantity-tier / volume-discount logic) and mapped specific product relationships (e.g., straps + corner protectors + related accessories) to ensure the offer architecture fits how customers actually shop. The work included ongoing analysis of sales and conversion, iterating bundle logic, and planning additional phases such as cart upsells, post-purchase upsells, and further product page upgrades.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The engagement strengthened conversion across the full Shopify funnel from product pages to cart and checkout. 
MakeBeCool improved the buying experience and offer architecture through CRO work on PDP structure and usability, cart UX upgrades, trust elements, and a structured bundle / cross-sell / upsell system that increases attach rate and drives more complete purchases (not just single-item orders). We also gained a repeatable optimization framework we can scale to additional products and test systematically. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was structured and predictable. Work was organized in phases with clear priorities, and the team delivered implementation alongside analysis, refining the plan based on results and constraints.

What was your primary form of communication with MakeBeCool?

Virtual Meeting

What did you find most impressive or unique about this company?

They treat cross-sell as an offer-architecture and customer-journey problem, not just “add a widget.” They combined strategic planning (what to bundle, where to place it, and why) with hands-on Shopify execution and an iterative testing mindset.

Are there any areas for improvement or something MakeBeCool could have done differently?

Overall, the collaboration was strong. One area to expand further would be proactively surfacing potential blockers earlier (dependencies, missing inputs, or operational constraints) so experiments can move faster. It would also be valuable to go deeper into revenue analytics and how paid campaigns and traffic quality translate into on-site behavior and sales to connect CRO changes with marketing performance and unlock additional growth opportunities.

BACKGROUND

Please describe your company and position.

I am the CEO & Co-Founder of Che IT Group

Describe what your company does in a single sentence.

Web development partner

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire MakeBeCool to accomplish?

• Shopify Development

SOLUTION

How did you find MakeBeCool?

Referral

Why did you select MakeBeCool over others?

• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from MakeBeCool were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We engaged the team to help us develop an eCommerce website on Shopify for a cosmetic brand. Their team handled both front-end and back-end implementation, ensuring that the website perfectly matched the custom design we provided.

The scope of work included:

• Setting up the Shopify environment and customizing the theme according to the approved design layouts.
• Developing custom functionality tailored to the brand’s needs, such as product bundling options, a loyalty program integration, and a customized checkout process.
• Implementing design adjustments across key pages to fully align the visual experience with the brand identity.
• Conducting quality assurance, performance optimization, and assisting with the final deployment.
   

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project went really smoothly - the team delivered everything on time and with great attention to detail. After launching the new Shopify store for the cosmetic brand, we noticed a clear improvement in performance and user engagement. The website became faster and more stable, and the overall user experience improved significantly.

Within the first couple of months after launch, the client reported an increase in online sales and a noticeable drop in cart abandonment. The store’s structure and custom features also made it much easier for the client’s team to manage products and content internally.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The communication was easy and straightforward. They kept us updated on progress, met deadlines, and were always quick to adjust when we needed something changed. Overall, the process felt well-organized and comfortable to work in.

What was your primary form of communication with MakeBeCool?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We appreciated their ability to quickly understand our technical requirements and translate them into solid Shopify solutions. They have a really good eye for detail and design implementation, which is not always easy to find among developers.

Are there any areas for improvement or something MakeBeCool could have done differently?

The collaboration went smoothly.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of Angelus Direct, a retail company. We offer premium sneaker care, leather paint, and customization products. We provide tools and supplies for cleaning, restoring, and personalizing footwear and leather goods for creators and professionals worldwide.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with MakeBeCool?

We needed to increase our average order value (AOV).

SOLUTION

What was the scope of their involvement?

MakeBeCool provided us with a bundling software solution. The team identified easy wins and ensured our customers' journey was much better and easier to understand in terms of discounts and what gets bundled together. MakeBeCool documented everything in the software so we could check the hours they were delivering.

What is the team composition?

We worked with 3–5 teammates from MakeBeCool, but Kate (Customer Success Manager) was our main point of contact.

How did you come to work with MakeBeCool?

I found them via LinkedIn posts. I really liked what Andrey (CEO) had to say in his posts.

How much have you invested with them?

We spent around $4,000 with them.

What is the status of this engagement?

We started working with them in September 2025, and they finished all the goals I wanted in October 2025. However, I usually work with them on a commission basis.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We had a huge boost in conversion rates, with a nice ~10% increase in some items. The increase was consistent, and some places even went higher. We also saw an overall better AOV and conversion rates. We also saw obvious use of the apps they installed, as bundling has gone up.

How did MakeBeCool perform from a project management standpoint?

I liked their project management. Although they were in a different country, so time zones could get wonky, they worked with us well. Generally, I believe it's hard to be 100% on the same page when making an e-commerce site, so I'd give them an 8/10 on that one. We communicated via Slack and meetings with Kate.

What did you find most impressive or unique about them?

I liked that they were straightforward about what they specialized in making better. They didn't promise the world, only what they knew.

Are there any areas they could improve?

I personally liked paying by project, not by the hour, because it can feel like hours are wasted on certain items out of your control.

BACKGROUND

Please describe your company and position.

I am the CEO of Warmly

Describe what your company does in a single sentence.

We sell rechargeable heating products for outdoor use. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire MakeBeCool to accomplish?

• Make our webstite more mobile friendly
• Higher conversion rate
• Better product and check-out page

SOLUTION

How did you find MakeBeCool?

Linkedin

Why did you select MakeBeCool over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Clear communication from start

How many teammates from MakeBeCool were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Changed our landing site overall, much better now. A new and more updated version of the product page and check-out. Better bundle options through new apps. More video slots than before, also better. 

Time will tell if the conversion rate will go up but I am 99% sure it will. 

From start to finnish Makebecool has been amazing, both in communcation along the way and project management. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

How fast and easy everything went from the first meeting until everything was done. 

Bundles and sales have been good and it will be awesome to see how it goes after 1 full year. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Flawless. They delivered on time and were very communicative along the way. 
Every question we had we got, they answered. 

What was your primary form of communication with MakeBeCool?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

How fast they worked and how good the outcome looks. Very impressed. 

Are there any areas for improvement or something MakeBeCool could have done differently?

Not that I can think of. 

BACKGROUND

Please describe your company and position.

 I am the Digital Manager of a pharmaceuticals company 

Describe what your company does in a single sentence.

Omni-channel Probiotik Brand 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire MakeBeCool to accomplish?

• Help us to make a new website
• Push tthe new website live
• Keep all the data and tracking from previous version

SOLUTION

How did you find MakeBeCool?

• Referral
• Other

Why did you select MakeBeCool over others?

Great culture fit

How many teammates from MakeBeCool were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We recently engaged this web agency for a significant project: migrating our Shopify store from version 1.0 to 2.0, including a new theme and a restructured product layout. The entire process took a month and a half, and I couldn't be more pleased with the outcome.

From the very start, the team was incredibly responsive and provided outstanding guidance. They handled the challenges of integrating a new ERP system with remarkable expertise and supported us every step of the way. Most tasks were completed within the day, showcasing their efficiency and dedication

Communication with the team was straightforward and swift, whether through Slack or calls. This made the entire experience smooth and stress-free. The end result exceeded our expectations, with significant improvements in web performance and overall customer satisfaction.

I highly recommend this agency to anyone considering similar projects. You can trust them with your eyes closed!

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The measurable outcomes from the project includ an increase in website speed and a better connection with erp

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was outstanding. They consistently delivered items on time.

What was your primary form of communication with MakeBeCool?

Virtual Meeting

What did you find most impressive or unique about this company?

exceptional responsiveness and expertise

Are there any areas for improvement or something MakeBeCool could have done differently?

Don t know

BACKGROUND

Please describe your company and position.

I am the CEO of a web development company.

Describe what your company does in a single sentence.

Web development using Drupal.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire MakeBeCool to accomplish?

• Rebranding of e-commerce business
• Increasing e-commerce business awarness and reputation
• Designing a user flow to convert prospective buyers to sol
• Increasing revenue and AOV

SOLUTION

How did you find MakeBeCool?

Referral

Why did you select MakeBeCool over others?

• Close to my geographic location
• Pricing fit our budget
• Good value for cost
• Referred to me
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

The MakeBeCool team carried out an in-depth examination of competitors and market share to guide the development of a new brand design. They overhauled the website's design and user experience, leading to a substantial rise in sales and a doubling of the Average Order Value within the first month. Their project management team completed everything punctually and with outstanding quality, surpassing expectations.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We boasted our project traffic by up to 30%, and increased leads and sales by about 20%.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Alex, the PM was extremely frequently and easily to communicate. He communicated all issues in advance. All project goals were achieved on time. Communication with the team was straightforward.

What was your primary form of communication with MakeBeCool?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

MakeBeCool delivered outstanding service quality and professional expertise. They are prepared to develop personalized solutions, demonstrating an in-depth understanding of the Shopify platform, user interface design, and best practices.

Are there any areas for improvement or something MakeBeCool could have done differently?

No, all was good from my perspective

BACKGROUND

Please describe your company and position.

I am the Head Of Operations of Rhyde

Describe what your company does in a single sentence.

ECommerce in the micromobility market. We Refurbish electric scooters and e-bikes as new, and sell them back to the market with 1-year warranty and 14-days trial periods.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire MakeBeCool to accomplish?

• Product page modifications for a better UX
• ECommerce Look and feel
• Add features that lead to greater efficiencies
• Fix native apps issues

SOLUTION

How did you find MakeBeCool?

Referral

Why did you select MakeBeCool over others?

• Pricing fit our budget
• Referred to me

How many teammates from MakeBeCool were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We’ve been working together for a year and a half. Our company hired Ecrivio to help with the realization of the content plan according to the detailed SEO requirements. Despite the fact that we need domain-specific content, dealing with e-commerce development, Ecrivio’s writers are up to the task. Our team provides them with the key facts, and they do the rest, researching for more information if needed and packing it into the required format.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

They helped us to create the main pages for our website. The traffic went up as well as the number of leads.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Super good! They completely understood the features and tasks we wanted to work on before getting started, they created a backlog space allowing us to detail the projects + at the same time allowing us to add any inconvenient we detected along the way. If help was needed the answer came right away. Feedback was always taken positively. Super clear communication and expectations.

What was your primary form of communication with MakeBeCool?

Virtual Meeting

What did you find most impressive or unique about this company?

They wrote creative texts while scrupulously following SEO requirements and keeping in line with the company image we wanted to convey.

Are there any areas for improvement or something MakeBeCool could have done differently?

Can’t think of any.

BACKGROUND

Please describe your company and your position there.

I am the Brand Director of a beauty D2C company. We sell colour cosmetics.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire MakeBeCool, and what were your goals?

Our website had become very outdated. We currently don't have in-house developers, so we decided to hire Make Be Cool team to design and develop a new Shopify site for our brand based on our wishes. Our goals were to design a more functional, user friendly and good looking e-commerce to meet the need of our customers and improve conversion on our website.

SOLUTION

How did you select this vendor and what were the deciding factors?

Another company recommended Make Be Cool team to us.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We started with a kickoff meeting to discuss our wishes and our objectives for the new website. We chose the theme and started working on a basic "mock up" based on the theme and extra customisation we wanted to have. With that, Make Be Cool team started delivering page by page the designs suggested and, after approvals from our side, they proceeded with development phase. We had many interactions throughout all the phases where we discussed together the designs and possible changes. Make Be Cool team has helped us finding the the best solutions and customisation in order to reach our desired results for the website.

How many people from the vendor's team worked with you, and what were their positions?

A project manager was our main point of contact. There have been at least 2 backend developers and a designer working on our project.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We still have to put the content on the website and make it live. But definitely the website is now easier to navigate and has the functions we need to potentially improve conversion on our website.

Describe their project management style, including communication tools and timeliness.

We used mainly Slack for daily exchanges, Click up for project management and Figma to evaluate designs. We had calls whenever was needed/requested from both sides.

What did you find most impressive or unique about this company?

Their team was very patient in understanding our needs. They did a very good job in personalising the website based on our wishes and objectives. They recommended us certain features but were open in adapting/changing based on our wishes/needs.

Are there any areas for improvement or something they could have done differently?

We had few communication issues discussing topics on slack, but everything got always clear after a call together.