Less And More

BACKGROUND

Please describe your company and position.

I am the Marketing Leader of Pion Inc

Describe what your company does in a single sentence.

Pion Inc. is the leading provider of analytical instruments and services that support the development of lifesaving and life-enhancing drugs for drug developers, formulations scientists, and pharmaceutical production.  Our cutting-edge analytical technologies and services enable in vitro measurements that provide essential data to improve candidate selection and formulations decisions, while our high-pressure homogenizers ensure material consistency from bench- to production-scale. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Less And More to accomplish?

• Develop new company branding and tone of voice
• Develop new video assets

SOLUTION

How did you find Less And More?

• Referral
• Other

Why did you select Less And More over others?

Referred to me

How many teammates from Less And More were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

8 video assets

Company tone of voice, messaging, brand

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

I have had the pleasure of working with the Less and More team on two major projects.  In both cases – my expectations were completely surpassed.  They are not only, an extremely professional, organized and top notch firm – but the team is simply outstanding.  Their ability to listen to everything we said, interview key team members and turn that insight into creative elements that were customized to our needs, was incredible.  I wish I could use them on all our projects.  They have a finely tuned process and clearly use each of their team members to maximize their creative solutions – what a great group of highly talented people!

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, fantastic!

What was your primary form of communication with Less And More?

In-Person Meeting

What did you find most impressive or unique about this company?

highly creative team

Are there any areas for improvement or something Less And More could have done differently?

no

BACKGROUND

Please describe your company and position.

I am the Dr Marketing of 908 Devices

Describe what your company does in a single sentence.

With chemical and biochemical analysis technology that crosses industry boundaries, our devices provide answers for critical-to-life questions in life science research, biopharmaceuticals, forensics and more.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire LESS+MORE to accomplish?

• Launch 2 products in 1 year into the Biopharmaceutical Market with integrated campaigns

SOLUTION

How did you find LESS+MORE?

Other

Why did you select LESS+MORE over others?

• High ratings
• Great culture fit
• Other

How many teammates from LESS+MORE were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Less+More was hired to assist in the strategy and content development for integrated marketing campaigns to support the launch of two new devices in the same year into the Biopharmaceutical market. Our teams worked closely with LM to support strategy and development, exceeding targets and expectations. They were efficient, thorough, and exceeded our expectations for both launches to adhere to strict delivery dates, the entire team was a pleasure to work with, and we'd highly recommend them.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Brochures, webpages, emails, two launch webinars, advertisement performance, videos, all of which exceed industry benchmarks and projected goals set by marketing department.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Very timely in support and response, quick to jump on calls as needed which was helpful as we got closer to launch, they remained flexible as things pushed, while also meeting or exceeding each deadline we set. Never had to concern myself that elements wouldn't be delivered timely and as we needed them to be delivered.

What was your primary form of communication with LESS+MORE?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Timely response and support, as well as their strategic planning and execution

Are there any areas for improvement or something LESS+MORE could have done differently?

None- excellent to work with.

BACKGROUND

Please describe your company and position.

I am the MarCom Director of Biolog, Inc

Describe what your company does in a single sentence.

Biolog has the tools, services, and support to provide the microbial phenotypic characterization and polyphasic identification capabilities required to produce functionally relevant insights; our products and services enable characterization of microbial and mammalian cells as well as identification of thousands of species of bacteria, yeast, and fungi.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire LESS+MORE to accomplish?

• company rebrand

SOLUTION

How did you find LESS+MORE?

• Referral

Why did you select LESS+MORE over others?

• High ratings
• Close to my geographic location
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from LESS+MORE were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Less + More rebranded our company visually as well and developed our brand message as well. They gave us a fresh new look and established the pillars of our messaging that are the basis of all ongoing communication. Key deliverables included the logo, color palette, presentation designs, brochure designs, and a brand guide to tie it all together.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

just launched, no measurable results yet, but the public response has been overwhelmingly positive

Describe their project management. Did they deliver items on time? How did they respond to your needs?

All projects were established on a timeline and tracked during the process. All deadlines were met, and when we needed to pivot on projects they were very accommodating.

What was your primary form of communication with LESS+MORE?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their creativity and design acumen were most impressive. The granularity of detail for the development of messaging was unlike anything I have experienced.

Are there any areas for improvement or something LESS+MORE could have done differently?

I have no areas for improvement.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO and co-founder of Kodable, a company that teaches kids about computer science. We focus on elementary schools with kids 4–10 years old.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with LESS+MORE?

We were looking to level up our branding; we had never rebranded our product and thought that it could help us. 

SOLUTION

What was the scope of their involvement?

LESS+MORE has done a full brand refresh for us. First, they conducted several interviews with us, some of our stakeholders, and users to figure out who we were. The team worked with us to create an evolution of our existing brand and design. 

They’ve established our brand’s personality and design elements, including a new logo, website, and color schemes. They went through some iterations with the logo, and we gave them feedback on what we were looking for. The end design is based on our logo while being more tied to the new branding. They’ve also redesigned our website using Adobe software.

On the marketing side, LESS+MORE has developed talking points for us with messaging to resonate with parents and teachers. They’ve also provided references for physical merchandise in case we ever want to go down that road. 

What is the team composition?

We’ve worked with three main points of contact at LESS+MORE. Mike (Partner & CSO) is the project lead, and we also work with Steve (Partner & CCO).

How did you come to work with LESS+MORE?

I found them on Google while searching for branding agencies in San Diego. Mike was in the area, and we scheduled a call. He had a very good understanding of what we were doing and how he could help, so we decided to go with LESS+MORE.

How much have you invested with them?

We’ve spent between $40,000–$50,000. 

What is the status of this engagement?

We started working around February 2022. Although they’ve finished the main rebranding project, we still have a relationship with them, and they’ve kept helping us.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Our signups have increased by about 20% since we started working with LESS+MORE. The marketing and messaging are resonating more, so our subscriber signups are growing. 

Moreover, we love the new branding. Whenever a company rebrands, they expect users not to like the change. With this project, no one is upset; our branding looks better, and every person who sees our website says it looks great. Although we went through a few iterations, the logo came out pretty well. Overall, everything about our brand looks more professional than before. 

How did LESS+MORE perform from a project management standpoint?

They're perfect at project management — we've never had issues there. We mostly use email for communication and Google Drive for file sharing, and they use a CRM on their side. 

What did you find most impressive about them?

Mike and Steve are incredible to work with and great people; they're always happy to help and responsive via email. Moreover, they're very thoughtful about how they approach our design and requirements since we had an established brand before working with them.

We're a mission-driven company, and LESS+MORE is very invested in that mission. The care they take and the value we get from what we spend have been pretty awesome. As a result, their design and branding are top-tier for a reasonable price. 

Are there any areas they could improve?

Throughout the rebranding process, there were some times when we'd give them feedback, and then they went into a black box until they came out with the next iteration. While it would be nice to be more involved, I understand why they wouldn't want a client in the process of new designs. Moreover, we've arrived at a good solution. Overall, I can't think of anything I would change. 

Do you have any advice for potential customers?

Meet with LESS+MORE, tell them what you want, and buy into their process — it works. Since they've been doing this for a while, their process is refined. I'd also suggest being vocal; I shared as much as possible with them, which helped us get what we wanted.

BACKGROUND

Introduce your business and what you do there.

Our organization manufactures, ships, and sells orthodontic floss sticks to the orthodontic community. I’m one of the owners as well as one of the operating managers of the company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with LESS+MORE?

We needed a brand strategy as well as a unified messaging and positioning. We contacted LESS+MORE to help us identify those and apply them to our creative assets, specifically to our logos, package design, and other customer-facing materials.

SOLUTION

What was the scope of their involvement?

We started with an initial discovery conversation. At the same time, I provided LESS+MORE with a statement of work outlining what we were hoping to accomplish on the project. The final deliverable would be a brand guideline, which would include our logo, color palette, font faces, packaging design concepts, and a brand strategy pyramid. 

With their team, we were able to work out the best positioning for our company. We also defined our brand essence as “embrace your best”, since we wanted our customers to be confident and proud of themselves. 

Once LESS+MORE completed that guideline, we took to introducing our new brand to our website and product packaging. They also helped us update our messaging, Amazon listings, and marketing materials. 

What is the team composition?

We mostly worked with Steve (Partner & Chief Creative Officer) and Mike (Partner & Chief Strategic Officer). There were also a couple of other people working behind the scenes that we didn’t personally interact with. 

How did you come to work with LESS+MORE?

A colleague of mine, who had worked with LESS+MORE on a different project, introduced me to them and had good things to say about their work. We reached out to the team and, from our initial conversations, determined that they would be a good partner for this project. 

How much have you invested with them?

The total project cost is $36,000.

What is the status of this engagement?

Our partnership started in January 2022, and the project was completed just last April 2022.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve yet to yield any quantitative results from the project since we’ve just received the final deliverable. Right now, we’re about to apply the brand strategy to our marketing resources and activities. However, with LESS+MORE’s help, we’ve been able to establish creative assets that our marketing teams can work with. As a company, we’re happy with the team’s output, and we’re hoping that this will increase our sales and drive customer engagement. 

How did LESS+MORE perform from a project management standpoint?

LESS+MORE has very strong project management skills. They stuck to the set schedule, from the project initiation date to the final delivery deadline. They were also very communicative and constantly on top of everything. We liked how they were always happy to answer our questions via email or by jumping into a quick call. Overall, they had very strong organizational skills and very good project managers. 

What did you find most impressive about them?

Their creative capabilities and ability to rebuild brand strategies and foundations really set them apart from other agencies.

Are there any areas they could improve?

No, I’m very satisfied with how the project turned out.

Do you have any advice for potential customers?

Be open to new ideas. I would also encourage you to have customers, colleagues, and partners join the project, even if they’re not necessarily responsible for marketing. That way, you get to have lots of different voices at the table.

BACKGROUND

Introduce your business and what you do there.

I was the VP of communications for Greg Norman Company when I worked with LESS+MORE.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with LESS+MORE?

One of our businesses was Greg Norman Golf Course Design (GNGCD). We built and designed golf courses all over the world, but our marketing materials were initially developed in the 90s and hadn’t been updated or refreshed. As a result, we employed LESS+MORE to help us evolve our brand.

SOLUTION

What was the scope of their involvement?

They refreshed our brand positioning, and they helped us translate all of those into sales and marketing materials for the GNGCD.

What is the team composition?

We worked with 10 people.

How did you come to work with LESS+MORE?

I worked with LESS+MORE extensively on another project for another company within the Greg Norman Company. They developed that company’s brand identity, so when the project for GNGCD came up, I knew that they'd be the perfect fit. In the end, I reached out to them and checked if they’d be interested in working for us.

How much have you invested with them?

We spent in the ballpark of $20,000.

What is the status of this engagement?

Our partnership ran from January 2021–April 2022.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

It would be hard to quantify their work, but our key stakeholders were very impressed with what they did. The LESS+MORE team also gave us a really strong tool for sales and marketing through their designs. Above all, they took the time to understand us and our needs and seamlessly blend them with their design work. Their design aesthetic was fresh and modern.

How did LESS+MORE perform from a project management standpoint?

They were easy to work with; they were flexible and extremely good at hitting their deadlines. We communicated through phone calls, email, and Zoom.

What did you find most impressive about them?

They were a boutique agency, and they gave us personalized attention. We considered them as an extension of our team. We were extremely pleased that they flawlessly executed our projects every time.

Are there any areas they could improve?

No.

Do you have any advice for potential customers?

Work with LESS+MORE.

BACKGROUND

Introduce your business and what you do there.

I am a creative designer at an investment group that has several projects in different industries.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with LESS+MORE?

We worked with LESS+MORE for a project in the cannabis industry, specifically to develop the name, brand identity, and brand strategy of a dispensary and lounge in Oakland, California. We needed a brand that was inclusive, welcoming, and would resonate with Oakland consumers and the general public.

SOLUTION

What was the scope of their involvement?

LESS+MORE conducted a branding workshop with the decision-makers on our team to understand our vision, mission, brand ethos, and everything that would lead to the creation of the brand. After that exercise, they provided us with a consolidated recap of the workshop as well as some preliminary name options. We went through a couple of rounds of naming and determined that the final title of the business would be Root’d IN THE 510.

We then moved on to the next phase where their team presented mood boards for us to review. These mood boards would dictate the general aesthetic of the dispensary and lounge, and we ultimately arrived at a full brand guideline after going back and forth to tweak several visual design elements.

LESS+MORE also assisted the agency that we hired to create the website. They liaised between the agency and our team, communicated the vision to the developers, and made sure that the website hit all of the brand’s touchpoints by looking and feeling exactly as we intended. 

What is the team composition?

We worked directly with the two partners of the company. They had a small team behind them, but we didn’t interact with those members.

How did you come to work with LESS+MORE?

I found LESS+MORE on Clutch.

How much have you invested with them?

We spent $30,000.

What is the status of this engagement?

We engaged LESS+MORE in July 2019. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The brand developed by LESS+MORE, Root’d IN THE 510, was named by Architectural Digest as one of the most beautiful cannabis dispensaries in the US, so we received significant press attention as a result of their brand work. The overall aesthetic’s simplicity also resonates with different types of consumers and gives us the opportunity to take on different visual styles as we grow the brand. 

LESS+MORE was very pleasant and easy to work with. They did a really good job of digesting feedback, understanding where we were coming from, and capturing the vision of the different decision-makers on our team. They lent their expertise well, and we really appreciated their professionalism and approach.

How did LESS+MORE perform from a project management standpoint?

LESS+MORE performed very well on this front. They always kept us up to date with the timelines and provided progress updates throughout. Everything was in line with our budget, and the team did their best to help out as much as possible within its constraints. We made use of Google Slides and PDFs for documentation.

What did you find most impressive about them?

What really set LESS+MORE apart was their level of professionalism and ability to handhold their client through the process. This was especially helpful when we didn’t know what we were looking for. 

Are there any areas they could improve?

No, I don’t think there’s anything they could’ve done better.

Do you have any advice for potential customers?

Be very mindful of the time you spend with them. Don’t just answer off the fly; really think about your intention with your business and what you want to achieve before you hop into a workshop with LESS+MORE. It helps if you already have a clear idea of what direction you want to take the brand to because the platform that they’ll provide will really guide that. 

BACKGROUND

Please describe your company and your position there.

I am the VP of marketing at Dexter, the largest manufacturer of professional cutlery in the US.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire LESS+MORE, and what were your goals?

Re-branding Dexter Outdoors, the B2C segment of the business.

SOLUTION

How did you select this vendor?

We were looking for leaders in branding that understood the fishing community. We came across a blog on the Less & More site that offered fresh insights on our consumer. We interviewed Less & More in addition to several vendors we had worked with in the past. Less & More shared examples of their past work which impressed us and swung the decision.

Describe the scope of their work in detail, including any steps and the final deliverables.

We conducted a major market study including qualitative and quantitative consumer research. The insights from this study were used to drive our brand identity, style guide and packaging. We also worked together on a lifestyle shoot.

How many people from the vendor's team worked with you, and what were their positions?

I worked with MIKE SAVACOOL, Partner / Chief Strategic Officer; and STEVE C. SECVIAR, Partner / Creative Director

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The customer reaction to our rebrand reveal was extremely positive and drove sell-in. Our creative team has communicated the brand style guide and photography have made it much easier to develop compelling brand assets. We now have the asset library and direction we need to effectively communicate brand benefits across touchpoints in a cohesive manner.

Describe their project management style, including communication tools and timeliness.

They proactively communicated deadlines and kept us up to speed on status .

What did you find most impressive or unique about this company?

Their work is as high or higher quality than that of any major global agency I've worked with in the past, but they are more accessible and and nimble. They nicely balance creative, out of the box thinking with practicality. They truly felt like an extension of our team.

Are there any areas for improvement or something they could have done differently?

No they exceeded expectations

BACKGROUND

Please describe your company and your position there.

I am the External Relations and Marketing Specialist for my company. My company is a project management and consulting firm. We specialize in utilities, transportation and telecommunications space.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire LESS+MORE, and what were your goals?

We hired them to re-brand our company. Our goal was to modernize and re-introduce ourselves to partners and clients with a fresh new look.

SOLUTION

How did you select this vendor?

A lot of research, and interviews.

Describe the scope of their work in detail, including any steps and the final deliverables.

The scope of work included new company logo, website, company identity, inspired messaging, promo items design, marketing collateral, social media graphics and other items. We conducted multiple informational interviews with them for them to capture our vision, ideals and values to translate them into a brand for us.

Each time they presented a deliverable we had feedback sessions and either approved the deliverable or gave them additional feedback to further enhance the deliverable. We corresponded with email, calls and texts to get all deliverables completed. Our last and most complex deliverable was our website. This took the most coordination and correspondence.

How many people from the vendor's team worked with you, and what were their positions?

We primarily worked with Mike, the project lead, but we also worked with Steve and Karl.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have just completed our re-brand this month, but already the feedback from our partners and clients has been overwhelmingly positive. We had a launch event for our employees and they also all loved the brand. Our analytics on social media also indicate that since we re-branded our engagement level is much higher.

Describe their project management style, including communication tools and timeliness.

Their project management style is to set a series of informational exchange meetings where they capture info from us to use in the execution of the brand. They shared documents often on Google docs and via email. They called when something was urgent or time-sensitive.

What did you find most impressive or unique about this company?

They were very good listeners and they adapted to our vision easily. They also had very good attitudes and kept everything light and positive despite long, complex feedback sessions. They were professional, creative and very flexible. Overall very easy to work with,

Are there any areas for improvement or something they could have done differently?

We had a lot of people on our end with frequent edits to deliverables. At times we needed to review to ensure the edits were fully made, but to be fair we had A LOT of edits, so the need for quality control is understandable.

BACKGROUND

Introduce your business and what you do there.

We’re a digital marketing agency focused on SEO. I’m the co-founder and director of search.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with LESS+MORE?

The brand we had wasn’t accurately portraying who we were, so we needed help with a brand refresh.

SOLUTION

What was the scope of their involvement?

They helped us develop or voice and brand, along with the language on our site. They also helped us with our logo, business cards, and email signature.

What is the team composition?

We worked with Mike (Chief Strategic Officer) and Steve (Chief Strategy Officer).

How did you come to work with LESS+MORE?

I came across their website and thought they would be a good fit based on our shared values.

How much have you invested with them?

The total came out to $40,000.

What is the status of this engagement?

We started working together in November 2019, and we wrapped up in February 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Overall, we’re extremely excited. We’re confident that our branding accurately portrays our expertise. The feedback from clients and friends has been phenomenal. Everyone is very impressed, especially in presentations, since our point gets across much easier.

How did LESS+MORE perform from a project management standpoint?

They had a detailed timeline of all of the deliverables. There were no surprises and things were very collaborative.

What did you find most impressive about them?

They were streamlined and efficient. They had great questions that forced us to look at our business in a way we hadn’t before. It was a key component in crafting a new brand image. Their branding concepts truly represented who we are and each one was well thought out.

Are there any areas they could improve?

No, nothing comes to mind.

Do you have any advice for potential customers?

No, it was a very easy process.