Major Tom

BACKGROUND

Please describe your company and position.

I am the CEO of Mortgage Brokers Association of BC

Describe what your company does in a single sentence.

We're an industry professional association in the mortgage industry.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Major Tom to accomplish?

• Grow Membership
• Increase member engagement
• Boost revenue opportunities

SOLUTION

How did you find Major Tom?

Online Search

Why did you select Major Tom over others?

• High ratings
• Close to my geographic location
• Great culture fit
• Company values aligned

How many teammates from Major Tom were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Project goals
• Website personas
• stylescape
• UX and UI website design
• Website development
• Quality assurance and testing
• SEO
• completed website and CMS training

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Website traffic and membership conversions

easy of use and intuitive UX and UI

Increased number of event and education registrations

Working learning management system available to members

Membership portal/dashboard

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Extremely professional/ careful attention to meeting deadlines and updates on progression/Very attentive and always open to hear our thoughts, needs, concerns.

What was your primary form of communication with Major Tom?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Culture and importance of working with a well-managed where their team members are trusted and highly valued. This translates into an exceptional experience.

Are there any areas for improvement or something Major Tom could have done differently?

None that I can think of. 

BACKGROUND

Please describe your company and position.

I am a department manager at Petcurean

Describe what your company does in a single sentence.

Pet food manufacturer

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Major Tom to accomplish?

• Media planning
• Media execution
• Media strategy

SOLUTION

How did you find Major Tom?

Referral

Why did you select Major Tom over others?

• Close to my geographic location
• Pricing fit our budget
• Company values aligned

How many teammates from Major Tom were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired Major Tom to deliver planning and execution of our paid media strategy.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Media results, consistent strategic guidance and optimizations, delivery across core media KPIs

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Team is very responsive, organized and collaborative. Delivery is always on time with the flexibility to accomodate changes and pivot where necessary.

What was your primary form of communication with Major Tom?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I've worked with Major Tom for just over 10 years in varying capacities across their Paid Media and Social Media teams. I've always enjoyed very positive working relationships, and they have offered great value and strategic guidance to media campaigns. They always add valuable insights into the data and make recommendations to improve overall strategy. It's always felt like a strong strategic partnership and they seem to have a positive working culture. Would highly recommend them as a media partner.

Are there any areas for improvement or something Major Tom could have done differently?

Nothing

UPDATED REVIEW

This review was published on January 19, 2024.

Omer Imran Iqbal
Assistant Marketing Manager, Petcurean

Other industries

Chilliwack, British Columbia

201-500

Mar 2023 - Dec 2023

$50,000 to $199,999

Project summary
Major Tom provided digital strategy and social media marketing for a pet food company. Major Tom managed the client's digital and paid media campaigns, being responsible for the client's ad spending.

Feedback summary
Major Tom's work improved the client's reach and conversion rate. The team was transparent and highly proactive. Major Tom showcased effective project management and delivered work on time, being responsive to the client via email.

BACKGROUND

Please describe your company and position.

I am the Assistant Marketing Manager of Petcurean

Describe what your company does in a single sentence.

Petcurean is a proudly Canadian company that creates premium-quality pet food recipes for dogs and cats (and cats and dogs) through its family of flagship brands including: Go! Solutions®, Now Fresh®, Gather™ and Summit™.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Major Tom to accomplish?

• Manage paid media campaigns

SOLUTION

How did you find Major Tom?

Other

Why did you select Major Tom over others?

• Pricing fit our budget
• Good value for cost

How many teammates from Major Tom were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Over the past several years, we've partnered with Major Tom for digital campaigns and paid media management. We have planned and executed small and large media spend campaigns with them as the main partner. Key deliverables vary per project but typically include a full digital channel strategy and accompanying media plan that is fully executed by the Major Tom team.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Reach, Conversions, Conversion rate

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Effective project management overall. Timely delivery, but occasional delays. Responsive to needs with proactive communication

What was your primary form of communication with Major Tom?

Email or Messaging App

What did you find most impressive or unique about this company?

We highly valued their proactive communication and transparency, which are hallmarks of their service.

Are there any areas for improvement or something Major Tom could have done differently?

There is slight room for improvement in communication consistency. Otherwise, Major Tom's performance has been commendable.

STAR RATINGS
Overall rating: 4.5

Quality: 4.5

Cost: 4.5

Schedule: 4

Willing to refer: 4.5

BACKGROUND

Please describe your company and position.

I am the Marketing of a real estate development company

Describe what your company does in a single sentence.

Real estate development. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Major Tom to accomplish?

• Awareness

SOLUTION

How did you find Major Tom?

• Referral
• Other

Why did you select Major Tom over others?

• Good value for cost
• Other

How many teammates from Major Tom were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Awareness campaign. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Awareness. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Always responsive and timely. 

What was your primary form of communication with Major Tom?

Virtual Meeting

What did you find most impressive or unique about this company?

Major Tom’s team is a pleasure to work with. They are responsive, professional, friendly, and always willing to help. This, along with their knowledge and resources, is why they have remained a leader in their industry.

Are there any areas for improvement or something Major Tom could have done differently?

Nothing comes to mind as a con for working with the team.

BACKGROUND

Please describe your company and position.

 I am the Sr Manager, Marketing & Communications of a non-profit company 

Describe what your company does in a single sentence.

Programs for Autistic individuals and their families and training and accessibility consultation for community groups. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Major Tom to accomplish?

• Website launch
• Ongoing web support

SOLUTION

How did you find Major Tom?

Referral

Why did you select Major Tom over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from Major Tom were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

After our non-profit had been dealing with an outdated website design and UX for several years, we worked with Major Tom to update and re-launch our website. From the process of conceptualizing/designing, launching and now ongoing website maintenance, our experience with Major Tom has been fantastic. They are always speedy with any issues that need immediate attention.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased web traffic and more tools at our disposal to ensure best practices for web management.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, timely and professional.

What was your primary form of communication with Major Tom?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We greatly appreciated their willingness to provide a nonprofit discount.

Are there any areas for improvement or something Major Tom could have done differently?

Can't think of any at the moment.

BACKGROUND

Please describe your company and position.

I am the Digital Marketing Specialist of Birks Group

Describe what your company does in a single sentence.

Birks Group Inc. is a designer, manufacturer, and retailer of jewellery, timepieces, silverware and gifts, with stores and manufacturing facilities located in Canada and the United States. The Group was created in November 2005 through the merger of Henry Birks and Sons Ltd. and Mayors Jewelers Inc.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Major Tom to accomplish?

• Increase brand awareness within the Chinese community across Canada
• Increase the number of Mandarin speaking customers

SOLUTION

How did you find Major Tom?

Referral

Why did you select Major Tom over others?

• High ratings
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Major Tom were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We worked with Major Tom to promote our brand and capture data during Chinese New Year.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Traffic from mandarin speaking users

Number of followers on WeChat

Number of new mandarin speaking customers

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The campaign was a great success even though we had a very tight timeline. They were extremely organized in laying out the steps and communicating. This has convinced us to hire Major Tom for the on going management of our Chinse marketing. Very satisfied!

What was your primary form of communication with Major Tom?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Major Tom really took the time to understand our values and our positioning within the luxury market. Their expertise in Chinese marketing especially across digital platforms is very unique.

Are there any areas for improvement or something Major Tom could have done differently?

No - it was truly a pleasure to work with them

BACKGROUND

Please describe your company and position.

 I am the Marketing Director of a sports company 

Describe what your company does in a single sentence.

We operate and promote cycling events

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Major Tom to accomplish?

Build new website

SOLUTION

How did you find Major Tom?

Online Search

Why did you select Major Tom over others?

• High ratings
• Good value for cost

How many teammates from Major Tom were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

New website, domain and SEO optimisation

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

UX, on time, modern feel

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Great

What was your primary form of communication with Major Tom?

In-Person Meeting

What did you find most impressive or unique about this company?

It was a pleasure to work with Major Tom. We began a new website from scratch with them a few years ago and continue to be impressed with the service.

Are there any areas for improvement or something Major Tom could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the Sales and Marketing Manager of Long Life Windows & Doors

Describe what your company does in a single sentence.

We are a window and door replacement company for residential homes. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Major Tom to accomplish?

Stand out on Google

SOLUTION

How did you find Major Tom?

• Referral
• Other

Why did you select Major Tom over others?

Referred to me

How many teammates from Major Tom were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Major Tom developed the marketing strategy, content and then managed our online ads and ad spend. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The number of leads against our monthly KPI's

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, they were proactive each month with setting goals, keeping me in the loop on budget allocation and advised on how to hit out target. 

What was your primary form of communication with Major Tom?

Virtual Meeting

What did you find most impressive or unique about this company?

Easy to work with, adaptable to our budget, really good at strategy. 

Are there any areas for improvement or something Major Tom could have done differently?

We did have a few different account managers throughout our time with them.

BACKGROUND

Please describe your company and position.

I am the Sr. Manager of Wasserman

Describe what your company does in a single sentence.

Wasserman operates at the epicenter of sports, music, entertainment and culture, serving talent, brands and properties on a global scale.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Major Tom to accomplish?
Increase awareness of the CPKC Women's Open within the market and increase ticket sales

SOLUTION

How did you find Major Tom?

Referral

Why did you select Major Tom over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Major Tom were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Generate awareness
• Drive ticket purchase 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?
Ticket purchase - conversion rate from ads to ticket sales

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were very efficient and organized. They delivered items on time and were always prompt with their responses. 

What was your primary form of communication with Major Tom?

Virtual Meeting

What did you find most impressive or unique about this company?

Their knowledge of the industry and all the research they put into knowing the landscape of the city our event is in. 

Are there any areas for improvement or something Major Tom could have done differently?

Ensuring that we don't go over our spending or being able to give us a heads up before the end of the event. 

BACKGROUND

Please describe your company and position.

I am the Tournament Director of Golf Canada

Describe what your company does in a single sentence.

National Governing Body of Golf in Canada. Host organization for two professional golf championships

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Major Tom to accomplish?

• Drive Awareness
• Ticket Sales

SOLUTION

How did you find Major Tom?

RFP

Why did you select Major Tom over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Company values aligned

How many teammates from Major Tom were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Drive awareness and interest to the CPKC Women's Open, Canada's lone stop on the LPGA Tour and only professional women's golf tournament in Canada. Use a comprehensive marketing strategy to increase ticket sales and overall attendance. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Record Attendance at this years event!!

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Everything was delivered on time and executed exaclty as proposed during the planning phases

What was your primary form of communication with Major Tom?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

their ability to adapt and pivot as buyer trends were realized

Are there any areas for improvement or something Major Tom could have done differently?

No!

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of a government company 

Describe what your company does in a single sentence.

Provides resources to entrepreneurs.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Major Tom to accomplish?

• Name for Program
• Explainer Video

SOLUTION

How did you find Major Tom?

Online Search

Why did you select Major Tom over others?

• Close to my geographic location
• Great culture fit
• Company values aligned

How many teammates from Major Tom were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We asked Major Tom to rename a program that we recently launched. There were a lot of stakeholders involved. We then asked them to create a video to explain the program to our target audience.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We have a working name that all the stakeholders are happy with.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Major Tom delivered on time and was very flexible to accommodate our changing schedule.

What was your primary form of communication with Major Tom?

Virtual Meeting

What did you find most impressive or unique about this company?

Their ideas were very creative but logical, and they were really easy to work with (responsive, clear communication/timelines etc.)

Are there any areas for improvement or something Major Tom could have done differently?

Not really, very happy thay we selected them to work with.