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MAD CGI

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CGI, FOOH and 3D animation for brands worldwide

MAD CGI is a London-based CGI & FOOH studio for beauty, fashion and luxury brands

We produce 3D product animation, CGI advertising, FOOH (fake out-of-home) campaigns, 3D billboard and DOOH content, and 2D motion graphics. Our work has passed 100 million views across platforms over more than 90 delivered campaigns.

  • Min project size
    $5,000+
  • Hourly rate
    $100 - $149 / hr
  • Employees
    10 - 49
  • Locations
    London, England
  • Year founded
    Founded 2022

1 Locations

  • London , England

Service Lines
Video Production
55%
Generative AI
45%
Select Focus Area
Animation Focus
3D Animation
60%
Motion Graphics
30%
2D Animation
10%
Generative AI Focus
AI Video Generation
100%
Production Services
Visual Effects
35%
Directing
25%
Storyboarding
25%
Post-Production Video Editing Services
10%
Sound Effects
5%
Video Type
Commercial Production
60%
Branded Video Production
20%
Corporate Video Production
20%
Industries
Media
100%
Clients
Midmarket ($10M - $1B)
55%
Small Business (<$10M)
30%
Enterprise (>$1B)
15%

Pricing Snapshot

Min. project size $5,000+
Avg. hourly rate $100 - $149 /hr
Rating for cost 5 /5

Most Common Project Size

Confidential based on 1 review
< $10,000 $10,000 - $49,999 $50,000 - $199,999 > $200,000
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MAD CGI Reviews

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Video Production for Tech Solutions Company

  • Video Production
  • Post-Production Video Editing Services Storyboarding Other Animation Motion Graphics Branded Video Production
  • Confidential
  • Feb. 2026 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

"Their incredible delivery during the entire process is impressive."

Jun 18, 2026
Chief Branding Officer, Tech Solutions Company
Anonymous
Verified
  • Information technology
  • Paris, France
  • 10,001+ Employees
  • Online Review
  • Verified

MAD Studio has produced numerous videos and animations for a technology solutions company. Their work includes copywriting, storyboarding, video editing, animation, and sound production.

Showing 1-1 of 1 Reviews

Our Story

MAD CGI is a CGI, 3D animation and AI video studio based in London. We've delivered 90+ campaigns for brands and agencies worldwide, generating 100M+ views. Clients include Boots, Ulta Beauty, Sogeti and Carrera y Carrera. Our 3D DOOH campaign for OKKO passed 10M views, and a FOOH campaign reached 2M organic views on zero paid spend. Founded by Alex Usenko and Dan Diakunenko.

Quick Facts

1 Verified Clutch Client

4 years in business

Commonly Asked Questions

We agree the metric before production starts, because it changes how the creative is built. For social and FOOH campaigns it is organic reach and shares: our FOOH campaign for Sister's Aroma reached 2 million organic views with zero paid media spend. For e-commerce and product pages it is click-through and conversion measured against the client's previous photography. For paid media it is CTR and cost per acquisition on the creatives we deliver. For DOOH it is the screen's own reach plus the earned social pickup, which is usually the larger half: our 3D billboard campaign for OKKO passed 10 million views, most of it from people filming the installation and sharing it

We do not quote a single ROI figure, because the return depends on the media budget behind the creative as much as on the creative itself. What we can point to is the work: more than 90 campaigns delivered and over 100 million views across them. Individual results include 10M+ views for a 3D DOOH billboard campaign, 2M organic views on zero paid spend for a FOOH campaign, and 3M views across two luxury jewelry campaigns for Carrera y Carrera. The cost side is more predictable than the upside: because everything is built in 3D, the same product model generates new angles, colourways and formats for later campaigns without another shoot, so a second and third campaign cost less than the first.

We work in four stages. Discovery: we align on goals, audience, brand guidelines and creative direction, and you get a quote within one business day. Concept: we agree the idea and the look before anything is built, usually within 48 hours, so nothing expensive gets made in the wrong direction. Production: we model, texture, light, animate and render, and you see progress at points agreed in advance. Delivery: two to three weeks from brief to final files, in every format the campaign needs, cut to the durations each channel requires. Most clients deal with one producer throughout rather than a rotating set of contacts.

FOOH, or fake out-of-home, places a product into real street footage using CGI, so a billboard-scale idea runs without buying a billboard. It lives natively on social rather than on a screen, which is the point: the format is built to be filmed, shared and reposted. It suits product launches and brand moments where you need reach faster than a media buy allows. Our FOOH campaign for Sister's Aroma reached 2 million organic views with no paid spend, and the London campaign for Revolution Beauty went from concept to delivery in two weeks. FOOH is different from a 3D anamorphic billboard, which is rendered to the geometry of a specific physical screen and does require a media placement.

Locations (1)

20-22 Wenlock Road London, England N1 7GU

2 - 5

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