Lippincott

BACKGROUND

Introduce your business and what you do there.

I’m the communications director of Africa50, a specialist investor in African infrastructure. We develop, de-risk, and deliver projects to unlock economic growth across the continent. We combine a proprietary continental-scale pipeline, unparalleled access to governments, and innovative financing solutions.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Lippincott?

We needed help with our branding strategy and brand architecture principles

SOLUTION

What was the scope of their involvement?

Lippincott provided research and insight, brand architecture, brand positioning, key messages and voice, and visual identity. They also delivered brand guidelines and logo files.

What is the team composition?

We worked with 2–5 teammates from Lippincott.

How did you come to work with Lippincott?

I remembered them for the work they did in a company I previously worked for, but I didn’t work with them when I was in that company. I remembered the quality of the work was impressive

How much have you invested with them?

The cost was certainly not the reason we chose them :-). The structured approach they recommended was fit for the exercise at hand.

What is the status of this engagement?

We started working together in January 2026.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Lippincott delivered a brand guideline. We had internal adoption, and the board gave positive feedback. The board’s approval was immediate, and the staff’s adoption was also done quite quickly. As an example, we initially expected to have the internal transition to the new guideline until the end of the year, but all internal documentation has moved to the new brand guideline by beginning of October.

How did Lippincott perform from a project management standpoint?

Lippincott was very good at project management and time management. We communicated via virtual meetings, emails with some in person meetings.

What did you find most impressive about them?

Their capacity to adapt and embrace who we are to make a sound recommendation was impressive.

Are there any areas they could improve?

I would have loved to have as part of the initial proposal how to bring the work to life for the next month/year. But I guess it was not part of the scope and we actually pursued the work and are looking at other areas together.

BACKGROUND

Please describe your company and position.

I am the Group VP, Corporate Affairs and Communications of a utilities company 

Describe what your company does in a single sentence.

Utilities company.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Lippincott to accomplish?

• Help engage in a complete brand transformation and refresh, including updated visual identity and brand voice.

SOLUTION

How did you find Lippincott?

Referral

Why did you select Lippincott over others?

• High ratings
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Lippincott were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Brand analysis and design transformation
• Logo and visual identity refresh
• Marketing and customer segmentation insights

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Enhanced customer targeting and stakeholder message development.

Brand has been named number one among peer utilities by JD Power.

Communications effectiveness ranked highest in the industry.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team provided excellent tracking and guidance throughout the process and met all established timelines and overall criteria.

What was your primary form of communication with Lippincott?

Virtual Meeting

What did you find most impressive or unique about this company?

Unique combination of extensive experience with other companies, strong research-based approach, and effective creativity in design and execution components.

Are there any areas for improvement or something Lippincott could have done differently?

Lippincott is a world-class sophisticated organization and it is important for the client to understand their objectives and have strong buy in from senior leadership and the board of the company.