LION+MASON is one of the UK’s top-rated and most trusted UX and Digital Product Consultancies.
We are the UK's leading specialists in designing and modernising complex, business-critical enterprise platforms, B2B/B2C SaaS, and high-transaction applications.
We do not build simple brochureware websites: We partner with ambitious senior leaders (Heads of Product, CMOs, CXOs) to solve their most costly digital challenges. Unlike traditional design agencies, our work is firmly tied to commercial outcomes. We unite Evidence-led Strategy and Human-centered Design to eliminate "revenue-draining friction"—directly increasing conversion, loyalty, product adoption, retention, and sales.
Trusted experts in product success, we deliver exclusively through senior-led teams:
Platform Modernisation: Overhauling legacy systems to eradicate design debt and boost performance.
The "Friction Mapping" Sprint: A rapid, expert diagnostic delivered in as little as 2 weeks to pinpoint exactly where your product is losing money and provide an evidence-backed roadmap of quick wins.
New Product Design: Taking complex ideas from zero to a market-ready MVP.
Concept Prototyping: Validating ideas to de-risk investment before development.
UX Leadership & Embedded Teams: Scaling your capability with our senior practitioners.
Core Expertise:
UX & UI Design
User Research
Service Design
Information Architecture (IA)
UX Strategy
Innovation
Product Design
User Testing
Conversion Rate Optimisation (CRO).
Specialist Sectors: Travel, Automotive, Insurtech, Fintech, Healthtech, Aerospace, Higher Education, and Public Sector (GDS).
Proven Commercial Outcomes: We have a track record of delivering transformational ROI for global brands including Best Western Hotels, Harley Davidson, Johnson & Johnson, Allianz, Markel Insurance, Everyman Cinemas, and Cambridge University.
Min project size
$10,000+
Hourly rate
$100 - $149 / hr
Employees
2 - 9
Locations
London, England
Year founded
Founded 2016
Languages
Timezones
1 Language that we service
English
3 Timezones that we service
CET
Central European Time (CET)
GMT
Greenwich Mean Time (GMT)
UTC
Universal Coordinated Time (UTC)
2 Locations
London , England
Leeds , England
No have been added yet...
Pricing Snapshot
Min. project size
$10,000+
Avg. hourly rate
$100 - $149
/hr
Rating for cost
5
/5
What Clients Have Said
LION+MASON offers good value for cost, consistently praised for budget alignment and high-quality deliverables. Clients highlight their responsiveness and effective project management, indicating a strong overall pricing proposition without specific project costs mentioned.
None of the reviews mentioned any areas for significant improvement, indicating a high level of client satisfaction with LION+MASON's services. Clients couldn't fault them in any area.
Impressive User Research Skills
LION+MASON excelled in user research, providing valuable insights through structured methodologies. Their preparation for user interviews and ability to gather unexpected insights were particularly noted.
Collaborative and Flexible Approach
LION+MASON's collaborative and flexible approach was appreciated, especially their ability to integrate seamlessly with client teams and adapt to different tools and working styles.
Creative Problem Solvers
The team was recognized for their creativity in solving complex problems, particularly in projects involving intricate systems and professional audiences. Their innovative solutions were highly valued.
Strong Value Proposition
Clients found LION+MASON to offer great value for cost. Their combination of strong research capabilities and UX expertise made them a cost-effective choice for many clients.
Design for Academic Publisher & Assessment Organization
Featured Review
Confidential
Dec. 2020 - July 2022
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"They were creative problem solvers, even when dealing with complex systems for professional audience."
Feb 24, 2023
Digital Product Dev Director, Cambridge University Press
Eden Lazeness
Verified
Other industries
Cambridge, England
10,001+ Employees
Online Review
Verified
LION+MASON provided design services for an academic publisher and assessment organization. They performed user research, designed the UI/UX, built wireframes, and audited the product.
Thanks to LION+MASON's work, the client experienced excellent adoption rates. They communicated frequently and set expectations early on, ensuring an effective workflow. Their expertise, creativity, and professional attitude were hallmarks of their work.
The client submitted this review online.
BACKGROUND
Introduce your business and what you do there.
We are a world-leading academic publisher and assessment organisation, and part of the University of Cambridge. We’re driven by a simple mission – to contribute to society through the pursuit of education, learning, and research at the highest international levels of excellence.
Our team is one connected, global community, pursuing potential and moving forward, together. We will keep exploring, collaborating, and innovating to find bold new ways to spread knowledge, spark enquiry, and aid understanding.
I am passionate about human-centred design and data-driven innovation, energised by working with people and leading teams to deliver products and services that people need and enjoy using. I teach User Experience Design at University of the Arts London and love seeing people coming into this field from so many backgrounds.
The fact that CX and UX are interdisciplinary fields invites different perspectives, examining concepts and practices from various point-of-views and sparks fascinating conversations about business, technology, design and psychology.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with the vendor?
End-to-end digital product design process for a portfolio of innovative new online academic research journal products as well as specific cross-platform interface elements.
Project stages for each:
Discovery
User Research + concept validation
UX Design
UI Design
User Testing
SOLUTION
What was the scope of their involvement?
Product Design
Discovery
User research
Persona creation
Competitor analysis
UX Audit
Ideation
Concept creation
UX Design incl. user journeys, IA, wireframing
UI Design
User testing
Development handover
What is the team composition?
UX Director
Principal consultant
Senior UX consultant
User Researcher
UX/UI Designer
How did you come to work with the vendor?
Recommendation
RFP
In person meeting and proposal presentation
How much have you invested with them?
Confidential
What is the status of this engagement?
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
We had a few projects with L+M. We were happy with the results for all of them. One of the projects was extremely complex and innovative and it resulted with great adoption rates.
How did the vendor perform from a project management standpoint?
There was a clear sprints plan with a clear split of tasks between our colleagues and L+M. They listed assumptions and set expectations quite clearly too so there were no surprises mid-way through which is a very common pitfall when working with externals.
What did you find most impressive about them?
A well rounded team which is a rare find
IA, User Research, lo-fi and hi-fi prototypes...
They were creative problem solvers, even when dealing with complex systems for professional audience.
Great communication
Are there any areas they could improve?
No
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
UX Audit & User Research for Nonprofit Organization
UX/UI Design
Confidential
Jan. - Mar. 2024
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"The reports produced were clear, easy to follow, and digestible for less involved stakeholders."
Jun 13, 2024
Digital Product Manager, Age UK
Tom Allen
Verified
Other industries
United Kingdom
5,001-10,000 Employees
Online Review
Verified
LION+MASON led a UX audit and user research for a nonprofit organization. The team gathered evidence on how end users use the client's product and provided a list of recommendations for UX improvements.
LION+MASON produced a UX audit report and a prioritized list of recommendations. They also provided the client with user personas, UR discussion guides, and recruitment screeners and communications templates. Moreover, the team facilitated a stakeholder workshop and delivered the session recordings.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Digital Product Manager of Age UK
Describe what your company does in a single sentence.
we help millions of people every year, providing support, companionship and advice. We are a strong voice, campaigning with and for older people to champion their rights, needs and wishes.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire LION+MASON to accomplish?
To explore the user experience of one of new products across multiple user groups
SOLUTION
How did you find LION+MASON?
Online Search
Why did you select LION+MASON over others?
High ratings
Pricing fit our budget
Great culture fit
Good value for cost
Company values aligned
Demonstrated knowledge of UX
How many teammates from LION+MASON were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
The ultimate aim of the project is to collect evidence of how end users use the product, and use that evidence to deliver changes to improve the experience for the different user types and ultimately inform and justify future developments on the product.
Deliverables:
Evidenced suggestions for how to improve the experience for end users with clear evidence to justify changes
Evidenced suggestions for how to improve the process of managing and curating listings for brand partners with clear evidence to justify changes
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
UX Audit Report
User Personas
UR Discussion guides
Recruitment screeners and comms templates
Session recordings and notes
Detailed findings & recommendations report
Stakeholder Workshop
Prioritised list of recommendations
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Andy & Mark were exceptional. Everything was delivered extremely promptly and to a very high standard. They responded to any queries I had quickly and thoughtfully. They were completely transparent with all their work to the extent I was able to watch them work live in a Miro board.
What was your primary form of communication with LION+MASON?
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
In the past we've struggled with UX agencies beinga ble to get to grips with the unique positioning of the product and how it interacts with various different users. Andy & Marc at Lion & Mason grasped it instantly and were immediately able to offer insightful feedback and hypothesis from their external and UX focused perspective.
The amount of preperation that went into the user research interviews to ensure particpants weren't lead but were still able to gather vital information that we were looking for as well as some suprise gems that we werent expecting.
The presentation of their work and findings really sets the apart. The reports produced were clear, easy to follow, and digestible for less involved stakeholders. The simple scoring system makes it clear what work we need to prioritize.
Are there any areas for improvement or something LION+MASON could have done differently?
No not at all. I couldn't fault them in any area.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Web, AI Dev & UX/UI Design for Wealth Management Company
AI DevelopmentUX/UI DesignWeb Development
Confidential
Jan. 2023 - Jan. 2024
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"We were impressed with their great combination of strong research and UX expertise."
Jun 7, 2024
Divisional Director of Digital Experience, St James's Place
Matt Hall
Verified
Financial services
Cirencester, England
1,001-5,000 Employees
Online Review
Verified
LION+MASON assisted a wealth management company with three projects, including AI and website development, UI/UX design, user research, user testing, validation, and information architecture tasks.
Thanks to LION+MASON, the client launched two newly designed intranet websites, received excellent user advocacy and usability scores, and met the satisfaction of their internal stakeholders. LION+MASON's project management, responsiveness, flexibility, and friendly attitude were commendable.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Divisional Director of Digital Experience and Design of St James's Place
Describe what your company does in a single sentence.
St James's Place is the UK's largest Wealth Management Company, looking after the financial futures of nearly 1 million clients
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire LION+MASON to accomplish?
User Research and Discovery
IA creation and validation
SOLUTION
How did you find LION+MASON?
Referral
Other
Why did you select LION+MASON over others?
Referred to me
How many teammates from LION+MASON were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
We collaborated with LION+MASON on 3 projects over the last two years, focussing on
User Research & Information Architecture.
User research planning, exection and playback
Website AI and Tree jack testings and recommendations
User testing and validation
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
2 new designed and architected Intranet sites launched to replace existing corporate and B2B client environements.
Strong user advocacy and usability scores reported
Happy internal business stakeholders
Describe their project management. Did they deliver items on time? How did they respond to your needs?
The L+M team were professional and organised, handling all project management, stakeholder engagement, and user research scheduling. They demonstrated flexibility to adapt to our tools & ways of working, and felt like an extension of the team. I had no hesitation putting them in from of senior stakeholders to gather requirements and present their recommendations.
What was your primary form of communication with LION+MASON?
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
We were impressed with their great combination of strong research and UX expertise. Super responsive and easy to deal with and a strong overall value/cost proposition
Are there any areas for improvement or something LION+MASON could have done differently?
Nothing!
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Analytics Workflow & App Redesign for Media Consulting Firm
UX/UI Design
Confidential
Nov. 2022 - Feb. 2023
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
4.5
"They had a flexible, collaborative approach tailored to our unique culture and starting point."
Mar 7, 2023
Director, MediaSense
Nicola Poynter
Verified
Advertising & marketing
United Kingdom
51-200 Employees
Online Review
Verified
A media company hired LION+MASON to design and develop a custom app. The goal was to transform the client's analytics workflows; they delivered visual key workflow mock-ups and Figma wireframes.
The client was pleased with LION+MASON's mock-ups, interactive prototypes, and other deliverables. They understood the client's business and goals and had a flexible and collaborative project management approach. Moreover, they helped the client introduce a user-centered design for the first time.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Director, Product of MediaSense
Describe what your company does in a single sentence.
We build high performance media operating models and unlock value for the world's leading brands
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire LION+MASON to accomplish?
Reimagine our analytics workflows and design an application to transform how we deliver to our clients
SOLUTION
How did you find LION+MASON?
Other
Why did you select LION+MASON over others?
High ratings
Great culture fit
Good value for cost
What was the size of LION+MASON’s team?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
User persona definitions, E2E Process mapping identifying pain points and opportunities, concept creation and validation, delivering visual mock ups of key workflows and Figma wireframes
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Workshop outputs canvas (Miro)
Workflow and process maps (Miro)
Concept ideation refined through visual mock ups and interactive prototyping (Figma)
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Clear upfront proposal, with key deliverables, ways of working and timelines stepped out. Project was managed excellently throughout, with regular playbacks/check ins and collaborative tweaks to scope, so that the team delivered concrete valuable deliverables.
What was your primary form of communication with LION+MASON?
In-Person Meeting
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
They had a flexible, collaborative approach tailored to our unique culture and starting point. Team developed strong relationships with our key users, ensuring they felt involved and invested in the project. We were introducing user centred design to the business for the first time, so this was critical. Team demonstrated impressive ability to absorb a huge amount of information about what we do, and why we do it, distilling and structuring the inputs to design a coherent workflow.
Are there any areas for improvement or something LION+MASON could have done differently?
Not from my perspective, it ran exactly how I wanted it to, and I felt Lion & Mason really understood what was required and managed the workshops very well to get us where I need us to be.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
4.5
NPS
UI/UX Design for Financial Services Firm
Market ResearchUX/UI Design
Confidential
Sep. 2022 - Mar. 2023
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"We also commend their clear recommendations to accomplish our objectives."
Mar 1, 2023
CTO, Financial Services Firm
Anonymous
Verified
Financial services
Doncaster, England
11-50 Employees
Online Review
Verified
LION+MASON provided UI/UX design services to a financial services firm. They simplified the client's user journey and leveraged various technologies to give end customers access to online tools and resources.
LION+MASON delivered a simple user journey with an easy-to-use UI design, which helped increase the client's customer registrations and reduce cost per acquisition. Their team impressed the client with their flexibility, excellent project management, clear communication, and on-time delivery.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the CTO of (a/an) Financial services
Describe what your company does in a single sentence.
We provide specialist financial advice for people approaching retirement to ensure they maximise the value of their pension and other assets in order to achieve retirement objectives. We use technology where possible to make the process as seamless for the customer as possible.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire LION+MASON to accomplish?
A seamless user journey for customers to obtain quotes
Lower cost customer generation
Great customer outcomes
SOLUTION
How did you find LION+MASON?
Referral
Why did you select LION+MASON over others?
High ratings, Great culture fit, Good value for cost, Referred to me, Company values aligned
What was the size of LION+MASON’s team?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
To simplify our current user journey and use technology where possible to allow customers to 'self serve' and access a variety of online tools, resources and advice to help their financial planning at retirement.
The current approach found that customers were not engaging after a simple form fill, this project hopes to further engage customers and build trust in order to establish a closer relationship with the customer in order to help provide a 5 star service and achieve great customer outcomes. Key deliverables were:
a simple user journey with easy to use UI
Increased customer base through customer registrations
Lower cost of customer acquisition
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Increased customer registrations
Lower cost per acquisition
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Excellent project management, clear communication, expectations and always delivering to agreed timescales. Also able to work in a flexible manner to accommodate urgent issues/requirements. Responded to our needs by listening to feedback and providing further insight.
What was your primary form of communication with LION+MASON?
Virtual Meeting
What did you find most impressive or unique about this company?
Their proven track record and thorough analysis of market conditions were impressive. We also commend their clear recommendations to accomplish our objectives. We will be engaging further to extend this project further in to our end to end processes.
Are there any areas for improvement or something LION+MASON could have done differently?
Can't think of any
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
User Research for University
UX/UI DesignWeb Design
Confidential
Nov. 2022 - Feb. 2023
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"The team's creative ideas and proactive approach impressed me throughout."
Mar 7, 2023
Senior Research Analyst, Sheffield Hallam University
Sean Ward
Verified
Education
Sheffield, England
5,001-10,000 Employees
Online Review
Verified
LION+MASON conducted user research for a higher education university. The goal was to understand user attitudes, expectations, and website usage in order to create a better UX/UI design.
LION+MASON completed the project ahead of schedule and delivered precise and detailed research outcomes. They were organized, proactive, and responsive to the client's concerns. Moreover, they had a proactive approach throughout the engagement, which highly impressed the client.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Senior Research Analyst of Sheffield Hallam University
Describe what your company does in a single sentence.
Higher Education
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire LION+MASON to accomplish?
LION+MASON conducted user research on behalf of Sheffield Hallam University to explore user attitudes, expectations and general approaches to sourcing information from the website.
SOLUTION
How did you find LION+MASON?
Online Search
Why did you select LION+MASON over others?
Good value for cost
What was the size of LION+MASON’s team?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Primary research was commissioned with potential students to understand the UX/UI experience of the University website. LION+MASON provided a user centred research approach to tackle this objective. A structured research methodology was delivered looking at current and competitor platforms, user behaviours across all relevant touchpoints, analytics and existing insight.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Understand how prospective students use the University website.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
From commissioning through to debrief, LION+MASON managed and delivered this research project with precision, flexibility, attention to detail, and innovation. The team were organised, pro-active, and responsive to the client’s requirements. The project was completed ahead of schedule and fully delivered on research outcomes.
What was your primary form of communication with LION+MASON?
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
The team's creative ideas and proactive approach impressed me throughout.
Are there any areas for improvement or something LION+MASON could have done differently?
N/A
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
"Would recommend and recommission without hesitation.
Showing 1-6 of
6 Reviews
Our Story
LION+MASON is a top-rated UK digital product consultancy. We are a strictly senior-led team bringing decades of unparalleled combined UX experience to business-critical products, enterprise platforms, and successful innovation. We never farm work out to juniors. Instead, our seasoned UX experts partner directly with clients to drive commercial outcomes, helping global brands like Harley-Davidson, J&J, and Allianz boost conversion, adoption, retention, and measurable ROI.
What Sets Us Apart
Exclusively Senior-Led UX Experts
We never farm work out to junior designers. Clients partner directly with seasoned consultants bringing decades of combined experience to solve complex, high-stakes product challenges.
Driven by Measurable Commercial ROI
We go beyond aesthetics to eliminate "revenue-draining friction." Our UX strategies are explicitly designed to boost conversion, accelerate product adoption, and increase retention.
Enterprise & Complex Platform UX
We do not build simple brochure websites. We excel at designing and modernising business-critical SaaS, enterprise tools, and high-transaction products that demand strategic depth.
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