Let's Brand!

BACKGROUND

Please describe your company and position.

I am the VP, Design Engineering of Dentsu

Describe what your company does in a single sentence.

Global consulting agency

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Let's Brand! to accomplish?

• Refresh and codify the brand's visual identity
• Redesign the home page
• Video /Sizzle Reel
• 3D Design Assets
• Content Strategy & Content Production

SOLUTION

How did you find Let's Brand!?

Referral

Why did you select Let's Brand! over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Let's Brand! were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Brand refresh plus UX Design, Visual Design, Content Strategy, and content production for key web pages including the Home page. They also produced a sizzle video and product concept video for C-level stakeholder alignment. Let's Brand was fast, and their output was professional quality. They were also proficient in ai strategy and usage, and were able to scale up their team quickly to meet increasing client demand.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The client was "amazed.” They had end-of-year budget to spend and wanted to accomplish more than our internal team could accommodate on short notice. Let's Brand scaled up quickly (faster than we could hire freelance) and brought seasoned, client-facing talent that was within our budget with acceptable margin. We'll hire them again. 

A successful MVP/prototype set the stage for a full-motion update with agentic AI integration in Q3 2026 (unlocking ~$6MM budget).

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Always on time and ready to go. They delivered everything early enough for internal review, despite tight client deadlines. They gave us consistent faces and a dedicated team, and integrated into our culture naturally. 

What was your primary form of communication with Let's Brand!?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Strong Visual Design, strong concepts, excellent copy and content production. They had fluency and talent accross both 'Digital' and 'Traditional' workstresms, and saved us from having to hire multiple vendors. 

Are there any areas for improvement or something Let's Brand! could have done differently?

We gave them feedback early on that we needed consistent senior faces for the clients (not just junior staff aug.) and they quickly addressed our concerns and staffed a client-facing senior manager from their side. Zero complaints. 

BACKGROUND

Introduce your business and what you do there.

I’m the VP and client partner of Merkle, a global experience consultancy specializing in digital business transformation. We combine data science, technology, and marketing to deliver end-to-end customer experiences that drive growth, engagement, and loyalty for clients worldwide.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Let's Brand!?

We needed help accelerating some creative experiences to fill in gaps for our team when we didn't have the staff to do it.

SOLUTION

What was the scope of their involvement?

Let's Brand! provided conceptual, UI, interactive, and motion design services as supplemental creative support and staff augmentation for our digital engagement with Len Technologies. The team developed a multimedia presentation depicting a limited exploration of a hypothetical Len agent website as experienced through specific, limited use cases. Let's Brand! also produced supporting visuals, motion, and interactive explorations as needed. The team participated in reviews with our internal teams to align on the final direction and delivered final assets, all presentation documentation, and resources for delivery to the client.

What is the team composition?

We worked with 2–5 teammates from Let's Brand!.

How did you come to work with Let's Brand!?

Let's Brand! was referred to me.

What is the status of this engagement?

We worked together from November 2025 to March 2026.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Let's Brand!'s work led to client acceptance and satisfaction. We measured this through the client's reactions to the work provided.

How did Let's Brand! perform from a project management standpoint?

Let's Brand!'s project management was great. We primarily communicated through virtual meetings.

What did you find most impressive about them?

Let's Brand!'s creativity and speed were impressive.

Are there any areas they could improve?

We had a slight issue with the video's sound that we brought to Let's Brand!'s attention, and they resolved it.