# LION+MASON
LION+MASON Reviews (6), Pricing, Services & Verified Ratings
- Verified
- 5.0 out of 5 average review rating
- 1 connections joined LION+MASON's Network

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**Top Digital Product Design & UX Agency**
LION+MASON is one of the UK’s top-rated and most trusted UX and Digital Product Consultancies.

We are the UK's leading specialists in designing and modernising complex, business-critical enterprise platforms, B2B/B2C SaaS, and high-transaction applications.

We do not build simple brochureware websites: We partner with ambitious senior leaders (Heads of Product, CMOs, CXOs) to solve their most costly digital challenges. Unlike traditional design agencies, our work is firmly tied to commercial outcomes. We unite Evidence-led Strategy and Human-centered Design to eliminate "revenue-draining friction"—directly increasing conversion, loyalty, product adoption, retention, and sales.

Trusted experts in product success, we deliver exclusively through senior-led teams:

- Platform Modernisation: Overhauling legacy systems to eradicate design debt and boost performance.
- The "Friction Mapping" Sprint: A rapid, expert diagnostic delivered in as little as 2 weeks to pinpoint exactly where your product is losing money and provide an evidence-backed roadmap of quick wins.

- New Product Design: Taking complex ideas from zero to a market-ready MVP.

- Concept Prototyping: Validating ideas to de-risk investment before development.

- UX Leadership & Embedded Teams: Scaling your capability with our senior practitioners.


Core Expertise:

- UX & UI Design
- User Research
- Service Design
- Information Architecture (IA)
- UX Strategy
- Innovation
- Product Design
- User Testing
- Conversion Rate Optimisation (CRO).

Specialist Sectors: Travel, Automotive, Insurtech, Fintech, Healthtech, Aerospace, Higher Education, and Public Sector (GDS).

Proven Commercial Outcomes: We have a track record of delivering transformational ROI for global brands including Best Western Hotels, Harley Davidson, Johnson & Johnson, Allianz, Markel Insurance, Everyman Cinemas, and Cambridge University.

## Company Information
- Minimum project size: $10,000+
- Hourly rate: $100 - $149
- Number of employees: 2 - 9
- 2 Locations:
  - London, England (Headquarters)
  - Leeds, England

- Founded in 2016
- 1 languages: English
- 3 timezones: Central European Time (CET), Greenwich Mean Time (GMT), Universal Coordinated Time (UTC)

## Services, Focus Areas, Industries, and Clients

### Service Lines

- 45% UX/UI Design

- 30% Product Design

- 10% Market Research

- 10% Web Design

- 5% Conversion Optimization


### Focus Areas

- Product Design Focus:
    - 100% Prototype Design

- Market Research Focus:
    - 45% Observational Research
    - 25% Customer Loyalty Market Research
    - 20% Persona Development Services
    - 10% Market Analysis

- Conversion Optimization Focus:
    - 35% Conversion Research Services
    - 35% Landing Page Optimization Services
    - 20% Performance Reporting Services
    - 10% Conversion Rate Auditing Services

- User Experience Focus:
    - 35% UX Strategy
    - 35% User Research
    - 30% Usability Testing


### Industries

- 10% Government

- 10% Utilities

- 10% Financial services

- 10% Automotive

- 10% Business services

- 10% Information technology

- 10% Telecommunications

- 10% Medical

- 10% Consumer products & services

- 10% Education


### Clients

- 10% Small Business (<$10M)

- 65% Midmarket ($10M - $1B)

- 25% Enterprise (>$1B)


## Pricing Snapshot

Average rating for cost based on this provider's reviews: 5.0 out of 5


**What Clients Have Said** *(This summary is based on verified Clutch reviews.)*:

LION+MASON offers good value for cost, consistently praised for budget alignment and high-quality deliverables. Clients highlight their responsiveness and effective project management, indicating a strong overall pricing proposition without specific project costs mentioned.


**Most Common Project Size**: Confidential based on 6 reviews
*(Pricing information for this provider is based on reviews where the project size was available.)*

### Pricing by Service

- UX/UI Design: Confidential based on 5 reviews

- AI Development: Confidential based on 1 review

- Market Research: Confidential based on 1 review

- Web Design: Confidential based on 1 review

- Web Development: Confidential based on 1 review



## Reviews

Clutch investigates each reviewer's identity and work history. Every review goes through a rigorous, human-led verification process to confirm the reviewer's identity, and reviews that we verify are visibly marked as 'Verified' so you can trust that they come from a real client. [Learn More](https://help.clutch.co/en/knowledge/how-clutch-verifies-reviews)


### LION+MASON Review Insights

Overall Review Rating: 5.0
- Quality: 5.0
- Schedule: 5.0
- Cost: 5.0
- Willing to Refer: 4.9



### Top Mentions

- Flexible (4 mentions)

- Well-organized projects (3 mentions)

- Communicative (2 mentions)

- Creative (2 mentions)

- Great project management (2 mentions)

- High-quality work (2 mentions)

- Proactive (2 mentions)

- Receptive (2 mentions)

- Team players (2 mentions)

- Timely (2 mentions)

- Collaborative (1 mentions)

- Detail-oriented (1 mentions)

- Exceptional performance (1 mentions)

- Exceptional results (1 mentions)

- Great team (1 mentions)

- Innovative (1 mentions)

- Professional (1 mentions)

- Transparent (1 mentions)

- Understands their clients' needs (1 mentions)

- Unique expertise (1 mentions)



### Review Highlights

**Strong Value Proposition**
Clients found LION+MASON to offer great value for cost. Their combination of strong research capabilities and UX expertise made them a cost-effective choice for many clients.

**High-Quality Deliverables**
The company consistently produced high-quality deliverables such as UX audit reports, user personas, and detailed findings. Their work was described as clear, easy to follow, and actionable.

**Collaborative and Flexible Approach**
LION+MASON's collaborative and flexible approach was appreciated, especially their ability to integrate seamlessly with client teams and adapt to different tools and working styles.

**Effective Communication**
The team maintained effective communication through virtual meetings, emails, and messaging apps. They set clear expectations and listed assumptions upfront, avoiding common pitfalls in external collaborations.

**Exceptional Project Management**
Multiple clients praised LION+MASON's project management skills, highlighting their ability to deliver on time, manage stakeholder engagement, and adapt to client needs. Their clear communication and flexibility were consistently noted as strengths.

**High Client Satisfaction**
Clients across different industries expressed high levels of satisfaction with LION+MASON's work, noting successful project outcomes such as increased user engagement, improved user journeys, and excellent adoption rates.

**Proactive and Responsive Team**
Clients highlighted the team's proactive approach and responsiveness, noting their ability to quickly address queries and adapt to changes. Their organized and innovative methods were well-received.

**Impressive User Research Skills**
LION+MASON excelled in user research, providing valuable insights through structured methodologies. Their preparation for user interviews and ability to gather unexpected insights were particularly noted.


### LION+MASON Reviews

#### Design for Academic Publisher & Assessment Organization (Featured Review)
**The Project**

- Project size: Confidential
- Project length: Dec. 2020 - July 2022

**Project Summary**: LION+MASON provided design services for an academic publisher and assessment organization. They performed user research, designed the UI/UX, built wireframes, and audited the product.


**Review Rating**: 5.0
- Quality: 5.0
- Schedule: 5.0
- Cost: 5.0
- Willing to Refer: 5.0

**The Reviewer**
Digital Product Dev Director, Cambridge University Press
- Industry: Other industries
- Client size: 10,001+ Employees
- Review Type: Online Review
- Verified

**The Review** — Feb 24, 2023

**Feedback Summary**: Thanks to LION+MASON's work, the client experienced excellent adoption rates. They communicated frequently and set expectations early on, ensuring an effective workflow. Their expertise, creativity, and professional attitude were hallmarks of their work.
""They were creative problem solvers, even when dealing with complex systems for professional audience.""

**BACKGROUND**
Introduce your business and what you do there.

We are a world-leading academic publisher and assessment organisation, and part of the University of Cambridge. We’re driven by a simple mission – to contribute to society through the pursuit of education, learning, and research at the highest international levels of excellence.

Our team is one connected, global community, pursuing potential and moving forward, together. We will keep exploring, collaborating, and innovating to find bold new ways to spread knowledge, spark enquiry, and aid understanding.

I am passionate about human-centred design and data-driven innovation, energised by working with people and leading teams to deliver products and services that people need and enjoy using. I teach User Experience Design at University of the Arts London and love seeing people coming into this field from so many backgrounds.

The fact that CX and UX are interdisciplinary fields invites different perspectives, examining concepts and practices from various point-of-views and sparks fascinating conversations about business, technology, design and psychology.

**OPPORTUNITY / CHALLENGE**
What challenge were you trying to address with the vendor?

End-to-end digital product design process for a portfolio of innovative new online academic research journal products as well as specific cross-platform interface elements.
Project stages for each:

Discovery
	User Research + concept validation
	UX Design
	UI Design
	User Testing


**SOLUTION**
What was the scope of their involvement? 

Product Design
	Discovery
	User research
	Persona creation
	Competitor analysis
	UX Audit
	Ideation
	Concept creation
	UX Design incl. user journeys, IA, wireframing
	UI Design
	User testing
	Development handover
What is the team composition? 

UX Director
	Principal consultant
	Senior UX consultant
	User Researcher
	UX/UI Designer
How did you come to work with the vendor?

Recommendation
	RFP
	In person meeting and proposal presentation
How much have you invested with them?

Confidential

What is the status of this engagement?

**RESULTS & FEEDBACK**
What evidence can you share that demonstrates the impact of the engagement?

We had a few projects with L+M. We were happy with the results for all of them. One of the projects was extremely complex and innovative and it resulted with great adoption rates.

How did the vendor perform from a project management standpoint?

There was a clear sprints plan with a clear split of tasks between our colleagues and L+M. They listed assumptions and set expectations quite clearly too so there were no surprises mid-way through which is a very common pitfall when working with externals.

What did you find most impressive about them?

A well rounded team which is a rare find
	IA, User Research, lo-fi and hi-fi prototypes...
	They were creative problem solvers, even when dealing with complex systems for professional audience.
	Great communication
Are there any areas they could improve?

No


---


#### UX Audit & User Research for Nonprofit Organization
**The Project**
- Services: UX/UI Design
- Project size: Confidential
- Project length: Jan. - Mar. 2024

**Project Summary**: LION+MASON led a UX audit and user research for a nonprofit organization. The team gathered evidence on how end users use the client's product and provided a list of recommendations for UX improvements.

**Review Rating**: 5.0
- Quality: 5.0
- Schedule: 5.0
- Cost: 5.0
- Willing to Refer: 5.0

**The Reviewer**
Digital Product Manager, Age UK
- Industry: Other industries

- Client size: 5,001-10,000 Employees
- Review Type: Online Review
- Verified

**The Review** — Jun 13, 2024

**Feedback Summary**: LION+MASON produced a UX audit report and a prioritized list of recommendations. They also provided the client with user personas, UR discussion guides, and recruitment screeners and communications templates. Moreover, the team facilitated a stakeholder workshop and delivered the session recordings.
""The reports produced were clear, easy to follow, and digestible for less involved stakeholders.""

**BACKGROUND**
Please describe your company and position.I am the Digital Product Manager of Age UKDescribe what your company does in a single sentence.we help millions of people every year, providing support, companionship and advice. We are a strong voice, campaigning with and for older people to champion their rights, needs and wishes.

**OPPORTUNITY / CHALLENGE**
What specific goals or objectives did you hire LION+MASON to accomplish?To explore the user experience of one of new products across multiple user groups

**SOLUTION**
How did you find LION+MASON?Online SearchWhy did you select LION+MASON over others?High ratingsPricing fit our budgetGreat culture fitGood value for costCompany values alignedDemonstrated knowledge of UXHow many teammates from LION+MASON were assigned to this project?2-5 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.The ultimate aim of the project is to collect evidence of how end users use the product, and use that evidence to deliver changes to improve the experience for the different user types and ultimately inform and justify future developments on the product.Deliverables:Evidenced suggestions for how to improve the experience for end users with clear evidence to justify changesEvidenced suggestions for how to improve the process of managing and curating listings for brand partners with clear evidence to justify changes

**RESULTS & FEEDBACK**
What were the measurable outcomes from the project that demonstrate progress or success?UX Audit ReportUser PersonasUR Discussion guidesRecruitment screeners and comms templatesSession recordings and notesDetailed findings & recommendations reportStakeholder WorkshopPrioritised list of recommendationsDescribe their project management. Did they deliver items on time? How did they respond to your needs?Andy & Mark were exceptional. Everything was delivered extremely promptly and to a very high standard. They responded to any queries I had quickly and thoughtfully. They were completely transparent with all their work to the extent I was able to watch them work live in a Miro board. What was your primary form of communication with LION+MASON?Virtual MeetingEmail or Messaging AppWhat did you find most impressive or unique about this company?In the past we've struggled with UX agencies beinga ble to get to grips with the unique positioning of the product and how it interacts with various different users. Andy & Marc at Lion & Mason grasped it instantly and were immediately able to offer insightful feedback and hypothesis from their external and UX focused perspective.  The amount of preperation that went into the user research interviews to ensure particpants weren't lead but were still able to gather vital information that we were looking for as well as some suprise gems that we werent expecting. The presentation of their work and findings really sets the apart. The reports produced were clear, easy to follow, and digestible for less involved stakeholders. The simple scoring system makes it clear what work we need to prioritize. Are there any areas for improvement or something LION+MASON could have done differently?No not at all. I couldn't fault them in any area. 


---

#### Web, AI Dev & UX/UI Design for Wealth Management Company
**The Project**
- Services: AI Development, UX/UI Design, Web Development
- Project size: Confidential
- Project length: Jan. 2023 - Jan. 2024

**Project Summary**: LION+MASON assisted a wealth management company with three projects, including AI and website development, UI/UX design, user research, user testing, validation, and information architecture tasks.

**Review Rating**: 5.0
- Quality: 5.0
- Schedule: 5.0
- Cost: 5.0
- Willing to Refer: 5.0

**The Reviewer**
Divisional Director of Digital Experience, St James's Place
- Industry: Financial services

- Client size: 1,001-5,000 Employees
- Review Type: Online Review
- Verified

**The Review** — Jun 7, 2024

**Feedback Summary**: Thanks to LION+MASON, the client launched two newly designed intranet websites, received excellent user advocacy and usability scores, and met the satisfaction of their internal stakeholders. LION+MASON's project management, responsiveness, flexibility, and friendly attitude were commendable.
""We were impressed with their great combination of strong research and UX expertise.""

**BACKGROUND**
Please describe your company and position.I am the Divisional Director of Digital Experience and Design of St James's PlaceDescribe what your company does in a single sentence.St James's Place is the UK's largest Wealth Management Company, looking after the financial futures of nearly 1 million clients

**OPPORTUNITY / CHALLENGE**
What specific goals or objectives did you hire LION+MASON to accomplish?User Research and DiscoveryIA creation and validation

**SOLUTION**
How did you find LION+MASON?ReferralOtherWhy did you select LION+MASON over others?Referred to meHow many teammates from LION+MASON were assigned to this project?2-5 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.We collaborated with LION+MASON on 3 projects over the last two years, focussing on User Research & Information Architecture. User research planning, exection and playbackWebsite AI and Tree jack testings and recommendationsUser testing and validation

**RESULTS & FEEDBACK**
What were the measurable outcomes from the project that demonstrate progress or success?2 new designed and architected Intranet sites launched to replace existing corporate and B2B client environements.Strong user advocacy and usability scores reportedHappy internal business stakeholdersDescribe their project management. Did they deliver items on time? How did they respond to your needs?The L+M team were professional and organised, handling all project management, stakeholder engagement, and user research scheduling. They demonstrated flexibility to adapt to our tools & ways of working, and felt like an extension of the team. I had no hesitation putting them in from of senior stakeholders to gather requirements and present their recommendations.What was your primary form of communication with LION+MASON?Virtual MeetingEmail or Messaging AppWhat did you find most impressive or unique about this company?We were impressed with their great combination of strong research and UX expertise. Super responsive and easy to deal with and a strong overall value/cost propositionAre there any areas for improvement or something LION+MASON could have done differently?Nothing!


---

#### Analytics Workflow & App Redesign for Media Consulting Firm
**The Project**
- Services: UX/UI Design
- Project size: Confidential
- Project length: Nov. 2022 - Feb. 2023

**Project Summary**: A media company hired LION+MASON to design and develop a custom app. The goal was to transform the client's analytics workflows; they delivered visual key workflow mock-ups and Figma wireframes.


**Review Rating**: 5.0
- Quality: 5.0
- Schedule: 5.0
- Cost: 5.0
- Willing to Refer: 4.5

**The Reviewer**
Director, MediaSense
- Industry: Advertising & marketing

- Client size: 51-200 Employees
- Review Type: Online Review
- Verified

**The Review** — Mar 7, 2023

**Feedback Summary**: The client was pleased with LION+MASON's mock-ups, interactive prototypes, and other deliverables. They understood the client's business and goals and had a flexible and collaborative project management approach. Moreover, they helped the client introduce a user-centered design for the first time. 
""They had a flexible, collaborative approach tailored to our unique culture and starting point.""

**BACKGROUND**
Please describe your company and position.

I am the Director, Product of MediaSense

Describe what your company does in a single sentence.

We build high performance media operating models and unlock value for the world's leading brands

**OPPORTUNITY / CHALLENGE**
What specific goals or objectives did you hire LION+MASON to accomplish?

Reimagine our analytics workflows and design an application to transform how we deliver to our clients


**SOLUTION**
How did you find LION+MASON?

Other

Why did you select LION+MASON over others?

High ratings
	Great culture fit
	Good value for cost
What was the size of LION+MASON’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

User persona definitions, E2E Process mapping identifying pain points and opportunities, concept creation and validation, delivering visual mock ups of key workflows and Figma wireframes

**RESULTS & FEEDBACK**
What were the measurable outcomes from the project that demonstrate progress or success?

Workshop outputs canvas (Miro)
	Workflow and process maps (Miro)
	Concept ideation refined through visual mock ups and interactive prototyping (Figma)
Describe their project management. Did they deliver items on time? How did they respond to your needs?

Clear upfront proposal, with key deliverables, ways of working and timelines stepped out. Project was managed excellently throughout, with regular playbacks/check ins and collaborative tweaks to scope, so that the team delivered concrete valuable deliverables.

What was your primary form of communication with LION+MASON?

In-Person Meeting
	Virtual Meeting
	Email or Messaging App
What did you find most impressive or unique about this company?

They had a flexible, collaborative approach tailored to our unique culture and starting point. Team developed strong relationships with our key users, ensuring they felt involved and invested in the project. We were introducing user centred design to the business for the first time, so this was critical. Team demonstrated impressive ability to absorb a huge amount of information about what we do, and why we do it, distilling and structuring the inputs to design a coherent workflow.

Are there any areas for improvement or something LION+MASON could have done differently?

Not from my perspective, it ran exactly how I wanted it to, and I felt Lion & Mason really understood what was required and managed the workshops very well to get us where I need us to be.


---

#### UI/UX Design for Financial Services Firm
**The Project**
- Services: Market Research, UX/UI Design
- Project size: Confidential
- Project length: Sep. 2022 - Mar. 2023

**Project Summary**: LION+MASON provided UI/UX design services to a financial services firm. They simplified the client's user journey and leveraged various technologies to give end customers access to online tools and resources.


**Review Rating**: 5.0
- Quality: 5.0
- Schedule: 5.0
- Cost: 5.0
- Willing to Refer: 5.0

**The Reviewer**
CTO, Financial Services Firm
- Industry: Financial services

- Client size: 11-50 Employees
- Review Type: Online Review
- Verified

**The Review** — Mar 1, 2023

**Feedback Summary**: LION+MASON delivered a simple user journey with an easy-to-use UI design, which helped increase the client's customer registrations and reduce cost per acquisition. Their team impressed the client with their flexibility, excellent project management, clear communication, and on-time delivery. 
""We also commend their clear recommendations to accomplish our objectives.""

**BACKGROUND**
Please describe your company and position.

I am the CTO of (a/an) Financial services

Describe what your company does in a single sentence.

We provide specialist financial advice for people approaching retirement to ensure they maximise the value of their pension and other assets in order to achieve retirement objectives. We use technology where possible to make the process as seamless for the customer as possible.

**OPPORTUNITY / CHALLENGE**
What specific goals or objectives did you hire LION+MASON to accomplish?

A seamless user journey for customers to obtain quotes
	Lower cost customer generation
	Great customer outcomes


**SOLUTION**
How did you find LION+MASON?

Referral

Why did you select LION+MASON over others?

High ratings, Great culture fit, Good value for cost, Referred to me, Company values aligned

What was the size of LION+MASON’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

To simplify our current user journey and use technology where possible to allow customers to 'self serve' and access a variety of online tools, resources and advice to help their financial planning at retirement.

The current approach found that customers were not engaging after a simple form fill, this project hopes to further engage customers and build trust in order to establish a closer relationship with the customer in order to help provide a 5 star service and achieve great customer outcomes. Key deliverables were:

a simple user journey with easy to use UI
	Increased customer base through customer registrations
	Lower cost of customer acquisition


**RESULTS & FEEDBACK**
What were the measurable outcomes from the project that demonstrate progress or success?

Increased customer registrations
	Lower cost per acquisition
Describe their project management. Did they deliver items on time? How did they respond to your needs?

Excellent project management, clear communication, expectations and always delivering to agreed timescales. Also able to work in a flexible manner to accommodate urgent issues/requirements. Responded to our needs by listening to feedback and providing further insight.

What was your primary form of communication with LION+MASON?

Virtual Meeting

What did you find most impressive or unique about this company?

Their proven track record and thorough analysis of market conditions were impressive. We also commend their clear recommendations to accomplish our objectives. We will be engaging further to extend this project further in to our end to end processes.

Are there any areas for improvement or something LION+MASON could have done differently?

Can't think of any


---

#### Design for Academic Publisher & Assessment Organization
**The Project**

- Project size: Confidential
- Project length: Dec. 2020 - July 2022

**Project Summary**: LION+MASON provided design services for an academic publisher and assessment organization. They performed user research, designed the UI/UX, built wireframes, and audited the product.


**Review Rating**: 5.0
- Quality: 5.0
- Schedule: 5.0
- Cost: 5.0
- Willing to Refer: 5.0

**The Reviewer**
Digital Product Dev Director, Cambridge University Press
- Industry: Other industries

- Client size: 10,001+ Employees
- Review Type: Online Review
- Verified

**The Review** — Feb 24, 2023

**Feedback Summary**: Thanks to LION+MASON's work, the client experienced excellent adoption rates. They communicated frequently and set expectations early on, ensuring an effective workflow. Their expertise, creativity, and professional attitude were hallmarks of their work.
""They were creative problem solvers, even when dealing with complex systems for professional audience.""

**BACKGROUND**
Introduce your business and what you do there.

We are a world-leading academic publisher and assessment organisation, and part of the University of Cambridge. We’re driven by a simple mission – to contribute to society through the pursuit of education, learning, and research at the highest international levels of excellence.

Our team is one connected, global community, pursuing potential and moving forward, together. We will keep exploring, collaborating, and innovating to find bold new ways to spread knowledge, spark enquiry, and aid understanding.

I am passionate about human-centred design and data-driven innovation, energised by working with people and leading teams to deliver products and services that people need and enjoy using. I teach User Experience Design at University of the Arts London and love seeing people coming into this field from so many backgrounds.

The fact that CX and UX are interdisciplinary fields invites different perspectives, examining concepts and practices from various point-of-views and sparks fascinating conversations about business, technology, design and psychology.

**OPPORTUNITY / CHALLENGE**
What challenge were you trying to address with the vendor?

End-to-end digital product design process for a portfolio of innovative new online academic research journal products as well as specific cross-platform interface elements.
Project stages for each:

Discovery
	User Research + concept validation
	UX Design
	UI Design
	User Testing


**SOLUTION**
What was the scope of their involvement? 

Product Design
	Discovery
	User research
	Persona creation
	Competitor analysis
	UX Audit
	Ideation
	Concept creation
	UX Design incl. user journeys, IA, wireframing
	UI Design
	User testing
	Development handover
What is the team composition? 

UX Director
	Principal consultant
	Senior UX consultant
	User Researcher
	UX/UI Designer
How did you come to work with the vendor?

Recommendation
	RFP
	In person meeting and proposal presentation
How much have you invested with them?

Confidential

What is the status of this engagement?

**RESULTS & FEEDBACK**
What evidence can you share that demonstrates the impact of the engagement?

We had a few projects with L+M. We were happy with the results for all of them. One of the projects was extremely complex and innovative and it resulted with great adoption rates.

How did the vendor perform from a project management standpoint?

There was a clear sprints plan with a clear split of tasks between our colleagues and L+M. They listed assumptions and set expectations quite clearly too so there were no surprises mid-way through which is a very common pitfall when working with externals.

What did you find most impressive about them?

A well rounded team which is a rare find
	IA, User Research, lo-fi and hi-fi prototypes...
	They were creative problem solvers, even when dealing with complex systems for professional audience.
	Great communication
Are there any areas they could improve?

No


---

#### User Research for University
**The Project**
- Services: UX/UI Design, Web Design
- Project size: Confidential
- Project length: Nov. 2022 - Feb. 2023

**Project Summary**: LION+MASON conducted user research for a higher education university. The goal was to understand user attitudes, expectations, and website usage in order to create a better UX/UI design.


**Review Rating**: 5.0
- Quality: 5.0
- Schedule: 5.0
- Cost: 5.0
- Willing to Refer: 5.0

**The Reviewer**
Senior Research Analyst, Sheffield Hallam University
- Industry: Education

- Client size: 5,001-10,000 Employees
- Review Type: Online Review
- Verified

**The Review** — Mar 7, 2023

**Feedback Summary**: LION+MASON  completed the project ahead of schedule and delivered precise and detailed research outcomes. They were organized, proactive, and responsive to the client's concerns. Moreover, they had a proactive approach throughout the engagement, which highly impressed the client.
""The team's creative ideas and proactive approach impressed me throughout.""

**BACKGROUND**
Please describe your company and position.

I am the Senior Research Analyst of Sheffield Hallam University

Describe what your company does in a single sentence.

Higher Education

**OPPORTUNITY / CHALLENGE**
What specific goals or objectives did you hire LION+MASON to accomplish?

LION+MASON conducted user research on behalf of Sheffield Hallam University to explore user attitudes, expectations and general approaches to sourcing information from the website.


**SOLUTION**
How did you find LION+MASON?

Online Search

Why did you select LION+MASON over others?

Good value for cost

What was the size of LION+MASON’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Primary research was commissioned with potential students to understand the UX/UI experience of the University website. LION+MASON provided a user centred research approach to tackle this objective. A structured research methodology was delivered looking at current and competitor platforms, user behaviours across all relevant touchpoints, analytics and existing insight.

**RESULTS & FEEDBACK**
What were the measurable outcomes from the project that demonstrate progress or success?

Understand how prospective students use the University website.
Describe their project management. Did they deliver items on time? How did they respond to your needs?

From commissioning through to debrief, LION+MASON managed and delivered this research project with precision, flexibility, attention to detail, and innovation. The team were organised, pro-active, and responsive to the client’s requirements. The project was completed ahead of schedule and fully delivered on research outcomes.

What was your primary form of communication with LION+MASON?

Virtual Meeting
	Email or Messaging App
What did you find most impressive or unique about this company?

The team's creative ideas and proactive approach impressed me throughout.

Are there any areas for improvement or something LION+MASON could have done differently?

N/A


---



## Portfolio & Awards


### Harley Davidson - In-store Retail Platform
Product Modernisation & Improvement: In-store retail support system for customer management, test ride bookings, and sales reporting.

User Research
Product Strategy
Prototyping
UX Design
User Testing
UI Design



### Allianz - Supply Chain Risk Platform
New Product Vision & Design: Risk analysis tool for supply chain product managers.

User Research
UX Strategy
Prototyping
Product Design
UI Design



### Student Self-Service App Design
Digital Product Modernisation & Improvement: Self-service mobile app for students in accommodation.

UX Design
UI Design
Product Design



### L3Harris - Flight Simulator Dashboard Interface
Digital Product Improvement: Redesign and optimise the Flight Simulator control dashboard experience for instructors.

User Research
Service Design
UX Strategy
Product Design
UI Design
User Testing



### Healthcare Management App for Kids & Consultants
New Product Design:Multi-user application design for children going into long-term health care.

User Research
UX Strategy
Product Design
UI Design
User testing



### Johnson & Johnson - B2B Retailer Support Platform
Product Modernisation & OptimisationAn online B2B retailer support, training, and management platform for independent J&J customers

Pan-european user research
UX Design
Service Design
UX Design
UI Design



### Trailight IAR - Fintech Compliance Product
Product Modernisation & OptimisationAn online Fintech product for Individual Regulatory Compliance for global financial services companies.

User Research
UX Strategy
Service Design
Product Design
UI Design



### DWP -Self Service Portal
Service Transformation & New Product DesignDiscovery and design for a new self-service platform for DWP services

User Research
Service Design
UI/UX Design



### GEM B2C Direct Marketing Design & Delivery Tool
Product ModernisationAudit and UX overhaul of a direct marketing platform

UX Audit
UX Strategy
UX Design
UI Design




### Clutch Awards

- [Clutch Award Badge](https://shareables-prod-static.clutch.co/badges/top_clutch.co_product_design_company_london_2026.svg)

- [Clutch Award Badge](https://shareables-prod-static.clutch.co/badges/top_clutch.co_product_design_company_leeds_2026.svg)

- [Clutch Award Badge](https://shareables-prod-static.clutch.co/badges/top_clutch.co_user_experience_company_leeds_2026.svg)

- [Clutch Award Badge](https://shareables-prod-static.clutch.co/badges/top_clutch.co_design_company_leeds_2026.svg)


### Industry Recognitions

- Shortlisted for Digital Agency Award




## Key Clients

- Johnson & Johnson


## Packages



## About the Team

### Our Story
LION+MASON is a top-rated UK digital product consultancy. We are a strictly senior-led team bringing decades of unparalleled combined UX experience to business-critical products, enterprise platforms, and successful innovation. We never farm work out to juniors. Instead, our seasoned UX experts partner directly with clients to drive commercial outcomes, helping global brands like Harley-Davidson, J&J, and Allianz boost conversion, adoption, retention, and measurable ROI.


### What Sets Us Apart

- Exclusively Senior-Led UX Experts: We never farm work out to junior designers. Clients partner directly with seasoned consultants bringing decades of combined experience to solve complex, high-stakes product challenges.

- Driven by Measurable Commercial ROI: We go beyond aesthetics to eliminate "revenue-draining friction." Our UX strategies are explicitly designed to boost conversion, accelerate product adoption, and increase retention.

- Enterprise & Complex Platform UX: We do not build simple brochure websites. We excel at designing and modernising business-critical SaaS, enterprise tools, and high-transaction products that demand strategic depth.


### Quick Facts

- 6 Verified Clutch Clients

- 10 years in business



### Tools and Technology

- Slack

- Zoom

- Google Meet

- Microsoft Teams

- Trello

- Google Drive

- OneDrive

- Miro

- Harvest

- Figma

- Adobe XD

- Axure RP




## Verification

Clutch verification provides an additional layer of data to help you make the right purchasing decision of business services.

- Verified Client Reviews: 6
- Overall Review Rating: 5.0

Last Updated: 2026-05-16T11:57:28Z

### Business Entity
- Business Entity Name: Lion & Mason Limited
- Source: Companies House
- Jurisdiction of Formation: United Kingdom
- Date of Formation: June 23, 2016
- Status: Active
- Last Updated: January 24, 2023
- ID: 10247327


### Credit Report Results
- International Credit Risk Assessment: Very Low Risk
- Source: Creditsafe
- Last Updated: January 1, 2022



## Locations (2)

### London, England (Headquarters)
- 7 Pancras Square
- London N1C 4AG
- England
- 2 - 5 employees
- Phone: 0203 740 6260

### Leeds, England
- Clockwise, Yorkshire House, Greek Street, Leeds
- Leeds LS1 5BW
- England
- 6 - 9 employees
- Phone: 0113 834 8708



## Connections

- Shalaka Teli (Gadre Infotech Pvt. Ltd.)


## Contact LION+MASON
[Send a message](https://clutch.co/profile/lionmason)

### Connect on Social
- [LinkedIn](https://www.linkedin.com/company/lionandmason/about/)
- [Facebook](https://www.facebook.com/lionmasonux)
- [X](https://twitter.com/lionmason_ux)

