Lead Gen Jay

BACKGROUND

I am the Managing Director of The Stitch Factory

The Stitch Factory is a UK embroidery and print business based in Sheffield. We supply branded workwear, school uniform and hi-vis clothing, decorated in-house with embroidery and print, to businesses, schools and clubs across the UK. We also run sister brands for promotional products and sports and activity uniforms.

OPPORTUNITY / CHALLENGE

• Build a cold email system from scratch so we could reach thousands of UK businesses with a product offer, without a sales team and without putting our main domain at risk.
• Learn to run outbound ourselves, using AI tools to do the heavy lifting, rather than paying an agency.
• End up with a repeatable system we could reuse for our other brands, including campaigns in the United States.

SOLUTION

youtube

• High ratings
• Pricing fit our budget
• Good value for cost

We bought Lead Gen Jay's two courses and the cold email skill pack, then used them to build our outbound system from nothing. The courses covered the full method: how cold email deliverability works, setting up separate sending domains and mailboxes, warming them before use, building and verifying lead lists, writing short plain-text sequences, A/B testing, and handling replies.

The AI course covered running all of this through AI tools rather than by hand. The skill pack delivered the working parts as tools we could run in Claude Code: a strategy builder, copywriting, A/B variant generation, list cleaning and personalisation, email verification, a lead-tracking database and deployment to the Instantly sequencer. We adapted them to our own setup and built our campaign on them: a four-email sequence to UK primary schools, organised in regional blocks, each school getting a personalised product picture and its own landing page.

Mailboxes came through their Inbox Insiders service, warmed and connected to the sequencer. The first campaign went live on 8 October 2026 and the system has run daily since, now covering around 10,000 schools across eight regions, with reply handling and quoting running alongside. Short version if the box is tight: Two courses covering the full cold email method and how to run it with AI, plus a skill pack of working tools for strategy, copy, A/B testing, list cleaning, verification, lead tracking and deployment to Instantly. 

We used them to build a four-email campaign to UK primary schools with personalised product pictures and landing pages, mailboxes from their Inbox Insiders service. Live since 8 October 2026, now at around 16,000 schools across the UK

RESULTS & FEEDBACK

From a standing start, we went live in five weeks. We have since loaded just over 10,000 UK educational establishments into a campaign across eight regions, and around 6,000 have received at least one email so far, for 16,000 emails in total. 

The bounce rate is 0.4%, and we have had no unsubscribe complaints, which tells us the deliverability method works. The reply rate is 7%, over 400 replies, with 38 positive responses turned into live opportunities, and quotes are going out weekly.

The campaign is still growing by a region every week or two.

The bigger outcome is that we now own a repeatable outbound system that takes a few hours a week to run and that we will reuse for our other brands. 

This was a course and software purchase rather than a managed project, so they had no project manager or timeline to hold them to. 

Everything we bought was available immediately: the course material upon purchase, the skill pack with its updates, and the mailboxes through Inbox Insiders, which were set up and warmed up on the schedule they stated.

We set the pace of the project, and nothing on their side held us up.

Virtual Meeting

The skill pack. Most courses leave you with notes; this one left us with working tools.

The pack is a set of ready-made skills that an AI assistant runs, from strategy and copy through verification, deployment and tracking, and they chain together so one step feeds the next.

For a business owner who does not write code, that was the difference between understanding cold email and actually running a 10,000-email educational campaign within a few weeks.

The second thing is how well the whole offer is joined up: the method, the tools, the mailbox service, and the lead database all fit together, so there was no hunting around for missing pieces.

The pack is written for Mac and Linux, so on Windows, a few scripts needed minor adjustments to run. A short Windows setup note would save newcomers an hour.

That is the only thing we would change.

Everything else did what it said.

BACKGROUND

I am the Executive Director of Green NRG Institute

We provide online educational training in renewable energy & sustainability on the "business case" of energy.

OPPORTUNITY / CHALLENGE

• We provide online training on renewable energy and sustainability, specifically focused on the business case for energy. My target market is large companies that need to train employees and external customers on energy, ESG, and related topics. The main goal was to build a complete cold email marketing program from scratch so we could start reaching those B2B prospects consistently. We had been spending money on other tools and getting zero leads, so getting a real outbound system in place was the priority.

SOLUTION

Referral

• High ratings
• Pricing fit our budget

2-5 Employees

The work covers building out a full cold email infrastructure. That includes the technical setup, lead lists targeting the right B2B contacts, and getting a working campaign running. We are working through the different stages of the strategy together, using virtual meetings to coordinate. The team size on their end has been small, which honestly suits me fine. I do not need a big committee, I just need people who know what they are doing.

RESULTS & FEEDBACK

We are still in the process right now, working through all stages of the strategy. There are no final results to report yet. What I can say is that the work is moving forward in a structured way and the pieces are getting put together properly. For a program we are building from brand new, the groundwork being laid correctly matters a lot. I expect to have more concrete numbers to share once the campaigns are actually running and generating activity.

Communication has been through virtual meetings and that has worked well for me. The team has been responsive and organized about walking through each stage. Things are progressing in sequence, which is how a build like this needs to go. I have not felt left in the dark at any point, and when I have had questions they have been addressed without a lot of back and forth delays. For a small operation like mine, that kind of attentiveness matters.

Virtual Meeting

They seem to genuinely understand the B2B outbound process, not just the surface level of it. The approach is methodical and the infrastructure being built reflects how serious outbound email actually works, not a quick shortcut. For someone like me coming in completely brand new to this, having a team that could lay it all out clearly and move through it stage by stage without overwhelming me has been the right fit. The high ratings that led me here look like they are well earned.

Nothing major comes to mind. If anything, I would say I am eager to get through the remaining stages faster just because I am genuinely excited to see the campaigns live and generating leads. That is more my own impatience than anything they are doing wrong. The process has a logical order and I understand why it works the way it does.

BACKGROUND

Please describe your company and position.

I am the Founder & CEO of Inspera AI

Describe what your company does in a single sentence.

We help insurance agents and agencies implement AI lead gen and ops systems to become more profitable and productive.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Lead Gen Jay to accomplish?

• My main goal was to actually understand cold email lead generation, not just pick up random tips here and there. Before joining Lead Gen Insiders I was pulling information from YouTube videos and blog posts and nothing connected into something I could actually run. I help insurance agents and agencies implement AI lead gen systems, so I needed a real foundation, not just scattered tactics. I wanted to go from someone who sort of understood the concept to someone who could build and operate a cold email system that actually produces results for my own business first.

SOLUTION

How did you find Lead Gen Jay?

Online Search

Why did you select Lead Gen Jay over others?

• High ratings
• Great culture fit

How many teammates from Lead Gen Jay were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The program covers a huge amount of ground. Over a hundred hours of training, weekly live calls where you can ask real questions and get real answers, access to a lead database, copy-and-paste templates, and a private community. The done-for-you cold email machine setup was a big part of it for me since I was starting from scratch on infrastructure. I also got access to AI tools through the program. The combination of all of it together is what made the difference, it was not just one piece but the whole system working together.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The numbers tell the story pretty clearly. In June 2025 I was running cold email with 72 mailboxes and getting a 0.5% reply rate, 0% positive replies, and terrible inbox placement. A lot of money was being wasted. By July 2026 I had scaled to 84 mailboxes and was sitting at 4-8% reply rates, with 15-33% positive reply rates, and booking tens of meetings per month. That shift is dramatic and it came directly from applying what I learned inside the program. The inbox placement problems got solved, the messaging got sharper, and the whole machine started working the way it was supposed to.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Communication ran through email and messaging, which worked fine for how I operate. When I had questions I got real answers, and the weekly live calls meant I never had to sit on a problem for too long before I could get clarity. The community also fills a lot of gaps because there are people actively doing the work who will engage with your questions. It does not feel like a product you buy and then get ignored, there is an ongoing structure that keeps things moving. For a program at this price point that level of access is not something I expected to find.

What was your primary form of communication with Lead Gen Jay?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The free content Jay puts out is already better than paid stuff I had tried before. That is what made joining feel obvious. But what actually surprised me once I was inside was how much depth there is. I kept waiting to hit a ceiling on the value and I still have not found it. The community is real, people are actually doing the work and having conversations, it is not just a forum people sign up for and forget. The live calls are genuinely useful. For someone building an AI agency and trying to generate leads for that agency, the combination of training plus live access is hard to match.

Are there any areas for improvement or something Lead Gen Jay could have done differently?

Honestly the only thing I could say is that there is so much material inside that it can take a while to figure out where to start. Not a real complaint, more of a heads up for anyone coming in who wants to move fast. A slightly more structured onboarding path for newer members might help people get to their first win a little quicker. Everything you need is in there, it just takes some time to orient yourself. That said, it's different for everyone.

BACKGROUND

Please describe your company and position.

I am the Founder and CEO of Devaland Marketing S.R.L.

Describe what your company does in a single sentence.

We build production AI systems for businesses: document analysis that traces every figure back to its source, and multilingual voice and chat agents running on live company data.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Lead Gen Jay to accomplish?

• Learn deliverability and list building well enough to run the whole system myself, rather than outsource it to an agency.
• Build a repeatable cold email system to acquire clients for my business.

SOLUTION

How did you find Lead Gen Jay?

YouTube

Why did you select Lead Gen Jay over others?

• Pricing fit our budget
• Good value for cost

How many teammates from Lead Gen Jay were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

The program covered cold email infrastructure, deliverability, list building, copy and templates, and the overall outreach strategy. There was a large body of material and a private community alongside it. I worked through it at my own pace over the first several months rather than following it as a fixed schedule.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The honest version: cold outreach never paid off for me directly. Every client I have won came through warm channels. I think that is my market and my temperament more than any flaw in the material. What actually changed was bigger. I went from dabbling in Python to shipping production systems. A document analysis platform, voice and chat agents running for a paying client in three languages, a client site indexed by Google in a single day across all three. The program removed my excuse to keep tinkering and not shipping.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

This is a self-directed program rather than a managed engagement, so there was no project manager and nothing was delivered to a deadline. Communication ran through the community and messaging. The structure was there when I needed it, and I could return to specific material when a problem came up in my own work. For how I operate, that suited me.

What was your primary form of communication with Lead Gen Jay?

Email or Messaging App

What did you find most impressive or unique about this company?

The idea that stuck hardest was one agent, one job. It sounds simple but it is the principle I now build every system around, and it is the main reason my production deployments hold together when real users hit them. I was not expecting a cold email course to reshape how I architect software. That is a strange thing to say but it is accurate. Their frameworks for thinking about focused, reliable systems translated directly into how I approach my product work.

Are there any areas for improvement or something Lead Gen Jay could have done differently?

The material is built for a US B2B market and assumes you are selling into it. I was running from Romania into a different set of markets, and the sourcing, list building, and positioning sections needed a lot of adaptation that the program does not cover. I worked that out slowly on my own. 
The other thing I would add is a section on what to do when cold outreach is not working for you specifically. The default assumption is that you fix the sequence. Sometimes the honest answer is that your market is warm-only, and knowing that earlier would have saved me a year.

BACKGROUND

Please describe your company and position.

I am a GTM Engineer

Describe what your company does in a single sentence.

GTM Engineer for b2b startups

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Lead Gen Jay to accomplish?

• My main goal was to get really good at cold email outreach. I work as a GTM Engineer helping B2B startups, and I wanted to build proper outbound systems, not just dabble. I had some past experience with cold email tools but kept hitting a wall when it came to actually launching campaigns with confidence. I needed structure, proven systems, and people who could tell me when I was thinking about things the wrong way. That was the core reason I joined Lead Gen Insiders.

SOLUTION

How did you find Lead Gen Jay?

Online Search

Why did you select Lead Gen Jay over others?

Great culture fit

Describe the scope of work in detail. Please include a summary of key deliverables.

The program covers cold email from the ground up. There is a big library of training modules, weekly live calls, and a community where you can get answers pretty fast. What I found most useful early on was the infrastructure side, getting my domains set up and warmed properly. The templates and the done-for-you setup pieces saved me a lot of guesswork. As a solo operator, having that structured starting point matters because you do not have a team to figure things out for you.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

I got my first campaign out the door within three weeks of joining, which felt like a real milestone for me. I also have other domains warming in parallel so I can scale up the sending volume when I am ready. Honestly I can not wait to keep ramping up the outbound. It is still early but the momentum is real, and the foundation feels solid. Just getting that first campaign live was a big deal after being stuck for a while.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Communication runs through messaging and the community, which works fine for how I operate. Questions I had got answered without a lot of back and forth. The pacing of the material let me move quickly when I had time and slow down when I needed to process something. Nothing felt like it was blocked waiting on someone else. For a solo person juggling client work, that kind of flexibility in how you engage is actually really important.

What was your primary form of communication with Lead Gen Jay?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their culture matched what I was looking for, which was the main reason I chose them. It does not feel like a course you buy and then forget about. The community is active and the live calls mean you have a regular touchpoint with people who are actually doing this work. That combination of structured learning plus ongoing access to people who can push your thinking is hard to find. It felt like the right environment for where I am in building my consultancy.

Are there any areas for improvement or something Lead Gen Jay could have done differently?

Nothing major comes to mind. If anything I would say I want more of the advanced scaling content to keep coming, because I am already looking ahead to what ramps up after the initial setup phase. That is probably more a sign that the program got me moving fast than a real gap. More case studies from consultants specifically, as opposed to agencies, would be a nice addition over time.

BACKGROUND

I am the Founder of Apt Otter

Marketing strategy and sales automations. 

OPPORTUNITY / CHALLENGE

• Learn Cold Email
• Have access to their tools
• Get clients

SOLUTION

Ads

Good value for cost

1 Employee

Build out cold email infrastructure to generate new leads and grow business at an exponential rate. 
He has helped us set up email boxes, cold lead acquisition, technical setup. 

RESULTS & FEEDBACK

Built out cold Email systems 

Yes, very efficient and wonderful to work with. 

• Virtual Meeting
• Email or Messaging App

Their overall understanding of their field and their confidence in delivering a good product for me to duplicate. 

None at the moment. Everything is wonderful. 

BACKGROUND

Please describe your company and position.

 I am the CEO of a B2B SaaS solutions firm.

Describe what your company does in a single sentence.

We help provide B2B SaaS solutions.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Lead Gen Jay to accomplish?

• Digital Strategy, Email Marketing, Marketing Strategy

SOLUTION

How did you find Lead Gen Jay?

Online Search

Why did you select Lead Gen Jay over others?

• High ratings
• Pricing fit our budget
• Company values aligned

How many teammates from Lead Gen Jay were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Through Lead Gen Insiders I got access to training on cold email setup, funnel building using GHL, and automation workflows. The material covered how to warm cold leads and move them through a process that actually converts. There was a lot to dig into, from the templates to the community support to the live calls. The scope was broader than just sending emails. It really covered the full picture of how to build a lead generation system from scratch, which is what we needed.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The biggest outcome for me is the knowledge and confidence I have now. Before, I did not have a clear focus or direction. Now I understand how to build funnels in GHL, how to warm cold leads properly, and how to automate follow-up so nothing slips through. Those things together mean I can actually pursue conversions in a way that makes sense for our business. It is still early but the foundation is solid and I feel like we are pointed in the right direction for the first time.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Communication was handled through email and messaging, which worked fine for the format. The team was responsive and the community aspect meant I could get answers without waiting long. Jay and the team were supportive throughout. There were no major issues on that front. For a course and community setup, the experience felt organized and the content was accessible without having to hunt for things. The overall structure made it easy to keep moving forward at my own pace while still having live support available.

What was your primary form of communication with Lead Gen Jay?

Email or Messaging App

What did you find most impressive or unique about this company?

What stood out was how much was actually included. The training goes deep, but it is also practical. The GHL funnel setup guidance, the cold email machine, the templates, it all connects into one cohesive system rather than a bunch of random tips. For a small team like ours, that matters a lot because we do not have time to piece things together from five different sources. The team is genuinely invested in helping members succeed, which you can feel in the community and on the live calls.

Are there any areas for improvement or something Lead Gen Jay could have done differently?

Honestly the main thing I would want is even more of the live calls, maybe more frequency or extended time on certain topics. When you are working through something specific to your business, those sessions are really valuable and it is easy to wish you had more access to that kind of direct feedback. That is more of a wish than a complaint, everything has been solid.