Levie Branding

BACKGROUND

Please describe your company and position.

I am the Founder/CEO of TROPLESS Cocktail Mixers

Describe what your company does in a single sentence.

We manufacture and sell a non-alcoholic, low sugar cocktail mixer for health-conscious funseekers.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Levie Branding to accomplish?

• Refine and enhance our brand strategy
• Develop eye-catching packaging and digital design
• Create beautiful visual communications that connect with target consumers

SOLUTION

How did you find Levie Branding?

Online Search

Why did you select Levie Branding over others?

• High ratings
• Great culture fit
• Company values aligned

How many teammates from Levie Branding were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

As a startup CPG beverage brand, we hired Levie Branding to provide creative services to support the launch of our new brand, TROPLESS Cocktail Mixers.   Creative elements included brand strategy, identity and logo, packaging, digital design, and eCommerce design.  The list of delivererables was extensive and completed in a timely manner.

Brand Strategy & Identity System Design Services:
• Brand DNA & Positioning Strategy
• Brand Voice, Taglines & Messaging
• Brand Marks & Logo Design
• Brand Identity Element Design
• Color System Design
• Type System Design
• Brand Book & Usage Guidelines

Product Packaging Design Services for Multiple SKUs:
• Creative Strategy & Direction
• Packaging Design Architecture
• Packaging Design for Multiple SKUs

Digital + E-Comm Experience Design Services:
• Digital Strategy
• Web Narrative & Messaging
• Shopify Theme Design & Global Styles
• Social Media Templates
• SEO Advisory & Site Setup
• Shopify Integrations

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

1. Our team was delighted with the phenominal results of Levie's creative services.
2. The response from customers has been overwhelmingly positive.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their cohesive and friendly team collaborates very well together.  From the outside, their members appear to have very complimentary skill sets.  Deliverables were always timely and Levie's thorough communication managed all of our expectations.  Our revision requests were recieved with interest, curiosity, and a desire to provide the results we were looking for.  Our design meetings were thoroughly enjoyable and Levie instilled a tremendous amount of confidence with their guidance and expert suggestions.

What was your primary form of communication with Levie Branding?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

One of the most impressive quality about Levie Branding?  Integrity. 

There is a bit of blind faith that comes with entering into a professional relationship.  We hope we are making the right decision, however there is still some uncertanity and anxiety.  Particularly when money is involved.

From our earliest conversations, the level of professionalism, integrity, and trust that Levie's Jose and team presents is very reashuring.  Once that confidence is established, the working friendship, creativity, collaboration, and communication flows easily.  And the result is beautiful work.

Are there any areas for improvement or something Levie Branding could have done differently?

I would be happy to provide constructive criticism, however, nothing comes to mind.  

BACKGROUND

Introduce your business and what you do there.

I’m the owner and CEO of a water company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Levie Branding?

We were looking for creative branding direction, so they developed our brand from top to bottom.

SOLUTION

What was the scope of their involvement?

They created our imaging, messaging, and a set of psychological principles that detail what someone would feel when they see our brand.

During our first meeting, they did a deep dive into my product and vision, as well as how I wanted my customers to feel about my brand. From there, we launched into an examination what made my brand different from my competitors. Did we want to be young, agile, and modern, old and classy, or somewhere in the middle?

Deliverables so far have included our logo, product labels, brand books, and sell sheets. They also created the layout for and developed our website.

What is the team composition?

I’ve worked with Jose (Partner and Chief Design Officer), Ali (Lead Designer), and two other resources.

How did you come to work with Levie Branding?

I found them through one of their other client’s, whose brand I really liked.

How much have you invested with them?

The total cost is around $45,000 right now.

What is the status of this engagement?

We’ve been working together since December 2021. They’re always creating new pieces for us.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We’ve seen a 10-times increase in sales, mostly from the new labels they created for our products, but also from all their other work. The labels catch people’s attention and make them want to buy our products.

How did Levie Branding perform from a project management standpoint?

Their communication is amazing, as well as their ability to maintain good scheduling. Their flexibility and teamwork are off the charts as well. They’ve been great at incorporating the couple of changes I’ve asked for throughout the process as well, and beyond just integrating my requests, they’ve improved on them. The work is much more creative than I imagined it would be. We communicate over email and text.

What did you find most impressive about them?

Their biggest strength is that they’re a small, family-owned business. They’re able to hop on the phone no matter what time it is, including evenings and weekends, so that they can make implementations immediately.

Rather than push us in a specific direction, they made sure to elicit what we had in our minds. Additionally, they can trim their services to make them work with whatever budget you have.

Are there any areas they could improve?

No, not that I’ve seen so far.

Do you have any advice for potential customers?

Get out to Miami to work with them in-person if you can. I live in California but made the trip, and we got a lot down together. You can often get done in-person in one trip what would take weeks or months over the phone and through emails.

BACKGROUND

Please describe your company and your position there.

I am the owner and CEO of the company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Levie Branding?

We hired Levie Branding to help us with our rebranding and marketing strategy.

SOLUTION

How did you select this vendor and what were the deciding factors?

Levie Branding was referred to us by mutual friends. We looked them up, saw their work and their credentials and decided to give them a call. Jose and Tia made us feel really at ease with the whole process.

Describe the project in detail and walk through the stages of the project.

We got in contact and described our needs and wants. We gave Levie Branding a document with our goals, our identity, and our philosophies. We showed them our work and where we wanted to head to. They gave us feedback on what would be the best way to portray ourselves and began working on our rebranding. After a couple of revisions, we had a new Logo, a new Website, and a new marketing strategy that we were happy with.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with 4 people. Tia and Jose, owners, and Ali and Fabi who were in charge of the designs.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have a new working website with our desired identity. We have a new marketing strategy that already reflects new and higher traffic to our site.

How effective was the workflow between your team and theirs?

It was very effective. They were always available whenever we had questions and solved them right away over the phone or video call.

What did you find most impressive or unique about this company?

The personalized way they worked with us. It really felt like a custom service that cared for our company and saw us as individuals and not just as another client. We felt taken care of.

Are there any areas for improvement or something they could have done differently?

We honestly think they did an amazing job, and we were completely happy with their services.

BACKGROUND

Introduce your business and what you do there.

I'm the founder of a company called Keyma. We're a brand that has created beachwear in the luxury category; our main items are beach bags, beach pouches, ponchos, and beach towels.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Levie Branding?

We had the whole concept of our company, but we didn’t have a name, a brand image, or anything. We were new to the States, and we were looking for someone who could take the idea we had in our mind and help us create a brand image in the States focused on the American market without losing the whole vibe of the company.

SOLUTION

What was the scope of their involvement?

Levie Branding did naming and branding for us. We only had the idea, and they had to help us create the whole brand. They were very helpful, took us step by step, and told us exactly what we needed to do through an interviewing process.

We also gave them a lot of information about the other companies with similar projects to ours, and they brought it to life through a very successful timeframe — every step was well thought through.

What is the team composition?

I worked with Jose (Partner & Chief Design Officer) and another 3–4 people throughout the project. One person was helping with the logo, someone else with the photos, and another with advice and information regarding the whole branding and the company's look.

How did you come to work with Levie Branding?

I looked through companies, and I liked Levie Branding's website. We interviewed a couple of companies but went with Levie because they were very precise on their timing, the pricing, and the time frame, which won us over.

How much have you invested in them?

We've spent around $20,000 with them so far.

What is the status of this engagement?

I started working with them in September 2021, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I don’t have any metrics yet because we're now going live. We had a few ups and downs with production because it is overseas, but whoever has seen the site and the branding has told me it is beautiful, and all the marketing agencies have asked me who I have worked with. Even people back in my home country were amazed at how they could take a Greek idea and translate it into an American company.

Overall, they've done an incredible job. There were no alterations to what they sent me, and any changes we had to make were minimal.

How did Levie Branding perform from a project management standpoint?

We speak directly with Jose and also email the group as a whole.

What did you find most impressive about them?

Their communication and commitment to the project are outstanding — they've been able to take my ideas and bring them to life.

Are there any areas they could improve?

They could offer more services, but honestly, I am happy with their work. They've gone above and beyond for me — if I pay them for five things, they'd produce 7–8 deliverables to give me everything I need.

BACKGROUND

Introduce your business and what you do there.

I’m the associate director of Fountainhead Arts. We’re an arts organization that operates an artist residency, an artist studio complex, and a county-wide open studio event.

I oversee marketing and communications, as well as provide support for fundraising and development.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Levie Branding?

We started as a passion project and became a nonprofit only four years ago. We’d never gone through a branding process, and our founder had created our website, so we needed to completely change our look to elevate our brand and position as a premier artist residency. Our alumni are some of the most recognizable names in contemporary art — their work sells for millions of dollars — so we needed a brand to match that prestige.

SOLUTION

What was the scope of their involvement?

Levie Branding delivered the full brand, delivering all sorts of creative, including newsletter templates, invitations, business cards, and stationary. We provided most of the copy because we already had that capability in-house and wanted to keep costs down; we didn’t have an unlimited budget. Levie was certainly the creative director behind the branding, however.

We also hired them to build our website.

What is the team composition?

We predominantly deal with Jose, Ali, and Fabiola. Marvin provided some additional creative.

How did you come to work with Levie Branding?

They were recommended to us by one of our board members and became one of four agencies we requested proposals from. We chose them because we liked their presentation and trusted the recommendation we received. Moreover, Levie was able to offer some of their services in-kind, which reduced our bottom line.

How much have you invested with them?

We’ve spent around $10,000­–$15,000 with them.

What is the status of this engagement?

We’ve been working together since March 2021. The branding project was delivered, and because we loved it so much, we’ve established an arrangement where we call on them for key services when we need them.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We’ve run a few ad campaigns with design items that Levie furnished, and they have been highly successful. Also, the feedback we’ve received from our community is great; we hear all the time how much people love our brand.

How did Levie Branding perform from a project management standpoint?

It’s very easy to work with them because I can always reach them. We connect whenever we need to, mostly communicate over email, phone calls, and texts.

What did you find most impressive about them?

Our founder and advisor aren’t familiar with the branding process, so Levie’s handholding was very helpful and thoughtful.

A lot of agencies will forget that the client needs to come first and that they have to bend and shift to deliver on the client’s needs. Levie doesn’t get proud with their creative and fight you on changes; they’re adaptable and flexible. Even when it’s last minute, they’ll respond to our needs. They excel at meeting the client where they are.

Are there any areas they could improve?

I don’t think so. They’ve done everything well, including the hand off.

Do you have any advice for potential customers?

Come to the table with a good sense of what you want your brand to be. It’s especially important to have concrete examples of what you want them to deliver.

BACKGROUND

Please describe your company and your position there.

I'm the Founder of a staffing company that partners with organizations in the HealthTech, GreenTech, and SpaceTech sectors.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Levie Branding?

Branding, web strategy and design, logo, business cards

SOLUTION

How did you select this vendor?

We hired Levie Branding because of their reputation in the industry, quick turnaround times, and professionalism.

Describe the scope of their work in detail.

After a thorough consultation, guided by an original framework, the Levie team hit the ground running with creative brainstorming and content ideation. They developed the brand image and logo from scratch, the website, and marketing collateral.

What was the team composition?

I worked closely with the two lead strategists/founders. They also have a social media strategist and a designer.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Many of our customers comment on the original and unique design of the logo and website, which is a testament to the agencies work. We've seen great reward and return on this investment - as its established our credibility in the industries we serve.

How effective was the workflow between your team and theirs?

We had weekly meetings with the founders to go over progress and align on next steps. Additionally, we communicated over email regularly for updates. For each step, they would ask for our feedback and implement it quickly.

What did you find most impressive about this company?

Founders, Tia and Jose Nava, are efficient, have brilliant ideas, and most of all, they’re extremely fun to work with. They understood my vision and my business because they spent countless hours enveloping themselves in it. In a world where personal attention and time given are rare commodities, Levie is head and shoulders above the rest in customer service. I was completely blown away by their thoughtful approach and genuine dedication to meet project deadlines on time. I highly recommend partnering with them if you are starting a new venture or looking into refreshing your brand. You’ll propel your business to new heights, guaranteed.

Is there any area for improvement or anything that could have been done differently?

There is nothing that I would suggest to be done differently. I really enjoyed the process.

BACKGROUND

Please describe your company and your position there.

I am the co-founder and CEO of a craft spirits brand. We are available on shelves in over 350 locations in FL, NY and SoCal, as well as online nationwide. I oversea production, distribution and our online advertising.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Levie Branding?

Levie branding has grown with us and helped us transition our business from the natural beverage space into the spirits industry. With that came a need for redesigning our product packaging, website, brand decks, marketing collateral, merch and more.

What were your goals for this project?

To transition our brand into a new phase, one that's more mature and elevated.

SOLUTION

How did you select this vendor?

I met Jose in real life and he remained in contact with me for many months before a project worked out together. That's one of Jose's greatest skills... communication. Once we started off with one project, we loved the work and the level of attention it got that we continued to bring new projects to Levie.

Describe the scope of their work in detail.

On our recent brand audit and rebrand work, Jose came to meet with us in person to deep dive into our current positioning and brand assets, and discuss our new outlook for the brand, inspiration, messaging etc.

He sat with our creative directer and myself, we literally put it all out on the table (print outs of everything) to have visuals of the transgression over time. From there we pinpointed the direction and Jose got to work. From there we continued collaborating remotely and got to where we felt we had nailed the brand assets perfectly.

What was the team composition?

I worked directly with Jose, the partner.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our new brand identity is what draws people to our product and they really love it. Our nuanced take on 1980's Miami is well understood and appreciated.

How effective was the workflow between your team and theirs?

As mentioned, Jose is highly communicative and will keep you posted along the way as he works on your project. He'll call you with questions and multiple drafts of his work. From there you'll discuss how to move forward and he'll have a finished product for you in no time.

What did you find most impressive about this company?

I truly enjoy working with Jose and Tia. I'm impressed by their professionalism, communication skills, and of course, their technical skills. It's a pleasure finding teams to work with that take the time to understand your need and will dedicate time to bring your vision to life.

Are there any areas for improvement?

I've watched Le Vie grow from their early stages to a more comprehensive agency now. I look forward to seeing them grow even more!

BACKGROUND

Please describe your company and position.

I am the VP of Marketing of RCC Associates

Describe what your company does in a single sentence.

In business for 53 years, RCC Associates specializes in building exceptional restaurant and hospitality projects across the U.S. in 30 states and is known for our extensive list of repeat clients. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Levie Branding to accomplish?

• Branding Refresh
• New Website

SOLUTION

How did you find Levie Branding?

Online Search

Why did you select Levie Branding over others?

• Pricing fit our budget
• Great culture fit
• Company values aligned

How many teammates from Levie Branding were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Branding refresh, including new website. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

All new branding. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, on time delivery and always prompt response. 

What was your primary form of communication with Levie Branding?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We were impressed with their positive attitude and always seeking to understand exactly what we need. 

Are there any areas for improvement or something Levie Branding could have done differently?

Nothing that I would change.

BACKGROUND

Please describe your company and your position there.

I am the founder and principal at Breadth Marketing.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Levie Branding, and what were your goals?

We worked with Levie to develop new branding for four virtual restaurant concepts. They delivered excellent work at great value, really a pleasure to work with Jose and his team. We will continue to work together on future projects and would recommend Levie for any branding project anyone may have.

SOLUTION

How did you select this vendor?

Referral. Then we worked in the past for different projects.

Describe the scope of their work in detail, including any steps and the final deliverables.

Develop brand elements for four new virtual restaurant concepts.

How many people from the vendor's team worked with you, and what were their positions?

Two

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The new virtual restaurant concepts are about to launch., but the branding came out great. The chances for success here will be attributed to the restaurants operations but they have head start for truly establishing these brands.

Describe their project management style, including communication tools and timeliness.

Easy to work with, lots of attention to detail.

What did you find most impressive or unique about this company?

They get what you are trying to do really fast. They understand branding and the value it has. They are very easy to work with and extremely professional.

Are there any areas for improvement or something they could have done differently?

No.