Lippincott

BACKGROUND

Please describe your company and position.

I am the Group VP, Corporate Affairs and Communications of a utilities company 

Describe what your company does in a single sentence.

Utilities company.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Lippincott to accomplish?

• Help engage in a complete brand transformation and refresh, including updated visual identity and brand voice.

SOLUTION

How did you find Lippincott?

Referral

Why did you select Lippincott over others?

• High ratings
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Lippincott were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Brand analysis and design transformation
• Logo and visual identity refresh
• Marketing and customer segmentation insights

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Enhanced customer targeting and stakeholder message development.

Brand has been named number one among peer utilities by JD Power.

Communications effectiveness ranked highest in the industry.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team provided excellent tracking and guidance throughout the process and met all established timelines and overall criteria.

What was your primary form of communication with Lippincott?

Virtual Meeting

What did you find most impressive or unique about this company?

Unique combination of extensive experience with other companies, strong research-based approach, and effective creativity in design and execution components.

Are there any areas for improvement or something Lippincott could have done differently?

Lippincott is a world-class sophisticated organization and it is important for the client to understand their objectives and have strong buy in from senior leadership and the board of the company.