Lunar Strategy

BACKGROUND

Please describe your company and your position there.

As a CEO of GameFI project, I am thrilled to share that our company provides a unique and exciting platform for gamers to not only play their favorite games, but also earn money while doing so. Our user experience is top-notch and we pride ourselves on offering a wide variety of games for our users to choose from. Additionally, our payout system is efficient and reliable, ensuring that our users can quickly and easily cash out their earnings. Overall, GameFI is a fantastic option for anyone looking to combine their love of gaming with the opportunity to earn some extra money.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Lunar Strategy, and what were your goals?

I hired Lunar Strategy to help improve my brand and increase active users for my game. Their efforts also helped to build trust in my brand among players and industry professionals. I was extremely pleased with the results achieved and would highly recommend Lunar Strategy to anyone looking to improve their brand and drive success in the gaming industry.

SOLUTION

How did you select this vendor and what were the deciding factors?

I want to hire the best agency in the industry for my GameFi project. The deciding factors for me were their experience, reputation, communication, and transparency.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Lunar Strategy provided us with comprehensive services to enhance our brand awareness, social media presence, and advertising efforts for our project. They began by setting up Google Ads and Analytics accounts, connecting them seamlessly to our website to track data from advertisements. Their team was integrated into ours, allowing them to understand our project and tailor their strategies accordingly.

They successfully set up various campaigns, including branding, Google ads, and influencer marketing, which helped to increase visibility and bring more active users to our project. Additionally, they utilized materials created by our team for advertisements, and even rewrote them for Google Ads in multiple languages to ensure that the advertisements were fitting for our project. Overall, Lunar Strategy played a crucial role in elevating our online presence and achieving our marketing goals for us.

How many people from the vendor's team worked with you, and what were their positions?

Lunar Strategy team was highly skilled and diverse, with a wide range of expertise in areas such as marketing strategy, content creation, social media management, community management, paid advertising, analytics, copywriting and others. The team was able to work effectively together to achieve their project goals, and they demonstrated strong collaboration and communication skills. Overall, it was a pleasure working with this team, and I would highly recommend them for any outher projects to work with them.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The deliverables provided by Lunar Strategy were outstanding. They demonstrated a deep understanding of the GameFI market and were able to develop effective marketing strategies that generated significant results.

Describe their project management style, including communication tools and timeliness.

Lunar Strategy's project management style was top-notch. They used a variety of communication tools, such as email and video conferencing, to keep all stakeholders informed and up-to-date throughout the project. Their project timelines were well-managed and adhered to throughout the project. They were able to anticipate and address any potential issues that arose and ensure that the project stayed on track. Their use of agile project management methodologies helped to make the project more flexible and adaptable to changes, making the project more efficient and effective.

What did you find most impressive or unique about this company?

The team's ability to adapt and adjust to the market conditions and use of agile project management methodologies makes them one of the most flexible and adaptable GameFi marketing agency. This allows them to stay ahead of the curve and develop strategies that are tailored to the ever-changing crypto market.

Are there any areas for improvement or something they could have done differently?

Everything suits me)

BACKGROUND

Please describe your company and your position there.

Our company is e-money service provider and I handle Strategy Marketing to increase User Penetration and Stickiness

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Lunar Strategy, and what were your goals?

We were launching a new payment solution that enables users to pay and transact digitally through their e-wallet.

As an innovative solution that is new to the market penetration and acceptance is challenging, so we partnered with them to conduct hyper focus marketing specifically targeting digital natives in the internet and social media space

SOLUTION

How did you select Lunar Strategy and what were the deciding factors?

We searched for online providers who is capable of executing the marketing initiative we plan to execute and they best fit this given their wide experience in Digital Marketing plus their data analytics capacity.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We went through showing our business model and the customer journey we intend to achieve and how we were thinking of creating a marketing execution for it, Lunar helped of improving and optimizing our plans by sharing their expertize in Search Engine Optimization, Omni Channel marketing, and Hyper targeted messaging.

With this we were able to prioritize and target prospect users that will most likely be adapting to this innovation easily since they are digital savvy or digital natives. Once onboarded we then proceed to executing a user stickiness marketing through Customer lifecycle messaging ensuring that we try to influence them to continue using by executing marketing promos and messaging that influences their behavior

How many resources from the Lunar Strategy team worked with you, and what were their positions?

We worked with Project Manager, Marketing Specialist and Data Analytics

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We were able to convert 75% targeted prospect and increase their usage frequency to atleast 2 transaction per week making them active and immerse with the service

How effective was the workflow between your team and theirs?

We had virtual meetings and set-up group chats for easier communication. We also do weekly huddles to check on our progress and goals for the following week

What did you find most impressive or unique about this company?

Their attitude and work ethics. They took accountability and ownership as if it was their own company that they were running.

Are there any areas for improvement or something they could have done differently?

Nothing I couldn't think off since along the way they were helpful should there be a need to tweak something.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO and owner of Rein-Commerce BV, an e-commerce company. We’re located in the Netherlands, but we have multiple shops across Europe where we sell different goods, such as clothes, shoes, and gadgets.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Lunar Strategy?

We run advertising campaigns for products on Facebook and Instagram, and we wanted to expand our advertising to Google. We didn’t have any knowledge, so Lunar Strategy came in.

SOLUTION

What was the scope of their involvement?

Lunar Strategy created a strategy for Google Ads and optimized everything on our website. In the beginning, they made Google Ads and Analytics accounts. They set everything up so it was properly and smoothly connected and we could track all the data gathered by the advertisements.

After that, we integrated Lunar Strategy’s team into our own because they had to know what we were doing to use that information in the ads. We worked closely together, and they set up all the different campaigns, including branding, Google Shopping, and retargeting campaigns.

Our team created the materials for Facebook and Instagram, and they used those texts for their advertisements as well. As we did them in multiple languages, they also had to recreate and rewrite them so they were fitting for Google.

What is the team composition?

We had contact with two people. We talked to the owner all the time, and he had another person working with him.

How did you come to work with Lunar Strategy?

They were good at communicating with us, setting targets, and reaching those targets. They were also very responsible with their work. We didn’t have to tell them what to do, and they came up with ideas themselves. Overall, they were proactive.

How much have you invested with them?

We spent about $25,000.

What is the status of this engagement?

We worked together from February–September 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We could track all our data effectively because our accounts were set up correctly. Moreover, we had good results with the advertisements.

How did Lunar Strategy perform from a project management standpoint?

Communication was great. Lunar Strategy was very open and transparent. If we wanted to know something, we could easily get in touch with them. They were always available, and when we discussed a plan, they always executed it. We never had to wait on anything.

We had their team on our Slack channel, so most of the communication was through there. If we had to do a video call, we used Zoom, and sometimes we used WhatsApp.

What did you find most impressive about them?

They were easy to talk to, and we were able to incorporate them into our team. They communicated really well and were real team players.

Are there any areas they could improve?

There wasn’t anything worth mentioning.

Do you have any advice for potential customers?

Get a call with them and explain what you need. Lunar Strategy can help you; they’re experts in their field.

BACKGROUND

Please describe your company and your position there.

I am the owner of a SaaS Agency and is working on project management.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Lunar Strategy, and what were your goals?

We hired Lunar Strategy to re-create and optimize our website combined with SEO. The goal was to both drive more traffic to the website with content and optimize the website for conversions.

SOLUTION

How did you select Lunar Strategy and what were the deciding factors?

They were only working with SaaS businesses which is similar to what we are working with.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

The work was both on optimizing the website and drive traffic with content for the blog.

How many people from the Lunar Strategy team worked with you, and what were their positions?

Tim was the project manager, then we were working with Shann that were the SEO-specialist. Also Sandra that were in charge of the content and their developer.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our blog that had never previously ranked on a single keyword is now ranking on some of our keywords. We have started to receive more traffic from Google that has lead to some leads so far.

Describe their project management style, including communication tools and timeliness.

They worked using 2 week sprints for the project and added us to one of their Basecamp projects so that we could follow all on-going tasks.

What did you find most impressive or unique about this company?

That they worked in the same niche as us at daCode. They worked hard to provide a great job.

Are there any areas for improvement or something they could have done differently?

Initially we only started with the SEO and only after a few weeks we started with the paid ads. I think we could have started a little earlier with the paid ads once the website was optimized. However this was more of an budget situation.

BACKGROUND

Please describe your company and position.

I am the Founder and CEO of CoinTracer

Describe what your company does in a single sentence.

CoinTracer is a social finance platform for web3, helping traders leverage AI tools to trade better, compete against eachother, and own a verified performance profile across multiple chains and wallets.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Lunar Strategy to accomplish?

• Establish credibility with our target market
• Grow user count
• Engage verified KOLs

SOLUTION

How did you find Lunar Strategy?

Knew from industry exposure.

Why did you select Lunar Strategy over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Lunar Strategy were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

KOL campaigns and web design, along with other marketing strategy for crypto users.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We saw users increase more than 300% from our campaigns with Lunar.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The Lunar team was extremely responsive, proactive and professional. They listened and actioned my feedback, and were more an extension of my team than an external agency.

What was your primary form of communication with Lunar Strategy?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their strategy and deep understanding of our target audience.

Are there any areas for improvement or something Lunar Strategy could have done differently?

None that come to mind - I look forward to working with them again.

BACKGROUND

Please describe your company and position.

I am the Founder of Crypto Leads

Describe what your company does in a single sentence.

We provide blockchain companies with qualified leads and close sales for them.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Lunar Strategy to accomplish?

• Provide social media content to my clients

SOLUTION

How did you find Lunar Strategy?

X

Why did you select Lunar Strategy over others?

• Pricing fit our budget
• Good value for cost
• Professional process and clear deliverables

How many teammates from Lunar Strategy were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Lunar Strategy design my client's marketing strategy, what content that would be made, how much and when. 

They created the content and ran the socials alongside our team.

My client's impressions and followers on X have significantly increased.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Number of content pieces posted
• Number of impressions on our client's X

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• All posts and marketing content have been delivered on time
• The entire team responds same day and quickly
• The Lunar team stay flexible and works around our client's needs

What was your primary form of communication with Lunar Strategy?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The quality of content, work and communication are top tier and not overpriced like other agencies. If you're looking for real traction and an ROI, Lunar Strategy is the right team.

Are there any areas for improvement or something Lunar Strategy could have done differently?

N/A

BACKGROUND

Introduce your business and what you do there.

I’m the co-founder of RZLT, an AI-driven growth agency that helps startups and scale-ups expand into new markets using data-driven strategies, community building, content, and optimization.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Lunar Strategy?

We needed support for our KOL management within RZLT tailored towards specific industries and services.

SOLUTION

What was the scope of their involvement?

Lunar Strategy has been responsible for KOL management, sourcing, negotiations, coordination, deliverable tracking, and attribution. The team has sourced over 100 influencers in the span of two years.

What is the team composition?

We’ve worked with 2–5 teammates from Lunar Strategy.

How did you come to work with Lunar Strategy?

Someone referred Lunar Strategy to me. I chose them over other options because their pricing fit our budget, they had a great culture fit, and they offered good value for the cost.

How much have you invested with them?

We’ve spent around $200,000 to $999,999
What is the status of this engagement?

We started working together in September 2024, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve reached more than 1 million impressions in the span of one month since the start of the collaboration. In total, we’ve reached more than 30 million impressions. Lunar Strategy delivers on time and provides results and engagement.

How did Lunar Strategy perform from a project management standpoint?

They always deliver on time. We communicate via email and messaging apps.

What did you find most impressive about them?

Lunar Strategy is proactive and comes up with new ideas.

Are there any areas they could improve?

No, everything has been good.

BACKGROUND

Introduce your business and what you do there.

I’m the head of ecosystem at Limitless Labs. We develop prediction markets and blockchain solutions, leveraging AI to create innovative technologies in these fields.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Lunar Strategy?

We needed help with our go-to-market (GTM) strategy and connecting with relevant creators to push content on the X platform.

SOLUTION

What was the scope of their involvement?

Lunar Strategy has helped us connect, ideate, and coordinate marketing campaigns with content creators. The team has been responsible for tailored content campaigns on X, including content creation, influencer outreach, and analytics. We’ve collaborated on several initiatives, including the rollout of features to specialized markets.

What is the team composition?

We’ve worked with 2–5 teammates from Lunar Strategy.

How did you come to work with Lunar Strategy?

We were connected in person with the team. We chose them because they were close to my geographic location, had a great culture fit, and understood the crypto culture. Moreover, they were extremely well connected in the space.

What is the status of this engagement?

We started working together in June 2025, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Thanks to Lunar Strategy’s work, we’ve seen increased engagement on content and traders onboarded. Moreover, our CPM has decreased, which has positively impacted our overall results.

How did Lunar Strategy perform from a project management standpoint?

Lunar Strategy’s project management is very professional. The team always delivers within a reasonable timeframe. We communicate via in-person meetings, emails, and messaging apps.

What did you find most impressive about them?

Lunar Strategy’s professionalism and care are impressive.

Are there any areas they could improve?

There’s nothing they need to improve.

BACKGROUND

Introduce your business and what you do there.

I’m the founder of Gelo, an advertising and marketing company that specializes in go-to-market (GTM) strategies for early-stage startups.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Lunar Strategy?

We needed help with marketing for a blockchain ecosystem.

SOLUTION

What was the scope of their involvement?

Lunar Strategy helped us collate and organize influencers for marketing campaigns to effectively position our clients. The team provided influencer lists, outreach, and campaign execution.

What is the team composition?

We worked with 2–5 teammates from Lunar Strategy.

How did you come to work with Lunar Strategy?

Someone in my network referred Lunar Strategy to me. I chose them over other options because they were a great culture fit, and their company values aligned with ours.

How much have you invested with them?

We spent around $10,000–$49,999 on this project.

What is the status of this engagement?

We worked with Lunar Strategy from July–December 2024.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We saw an increase in impressions and engagement with the brand on social media. We also saw an increase in the token price, but not directly because of Lunar Strategy's work.

How did Lunar Strategy perform from a project management standpoint?

Lunar Strategy delivered on time. We communicated via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

I was impressed by Lunar Strategy's proactivity.

Are there any areas they could improve?

I don't remember if there was anything they could have improved on.