Legal Torch

BACKGROUND

Please describe your company and position.

I am the Founder of H&H LAW

Describe what your company does in a single sentence.

Immigration-only boutique law firm serving the Korean community in Orange County and Southern California. EB-5 · Employment-Based · Family · Naturalization.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Legal Torch to accomplish?

• Get my firm cited when our prospective clients ask AIs to recommend an immigration law firm
• Gain the leading position in Korean Immigration niche in Orange County, CA
• Get more leads

SOLUTION

How did you find Legal Torch?

Referral

Why did you select Legal Torch over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Legal Torch were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Scope:

Legal Torch provides H&H Law an ongoing Generative Engine Optimization (GEO) and SEO engagement focused on the firm's Korean-immigration niche in Orange County — making H&H visible and accurately represented across AI answer engines (ChatGPT, Perplexity, Google AI, Gemini, Claude) and traditional search. The work spans technical SEO and structured-data/schema on hnhplc.com, bilingual (English/Korean) content and article production, AI-visibility measurement via a six-surface clean-room PROOF method, local/Google Business Profile optimization, and off-site entity, citation, and authority building — all delivered under California lawyer-advertising compliance, with a maintained action plan and monthly reporting.

key deliverables: 

• GEO/SEO strategy + 90-day plan — niche strategy, full site audit, competitor/keyword research, and a 12-week editorial calendar.
• Technically optimized site (hnhplc.com) — canonical/301 hygiene, normalized NAP, meta optimization, AI-crawler access, and llms.txt.
• Structured-data / schema layer — LegalService, Person, Article, FAQPage, and Breadcrumb markup with direct-answer blocks sitewide.
• English content library — service/pillar pages + 8 insight articles and a rebuilt Insights hub.
• Korean-language content set — N-400, E-2 vs EB-5, and Employment vs Family articles plus an Orange County Korean community guide, all hreflang-paired.
• PROOF AI-visibility measurement — six-surface clean-room method, dual prompt-set baseline, and a Month-1 report with entity-strength baselines.
• Google Business Profile optimization — live cleanup, cover/attorney photos, and a compliant review-generation playbook.
• Off-site citation & backlink packets — NAP-consistent directory packets, vetted link batches, and Tier-1 corrections (EB5Investors, Avvo).
• Entity & authority assets — Wikidata item draft, attorney bios, and the Radio Korea profile/backlink wired into schema sameAs.
• Brand, reporting & client-enablement kit — Legal Torch design system, branded report templates, intake/consent forms, and a maintained 140+ item action plan with client State of Play.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Website rebuilt with robust content both in English and Korean with ongoing content strategy.
• AI answer-engine visibility: on Korean-OC immigration prompts, H&H surfaces across the six-surface panel — notably Perplexity citing hnhplc.com's homepage (3/3 on the niche prompts, re-measured 2026-08-18).
• Search rank movement: the priority niche term "korean immigration lawyer orange county" moved to #1 in position tracking; the broad-Korean local intent ("오렌지카운티 한인 이민 변호사") was strengthened.
• More than 500 visitors visited our website 700+ times and 25 leads were received since our new website went live two months ago.
• 32 new users from AI-referral channel in August, 2006.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Legal Torch team is very professinal in project management. They provide clear scope and define responsibilities well with disciplined execution. They are very transparent in communication and consistent fllow-through. Our engagement is managed from one living action plan. Each task has an owner, deadline, status, and expected outcome. The project remains focused on measurable results. They always deliver the tasks on time. They are very proactive and responsive. They almost reply to our emials within hours. 

What was your primary form of communication with Legal Torch?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They think and act like a marketing team in my firm and are strategy-driven and results-oriented.

Are there any areas for improvement or something Legal Torch could have done differently?

Nothing really.