Lambda Films

BACKGROUND

Please describe your company and position.

I am the College Marketing Manager of University of Westminster

Describe what your company does in a single sentence.

A large and diverse London based university which recruits talented undergraduate and postgraduate students from across the globe.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Lambda Films to accomplish?

• Create awareness of Westminster Business School
• Generate excitement and interest in studying with us and highlight our key USPs through the story/scripting
• Increase traffic to the website and drive enquiries/applications

SOLUTION

How did you find Lambda Films?

Online Search

Why did you select Lambda Films over others?

• Pricing fit our budget
• Good value for cost
• Other

How many teammates from Lambda Films were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

To create a new brand video to promote Westminster Business School to support marketing and recruitment activity at Undergraduate and Postgraduate levels. The aim was to deliver an engaging video, which reflects the brand and diversity of the business school to be promoted via organic and paid social media, email, used at in-person and online events, and promoted through international networks. We required a video which was no more than 1:30sec in length, with cut downs for use over various channels.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Success measured by: 
• increased website views to the business school homepage
• increased event sign-ups
• increased engagement metrics via social media, particularly paid campaigns

Describe their project management. Did they deliver items on time? How did they respond to your needs?

A responsive agency that took the time to understand our requirements and address our concerns, which fostered a collaborative working partnership. Frequent communications and status updates enabled me to be reassured that the project remained on track.

What was your primary form of communication with Lambda Films?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What was most impressive was the project management and responding to client needs. They not only listened to our requirements but also proactively sought to comprehend our underlying needs and aspirations. The agency's commitment to building a strong and collaborative partnership was evident in their ability to effectively communicate, adapt to changes, and deliver a high quality video. Their attention to detail and client-centric approach set them apart.

Are there any areas for improvement or something Lambda Films could have done differently?

N/A

BACKGROUND

Please describe your company and position.

I am the Creative Producer of The Marketing Practice

Describe what your company does in a single sentence.

The Marketing Practice is a global, integrated B2B marketing agency that works with a global roster of businesses and brands.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Lambda Films to accomplish?

Professional productions services to create a suite of internal training films

SOLUTION

How did you find Lambda Films?

• Referral
• Awards Ceremony

Why did you select Lambda Films over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Quality of Work

How many teammates from Lambda Films were assigned to this project?

6-10 Employees

What was your primary form of communication with Lambda Films?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

Describe the scope of work in detail. Please include a summary of key deliverables.

We have worked with Lambda Films on approximately 8 large-scale projects since 2017. These have varied in approach ranging from high-end internal training content, to promotional films, 3D animations and narrative-driven films. Each project has been unique in its approach and style, while remaining true to a visual tone that reflects well on our client. The key deliverables includes 2 promotional films for our tech client, 4 internal training films for our tech client, a 3D animation for our aerospace client and a series of comedic, short adverts for our tech client.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The main demonstration of success followed the delivery of the first internal training film; our client agreed to a further suite of films based on effectiveness, retained information by the viewer and overall views. As well as internal recognition from CEO & leadership on the quality of the output.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The Lambda Films team is highly communicative and detail oriented. They are happy to schedule regular meetings to ensure everyone is up to date on the projects, and they use a range of digital communication tools to help communicate across disciplines and teams. Furthermore, they are flexible when working with our international client across multiple timezones. We work with one or two contacts within Lambda to ensure every detail of the project is addressed, but we have the flexibility to work with their specialists on the finer detail of the shoot. 

Lambda integrate with our internal teams to deliver the best outcome for the project, whilst still allowing us to control and maintain the overall project and client relationship. Lambda always listens to our needs, and implements changes for the betterment of the project, but they’re not afraid to push back if they feel there is a better alternative. All projects have been delivered on time.

What did you find most impressive or unique about this company?

The attention to detail, care and effort that goes into the project is the most impressive thing about Lambda. It could be easy to leave things until the shoot day, but the team spends the time ensuring everything runs smoothly during production.

Are there any areas for improvement or something Lambda Films could have done differently?

We work very collaboratively with Lambda Films and are always discussing and looking for ways to improve our work flow, we focus on being clear, kind whilst making projects an enjoyable experience for all and stand up teams and hold roles and responsibility sessions at the start of projects and retros after project are complete to identify where we can make improvement on further production, each time trying to better the outcome and the process.

BACKGROUND

Please describe your company and position.

I am the Marketing Design Coordinator of Morgan Sindall Construction

Describe what your company does in a single sentence.

Our purpose is to create inspiring places that enhance the communities in which we all live, learn, work, play, care and protect.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Lambda Films to accomplish?

• To deliver a high quality film about the Marina Centre leisure centre, a project we'd delivered
• A focus on storytelling, rather than a generic showcase of the facilities
• The film needed to be high energy and fast paced

SOLUTION

How did you find Lambda Films?

Worked with them previously

Why did you select Lambda Films over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

We engaged with Lambda to coordinate the production of a high energy video, which would help to promote the new Marina Leisure Centre in Great Yarmouth, shortly after we'd delivered the project for the client. The scope of work for this project included generating ideas for how we could approach our film, and support with refinements, followed by casting and shoot days on location. 

Post production involved the assembly of a draft edit for review, which would require further changes to reach a final. We would also require support with finding a voiceover artist to narrate. The film was to be delivered in a timely manner, to align with a promotional campaign for the facility.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our film needed to showcase the project through storytelling, which was achieved. Our colleagues and customers were very happy with the final film, and it was used to spearhead our promotional campaign for the facility, both internally and externally, to maximise engagement. 

The film is a great advert for the Centre. The film also works perfectly as the centrepiece for our work on this project from a marketing perspective. Not only do we have a high-quality film to showcase, but Lambda were also kind enough to share the footage with us to feed into other video content around the facility.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Lambda offered a well-rounded service with the filmmaking process from start to finish. Their team presented several ideas on how to approach the film and helped us to refine this as the project moved forward. Lambda coordinated the casting once an approach was agreed, set up the shoot day, and allowed us to tag along if we wanted. 

Their post-production team were easy to communicate with, which was very important to us, as we often had comments to share with suggested changes. The team always took on board our feedback and responded in a timely manner. They delivered a high-quality final film, in addition to offering support with some promotional work once the video was complete.

What was your primary form of communication with Lambda Films?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Lamdba are great to work with! They're fantastic communicators and are able to deliver high quality films in a timely manner. Their support and coordinated approach, from start to finish, is greatly appreciated. They even offered support with promoting the project afterwards, to align with our marketing campaign.

Are there any areas for improvement or something Lambda Films could have done differently?

I don't believe we had any issues with the service Lamdba provided. We had to make serval significant adjustments to the first draft based on our direction for the film, but that is to be expected in most cases. Feedback was taken well and they delivered a great final piece.

BACKGROUND

Please describe your company and position.

I am the Department Head of Lotus Cars

Describe what your company does in a single sentence.

Design and manufacturing of sports and lifestyle vehicles.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Lambda Films to accomplish?

• To create a creative and engaging film
• To tell an origin story
• To excite and entertain

SOLUTION

How did you find Lambda Films?

Local knowledge and their reputation

Why did you select Lambda Films over others?

• High ratings
• Great culture fit
• Good value for cost
• Company values aligned

What was the size of Lambda Films’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We needed to create a really creative film for our EV Hyper Car. Lambda Films we given the freedom to pitch an idea that they thought told an origin story. It needed to be creative, tell an engaging story that related to the key attributes of the car.With the nature of the car, it had to be of the highest production values too.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

They delivered a film that satisfied our teams. Our Design Director, who has critical creative sign off for content about his cars was very pleased.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was top class on every level, the team are very easy to work with. They are attentive to the process, to detail and to delivering as promised.

What was your primary form of communication with Lambda Films?

In-Person Meeting

What did you find most impressive or unique about this company?

Creative, dynamic and very responsive.

Are there any areas for improvement or something Lambda Films could have done differently?

I do not think so.

BACKGROUND

Introduce your business and what you do there.

I’m the founder of a PR agency called Anemone Media. We specialize in content production and short films.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Lambda Films?

We needed to produce a short film for a client who works in the biotech industry. This client had a very complex scientific story, so we wanted the film to explain their story and specific technology in an engaging manner.

SOLUTION

What was the scope of their involvement?

Lambda Films provides us with video production support. Initially, we gave them a creative brief, which outlined our goals and vision for the short film. They then created a budget for us and planned out together the entire production process. After that, we flew to the UK, where we met with their team and spent two days filming the video. We worked collaboratively during the editing process; we created a paper edit based on transcriptions, and they then cut the video itself. We’re still working with their team on other projects.

What is the team composition?

We work with five people from their side: Alex (Commercial Director), a director, two photography directors, and a production assistant.

How did you come to work with Lambda Films?

We found out about them through their website.

How much have you invested with them?

We’ve spent about $20,000 on their services.

What is the status of this engagement?

We started working with them in July 2021, and our engagement is still ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We don’t have any metrics to share yet since our client’s company just launched recently, but everyone who’s seen the video has been very happy with it. Overall, we’ve had a seamless and enjoyable experience working with Lambda Films.

How did Lambda Films perform from a project management standpoint?

They’ve done a great job of meeting deadlines, staying within budget, and responding to our needs. For communication, we use Zoom, WhatsApp, and email.

What did you find most impressive about them?

We’re impressed with the quality of their work; it’s top-notch. They’re also very responsive, collaborative, and accessible.

Are there any areas they could improve on?

I don’t think so. We’ve had a really good experience working with Lamda Films.

BACKGROUND

Introduce your business and what you do there.

I’m the operations manager of a healthcare provider that focuses on supporting people who want to stop smoking.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Lambda Films?

We wanted to create a video to simplify the understanding of the addiction to smoking and how to address it.

SOLUTION

What was the scope of their involvement?

Lambda Films did an animation video for us. We started by having initial meetings to share with them a script with the idea and concept of what we were looking for, and then they made proposals for the project’s scope. They created four videos that went from understanding the addiction all the way to secondhand smoking. The process was very communicative, and they kept us updated with the storyboards and the animations so we could give feedback. Consequently, they created the first draft with an actual feel of the film, which we agreed to use.

In addition, their work included voiceover work, subtitles, sound design, and other technical aspects that helped to add to the film the feel we wanted to communicate through a metaphor.

What is the team composition?

We mainly worked with around four members of their team, including Ryan (Co-Owner), an animator, a producer, and their financial department.

How did you come to work with Lambda Films?

We chose them because they seemed down to earth and open to the concept, and they quickly grasped our ideas, which was great. Overall, they seemed enthusiastic about the project.

How much money have you invested in this partnership?

We spent around £15,000 (approximately $17,000 USD) with them.

What is the status of this engagement?

We worked together from April–October 2022.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The whole process, from start to finish, was excellent. We plan on publishing the material on our site and social media platforms. Moreover, we want to embed it with our training packages — we’re looking forward to using the animation. Overall, they exceeded our expectations in delivering the idea we had in mind, achieving every aspect of what we wanted.

How did Lambda Films perform from a project management standpoint?

The project management was great. They were constantly in contact with us, kept us updated on every step of the process, and were very personable in answering our questions in layperson’s terms. Regarding tools, we used email and Zoom meetings to share documents and review the process.

What did you find most impressive about them?

Their enthusiasm and expertise were great because they were on board with the project and could exceed at doing what we needed from them.

Are there any areas they could improve?

I didn’t think there was anything they could improve on, and I look forward to working with them in the future.

Do you have any advice for potential customers?

Have a clear understanding of what you want — the more they understand the concept, the easier it will be for them to create it. Moreover, be flexible with your requirements.

BACKGROUND

Introduce your business and what you do there.

I’m the media and public affairs manager for a nonprofit organization.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Lambda Films?

We had two key events in 2021 and needed two videos to illustrate them.

SOLUTION

What was the scope of their involvement?

Lambda Films produced two animated videos for our company. They did the animation, along with the video editing and audio mixing. Once the videos were complete, we put them on our website, Twitter, LinkedIn, Facebook, and YouTube. We also live-streamed the videos through the World Health Organization. 

What is the team composition?

We worked directly with Lambda Films’ creative director. 

How did you come to work with Lambda Films?

We went through the pitch process with several firms, but Lambda Films actually reached out to us. I had an initial conversation with Lambda Films to get to know them and their offered services. Their team then came back with visual references and a comprehensive pitch, so we hired them. 

How much have you invested with them?

We spent $40,000 on this project with Lambda Films. 

What is the status of this engagement?

Our partnership with Lambda Films was from February–November 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve had great feedback from our stakeholders at all levels. Another organization that saw the videos even reached out to ask for more details about the video. Overall, we’re really impressed with the quality of the videos and the positive feedback we’ve received. 

How did Lambda Films perform from a project management standpoint?

Lambda Films stayed within budget and kept a good schedule; they stuck to the timelines we discussed. We had Zoom meetings at the beginning of engagement but then communicated via email. 

What did you find most impressive about them?

I was impressed with all the elements of our engagement with Lambda Films. Their visuals were distinctive and told the stories we wanted to tell in a compelling and easy-to-understand way. 

Are there any areas they could improve?

I have nothing for Lambda Films to improve; I’m pleased with the work they did.

Do you have any advice for potential customers?

I’d advise customers to have a clear brief that includes their project goals and visual references.  

BACKGROUND

Please describe your company and your position there.

Smile International is a Christian International Development organisation operating in Africa, Asia and Europe and we are passionate about helping to relieve suffering and poverty around the world through our Feeding, Educating, Empowering and Developing programmes.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Lambda Films, and what were your goals?

We wanted short promotional videos for some of our projects, the main one being for our new Face Mask Project which we started in the countries where we work, to help protect against COVID-19. We also wanted a video explaining the history of Smile International and how the organisation started.

SOLUTION

How did you select this vendor and what were the deciding factors?

They very kindly contacted us and asked if they could help us in any way and after doing some research, which we were very impressed by, we said yes. 

Describe the video(s) and the process in detail, including the project steps and all stages of production.

The project steps started off with emails, then some video calls, then a site visit to our office, then editing, checking footage, then we were quickly impressed with the final edit and signed it off. It was exactly what we wanted. 

Who did you work with and what was the feedback process like?

Ryan (Creative Director), David (Director of Photography) and James (Carer assistant) who were all very professional, kind, courteous, hard-working, focussed and devoted.

We were extremely impressed with how professional they all were at all times, even in difficult circumstances – extreme heat for a long time with hardly any breaks.

Their genuine desire to help us was evident and we really appreciated their expert input. The dynamics between them all as a team was great to see too.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have used this film to promote our organisation and have received an increase in funds and awareness, which is exactly what we had hoped for being an NGO. 

Describe their project management style, including communication tools and timeliness.

Very proficient in all areas, they kept us updated at all times and they are very easy to work with. They are very understanding and have a good idea of what we wanted to convey and their input in how we best communicate that was hugely appreciated. 

What did you find most impressive or unique about this company?

We were most impressed by how caring and dedicated they were to making something that suited our needs as an organisation. They were really conscious that they had a good understanding about us before they arrived and continued with that same passion throughout the whole process.

We were very impressed with how professional they were with exceptional attention to detail. They weren’t demanding in any way and were very easy to work with.

We were extremely pleased that they had done their research, made the necessary preparations and brought with them beneficial equipment to make sure the scene for our interviews had a good back drop.  This really just showed us that they had gone above and beyond and even how precise and careful they were with setting up the shot, we knew we were off to a good start.

It was so encouraging and rewarding to see how passionate and dedicated they were in their work, from the smallest little element right through to the larger scale things, it was a privilege to see them work and be involved in working together with them.

Are there any areas for improvement or something they could have done differently?

No, nothing. We would definitely use them again.

BACKGROUND

Introduce your business and what you do there.

I’m a program administrator at Lancaster University.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Lambda Films?

Our university has a six-year research grant, and we wanted to produce a short, animated film that explains what the grant does in a way that’s easy to understand.

SOLUTION

What was the scope of their involvement?

We hired Lambda Films to produce a one-minute explainer video about our research grant for our service users and potential clients and funders. They wrote the script, created the animations, and provided us with clips from 14 different voiceover artists for us to choose from.

What is the team composition?

We worked with Alex (Commercial Director), Millie (Animator), and Ryan (Creative Director), who was our project manager.

How did you come to work with Lambda Films?

Lambda Films was actually on our university’s preferred list of suppliers. We ultimately chose them to work on this project because of their collaborative approach.

How much have you invested with them?

We spent around £10,000 (Approximately $14,000 USD).

What is the status of this engagement?

We worked on this project from December 2020–June 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We showed the video to our local teams, and they were very happy with it. The whole video was completely animated, and Lambda Films did a really fantastic job of explaining a complex concept involving big data in an easy-to-understand way through their animations.

How did Lambda Films perform from a project management standpoint?

Lambda Films performed exceptionally well in terms of project management — they checked in with us on a regular basis to make sure that the project was moving forward as planned. 

Although the project did go a bit longer than expected because of some issues on our side, Lambda Films remained flexible, accommodating of scope changes, and excellent at keeping us on top of our deadlines.

We primarily communicated through email.

What did you find most impressive about them?

The best thing about Lambda Films was their people. We asked to meet with the members of their team at different points of the project to discuss particular ideas, and they were always accessible, personable, helpful, and easy to work with.

I also appreciated how they gave us a lot of opportunities to provide input, which was really important to our academics. They encouraged us to provide feedback and make changes to the different aspects of the video.

Do you have any advice for potential customers?

Make sure that you know what you want and that you have a clear plan of what you want to accomplish before you approach them.

BACKGROUND

Please describe your company and your position there.

Chelmsford College is a small to medium sized general Further Education College which attracts students from across Essex, including Braintree in the north and Basildon and Brentwood in the south of the county. We serve the learning needs of mid-Essex and the wider community.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Lambda Films, and what were your goals?

We wanted to create a high quality, visually excellent television advert, suitable for advertising on Sky TV, on our website and for use in our social media campaigns.

SOLUTION

How did you select this vendor and what were the deciding factors?

We were impressed by Lambda Film's portfolio, approach and creativity. Alex and team were easy to talk with about our ideas and very accommodating with our timeframe.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

We discussed our aspirations and potential ideas, culminating in a strong brief. Lambda Films presented a number of options which they felt would hit the mark and once in agreement we arranged the location, actors, props and equipment required. We scheduled a date for filming. The production crew was highly efficient and knew what they needed to capture and produce our TV advertisement.

Who did you work with and what was the feedback process like?

We worked with Alex originally and then the Production Team. We were able to discuss every detail at every stage and were asked for our feedback throughout the process.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We received positive feedback on our Showcase film from our stakeholders and received a record number of visitors to our Open Evenings that year.

Describe their project management style, including communication tools and timeliness.

Great communication style and project management, friendly and approachable but helped keep us on track.

What did you find most impressive or unique about this company?

Chelmsford College commissioned Lambda Films to create a TV advert to promote College Open Evenings. From the outset Alex and his team offered up highly creative ideas to convey the spirit of our College and the range of our subjects beautifully. The film had impact; appealed to our youth audience and increased attendance at our events. Lambda Films were a pleasure to work with, communicated brilliantly throughout and delivered to high standards. Their professional expertise, planning, production and delivery shines through.

Are there any areas for improvement or something they could have done differently?

There really isn't anything we feel Lambda Films could have done differently.