LoveGunn

BACKGROUND

Introduce your business and what you do there.

I’m the marketing and sales director at Folium, a CBD startup. We’re launching two brands of skincare in the coming months.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with LoveGunn?

We needed help with branding.

SOLUTION

What was the scope of their involvement?

LoveGunn has helped us with brand strategy, including the logo, naming, color scheme, digital printing, company values, and brand guidelines. They’ve also built our two brands’ positioning stories.

We initially had a brainstorming session. They had a well-established process to help us come with ideas and thoughts about the brand. LoveGunn asked us specific questions and came with brand positioning, story, and values for both brands. They researched on their own and did the creative concept development to present it to us.

There was some back and forth to get our feedback. They came with a good analysis of what was done so far in the field, challenging us to look outside the CBD industry. Their suggestions were solid; they helped us to be clear on how we wanted to be seen. It became the base for all our brand stories, so it was much easier to position our products. 

Then, they went into brand design and development. Additionally, LoveGunn has also done packaging and some mockups for the website and social media accounts.

What is the team composition?

We always talk to the managing partner and their creative director, but there are many more people on the creative team.

How did you come to work with LoveGunn?

It was through a network. The rest of the team had already worked with them on other projects for different companies. We looked at other branding agencies, but we chose LoveGunn based on the type of work they’d already done and the industry they had customers in, so we chose them for their experience.

How much have you invested with them?

We’ve spent £50,000 (approximately $67,000 USD).

What is the status of this engagement?

We started working together in August 2021, and our relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

LoveGunn gets us and what we’re trying to achieve, and they feel like a member of our team. It’s a great partnership. Moreover, they’re creative and unique resources. We had 5–7 different ideas, and they managed to bring them to life with a consistent, positive surprise. Whatever they had in mind, everyone liked it. They’ve exceeded our expectations.

How did LoveGunn perform from a project management standpoint?

They’re very flexible, especially with payment terms, which we appreciate. They always deliver within the timeline or before. Also, they’re overachievers — the team comes with content when we were only expecting strategy compliance. Also, they put a lot of effort into our mockups and making sure that we understand the brand in its context.

We’re in contact via email so we can keep the extended team in the loop. All the branding sessions and feedback are done on Zoom calls, and we share screens.

What did you find most impressive about them?

We really like their thinking process, how they challenge us, and their creativity. We asked them to propose 2–3 other options, and they came back with outstanding work. Overall, they want to make sure you’re happy with what you get. Also, they’re very responsive and flexible.

Are there any areas they could improve?

They could challenge us even more. Sometimes they try to please too much.

Do you have any advice for potential customers?

Give them the best brief possible.

BACKGROUND

Introduce your business and what you do there.

I’m the co-founder of Spryt, a healthcare scheduling software company. We enable patients to book or reschedule appointments through WhatsApp.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with LoveGunn?

Pre-COVID-19, we were a sports tech business for when players weren’t showing up for their games. We decided to focus on the no-show problem within healthcare. We’re trying to solve the patient no-show problem. We needed help with rebranding.

SOLUTION

What was the scope of their involvement?

LoveGunn repositioned and rebranded us as a tech company that targets the healthcare sector. The first step was a 2- or 3-day workshop to drill into what our company is about. It was a good discovery, even for our own understanding of what we wanted to look like. It was definitely a worthwhile exercise.

After that, they gave the brand a voice and what we want the world to see our company as. Since we’re dealing with patients who are people, we still wanted it to be very empathetic. It didn’t need to be over-clinical, but it needed to be helpful and approachable.

They helped us find where we could position ourselves to tick all those boxes. The full rebrand was the first thing in terms of logos and typography. We did a one-page investor deck. Now they’re working on a new website that will be live in about a week. Once we secure our funding, we will be engaging with them on an ongoing basis with a monthly retainer.

What is the team composition?

I work primarily with Tom (Creative Director & Co-Founder) and Christian (Managing Director & Co-Founder). There’s another person involved as well.

How did you come to work with LoveGunn?

When our company was a sports tech business, we were at a two-day workshop. At the end of that, each startup invited there had to pitch how they could help. When LoveGunn did their pitch, we just thought it was fantastic.

The presentation materials and what they’d done within 24 hours were fantastic. My fellow co-founder and I said that they would be the team for us whenever we need to do a rebrand. We have maintained contact since then.

How much have you invested with them?

We’ve invested around $20,000.

What is the status of this engagement?

Our ongoing engagement with LoveGunn started in April 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The feedback has been very positive. Whenever we showed one of our investors the one-pager, they actually asked to get in touch with them to use their services for other portfolio companies.

The LoveGunn team goes beyond our expectations. We give them an idea of what we want, and they go above and beyond.

In phase two, our focus will be on it to be through Alexa and voice assistant. We will use AI techniques to predict whether patients will actually show up.

How did LoveGunn perform from a project management standpoint?

They’re very quick to respond and quick to turn around work. There’s a constant flow of communication.

What did you find most impressive about them?

They’re very easy to work with. Their team is approachable and knowledgeable. Whenever something is explained to them, they immediately get it. They’re experts in what they do, and it’s been a pleasure to work with them.

Are there any areas they could improve?

It’s hard to fault them. They’re likely not the cheapest, but they’re some of the best.

Do you have any advice for potential customers?

Have a good idea in your head of what you want it to look like. Do your research, so you have some examples to show them. If it’s a website, have 4-5 sites that you like yourself. It’s good to have general ideas of what you like and don’t like. Their team can connect the dots and come up with something fantastic.

BACKGROUND

Please describe your company and your position there.

Jealous Sweets is an international plant-based confectionery brand.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire LoveGunn, and what were your goals?

Our website was created years ago and had become outdated. We hired LoveGunn to design and develop our Shopify store for us. By doing this, we are hoping to increase our traffic and sales.

SOLUTION

How did you select this vendor and what were the deciding factors?

We've been working with LoveGunn for a long time so we know that they are great at what they do. We chose this vendor based on their past projects, design skills, and cost estimate.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

First, we discussed our goals and objective. LoveGunn then shared mock-ups and wireframes. Based on our comments, they added content to show how they will showcase our products better.

How many people from the vendor's team worked with you, and what were their positions?

We worked with Chris as our main point of contact throughout the process. We also coordinated with Tom who designed the website.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

After launching our site, we saw an increase in traffic and sales. Our customers love the updated design.

Describe their project management style, including communication tools and timeliness.

We get daily updates from LoveGunn regarding the project. If there were any delays, they inform us ahead of time. We use emails to coordinate.

What did you find most impressive or unique about this company?

They made an amazing website design for us and they also took the time to teach us how to update the content ourselves.

Are there any areas for improvement or something they could have done differently?

LoveGunn was quick to fix the issues we have with the website.

BACKGROUND

Introduce your business and what you do there.

I’m the COO of a publishing group.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with LoveGunn?

We needed some initial branding and messaging work done. We knew what we wanted to do but we wanted to communicate that from a business standpoint.

SOLUTION

What was the scope of their involvement?

First, we started with a workshop. They asked us questions and wrote down detailed notes. Next, they came back to us with 3–4 different routes. We had the opportunity to pick one and develop it further. The final deliverables were a logo and brand assets.  

They also helped us design our website and get it up and running. We’ve also worked with them on a few projects with tight turnaround times.

What is the team composition?

We mainly work with their lead designer and an account director.

How did you come to work with LoveGunn?

They were recommended to us by a friend.

What is the status of this engagement?

We started working with them in January 2019, and our work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

They’re quite nimble and flexible. The quality of work is very good, which is why we continue to work with them. They’re very good at conceptualizing brands. The reception has been positive overall.

How did LoveGunn perform from a project management standpoint?

We communicate over email and WhatsApp. We also use Google Sheets keep things organized.

What did you find most impressive about them?

They can turn deliverables around quickly with a refreshing approach. They’re very forward-thinking in the world of emerging media. We love that they have such a new viewpoint.

Are there any areas they could improve?     

No, not from my perspective. Whenever we give them feedback, its implemented quickly

Do you have any advice for potential customers?

They’re great for small businesses and startups. If you approach the work with enthusiasm, you’ll get a great end product.

BACKGROUND

Introduce your business and what you do there.

I’m the founder of Staze, a booking app for holiday rentals.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with LoveGunn?

We wanted to rebrand our entire organization.

SOLUTION

What was the scope of their involvement?

We discussed today’s new photography guidelines, brand guidelines, and went through a bunch of workshops to come up with our brand strategy. The key deliverables they provided were brand strategy and a new logo. This was a completely collaborative project.

What is the team composition?

We worked with both of their managing directors.

How did you come to work with LoveGunn?

I spoke with a couple of branding agencies and decided to go with LoveGunn.

How much have you invested with them?

We spent about £11,000 (approximately $15,000 USD).

What is the status of this engagement?

The project lasted from January–February 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The quality of work was very high and had a very collaborative way of building the brand. The final output looks really good and is something we can all stand behind for the next couple of years. We’ve had excellent customer feedback, which makes the brand look a lot more professional in front of investors and property managers.

How did LoveGunn perform from a project management standpoint?

We communicated through email and WhatsApp and the communication was good.

What did you find most impressive about them?

I think we challenge each other. I think the final output and the design output of what we’ve got are the most impressive. We ended up just going in with a lot of ideas and that was facilitated by our collaboration.

Are there any areas they could improve?

At the start, it felt like we skipped over a lot because we couldn’t align on what the brand was going to feel like.

Do you have any advice for potential customers?

I would go for it. We had a very supportive and challenging environment.

BACKGROUND

Please describe your company and your position there.

I am Fan Engagement Lead at a Premier League football club, amid a Marketing Team of approximately 80 people. Fan Engagement consists of about 15 people, and I lead a team of 2 others in the delivery of all Fan Engagement for Supporter Groups.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire LoveGunn?

Most if not all clubs will have a Supporters Club programme that consists of groups of fans all over the world forming a group and getting together to watch and support their favourite team. Our proposition was previously heavily linked to ticketing which positioned itself as more of a domestic product than something that would appeal to overseas, global fans. We wanted to change that and build a global community of fans who could get together with like-minded fans and support from wherever they are in the world.

We therefore looked for an agency who could help us relaunch our proposition, including a rebrand of all assets as well as clear customer journeys and signposting on web/app etc. We also wanted to enhance the proposition and add new tools for the members within the network, which we required agency design support on.

What were your goals for this project?

We had 122 Supporters Clubs - a network that had grown slowly over time. We wanted to relaunch the proposition and initial target was an additional 20 clubs to join the network. We also hoped that while new clubs signed up, we would also have an increase of members within clubs. We anticipated this having an impact on the business by driving growth of our marketable database, as well as building an engaged community of fans across the world who felt closer to the club.

SOLUTION

How did you select LoveGunn?

LoveGunn had previously done some work with another area of our business working on creative projects rebranding our Youth marketing proposition. We therefore knew their capabilities, and wanted to utilise the knowledge they had of our company, business and fanbase, as well as the skills they'd shown on their own case studies as well as the products they'd delivered for us as a club already. Their quote was competitive, and they showed a detailed understanding and knowledge of what we wanted to achieve and how they could help us get there.

Describe the project in detail.

The overall scope here was to create a visual look and feel for a new product, create communication and documentation for the onboarding of all members already in the supporters club network, as well as those who we'd hope would join in the long-run. They helped us design logos for the scheme as well as individual logos and brand kits for all the clubs within the supporters club network. These assets have been so helpful in engaging with fans, as sending a club their logo and benefits package is one of the highlights in the fan calendar.

hey worked in conjunction with our web development team to ensure that all assets were suitable for our requirements, and worked closely with our internal brand team and internal web development manager to further build tools such as an 'online toolkit' which was a Premier League first, allowing Club Secretaries from each club to create their own, official looking assets to post on their own social media channels promoting upcoming Supporters Club meet-ups.

I was leading on the project and development of the proposition, therefore had regular meetings with LoveGunn both on site at my place of work as well as attending their agency as the project progressed. We provided our brand guidelines and the proposition, and they build it into a look and feel and complete product for us to build a marketing and communications plan around.

What was the team composition?

Myself and our club Brand Manager worked directly with both Co-Founders - the MD and the Creative Director of the business. They were both excellent to work with, very transparent and honest and I valued their opinion and expertise from the outset of the project. While they would have worked separately with creative teams, the two of them remained the face of LoveGunn to me and saw the project out from the start to the final completion and delivery of assets.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Within the first 3 weeks of launch we had exceeded our target of 20 new clubs and were reaching our stretch target of 50 clubs, which was the aim for the rest of the season. The product was so clear, with a fresh and vibrant look and feel to aid the marketing plan we had put in place. The programme as a whole developed over time and has become one of the most successful projects I've been a part of in my time at the club.

We now have the most Supporters Clubs in the Premier League and are third in Europe, which is testament to the excellent work that was done for the launch and evergreen assets.

How effective was the workflow between your team and theirs?

The workflow worked really well. Not only did both Co-Founders come on site to meet with us once per week to present progress and stay on track, the email and phone communication between was great, and always very honest.

They would inform us if anything was not on track or if there was any complications, which made me feel like I was always informed well on the project and was never surprised by any outcomes. They laid out all aspects of the project in a clear quote document at the start which we referred to throughout to ensure expectations were always clear on both sides.

What did you find most impressive about this company?

Their design work is excellent, and that's clear to see from their portfolio of work across other projects. They pride themselves as 'straight-talking' and that's exactly what they are. So often there are people you work with who just tell you what you want to hear, and you're often left feeling let-down, when really expectations or deliverables may have simply been unrealistic. I found LoveGunn really easy to work with and trusted their recommendations as I knew what they were telling me was honest and what they truly believed.

I think that's often rare to find, and to me is a key reason for wanting to continue to work with them on various other projects since the main Supporters Club relaunch. I was also very impressed with the way they reacted on the one occasion where an element of the project hadn't met my expectations. There was a communications booklet which formed part of the full relaunch, and I felt that the execution on this initially fell below the standard I had expected.

However, I spoke with both of the team and explained my thoughts, and they were extremely quick to ensure they put it right, disappointed with their own work as it had resulted in my lack of satisfaction. The team worked very quickly and communicated very well to ensure this was rectified before I had any internal meetings that required me to present the work.

I was very appreciative of that, and it showed me the type of people they are to work with. They want to make sure you as a client are completely satisfied with the work, and were very quick to address when that wasn't the case.

Are there any areas for improvement?

The only thing I'd say here is challenging the client back, rather than just delivering what they've asked for. There are a few things i have asked specifically for, then realised they don't work at all in execution. I think maybe offering better solutions using their design-eye than just delivering exactly what is asked for could be an area for improvement, but we have often had very tight budgets and therefore it's understandable that projects would've been completed with as few amends/money spent developing additional things as possible.

BACKGROUND

Introduce your business and what you do there.

I’m the founder of a company that’s dedicated to empowering women and minority groups by demystifying opportunities available in the music business. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with LoveGunn?

They handled visual branding for the company.

SOLUTION

What was the scope of their involvement?

I reached out to them with requirements, communicating that I wanted a bold, fun, colorful brand. We had discussions about how we envisioned the brand and how their team could provide a solution. They came up with a logo, colors, and a visual brand identity. In the end, they returned to us with two options for the logo and visual items.   

What is the team composition?

I worked with Chris (Managing Director) and Tom (Creative Director & Co-Founder).

How did you come to work with LoveGunn?

They’ve done work for friends of mine, and I’ve been impressed with what they’ve created in those engagements.  

How much have you invested with them?

The project is valued at around £500 (approximately $680 USD).  

What is the status of this engagement?

We collaborated from September–October 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Their work is top quality, and we’ve received great feedback on their visuals. We’ve incorporated the branding elements into our Instagram and LinkedIn pages, and they make our brand look very strong. The visuals stand out.  

How did LoveGunn perform from a project management standpoint?

We communicated over email. They were great to work with and very responsive. 

What did you find most impressive about them?

They got behind our vision for the brand, working hard to make it a reality. 

Are there any areas they could improve?

No, I can’t think of anything.

Do you have any advice for potential customers?

Be clear about your brief. That will make it easier for their designers to bring your ideas to fruition. That’s the experience I’ve had with other designers as well.  

BACKGROUND

Introduce your business and what you do there.

We’re an accountancy firm that’s recently created another content and media brand.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with LoveGunn?

They helped us with the branding efforts of our new business. 

SOLUTION

What was the scope of their involvement?

Together, we launched a brand that has since turned into the working title for our finance department. We wanted the brand to be an online content and media platform, targeting finance professionals working within the early-stage tech startup scene. We communicated that goal to their team, hoping they could bring the concept to life. 

Through various calls and discovery sessions, they built and brought the finance department to life. That included everything from brand guidelines, coloring, logos, and more. 

We’ll be kicking off a website development project in January 2021. They’re supporting the wireframing currently, taking the brand they created online. 

What is the team composition?

We directly work with Chris (Managing Director) and Tom (Creative Director & Co-Founder). There’s more support in the background. 

How did you come to work with LoveGunn?

We received a recommendation from a colleague. Someone in his network had a good experience with them and recommended that we consider their services. 

How much have you invested with them?

The branding work ended up costing about £12,000 (approximately $16,300 USD). The wireframing work for our website will likely cost another £7,000 (approximately $9,500 USD). 

What is the status of this engagement?

We’ve been working with them since August 2020. They delivered the new branding assets by the end of September 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They’ve done a fantastic job with the branding work. While there hasn’t been a great deal of external feedback, my colleagues and I have been happy with their work. 

How did LoveGunn perform from a project management standpoint?

They broke down the branding work into quick sprints. Chris is brilliant and very responsive to emails and calls. The project was well-structured and completed on time.

What did you find most impressive about them?

We gave them very fuzzy, general ideas for the brand, and they were able to successfully bring them to life.

Our team wasn’t as clear as we could’ve been with expectations, so it was pretty impressive that they delivered as effectively as they did. They were even willing to handhold through their process. 

Are there any areas they could improve?

I don’t think so. 

Do you have any advice for potential customers?

Trust them as the experts in the branding space, allowing them to support you and bring your vision to life.

BACKGROUND

Please describe your company and your position there.

I'm Marketing Executive of a football club, running digital/web activity of our children's marketing programme.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire LoveGunn?

LoveGunn create our players and club mascot illustrations which are used in a range of different applications; from on the website, to matchday programmes, OOH advertising.

What were your goals for this project?

The illustrations achieve a certain stylistic aesthetic for the website. The players are all illustrated in the same way. The mascots are too, however, we've got more playful with them this year, with LoveGunn helping us with 'Christmas Detective Hunt' themed illustrations for some other web activities. These illustrations are used across our work, which aims to drive website traffic.

SOLUTION

How did you select LoveGunn?

We have an in-house creative team, however, we select LoveGunn because we've used them for multiple years with the team (and other areas of the business) now so they're trusted and reliable, as well as having a particular set of illustrative skills that we don't have to the same degree in-house.

LoveGunn have been involved in our club after winning a pitching hackathon/competition a couple of seasons ago.

Describe the project in detail.

Illustrations of the following:

• x4 Mascots in Detective Outfits
• x7 player/manager illustrations in this seasons kit Two rounds of feedback from us for each project.

We provide reference images. LoveGunn solely responsible for the illustration of images.

What was the team composition?

Only POC for me is Chris from LoveGunn, which makes things easy. From our side I lead on the projects we're reviewing, although LG also work with other areas of the business on other projects too

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

For the Christmas activities, we had much higher YoY website visits than before, due to the activities we ran. This was achieved without any paid media support so it was completely organic.

The creative played a huge part in this, with our Head of Department commenting that the creative was so good that he could "clearly imagine it as a TV programme in that style". The success of the other player assets is more difficult to measure as they're used across such a wide range of applications

How effective was the workflow between your team and theirs?

Chris and LoveGunn are always great. With the player illustrations, Chris basically manages the workflow and delivers the ensures it's delivered in good time. With the Christmas activities, I believe LoveGunn turned the 4 illustrations around in less than 3 working days, which was of huge benefit to our team planning a wider activation.

What did you find most impressive about this company?

I inherited the team from a colleague who moved quite suddenly to another part of the business before leaving so I was appreciative of LG's patience with me getting up to speed, and their help getting me there.

Overall the most impressive thing is how quickly they turn-over the assets once they start working on it. This was exemplified in the Christmas activities explained earlier.

Are there any areas for improvement?

The cost can sometimes seem a little high, although you do get what you pay for with LoveGunn and they're worth the money.

Due to budget cuts on our programme, however, I've had to be more selective with the projects that we can use LG for in some cases and rely more on our in-house team. For example, we got fewer players illustrated and didn't include all of our new signings.

BACKGROUND

Introduce your business and what you do there.

I’m the head of marketing at a startup. We do virtual networking for communities. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with LoveGunn?

We needed to completely rebrand in the wake of COVID-19. We wanted to change our name and create a new website. 

SOLUTION

What was the scope of their involvement?

They worked with us to develop a new brand identity. This included a new logo, web design, social media photos, and name. They also helped us draw up an announcement for our new brand. 

They held a brainstorming session where they asked us a bunch of questions and go to know us as a company. They showed us several options for branding materials and we got to pick and choose our favorite aspects of each one. We ended up with something very customized as a result. 

What is the team composition? 

I worked with two people, including Chris (Managing Director & Co-Founder). 

How did you come to work with LoveGunn?

We had worked with them before. We sent an RFP to several agencies for this project, and we chose to work with them again because they were invested in our company and understood who we were. 

What is the status of this engagement?

We started working with them for this project in July 2020, and we finished the project that November. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We spoke to some of our clients and investors, and they thought the work was impactful. They also met deadlines and fulfilled all of our deadlines. It’s been successful. 

How did LoveGunn perform from a project management standpoint?

We communicated via email. They were quick to respond to me and were solution-oriented. The team was always upbeat, enthusiastic, and flexible. 

What did you find most impressive about them?

They were genuine partners. They were thoughtful and invested in our success. They took the time to make sure that everything was done correctly. They had high standards and were also patient with us. 

Are there any areas they could improve?

We would’ve loved to have a little bit more clarity around what needs to happen legally in order to change your company name. We weren’t clear on all of the business logistics. 

Do you have any advice for potential customers? 

I don’t have any specific advice. They’re quite easy to work with, and they do good work.