Lennox Public Relations

BACKGROUND

Please describe your company and position.

I am the Artistic Director of Saloranta & de Vylder

Describe what your company does in a single sentence.

Performances in the intersection between art and innovation.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Lennox Public Relations to accomplish?

• Media exposure for Tosbot’s launch.

SOLUTION

How did you find Lennox Public Relations?

• Referral
• We also worked with Lennox earlier.

Why did you select Lennox Public Relations over others?

• High ratings
• Close to my geographic location
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Lennox Public Relations were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We had been working on building and releasing our own LLM betwen 2021 and 2023. We had the LLM write an entire choreography that we were opening at Dansens hus in Stockholm in the end of 2023. For this we needed help from Lennox to position us as a performing arts company with a unique creative process and impact. We also found it difficult to explain that we where not only creating a touring performing arts production but that we had also created our own LLM based on Olle Strandberg Colling's early writing, etc. The narrative was complicated and led to an amazing performance. Lennox helped us by boiling down a very refined explanation about our company, our AI language model and our performance in a interesting and graspable way. They also reached out to the right people within and beyond our existing network. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

43 publications in both national and local media across Sweden.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Lennox where very clear and our expectations where met. We where very happy with the media exposure and everything went according to plan. They always deliver on time and even though it's not always easy to follow the logic of the culture and arts sector they did a great work getting to understand how we wanted to position ourselves in our sector and how that could happen. 

What was your primary form of communication with Lennox Public Relations?

• In-Person Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We really appreciate the friendly, curios and personal approach. We consider ourselves friends of Lennox and we are also following the people we have worked with in Lennox also after they moved on to new adventures. Amazing relation building, great values that aligns with ours and very skilled. 

Are there any areas for improvement or something Lennox Public Relations could have done differently?

We were very happy and satisfied with their work.

BACKGROUND

Please describe your company and position.

I am the Press manager of RFSU

Describe what your company does in a single sentence.

RFSU is a pioneering non-governmental Swedish organisation working with sexual and reproductive health and rights (SRHR). 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Lennox Public Relations to accomplish?

• Objective: Strengthen managers’ and specialists’ communication skills for high-stakes interviews.

SOLUTION

How did you find Lennox Public Relations?

Referral

Why did you select Lennox Public Relations over others?

• High ratings
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Lennox Public Relations were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The assignment involved providing empowering media training for RFSU’s experts and managers, who have varying levels of experience in dealing with the media. Lennox PR carried out a series of training sessions with groups of three to five participants.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The training received consistently positive evaluations from participants. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Everything worked very well. Their collaboration ahead of the training sessions was smooth, and they carried out the work effectively. They delivered on time and were responsive to our needs throughout the process.

What was your primary form of communication with Lennox Public Relations?

• In-Person Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Kristoffer and Elin were very easy to work with. They were great at identifying our needs and adapting the training to different levels of prior knowledge, and they created a sense of confidence in the moment. 

Are there any areas for improvement or something Lennox Public Relations could have done differently?

No, nothing in particular.

BACKGROUND

Please describe your company and position.

I am the CEO of Journalisten

Describe what your company does in a single sentence.

We cover the media industry and journalism.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Lennox Public Relations to accomplish?

• Increase reader revenue
• Increase ads revenue

SOLUTION

How did you find Lennox Public Relations?

Referral

Why did you select Lennox Public Relations over others?

• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Lennox Public Relations were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

We built a new paywall and switchef from a B2C to aB2B-model for our subscriptions, with the target to increase reader revenue. We have doubled our reader revenue in just two months.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Doubled our reader revenue from external readers

Provided (and showed) higher value for our members.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We got very useful advice, especially on communication and AI use. 

What was your primary form of communication with Lennox Public Relations?

In-Person Meeting

What did you find most impressive or unique about this company?

Their values and their insights in future technology such as AI.

Are there any areas for improvement or something Lennox Public Relations could have done differently?

Dont know

BACKGROUND

Introduce your business and what you do there.

I’m a jurist at Asylrättscentrum, a non-profit organization that offer free legal advice and support, educate and spread knowledge about migration and asylum law, and conduct advocacy work to secure fair, humane procedures and access to human rights for people fleeing persecution.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Lennox Public Relations?

We hired Lennox Public Relations to help us strengthen and clarify our approach to advocacy. Our goals were to develop a more strategic basis for prioritizing our advocacy activities and gain insights into common pitfalls and how to avoid them. We wanted expert guidance to ensure that our future advocacy work was focused, effective, and aligned with our mission.

SOLUTION

What was the scope of their involvement?

Lennox Public Relations began by conducting a preparatory meeting with our team to understand our organization, mission, and challenges in our advocacy work. Based on this, they designed and delivered a tailored workshop specifically for us.The workshop combined educational components — providing us with a structured overview of effective advocacy strategies, common pitfalls, and best practices — and hands-on guidance. Lennox Public Relations facilitated discussions that helped us clarify our goals, think strategically about how to prioritize our advocacy efforts, and identify the most impactful ways to work going forward.

What is the team composition?

We worked with one teammate from Lennox Public Relations.

How did you come to work with Lennox Public Relations?

We found them through a referral. We chose them over other options because they had high ratings, their pricing fit our budget, they were a great culture fit, they offered good value for the cost, and their company values aligned with ours.

How much have you invested with them?

Our investment was well aligned with the value we received.

What is the status of this engagement?

We worked together in December 2024.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We were able to plan several concrete advocacy activities as a direct result of the workshop, giving us a clearer roadmap for our upcoming work. For example we planned op-eds, a conference, and meetings with policymakers. We believe our media coverage and engagement from policymakers have improved. Beyond the tangible outputs, one of the most valuable outcomes was the mindset shift we gained. The frameworks and ways of thinking that Lennox Public Relations introduced now inform all our internal discussions on advocacy. While this change is less easily measured, it has been instrumental in strengthening how we approach priorities, opportunities, and long-term strategy.

How did Lennox Public Relations perform from a project management standpoint?

Their project management was outstanding. They were highly engaged throughout the entire process, kept everything well-organized, and communicated clearly at every stage. They consistently delivered on time.

What did you find most impressive about them?

What impressed me most about working with Lennox Public Relations was their remarkable level of engagement. It truly felt like they cared about our work and were genuinely invested in how they could contribute to our goals. They were exceptionally effective, and their clear strategic focus consistently added value throughout the project. Their combination of commitment, efficiency, and strategic insight made the collaboration stand out.

Are there any areas they could improve?

No, I wouldn’t change anything.

BACKGROUND

Introduce your business and what you do there.

I’m the CMO of Omegapoint, an IT services company. We’re Northern Europe’s leading tech company in cyber-secure digitization. Together with our customers, we build digital businesses that are cyber-secure from the ground up.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Lennox Public Relations?

We needed Lennox Public Relations to have a deep understanding of media logic, a very good ability to drive thought leadership, and a genuine interest in contributing to a safer and more robust society.

SOLUTION

What was the scope of their involvement?

Lennox Public Relations has created a strategic messaging platform that they execute through clear thought leadership, debate articles published in tier-1 media, and well-attended panel discussions. They drive our thought leadership by suggesting debate articles that they write and pitch to tier-1 media outlets. They also coach and train spokespersons and plan and host well-attended panel discussions on our behalf.

What is the team composition?

We work with 2–5 teammates from Lennox Public Relations.

How did you come to work with Lennox Public Relations?

We found them through a referral. Lennox Public Relations had high ratings, was referred to me, and had company values aligned with ours.

What is the status of this engagement?

We started working together in January 2024, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our overall KPI is media reach, which we measure monthly. Since inception, Lennox Public Relations has increased our reach by 640%. We’re regularly published in Sweden's leading business newspaper, Dagens Industri. We’re increasingly being asked as spokespersons within our industry and ranked as a potential partner in customer supplier surveys.

How did Lennox Public Relations perform from a project management standpoint?

Lennox Public Relations’s project management is good. They deliver on time. We communicate through virtual meetings.

What did you find most impressive about them?

Lennox Public Relations has a deep understanding of media logic, a very good ability to drive thought leadership, and a genuine interest in contributing to a safer and more robust society.

Are there any areas they could improve?

No, there aren’t any.

BACKGROUND

Please describe your company and position.

I am the Communications and advocacy manager of Läromedelsförfattarna

Describe what your company does in a single sentence.

The Swedish Association of Educational Writers organizes authors of educational books and materials in Sweden.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Lennox Public Relations to accomplish?

• That Sweden is a strong knowledge nation where course literature and reading are highly valued.

SOLUTION

How did you find Lennox Public Relations?

Referral

Why did you select Lennox Public Relations over others?

• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Lennox Public Relations were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Lennox has supported us in developing strategies for our work related to course literature. They have contributed with both advise and hands-on efforts. We've manage several meetings with politcians and have had several opinion pieces published in major newspapers. The issue of course literature has shifted from being a non-topic to something that is being discussed on a political level.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The Government has mandated the Swedish Higher Education Authority and the Swedish Agency for Accessible Media with two key assignments.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They have delivered high-quality work, always on time. I appreciate their combination of structure, creativity, and understanding of our organization.

What was your primary form of communication with Lennox Public Relations?

In-Person Meeting

What did you find most impressive or unique about this company?

Excellent communication and a personal touch. Low barriers and a smooth, easy collaboration.

Are there any areas for improvement or something Lennox Public Relations could have done differently?

No