PPC & SMM for Brand Transformation Agency
- Conversion Optimization Pay Per Click Social Media Marketing
- $10,000 to $49,999
- May 2025 - Ongoing
- Quality
- 5.0
- Schedule
- 5.0
- Cost
- 5.0
- Willing to Refer
- 5.0
"They functioned as strategic partners who brought deep industry expertise and proactive consultation."
- Other industries
- Kyiv, Ukraine
- 11-50 Employees
- Online Review
Livepage manages LinkedIn and Google Ads campaigns for a brand transformation agency. The team develops and tests creative assets, conducts audience targeting optimization, and provides performance reports.
Livepage has generated qualified leads, reduced cost-per-lead by 39%, and achieved a 10% click-through rate on top-performing Google Ads campaigns. The team excels at project management, delivers on time, and maintains consistent communication. Their responsiveness and analytics are outstanding.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the CMO of Qream
Describe what your company does in a single sentence.
Qream is a brand transformation agency that provides branding, web design, and creative marketing support services for midsize and enterprise companies from tech niches like blockchain, web3, fintech, cybersecurity, emerging tech, IoT, etc.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Livepage to accomplish?
- Launch LinkedIn ads
- Launch Google Ads
SOLUTION
How did you find Livepage?
- Online Search
- Other
Why did you select Livepage over others?
- Pricing fit our budget
- Great culture fit
- Good value for cost
- Referred to me
- Company values aligned
How many teammates from Livepage were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Primary Deliverables: LinkedIn Ads Campaign Management: Setup and management of multiple LinkedIn advertising campaigns including Document Ads for lead generation and brand awareness initiatives Development and testing of creative assets (brandbook download campaigns, case study promotions) Audience targeting optimization across different demographics, job functions, and geographic regions A/B testing of narrowed vs. broad audience segments across US and European markets Campaign performance monitoring with detailed monthly reporting Google Ads Implementation: Launch of search campaigns targeting design agency and related keywords Setup of remarketing and Performance Max campaigns Keyword research and negative keyword implementation Campaign structure optimization for improved quality scores Analytics & Reporting: Comprehensive monthly performance reports with detailed metrics analysis Conversion tracking setup and optimization Audience insights reporting including demographic and behavioral data Cost-per-lead analysis and budget allocation recommendations Competitive analysis and market positioning insights Strategic Consultation: Regular strategy meetings to discuss campaign performance and optimization opportunities Creative direction and asset development guidance Budget allocation recommendations based on performance data Platform-specific best practices implementation Key Outcomes Achieved: Generated qualified leads through LinkedIn campaigns Achieved cost-per-lead optimization from $130 to $77 over the engagement period Identified high-performing audience segments (Marketing executives, 51-200 employee companies) Established scalable campaign structures for future growth Provided actionable insights for budget reallocation and strategy refinement
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Lead Generation Performance:
- Generated qualified leads across the 3-month engagement period
- Achieved a 72% increase in monthly lead volume (from 18 leads in July to 31 in August)
Cost Efficiency Improvements
- Reduced cost-per-lead by 39% from $130 (June) to $77.49 (July) on LinkedIn campaigns
- Achieved final cost-per-lead across all LinkedIn activities, significantly below industry benchmarks
- Optimized click-through rates from 0.4% to 1.34% at peak performance
Campaign Performance Benchmarks:
- LinkedIn lead magnet download campaign achieved $63.64 average cost-per-lead across the engagement
- Generated 12,821 clicks through Google Ads campaigns, establishing baseline traffic metrics
- Achieved 10%+ CTR on top-performing Google Ads campaigns
- Maintained 50%+ click-to-conversion rate on top-performing creative assets
Strategic Insights Delivered:
- Provided data-driven budget allocation recommendations resulting in improved ROI forecasting
- Identified underperforming campaigns early, preventing $1,000+ in wasteful ad spend
- Established scalable campaign frameworks projected to deliver leads monthly with optimized budget allocation
Platform-Specific Achievements:
- LinkedIn: Consistent month-over-month lead delivery with proven audience targeting
- Google Ads: Identified conversion tracking gaps and provided optimization roadmap
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Livepage demonstrated excellent project management throughout the engagement. All deliverables were completed on time, including monthly performance reports and campaign optimizations. They maintained consistent communication through weekly check-in meetings where we reviewed performance metrics, discussed strategy adjustments, and planned upcoming initiatives.
Their responsiveness to our needs was outstanding - they typically addressed questions and requests within a couple of hours and proactively suggested optimizations based on emerging data trends. The team provided extensive analytics and insights beyond basic reporting, offering strategic recommendations for budget allocation, audience targeting, and creative development.
The structured approach included regular performance reviews, clear milestone tracking, and transparent reporting on both successes and areas needing improvement. Their proactive communication style meant we were always informed about campaign performance and upcoming optimization opportunities, which greatly contributed to the overall success of the advertising initiatives. All monthly reports, campaign optimizations, and deliverables were completed on schedule, with consistent weekly check-ins maintaining excellent project momentum throughout the engagement.
What was your primary form of communication with Livepage?
- Virtual Meeting
- Email or Messaging App
What did you find most impressive or unique about this company?
What stood out most was their dedication to true collaboration rather than simply executing tasks. They functioned as strategic partners who brought deep industry expertise and proactive consultation to every aspect of the campaigns.
Their knowledge of platform-specific pitfalls and nuances was particularly valuable - they anticipated potential issues before they became problems and guided us away from common mistakes that could have wasted significant budget. For instance, they identified early on that our narrowed audience targeting approach wasn't optimal and pivoted the strategy based on performance data rather than continuing with an underperforming approach.
Beyond campaign execution, they consistently provided strategic insights and recommendations that went well beyond their basic scope. They understood the broader business context and tailored their advice accordingly, offering suggestions on creative development, budget allocation, and long-term scaling strategies.
Their analytical depth was impressive - they didn't just report numbers but interpreted the data to provide actionable insights about audience behavior, market opportunities, and optimization paths. This consultative approach made them feel like an extension of our team rather than an external vendor, which significantly enhanced the value of the engagement. The comprehensive reporting, strategic insights, and measurable results exceeded expectations and demonstrated clear expertise in paid advertising management. The significant improvement in advertising ROI (39% cost-per-lead reduction) and strategic guidance provided exceptional value that far exceeded the service investment. Professional communication, data-driven approach, and proactive optimization recommendations created a seamless partnership that delivered both immediate results and long-term strategic value.
Are there any areas for improvement or something Livepage could have done differently?
Overall, Livepage's performance was at the highest possible level with no significant areas requiring improvement. The team delivered exceptional results and maintained excellent communication throughout the engagement.
If I were to identify one potential enhancement, it would be implementing a more comprehensive initial discovery and audit process. A deeper upfront analysis of our specific niche, target audience characteristics, and existing marketing infrastructure could have potentially accelerated the optimization timeline. This might include:
- More detailed competitive landscape analysis within our specific design agency vertical
- Comprehensive audit of existing website conversion paths and tracking capabilities before campaign launch
- Enhanced discovery sessions to better understand our unique value propositions and audience pain points
However, this is a minor suggestion for an already excellent process. The team's ability to learn and adapt quickly throughout the engagement more than compensated for any initial learning curve. Their data-driven approach and willingness to adjust strategies based on performance results ultimately delivered outstanding outcomes.
The quality of work, strategic thinking, and execution exceeded expectations across all areas of the engagement.
RATINGS
-
Quality
5.0Service & Deliverables
-
Schedule
5.0On time / deadlines
-
Cost
5.0Value / within estimates
-
Willing to Refer
5.0NPS
"11 out of 10 to recommend!
