Mainspring Agency

BACKGROUND

Please describe your company and position.

I am the Former Marketing Director of a tourism organization

Describe what your company does in a single sentence.

A regional tourism organization serving the areas of Renfrew County, Lanark County, Haliburton County, and portions of Hastings County, Frontenac County, and Lennox & Addington.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Mainspring Agency to accomplish?

• We have a resident engagement campaign aimed at increasing local's connection to our area and inspire hyper-local travel.
• Drive Impact for Recovery
• Increase community engagement and raise awareness of local tourism experiences
• Build the destination through the people and their stories

SOLUTION

How did you find Mainspring Agency?

Referral

Why did you select Mainspring Agency over others?

• Great culture fit
• Referred to me
• Great vision and alignment with our goals

How many teammates from Mainspring Agency were assigned to this project?

1-2

Describe the scope of work in detail. Please include a summary of key deliverables.

We worked with Mainspring Agency on the video production side of our regional campaign. Overall, this included the production (filming and editing) or 8 videos (2-3 minutes each), which were the focal part of our campaign. 

In addition to filming and editing, Mainspring Agency took on the majority of the pre-production work, including interviewing and screening people for the video, providing opinion and expertise on who should be selected as the feature people of the video in order to provide maximum impact and engagement, and developed the style and questions for the interviews. 

In additional to the key project outlined in this review, we worked with Mainspring Agency with numerous campaigns and video projects over the course of 4 years.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Specifically for the regional campaign, Mainspring Agency effectively produced 8 videos which drove a total of 224,566 video views. Social Media engagement around the video campaign was roughly 19,000. In addition to these quantitative metrics, the video series was recognized through multiple award nominations and wins and was selected to various Film Festivals, including: 

• Paddling Film Festival Voices Program - Official Selection 
• Outdoor Outdoor Film Festival - Official Selection 
• Waterwalker Film Festival - Official Selection
• Ontario Tourism Awards 
• Content Marketing Awards 
• Telly Award: Social Series, Travel & Tourism 
• Skift Ideas Award 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Mainspring Agency is proactive with project management, ensuring they understand the goals of the project and laying out an effective work plan to ensure those goals are met with an effective timeframe. They are very responsive to requests and ensure they connect in person to clarify any questions and to ensure they understand the request. Mainspring Agency was as invested in the success of the project as we were.

What was your primary form of communication with Mainspring Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Mainspring Agency has proven themselves time and again to not only be gifted storytellers, but to take a vision of a project and elevate it past your expectations. They contribute proactively to a project with extensive knowledge and expertise in cinematography and editing, lending vision to ensure the project is given its' proper attention. The team at Mainspring Agency consistency amazes me at their ability to be gifted storytellers.

Are there any areas for improvement or something Mainspring Agency could have done differently?

No, the team at Mainspring Agency was viewed as an extension of our team, and could consistently be relied upon for a successful project.

BACKGROUND

Please describe your company and position.

I am the Freelance producer of Mediacorp CNA

Describe what your company does in a single sentence.

Factual content for broadcast

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Mainspring Agency to accomplish?

• Fixer
• Drone filming services

SOLUTION

How did you find Mainspring Agency?

Referral

Why did you select Mainspring Agency over others?

Referred to me

How many teammates from Mainspring Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Location fixer and aerial drone filming

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

As a fixer, Melissa was able to get us access into a location that had restricted access to the media. Ben’s drone shots were exactly what we needed to elevate the piece.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Communications were swift despite the 12-hour timezone difference. It was a collaborative process.

What was your primary form of communication with Mainspring Agency?

Email or Messaging App

What did you find most impressive or unique about this company?

They provided quality work and were nice people to work with.

Are there any areas for improvement or something Mainspring Agency could have done differently?

Not that I can recall.