Loud Mouth Media

BACKGROUND

Please describe your company and your position there.

The company designs and manufactures audio processing software for a range of clients from bedroom enthusiasts to Grammy-winning producers in high-end recording studios.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Loud Mouth Media?

We hire Loud Mouth Media to help with PPC and Social Media advertising throughout an annual promotion period. The entire campaign was around seven weeks long, including a warm-up period in October before the start of the promo, through Black Friday, Cyber Monday and the end of the sale. We are in the stages of migrating to a new website, which wouldn't be finished before the promotion. This presented some unique challenges, such as only selling digital products, issues with incomplete data and an inability to utilise Google Merchant Centre.

SOLUTION

How did you select this vendor and what were the deciding factors?

We were slightly sceptical about using a third-party agency as we've previously had much more success managing our PPC and SMM than with agencies. However, with a lack of internal capacity, we decided to look for some best-in-class agencies, one of which was Loud Mouth Media. Loud Mouth Media immediately stood out as the best partner of all the agencies we contacted. Other agencies weren't interested in short-term contracts or relatively low ad-spend compared to some of their top-end clients. Loud Mouth, however, really took the time to get to know us and our products, understand our requirements and present a thoroughly researched and comprehensive pitch.

Describe the project in detail and walk through the stages of the project.

Loud Mouth Media designed multi-level Google PPC and SMM campaigns to drive customers from the top of the funnel, creating awareness and increasing reach through YouTube and Facebook ads before nurturing those customers through the middle of the funnel and accurately targeting high-intent customers at the bottom of the funnel. Loud Mouth Media were completely open about everything throughout the process and worked collaboratively with us at each stage to ensure the messaging and creatives remained on-brand with accurate product information whilst also optimising for high click-through and conversion rates.

How many resources from the vendor's team worked with you, and what were their positions?

We primarily worked with three people from Loud Mouth, though we also had some contact with other staff, all of which were extremely friendly, helpful and quick to respond. Our initial contact was Kevin Doran, their Business Development Manager, who took the time early in the project to fully understand our needs and ensure that they would be a good fit for us and that budgets and expectations were aligned. Throughout the project, we worked closely with Marc Shields, the Head of Social eCommerce and Cameron Wilson, a PPC Account Manager. Marc and Cameron were accommodating and friendly, always making time for us and constantly identifying opportunities to increase revenue up to the end of the contract.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Loud Mouth Media were able to reach potential customers that we had previously struggled to do so, enabling us to reach a broader market. At least 20% of all profit during the promotion could be directly attributed to their efforts, which is around twice what we had previously achieved. It wouldn't be appropriate to share exact figures, but the return on investment, including the Ad spend and their fees, was well over 500%

How effective was the workflow between your team and theirs?

The workflow between Loud Mouth Media and ourselves felt natural, like an extension of our team. Marc and Cameron were regularly available for calls, very quick to reply to emails and very personable. They also considered our time and capacity when asking for creatives or approvals and understood when we could not deliver everything they would have liked.

What did you find most impressive or unique about this company?

The most unique and refreshing thing about Loud Mouth is their can-do attitude, their dedication to delivering the same excellent results for clients who don't have as large budgets as their top-end accounts, and what felt like a genuine passion for their jobs and delivering excellent results.

Are there any areas for improvement or something they could have done differently?

Given the challenges and limitations we presented to Loud Mouth, I don't feel like there was any more they could have done. The results were excellent, the relationship was great, and their fees were very reasonable. We look forward to working with them again in the future.

BACKGROUND

Please describe your company and your position there.

Manager of our new performance academy at a golf club. We sell golf memberships along with a new state of the art gym & indoor Trackman golf simulators.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Loud Mouth Media, and what were your goals?

we opened a new 200sqm gym & 5 indoor virtual golf bays with a modern bar within an existing golf club. The investment was over £1.5million (approximately $1.8 million USD). We focused on social media marketing to drive sales in our golfing/gym memberships & indoor golf.

SOLUTION

How did you select this vendor and what were the deciding factors?

Mark at Loudmouth was very personable & had a wealth of knowledge in our field from his experience and results in other golf clubs. We chose Loudmouth after interviewing 3 social media marketing companies in Belfast.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We set goals on what we wanted to achieve for the business, Loudmouth through their expertise advised us on what audience we should target on social media. They also advised & helped us with our new website making sure we could track all engagement through our social media advertising. We can now capture & retarget existing customers at no extra cost.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with Mark the owner and his team Douglas & Cammy both digital account exec.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

we doubled our sales in our first 3 months working with Loudmouth from £4k (approximately $4,766 USD) a month to 8k (approximately $9,532 USD) a month, this was for our 5 indoor simulators alone.

How effective was the workflow between your team and theirs?

We have in person meetings with Mark every month to discuss results and strategy for months ahead. Fortnightly calls with Cammy to discuss activity and progress for every campaign.

What did you find most impressive or unique about this company?

Their communication and ability to achieve results are impressive. 

Are there any areas for improvement or something they could have done differently?

no

BACKGROUND

Please describe your company and your position there.

I am the CEO of a SaaS focused on helping e-commerce businesses automate their bookkeeping.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Loud Mouth Media, and what were your goals?

As our company was scaling we outsourced our Google Ads and SEO work to Loud Mouth Media. We wanted to optimise and scale our existing PPC campaigns and we'd neglected SEO a bit so needed a ground up project on that side.

SOLUTION

How did you select this vendor and what were the deciding factors?

We actually found them on Clutch and checked the reviews, arranged a meeting and explained our needs. It was important to us that we could leave them to it and not be too involved and they seemed like a good fit for this.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We had existing Google Ads set up but they were not doing very well, had been neglected and needed to be fully optimised. We set Brian a target CPA and gave him creative freedom to do whatever he wanted. Form the SEO side of things we took a similar approach with Alina. We asked her to evaluate our current standings and content and make suggestions that our dev team could implement.

How many people from the vendor's team worked with you, and what were their positions?

Brian works with us for Google Ads and Alina and Gary on the SEO side.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

They helped us hit our target CPA within 2 months and we've been scaling the campaigns ever since. We've now increased our Google Ads campaign budget by 500% since starting with him whilst maintaining our target CPA.

We have been working with Alina and Gary-Eoghan since May 2022 (4 months) and we have fixed all the technical SEO issues holding us back and optimised a few pages so far. Next up we'll be focusing on optimising all the other pages of the site and coming up with a content strategy for our future blog posts.

Describe their project management style, including communication tools and timeliness.

They offer weekly, monthly or quarterly meetings. Since I wanted this to be as hands off as possible I have been doing them quarterly. On the SEO side they have been working directly with my dev team which saved me being the middleman.

What did you find most impressive or unique about this company?

They get stuff done. It feels more like they are in our team and are always thinking of the company's best interests rather than they are an external agency.

Are there any areas for improvement or something they could have done differently?

They use spreadsheets and email for tracking the SEO work which is fine but we use Trello and Slack internally so it would be nice to bring them into those where we already work. However I haven't asked them to do that so maybe they would 🤣

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of an activewear brand for women. We’re based in Ireland.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Loud Mouth Media?

We were trying to develop our online sales and grow our brand awareness in the Irish and UK markets.

SOLUTION

What was the scope of their involvement?

Loud Mouth Media has planned and executed our digital marketing and paid advertising on Facebook and Google. They work with us to identify opportunities and audiences on both platforms. Also, they manage our budgets.

Our strategy is to target, reach, and engage closed and new traffic to our brand and website. They have a clear strategy for each part of the funnel, and their approach to each part is tailored to our markets. Additionally, they’re responsible for creating the ads. We generate the content and graphics, and they work on the copy and match the correct graphics and copy to the right audiences. We discuss ways to address our strategy, and they look at fresh creative ideas to target new audiences or change the metrics for Facebook and Google ads. 

What is the team composition?

We’ve worked with Mark (Managing Director) and Adam (PPC Account Manager).

How did you come to work with Loud Mouth Media?

We found them through one of my colleagues. Our marketing manager worked with them in previous companies, so she recommended them. We chose Loud Mouth Media over their competitors due to their experience. Also, they were proactive, communicative, and willing to improve the company.

How much have you invested with them?

We’ve spent £25,000 (approximately $29,000 USD).

What is the status of this engagement?

We started working with them in June 2020 and stopped our collaboration in May 2021 to go to another agency, but we got poor results. We resumed our work with them in September 2021, and our relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We measure our return on ad spend as a key metric, and it’s always where we need it to be. They keep it on track and work to improve it continuously. Also, we measure revenue per channel, conversion rate, cost per transaction, cost per landing page view, cost per purchase, and purchase value. When we started again in September 2021, our metrics were probably half what they are now. Loud Mouth Media has double the enrollment from the previous agency.

How did Loud Mouth Media perform from a project management standpoint?

Their communication is second to none. We have a monthly meeting to plan the next month and quarter. In between those meetings, we communicate with them every week, and the team is incredibly responsive. Also, they’re very proactive in coming up with new ideas to improve our results.

What did you find most impressive about them?

First of all, their project management skills are one aspect where they stand out from competitors. Secondly, their most impressive traits are their communication and ability to achieve the results we require. They’re very open; they don’t pretend to know about things they don’t know about. The team keeps an honest, hands-on, and proactive approach, working with us to think of new ideas and ways of engaging the audience and growing the business. All in all, they’re flexible and easy to work with. 

Are there any areas they could improve?

No, I don’t think so. We’re happy with the work.

Do you have any advice for potential customers?

What you put in is what you get out of them. If you engage with them to help them understand the business, you’ll get the most out of it. Also, they’ll be proactive on their account if you work with them on a weekly and monthly basis.

BACKGROUND

Please describe your company and your position there.

I work at Healthee an american-based SAAS company that bridges the gap between the employee and their benefits plan. I am the performance marketing manager.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Loud Mouth Media?

I have been working with LMM for the last 6-months. They are absolutely the best agency I have ever worked with. They are quick to respond and react when needed. I provide a lot of the strategy to the agency and they execute however, they are FANTASTIC at helping guide me when I feel that I need to bounce ideas off of them OR if I ask for a strategy from them because I am lost. I utilize Linkedin and google. I could not recommend LMM more!

SOLUTION

How did you select this vendor and what were the deciding factors?

I was recommended LMM through a co-worker.

Describe the project in detail and walk through the stages of the project.

I provide all assets and strategies to LMM. They will execute all campaigns and continue to monitor. They are great at staying on top of the campaigns and making recommendations on how to improve performance.

How many resources from the vendor's team worked with you, and what were their positions?

I work with one linkedin and one google account manager.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

I was able to increase my lead generation QoQ by 1200% when I started working with LMM.

How effective was the workflow between your team and theirs?

Fantastic! We have a shared slack channel and it is super easy to talk with them all the time. Additionally, I have a weekly call with them which keeps up all aligned on projects and due dates.

What did you find most impressive or unique about this company?

I like the service they provide. They are the experts in their fields. I feel confident that they are giving me the most updated information on the channels.

Are there any areas for improvement or something they could have done differently?

I wish my company started using them sooner!

BACKGROUND

Please describe your company and your position there.

We are an online roof window blinds manufacturer. Director Philip Lamont

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Loud Mouth Media, and what were your goals?

Brought on Loudmouth to increase online sales and market visibility, to increase revenue on the online sales through google ads.

SOLUTION

How did you select this vendor and what were the deciding factors?

They are local and they had very good reviews and had a good reputation.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We brought on Loud Mouth Media to increase online sales through Google PPC. They initially had a strategy that involved the full marketing funnel, and we were seeing results. There was a period of time when the results started slowing down through increase in competition and other factors. We had a meeting with them a few months ago, and there was a strategy rethink. This has now been implemented and we're seeing much more substantial results, and we're seeing the highest sales we've had online

How many people from the vendor's team worked with you, and what were their positions?

We had 3 PPC account managers

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

After the strategy rethink, we've seen growth month on month, and year over. with March and April being our highest sales figures, and the growth seems to be continuing into our high period

Describe their project management style, including communication tools and timeliness.

They use Microsoft teams for calls, and regularly schedule meetings to go over the monthly reports and discuss performance, optimisation and plans for moving forward

What did you find most impressive or unique about this company?

They are very knowledgeable, approachable, and easy to communicate with.

Are there any areas for improvement or something they could have done differently?

Probably the only downside was the change of PPC manager throughout the project.

BACKGROUND

Please describe your company and your position there.

I'm the Marketing & Strategy Team Leader for a sustainable gift company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Loud Mouth Media, and what were your goals?

We wanted assistance with our Google Ads to help increase website traffic and conversions.

SOLUTION

How did you select this vendor and what were the deciding factors?

Loud Mouth Media came highly recommend from a trusted colleague. They really impressed us in the initial meeting with their vast experience, knowledge and skill set.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Initially Loud Mouth Media evaluated our Google Ad activity before presenting a proposal to us via an online meeting. During this meeting we discussed current market position and key business goals. Once we decided to go with them, they immediately actioned the plan and have been great ever since!

How many resources from the vendor's team worked with you, and what were their positions?

Our dedicated account manager is Chloe. Chloe is really wonderful to work with — a great communicator, very knowledgeable, and consistently delivers results.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our website traffic and sales have increased.

How effective was the workflow between your team and theirs?

Great! One of Loud Mouth Media's main strengths is communication; they are always very helpful if we have any questions. Also, we find the monthly meeting very beneficial to discuss key business objectives for the coming period whilst reflecting on last month's performance.

What did you find most impressive or unique about this company?

Their communication - it is absolutely brilliant, they are always so happy to help.

Are there any areas for improvement or something they could have done differently?

Nope - keep up the great work!

BACKGROUND

Please describe your company and your position there.

I am the marketing and brand executive of a drone ecommerce company. We sell a wide range of drone equipment.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Loud Mouth Media, and what were your goals?

Our company is relatively young and so we wanted to grow our online sales. We hired Loud Mouth Media to provide PPC and SEO services to grow traffic to our website.

SOLUTION

How did you select this vendor and what were the deciding factors?

We had heard of them before through word of mouth and arranged a meeting. We felt they understood our objectives and outlined a clear and convincing strategy to achieve these.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Loud Mouth Media initially played a big role in helping us best prepare our ecommerce site for SEO purposes. They created and launched a range of Google Ad campaigns. They provide monthly overviews regarding the success of these campaigns and then offer ideas to further grow website traffic.

How many people from the vendor's team worked with you, and what were their positions?

Our main contact is Cameron who has been responsible for setting up, launching and monitoring our campaigns.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since working with Loud Mouth Media, our site traffic has significantly increased. We also observed an increase in our monthly sales and we are appearing on the 1st page for some keywords.

Describe their project management style, including communication tools and timeliness.

They have been very good at keeping us updated with how the campaigns are going. We are sent monthly reports regarding the performance of campaigns and also have video calls for big updates.

What did you find most impressive or unique about this company?

The team at Loud Mouth Media have proven very knowledgeable and are always on hand to answer any questions we have. They put in a lot of effort prior to campaigns, and they make sure that they fully understand what we want to achieve.

Are there any areas for improvement or something they could have done differently?

As we have only recently started working with Loud Mouth Media, we have been happy with the service provided. They always offer a solution to any problems that have arisen.

BACKGROUND

Please describe your company and your position there.

Online Builders Supplies company supplying the public and trade with high quality building products around the UK.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire , and what were your goals?

We hired Loud Mouth Media to help promote and grow our business, bringing a bigger and better online presence within the building industry. Our e-commerce website is our only source of traffic and sales, therefore important that specific products and audiences were being targeted.

SOLUTION

How did you select this vendor and what were the deciding factors?

The reviews and people. Having initially requested a call back, they made the time and effort to get in touch past working hours to discuss project and introduce themselves. This showed me that they are happy to go the extra mile and provide a wonderful service. Since then every day goes from strength to strength.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

The scope of the work entailed Loud Mouth Media. scanning our website for key areas that can be used as phrases to attract people to our website and grow the audience and customer base. The deliverables were simple, more sales and interaction. This we started seeing after a few days of starting. We have two campaigns with Loud Mouth Media, being Google Ad's and Google Shopping, both of these have been optimised and monitored constantly which is what we expected from a reputable company such as this one.

How many people from the vendor's team worked with you, and what were their positions?

We have had few people from the company starting with Siobhan the director and person who introduced Loud Mouth Media. Describing our future plan was key as they could relate to what we wanted to achieve and help. Asheline, the SEO & PPC specialist Guru! She since the beginning can be summed in one word fantastic!

They're cheerful and happy, giving amazing solutions and delivering where needed. Helping us tremendously turn over more than forecasted. Finally, the friendly and amazing Heather! Always replies to emails with a smile and promptly. As a team so far they can be compared to the A-Team of Digital World!

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since implementing the Google Ad's & shopping strategy we are hitting the first page for most products and even organically we have increased ranking. This is key as we want to promote these and prioritise certain products over others.

Describe their project management style, including communication tools and timeliness.

The team are always available to call, we communicate via email and chat which is easiest for all as it can be quite busy. They respond on time and are always happy to help. For me this is key and appreciated.

What did you find most impressive or unique about this company?

The people and approach. They never give false hopes. They deliver on what they say they will and our current PPC guru/specialist (Asheline) been phenomenal, really transforming our company.

Are there any areas for improvement or something they could have done differently?

N/A

BACKGROUND

Please describe your company and your position there.

I am the marketing coordinator at a leading simulation racing and gaming chair company. We actively sell in over 40 countries and regions worldwide

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Loud Mouth Media, and what were your goals?

We initially hired Loud Mouth Media to manage and implement our PPC campaigns on Google, Facebook and Instagram.

This was expanded to include Bing at a later date. Our goals here were to increase brand awareness, web traffic, and ultimately, conversions.

SOLUTION

How did you select Loud Mouth Media and what were the deciding factors?

We had looked at and spoke with a number of different companies over the course of a 2 month period. The primary deciding factor for us was the wealth of experience the team already had and the keen understanding of our market that they were able to display in such a short period of time.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We began working with Loud Mouth Media in April 2020 when the pandemic and lockdowns worldwide had caused a notable surge of interest in our products. Due to this we have to quickly reassess our requirements and overall strategy to meet this increase in demand, and the challenges which came with it.

After meeting internally and then with the team at Loud Mouth Media we came to an understanding on how to maximise our return from this scenario. As a result Loud Mouth Media started working toward expanding awareness, growing our audiences and placing a focus on customer retargeting and retention.

How many people from the vendor's team worked with you, and what were their positions?

We have worked directly with 3 people from Loud Mouth media on our account over the year. Their positions were: Head Of PPC Performance Social Media Account Manager Head of Performance Creative & Social Strategy

RESULTS & FEEDBACK

What did you find most impressive or unique about this company?

Over the course of the year Loud Mouth Media were able to meet the requirements we had in multiple locations across the world.

As the strategies and focal points would shift each month in each location depending on supply and demand, it was important that they were able to quickly and efficiently make both large and small adjustments to accommodate.

The most impressive aspects of the company was their initiative in being proactive when it came to our accounts. Providing valuable criticism and feedback when appropriate helped us reassess budget allocation and identify any additional opportunities.

Are there any areas for improvement or something they could have done differently?

N/A